Male Toiletries in Romania to 2014

Introduction

This databook provides key data and information on the male toiletries market in Romania. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: male shaving preparations, male razors and blades, and male shaving aftercare

*Market, category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for male toiletries in Romania increased at a compound annual growth rate of 13.6% between 2004 and 2009.

The male razors and blades category led the male toiletries market in Romania, accounting for a share of 72.6%.

Leading player in Romanian male toiletries market is Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the male toiletries market in Romania

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: male toiletries 2
Summary category level: male shaving preparations 3
Summary category level: male razors and blades 4
Summary category level: male shaving aftercare 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Romanian New Leu), 2004?09 20
Value analysis (Romanian New Leu), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profile 36
The Procter & Gamble Company 36
Chapter 5 Category Analysis: Male Shaving Preparations 38
Value analysis (Romanian New Leu), 2004?09 38
Value analysis (Romanian New Leu), 2009?14 39
Value analysis (US dollars), 2004?09 41
Value analysis (US dollars), 2009?14 42
Volume analysis, 2004?09 44
Volume analysis, 2009?14 45
Company and brand share analysis 47
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 6 Category Analysis: Male Razors and Blades 55
Value analysis (Romanian New Leu), 2004?09 55
Value analysis (Romanian New Leu), 2009?14 56
Value analysis (US dollars), 2004?09 58
Value analysis (US dollars), 2009?14 59
Volume analysis, 2004?09 61
Volume analysis, 2009?14 62
Company and brand share analysis 64
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 7 Category Analysis: Male Shaving Aftercare 73
Value analysis (Romanian New Leu), 2004?09 73
Value analysis (Romanian New Leu), 2009?14 74
Value analysis (US dollars), 2004?09 76
Value analysis (US dollars), 2009?14 76
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company and brand share analysis 81
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 8 Country Comparison 89
Value 89
Volume 93
Market share 97
Chapter 9 New Product Development 98
Product launches over time 98
Recent product launches 100
Chapter 10 Macroeconomic Profile 101
Macroeconomic Indicators 101
Chapter 11 Research Methodology 106
Methodology overview 106
Secondary research 107
Market modeling 108
Creating an initial data model 108
Revising the initial data model 108
Creating a final estimate 109
Creating demographic value splits 109
Primary research 109
Data finalization 110
Ongoing research 110
Chapter 12 Appendix 111
Future readings 111
How to contact experts in your industry 111
Disclaimer 111

LIST OF FIGURES
Figure 1: Male toiletries, Romania, value by category (RONm), 2004?14 22
Figure 2: Male toiletries, Romania, category growth comparison, by value, 2004?14 24
Figure 3: Male toiletries, Romania, volume by category (units, million), 2004?14 27
Figure 4: Male toiletries, Romania, category growth comparison, by volume, 2004?14 27
Figure 5: Male toiletries, Romania, company share by value (%), 2008?09 29
Figure 6: Male toiletries, Romania, distribution channels by value (%), 2008?09 32
Figure 7: Male shaving preparations, Romania, value by segment (RONm), 2004?14 40
Figure 8: Male shaving preparations, Romania, category growth comparison, by value, 2004?14 43
Figure 9: Male shaving preparations, Romania, volume by segment (units, million), 2004?14 46
Figure 10: Male shaving preparations, Romania, category growth comparison, by volume, 2004?14 46
Figure 11: Male shaving preparations, Romania, company share by value (%), 2008?09 48
Figure 12: Male shaving preparations, Romania, distribution channels by value (%), 2008?09 51
Figure 13: Male razors and blades, Romania, value by segment (RONm), 2004?14 57
Figure 14: Male razors and blades, Romania, category growth comparison, by value, 2004?14 60
Figure 15: Male razors and blades, Romania, volume by segment (units, million), 2004?14 63
Figure 16: Male razors and blades, Romania, category growth comparison, by volume, 2004?14 63
Figure 17: Male razors and blades, Romania, company share by value (%), 2008?09 65
Figure 18: Male razors and blades, Romania, distribution channels by value (%), 2008?09 68
Figure 19: Male shaving aftercare, Romania, value by segment (RONm), 2004?14 75
Figure 20: Male shaving aftercare, Romania, category growth comparison, by value, 2004?14 77
Figure 21: Male shaving aftercare, Romania, volume by segment (units, million), 2004?14 80
Figure 22: Male shaving aftercare, Romania, category growth comparison, by volume, 2004?14 80
Figure 23: Male shaving aftercare, Romania, company share by value (%), 2008?09 82
Figure 24: Male shaving aftercare, Romania, distribution channels by value (%), 2008?09 85
Figure 25: Global male toiletries market split (value terms, 2009), top five countries 90
Figure 26: Global male toiletries market value, 2004–09, top five countries 92
Figure 27: Global male toiletries market split (volume terms, 2009), top five countries 94
Figure 28: Global male toiletries market volume, 2004–09, top five countries 96
Figure 29: Annual data review process 107

LIST OF TABLES
Table 1: Male toiletries category definitions 8
Table 2: Male toiletries distribution channels 9
Table 3: Male toiletries, Romania, value by category (RONm), 2004?09 20
Table 4: Male toiletries, Romania, value forecast by category (RONm), 2009?14 21
Table 5: Male toiletries, Romania, value by category ($m), 2004?09 23
Table 6: Male toiletries, Romania, value forecast by category ($m), 2009?14 23
Table 7: Male toiletries, Romania, volume by category (units, million), 2004?09 25
Table 8: Male toiletries, Romania, volume forecast by category (units, million), 2009?14 26
Table 9: Male toiletries, Romania, brand share by value (%), 2008?09 28
Table 10: Male toiletries, Romania, value by brand (RONm), 2008?09 28
Table 11: Male toiletries, Romania, company share by value (%), 2008?09 30
Table 12: Male toiletries, Romania, value by company (RONm), 2008?09 30
Table 13: Male toiletries, Romania, distribution channels by value (%), 2008?09 31
Table 14: Male toiletries, Romania, value by distribution channel (RONm), 2008?09 31
Table 15: Male toiletries, Romania, expenditure per capita (RON), 2004?09 33
Table 16: Male toiletries, Romania, forecast expenditure per capita (RON), 2009?14 33
Table 17: Male toiletries, Romania, expenditure per capita ($), 2004?09 34
Table 18: Male toiletries, Romania, forecast expenditure per capita ($), 2009?14 34
Table 19: Male toiletries, Romania, consumption per capita (units), 2004?09 35
Table 20: Male toiletries, Romania, forecast consumption per capita (units), 2009?14 35
Table 21: The Procter & Gamble Company key facts 36
Table 22: Male shaving preparations, Romania, value by segment (RONm), 2004?09 38
Table 23: Male shaving preparations, Romania, value forecast by segment (RONm), 2009?14 39
Table 24: Male shaving preparations, Romania, value by segment ($m), 2004?09 41
Table 25: Male shaving preparations, Romania, value forecast by segment ($m), 2009?14 42
Table 26: Male shaving preparations, Romania, volume by segment (units, million), 2004?09 44
Table 27: Male shaving preparations, Romania, volume forecast by segment (units, million), 2009?14 45
Table 28: Male shaving preparations, Romania, brand share by value (%), 2008?09 47
Table 29: Male shaving preparations, Romania, value by brand (RONm), 2008?09 47
Table 30: Male shaving preparations, Romania, company share by value (%), 2008?09 49
Table 31: Male shaving preparations, Romania, value by company (RONm), 2008?09 49
Table 32: Male shaving preparations, Romania, distribution channels by value (%), 2008?09 50
Table 33: Male shaving preparations, Romania, value by distribution channel (RONm), 2008?09 50
Table 34: Male shaving preparations, Romania, expenditure per capita (RON), 2004?09 52
Table 35: Male shaving preparations, Romania, forecast expenditure per capita (RON), 2009?14 52
Table 36: Male shaving preparations, Romania, expenditure per capita ($), 2004?09 53
Table 37: Male shaving preparations, Romania, forecast expenditure per capita ($), 2009?14 53
Table 38: Male shaving preparations, Romania, consumption per capita (units), 2004?09 54
Table 39: Male shaving preparations, Romania, forecast consumption per capita (units), 2009?14 54
Table 40: Male razors and blades, Romania, value by segment (RONm), 2004?09 55
Table 41: Male razors and blades, Romania, value forecast by segment (RONm), 2009?14 56
Table 42: Male razors and blades, Romania, value by segment ($m), 2004?09 58
Table 43: Male razors and blades, Romania, value forecast by segment ($m), 2009?14 59
Table 44: Male razors and blades, Romania, volume by segment (units, million), 2004?09 61
Table 45: Male razors and blades, Romania, volume forecast by segment (units, million), 2009?14 62
Table 46: Male razors and blades, Romania, brand share by value (%), 2008?09 64
Table 47: Male razors and blades, Romania, value by brand (RONm), 2008?09 64
Table 48: Male razors and blades, Romania, company share by value (%), 2008?09 66
Table 49: Male razors and blades, Romania, value by company (RONm), 2008?09 66
Table 50: Male razors and blades, Romania, distribution channels by value (%), 2008?09 67
Table 51: Male razors and blades, Romania, value by distribution channel (RONm), 2008?09 67
Table 52: Male razors and blades, Romania, expenditure per capita (RON), 2004?09 69
Table 53: Male razors and blades, Romania, forecast expenditure per capita (RON), 2009?14 70
Table 54: Male razors and blades, Romania, expenditure per capita ($), 2004?09 70
Table 55: Male razors and blades, Romania, forecast expenditure per capita ($), 2009?14 71
Table 56: Male razors and blades, Romania, consumption per capita (units), 2004?09 71
Table 57: Male razors and blades, Romania, forecast consumption per capita (units), 2009?14 72
Table 58: Male shaving aftercare, Romania, value by segment (RONm), 2004?09 73
Table 59: Male shaving aftercare, Romania, value forecast by segment (RONm), 2009?14 74
Table 60: Male shaving aftercare, Romania, value by segment ($m), 2004?09 76
Table 61: Male shaving aftercare, Romania, value forecast by segment ($m), 2009?14 76
Table 62: Male shaving aftercare, Romania, volume by segment (units, million), 2004?09 78
Table 63: Male shaving aftercare, Romania, volume forecast by segment (units, million), 2009?14 79
Table 64: Male shaving aftercare, Romania, brand share by value (%), 2008?09 81
Table 65: Male shaving aftercare, Romania, value by brand (RONm), 2008?09 81
Table 66: Male shaving aftercare, Romania, company share by value (%), 2008?09 83
Table 67: Male shaving aftercare, Romania, value by company (RONm), 2008?09 83
Table 68: Male shaving aftercare, Romania, distribution channels by value (%), 2008?09 84
Table 69: Male shaving aftercare, Romania, value by distribution channel (RONm), 2008?09 84
Table 70: Male shaving aftercare, Romania, expenditure per capita (RON), 2004?09 86
Table 71: Male shaving aftercare, Romania, forecast expenditure per capita (RON), 2009?14 86
Table 72: Male shaving aftercare, Romania, expenditure per capita ($), 2004?09 87
Table 73: Male shaving aftercare, Romania, forecast expenditure per capita ($), 2009?14 87
Table 74: Male shaving aftercare, Romania, consumption per capita (units), 2004?09 88
Table 75: Male shaving aftercare, Romania, forecast consumption per capita (units), 2009?14 88
Table 76: Global male toiletries market value, 2009 89
Table 77: Global male toiletries market split (value terms ($m), 2009), top five countries 92
Table 78: Global male toiletries market volume, 2009 93
Table 79: Global male toiletries market split (volume terms, 2009), top five countries 96
Table 80: Leading players, top five countries 97
Table 81: Romania male toiletries new product launches reports, by company 2009 98
Table 82: Romania male toiletries new product launches SKUs, by company 2009 98
Table 83: Romania male toiletries new product launches (reports), by flavor and fragrances 2009 99
Table 84: Romania male toiletries new product launches (reports), by ingredients 2009 99
Table 85: Romania male toiletries new product launches (reports), by package tags or claims 2009 100
Table 86: Romania male toiletries new product launches - recent launch (2009) 100
Table 87: Romania population, by age group, 2004?09 (millions) 101
Table 88: Romania population forecast, by age group, 2009?14 (millions) 102
Table 89: Romania population, by gender, 2004?09 (millions) 102
Table 90: Romania population forecast, by gender, 2009?14 (millions) 103
Table 91: Romania nominal GDP, 2004?09 (RONbn, nominal prices) 103
Table 92: Romania nominal GDP forecast, 2009?14 (RONbn, nominal prices) 103
Table 93: Romania real GDP, 2004?09 (RONbn, 2000 prices) 104
Table 94: Romania real GDP forecast, 2009?14 (RONbn, 2000 prices) 104
Table 95: Romania real GDP, 2004?09 ($bn, 2000 prices) 104
Table 96: Romania real GDP forecast, 2009?14 ($bn, 2000 prices) 105
Table 97: Romania consumer price index, 2004?09 (2000=100) 105
Table 98: Romania consumer price index, 2009?14 (2000=100) 105


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