Male Toiletries in Poland to 2014

Introduction

This databook provides key data and information on the male toiletries market in Poland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: male shaving preparations, male razors and blades, and male shaving aftercare

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the male toiletries market, including company overview, key facts and business description

Highlights

The market for male toiletries in Poland increased at a compound annual growth rate of 7% between 2004 and 2009.

The male razors and blades category led the male toiletries market in Poland, accounting for a share of 52.7%.

Leading player in Polish male toiletries market is Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the male toiletries market in Poland

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: male toiletries 2
Summary category level: male shaving preparations 3
Summary category level: male razors and blades 4
Summary category level: male shaving aftercare 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Polish Zloty), 2004?09 20
Value analysis (Polish Zloty), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 36
The Procter & Gamble Company 36
Energizer Holdings 38
Chapter 5 Category Analysis: Male Shaving Preparations 40
Value analysis (Polish Zloty), 2004?09 40
Value analysis (Polish Zloty), 2009?14 41
Value analysis (US dollars), 2004?09 43
Value analysis (US dollars), 2009?14 44
Volume analysis, 2004?09 46
Volume analysis, 2009?14 47
Company and brand share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Male Razors and Blades 57
Value analysis (Polish Zloty), 2004?09 57
Value analysis (Polish Zloty), 2009?14 58
Value analysis (US dollars), 2004?09 60
Value analysis (US dollars), 2009?14 61
Volume analysis, 2004?09 63
Volume analysis, 2009?14 64
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Male Shaving Aftercare 75
Value analysis (Polish Zloty), 2004?09 75
Value analysis (Polish Zloty), 2009?14 76
Value analysis (US dollars), 2004?09 78
Value analysis (US dollars), 2009?14 78
Volume analysis, 2004?09 80
Volume analysis, 2009?14 81
Company and brand share analysis 83
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 8 Country Comparison 91
Value 91
Volume 95
Market share 99
Chapter 9 New Product Development 100
Product launches over time 100
Recent product launches 102
Chapter 10 Macroeconomic Profile 103
Macroeconomic Indicators 103
Chapter 11 Research Methodology 108
Methodology overview 108
Secondary research 109
Market modeling 110
Creating an initial data model 110
Revising the initial data model 110
Creating a final estimate 111
Creating demographic value splits 111
Primary research 111
Data finalization 112
Ongoing research 112
Chapter 12 Appendix 113
Future readings 113
How to contact experts in your industry 113
Disclaimer 113

LIST OF FIGURES
Figure 1: Male toiletries, Poland, value by category (PLNm), 2004?14 22
Figure 2: Male toiletries, Poland, category growth comparison, by value, 2004?14 24
Figure 3: Male toiletries, Poland, volume by category (units, million), 2004?14 27
Figure 4: Male toiletries, Poland, category growth comparison, by volume, 2004?14 27
Figure 5: Male toiletries, Poland, company share by value (%), 2008?09 29
Figure 6: Male toiletries, Poland, distribution channels by value (%), 2008?09 32
Figure 7: Male shaving preparations, Poland, value by segment (PLNm), 2004?14 42
Figure 8: Male shaving preparations, Poland, category growth comparison, by value, 2004?14 45
Figure 9: Male shaving preparations, Poland, volume by segment (units, million), 2004?14 48
Figure 10: Male shaving preparations, Poland, category growth comparison, by volume, 2004?14 48
Figure 11: Male shaving preparations, Poland, company share by value (%), 2008?09 50
Figure 12: Male shaving preparations, Poland, distribution channels by value (%), 2008?09 53
Figure 13: Male razors and blades, Poland, value by segment (PLNm), 2004?14 59
Figure 14: Male razors and blades, Poland, category growth comparison, by value, 2004?14 62
Figure 15: Male razors and blades, Poland, volume by segment (units, million), 2004?14 65
Figure 16: Male razors and blades, Poland, category growth comparison, by volume, 2004?14 65
Figure 17: Male razors and blades, Poland, company share by value (%), 2008?09 67
Figure 18: Male razors and blades, Poland, distribution channels by value (%), 2008?09 70
Figure 19: Male shaving aftercare, Poland, value by segment (PLNm), 2004?14 77
Figure 20: Male shaving aftercare, Poland, category growth comparison, by value, 2004?14 79
Figure 21: Male shaving aftercare, Poland, volume by segment (units, million), 2004?14 82
Figure 22: Male shaving aftercare, Poland, category growth comparison, by volume, 2004?14 82
Figure 23: Male shaving aftercare, Poland, company share by value (%), 2008?09 84
Figure 24: Male shaving aftercare, Poland, distribution channels by value (%), 2008?09 87
Figure 25: Global male toiletries market split (value terms, 2009), top five countries 92
Figure 26: Global male toiletries market value, 2004–09, top five countries 94
Figure 27: Global male toiletries market split (volume terms, 2009), top five countries 96
Figure 28: Global male toiletries market volume, 2004–09, top five countries 98
Figure 29: Annual data review process 109

LIST OF TABLES
Table 1: Male toiletries category definitions 8
Table 2: Male toiletries distribution channels 9
Table 3: Male toiletries, Poland, value by category (PLNm), 2004?09 20
Table 4: Male toiletries, Poland, value forecast by category (PLNm), 2009?14 21
Table 5: Male toiletries, Poland, value by category ($m), 2004?09 23
Table 6: Male toiletries, Poland, value forecast by category ($m), 2009?14 23
Table 7: Male toiletries, Poland, volume by category (units, million), 2004?09 25
Table 8: Male toiletries, Poland, volume forecast by category (units, million), 2009?14 26
Table 9: Male toiletries, Poland, brand share by value (%), 2008?09 28
Table 10: Male toiletries, Poland, value by brand (PLNm), 2008?09 28
Table 11: Male toiletries, Poland, company share by value (%), 2008?09 30
Table 12: Male toiletries, Poland, value by company (PLNm), 2008?09 30
Table 13: Male toiletries, Poland, distribution channels by value (%), 2008?09 31
Table 14: Male toiletries, Poland, value by distribution channel (PLNm), 2008?09 31
Table 15: Male toiletries, Poland, expenditure per capita (PLN), 2004?09 33
Table 16: Male toiletries, Poland, forecast expenditure per capita (PLN), 2009?14 33
Table 17: Male toiletries, Poland, expenditure per capita ($), 2004?09 34
Table 18: Male toiletries, Poland, forecast expenditure per capita ($), 2009?14 34
Table 19: Male toiletries, Poland, consumption per capita (units), 2004?09 35
Table 20: Male toiletries, Poland, forecast consumption per capita (units), 2009?14 35
Table 21: The Procter & Gamble Company key facts 36
Table 22: Energizer Holdings key facts 38
Table 23: Male shaving preparations, Poland, value by segment (PLNm), 2004?09 40
Table 24: Male shaving preparations, Poland, value forecast by segment (PLNm), 2009?14 41
Table 25: Male shaving preparations, Poland, value by segment ($m), 2004?09 43
Table 26: Male shaving preparations, Poland, value forecast by segment ($m), 2009?14 44
Table 27: Male shaving preparations, Poland, volume by segment (units, million), 2004?09 46
Table 28: Male shaving preparations, Poland, volume forecast by segment (units, million), 2009?14 47
Table 29: Male shaving preparations, Poland, brand share by value (%), 2008?09 49
Table 30: Male shaving preparations, Poland, value by brand (PLNm), 2008?09 49
Table 31: Male shaving preparations, Poland, company share by value (%), 2008?09 51
Table 32: Male shaving preparations, Poland, value by company (PLNm), 2008?09 51
Table 33: Male shaving preparations, Poland, distribution channels by value (%), 2008?09 52
Table 34: Male shaving preparations, Poland, value by distribution channel (PLNm), 2008?09 52
Table 35: Male shaving preparations, Poland, expenditure per capita (PLN), 2004?09 54
Table 36: Male shaving preparations, Poland, forecast expenditure per capita (PLN), 2009?14 54
Table 37: Male shaving preparations, Poland, expenditure per capita ($), 2004?09 55
Table 38: Male shaving preparations, Poland, forecast expenditure per capita ($), 2009?14 55
Table 39: Male shaving preparations, Poland, consumption per capita (units), 2004?09 56
Table 40: Male shaving preparations, Poland, forecast consumption per capita (units), 2009?14 56
Table 41: Male razors and blades, Poland, value by segment (PLNm), 2004?09 57
Table 42: Male razors and blades, Poland, value forecast by segment (PLNm), 2009?14 58
Table 43: Male razors and blades, Poland, value by segment ($m), 2004?09 60
Table 44: Male razors and blades, Poland, value forecast by segment ($m), 2009?14 61
Table 45: Male razors and blades, Poland, volume by segment (units, million), 2004?09 63
Table 46: Male razors and blades, Poland, volume forecast by segment (units, million), 2009?14 64
Table 47: Male razors and blades, Poland, brand share by value (%), 2008?09 66
Table 48: Male razors and blades, Poland, value by brand (PLNm), 2008?09 66
Table 49: Male razors and blades, Poland, company share by value (%), 2008?09 68
Table 50: Male razors and blades, Poland, value by company (PLNm), 2008?09 68
Table 51: Male razors and blades, Poland, distribution channels by value (%), 2008?09 69
Table 52: Male razors and blades, Poland, value by distribution channel (PLNm), 2008?09 69
Table 53: Male razors and blades, Poland, expenditure per capita (PLN), 2004?09 71
Table 54: Male razors and blades, Poland, forecast expenditure per capita (PLN), 2009?14 72
Table 55: Male razors and blades, Poland, expenditure per capita ($), 2004?09 72
Table 56: Male razors and blades, Poland, forecast expenditure per capita ($), 2009?14 73
Table 57: Male razors and blades, Poland, consumption per capita (units), 2004?09 73
Table 58: Male razors and blades, Poland, forecast consumption per capita (units), 2009?14 74
Table 59: Male shaving aftercare, Poland, value by segment (PLNm), 2004?09 75
Table 60: Male shaving aftercare, Poland, value forecast by segment (PLNm), 2009?14 76
Table 61: Male shaving aftercare, Poland, value by segment ($m), 2004?09 78
Table 62: Male shaving aftercare, Poland, value forecast by segment ($m), 2009?14 78
Table 63: Male shaving aftercare, Poland, volume by segment (units, million), 2004?09 80
Table 64: Male shaving aftercare, Poland, volume forecast by segment (units, million), 2009?14 81
Table 65: Male shaving aftercare, Poland, brand share by value (%), 2008?09 83
Table 66: Male shaving aftercare, Poland, value by brand (PLNm), 2008?09 83
Table 67: Male shaving aftercare, Poland, company share by value (%), 2008?09 85
Table 68: Male shaving aftercare, Poland, value by company (PLNm), 2008?09 85
Table 69: Male shaving aftercare, Poland, distribution channels by value (%), 2008?09 86
Table 70: Male shaving aftercare, Poland, value by distribution channel (PLNm), 2008?09 86
Table 71: Male shaving aftercare, Poland, expenditure per capita (PLN), 2004?09 88
Table 72: Male shaving aftercare, Poland, forecast expenditure per capita (PLN), 2009?14 88
Table 73: Male shaving aftercare, Poland, expenditure per capita ($), 2004?09 89
Table 74: Male shaving aftercare, Poland, forecast expenditure per capita ($), 2009?14 89
Table 75: Male shaving aftercare, Poland, consumption per capita (units), 2004?09 90
Table 76: Male shaving aftercare, Poland, forecast consumption per capita (units), 2009?14 90
Table 77: Global male toiletries market value, 2009 91
Table 78: Global male toiletries market split (value terms ($m), 2009), top five countries 94
Table 79: Global male toiletries market volume, 2009 95
Table 80: Global male toiletries market split (volume terms, 2009), top five countries 98
Table 81: Leading players, top five countries 99
Table 82: Poland male toiletries new product launches reports, by company 2009 100
Table 83: Poland male toiletries new product launches SKUs, by company 2009 100
Table 84: Poland male toiletries new product launches (reports), by flavor and fragrances 2009 101
Table 85: Poland male toiletries new product launches (reports), by ingredients (top 10 ingredients) 2009 101
Table 86: Poland male toiletries new product launches (reports), by package tags or claims 2009 102
Table 87: Poland male toiletries new product launches - recent launch (2009) 102
Table 88: Poland population, by age group, 2004?09 (millions) 103
Table 89: Poland population forecast, by age group, 2009?14 (millions) 104
Table 90: Poland population, by gender, 2004?09 (millions) 104
Table 91: Poland population forecast, by gender, 2009?14 (millions) 105
Table 92: Poland nominal GDP, 2004?09 (PLNbn, nominal prices) 105
Table 93: Poland nominal GDP forecast, 2009?14 (PLNbn, nominal prices) 105
Table 94: Poland real GDP, 2004?09 (PLNbn, 2000 prices) 106
Table 95: Poland real GDP forecast, 2009?14 (PLNbn, 2000 prices) 106
Table 96: Poland real GDP, 2004?09 ($bn, 2000 prices) 106
Table 97: Poland real GDP forecast, 2009?14 ($bn, 2000 prices) 107
Table 98: Poland consumer price index, 2004?09 (2000=100) 107
Table 99: Poland consumer price index, 2009?14 (2000=100) 107


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