Male Toiletries in Switzerland to 2014

Introduction

This databook provides key data and information on the male toiletries market in Switzerland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: male shaving preparations, male razors and blades, and male shaving aftercare

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for male toiletries in Switzerland increased at a compound annual growth rate of 2% between 2004 and 2009.

The male razors and blades category led the male toiletries market in Switzerland, accounting for a share of 79.6%.

Leading player in Swiss male toiletries market is Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the male toiletries market in Switzerland

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: male toiletries 2
Summary category level: male shaving preparations 3
Summary category level: male razors and blades 4
Summary category level: male shaving aftercare 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Swiss Franc), 2004?09 20
Value analysis (Swiss Franc), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profile 36
Procter & Gamble Company, The 36
Chapter 5 Category Analysis: Male Shaving Preparations 38
Value analysis (Swiss Franc), 2004?09 38
Value analysis (Swiss Franc), 2009?14 39
Value analysis (US dollars), 2004?09 41
Value analysis (US dollars), 2009?14 42
Volume analysis, 2004?09 44
Volume analysis, 2009?14 45
Company and brand share analysis 47
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 6 Category Analysis: Male Razors and Blades 55
Value analysis (Swiss Franc), 2004?09 55
Value analysis (Swiss Franc), 2009?14 56
Value analysis (US dollars), 2004?09 58
Value analysis (US dollars), 2009?14 59
Volume analysis, 2004?09 61
Volume analysis, 2009?14 62
Company and brand share analysis 64
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: Male Shaving Aftercare 72
Value analysis (Swiss Franc), 2004?09 72
Value analysis (Swiss Franc), 2009?14 73
Value analysis (US dollars), 2004?09 75
Value analysis (US dollars), 2009?14 75
Volume analysis, 2004?09 77
Volume analysis, 2009?14 78
Company and brand share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 8 Country Comparison 88
Value 88
Volume 92
Market share 96
Chapter 9 New Product Development 97
Product launches over time 97
Recent product launches 99
Chapter 10 Macroeconomic Profile 100
Macroeconomic Indicators 100
Chapter 11 Research Methodology 105
Methodology overview 105
Secondary research 106
Market modeling 107
Creating an initial data model 107
Revising the initial data model 107
Creating a final estimate 108
Creating demographic value splits 108
Primary research 108
Data finalization 109
Ongoing research 109
Chapter 12 Appendix 110
Future readings 110
How to contact experts in your industry 110
Disclaimer 110

LIST OF FIGURES
Figure 1: Male toiletries, Switzerland, value by category (CHFm), 2004?14 22
Figure 2: Male toiletries, Switzerland, category growth comparison, by value, 2004?14 24
Figure 3: Male toiletries, Switzerland, volume by category (units, million), 2004?14 27
Figure 4: Male toiletries, Switzerland, category growth comparison, by volume, 2004?14 27
Figure 5: Male toiletries, Switzerland, company share by value (%), 2008?09 29
Figure 6: Male toiletries, Switzerland, distribution channels by value (%), 2008?09 32
Figure 7: Male shaving preparations, Switzerland, value by segment (CHFm), 2004?14 40
Figure 8: Male shaving preparations, Switzerland, category growth comparison, by value, 2004?14 43
Figure 9: Male shaving preparations, Switzerland, volume by segment (units, million), 2004?14 46
Figure 10: Male shaving preparations, Switzerland, category growth comparison, by volume, 2004?14 46
Figure 11: Male shaving preparations, Switzerland, company share by value (%), 2008?09 48
Figure 12: Male shaving preparations, Switzerland, distribution channels by value (%), 2008?09 51
Figure 13: Male razors and blades, Switzerland, value by segment (CHFm), 2004?14 57
Figure 14: Male razors and blades, Switzerland, category growth comparison, by value, 2004?14 60
Figure 15: Male razors and blades, Switzerland, volume by segment (units, million), 2004?14 63
Figure 16: Male razors and blades, Switzerland, category growth comparison, by volume, 2004?14 63
Figure 17: Male razors and blades, Switzerland, distribution channels by value (%), 2008?09 67
Figure 18: Male shaving aftercare, Switzerland, value by segment (CHFm), 2004?14 74
Figure 19: Male shaving aftercare, Switzerland, category growth comparison, by value, 2004?14 76
Figure 20: Male shaving aftercare, Switzerland, volume by segment (units, million), 2004?14 79
Figure 21: Male shaving aftercare, Switzerland, category growth comparison, by volume, 2004?14 79
Figure 22: Male shaving aftercare, Switzerland, company share by value (%), 2008?09 81
Figure 23: Male shaving aftercare, Switzerland, distribution channels by value (%), 2008?09 84
Figure 24: Global male toiletries market split (value terms, 2009), top five countries 89
Figure 25: Global male toiletries market value, 2004–09, top five countries 91
Figure 26: Global male toiletries market split (volume terms, 2009), top five countries 93
Figure 27: Global male toiletries market volume, 2004–09, top five countries 95
Figure 28: Annual data review process 106

LIST OF TABLES
Table 1: Male toiletries category definitions 8
Table 2: Male toiletries distribution channels 9
Table 3: Male toiletries, Switzerland, value by category (CHFm), 2004?09 20
Table 4: Male toiletries, Switzerland, value forecast by category (CHFm), 2009?14 21
Table 5: Male toiletries, Switzerland, value by category ($m), 2004?09 23
Table 6: Male toiletries, Switzerland, value forecast by category ($m), 2009?14 23
Table 7: Male toiletries, Switzerland, volume by category (units, million), 2004?09 25
Table 8: Male toiletries, Switzerland, volume forecast by category (units, million), 2009?14 26
Table 9: Male toiletries, Switzerland, brand share by value (%), 2008?09 28
Table 10: Male toiletries, Switzerland, value by brand (CHFm), 2008?09 28
Table 11: Male toiletries, Switzerland, company share by value (%), 2008?09 30
Table 12: Male toiletries, Switzerland, value by company (CHFm), 2008?09 30
Table 13: Male toiletries, Switzerland, distribution channels by value (%), 2008?09 31
Table 14: Male toiletries, Switzerland, value by distribution channel (CHFm), 2008?09 31
Table 15: Male toiletries, Switzerland, expenditure per capita (CHF), 2004?09 33
Table 16: Male toiletries, Switzerland, forecast expenditure per capita (CHF), 2009?14 33
Table 17: Male toiletries, Switzerland, expenditure per capita ($), 2004?09 34
Table 18: Male toiletries, Switzerland, forecast expenditure per capita ($), 2009?14 34
Table 19: Male toiletries, Switzerland, consumption per capita (units), 2004?09 35
Table 20: Male toiletries, Switzerland, forecast consumption per capita (units), 2009?14 35
Table 21: Procter & Gamble Company, The key facts 36
Table 22: Male shaving preparations, Switzerland, value by segment (CHFm), 2004?09 38
Table 23: Male shaving preparations, Switzerland, value forecast by segment (CHFm), 2009?14 39
Table 24: Male shaving preparations, Switzerland, value by segment ($m), 2004?09 41
Table 25: Male shaving preparations, Switzerland, value forecast by segment ($m), 2009?14 42
Table 26: Male shaving preparations, Switzerland, volume by segment (units, million), 2004?09 44
Table 27: Male shaving preparations, Switzerland, volume forecast by segment (units, million), 2009?14 45
Table 28: Male shaving preparations, Switzerland, brand share by value (%), 2008?09 47
Table 29: Male shaving preparations, Switzerland, value by brand (CHFm), 2008?09 47
Table 30: Male shaving preparations, Switzerland, company share by value (%), 2008?09 49
Table 31: Male shaving preparations, Switzerland, value by company (CHFm), 2008?09 49
Table 32: Male shaving preparations, Switzerland, distribution channels by value (%), 2008?09 50
Table 33: Male shaving preparations, Switzerland, value by distribution channel (CHFm), 2008?09 50
Table 34: Male shaving preparations, Switzerland, expenditure per capita (CHF), 2004?09 52
Table 35: Male shaving preparations, Switzerland, forecast expenditure per capita (CHF), 2009?14 52
Table 36: Male shaving preparations, Switzerland, expenditure per capita ($), 2004?09 53
Table 37: Male shaving preparations, Switzerland, forecast expenditure per capita ($), 2009?14 53
Table 38: Male shaving preparations, Switzerland, consumption per capita (units), 2004?09 54
Table 39: Male shaving preparations, Switzerland, forecast consumption per capita (units), 2009?14 54
Table 40: Male razors and blades, Switzerland, value by segment (CHFm), 2004?09 55
Table 41: Male razors and blades, Switzerland, value forecast by segment (CHFm), 2009?14 56
Table 42: Male razors and blades, Switzerland, value by segment ($m), 2004?09 58
Table 43: Male razors and blades, Switzerland, value forecast by segment ($m), 2009?14 59
Table 44: Male razors and blades, Switzerland, volume by segment (units, million), 2004?09 61
Table 45: Male razors and blades, Switzerland, volume forecast by segment (units, million), 2009?14 62
Table 46: Male razors and blades, Switzerland, brand share by value (%), 2008?09 64
Table 47: Male razors and blades, Switzerland, value by brand (CHFm), 2008?09 64
Table 48: Male razors and blades, Switzerland, company share by value (%), 2008?09 65
Table 49: Male razors and blades, Switzerland, value by company (CHFm), 2008?09 65
Table 50: Male razors and blades, Switzerland, distribution channels by value (%), 2008?09 66
Table 51: Male razors and blades, Switzerland, value by distribution channel (CHFm), 2008?09 66
Table 52: Male razors and blades, Switzerland, expenditure per capita (CHF), 2004?09 68
Table 53: Male razors and blades, Switzerland, forecast expenditure per capita (CHF), 2009?14 69
Table 54: Male razors and blades, Switzerland, expenditure per capita ($), 2004?09 69
Table 55: Male razors and blades, Switzerland, forecast expenditure per capita ($), 2009?14 70
Table 56: Male razors and blades, Switzerland, consumption per capita (units), 2004?09 70
Table 57: Male razors and blades, Switzerland, forecast consumption per capita (units), 2009?14 71
Table 58: Male shaving aftercare, Switzerland, value by segment (CHFm), 2004?09 72
Table 59: Male shaving aftercare, Switzerland, value forecast by segment (CHFm), 2009?14 73
Table 60: Male shaving aftercare, Switzerland, value by segment ($m), 2004?09 75
Table 61: Male shaving aftercare, Switzerland, value forecast by segment ($m), 2009?14 75
Table 62: Male shaving aftercare, Switzerland, volume by segment (units, million), 2004?09 77
Table 63: Male shaving aftercare, Switzerland, volume forecast by segment (units, million), 2009?14 78
Table 64: Male shaving aftercare, Switzerland, brand share by value (%), 2008?09 80
Table 65: Male shaving aftercare, Switzerland, value by brand (CHFm), 2008?09 80
Table 66: Male shaving aftercare, Switzerland, company share by value (%), 2008?09 82
Table 67: Male shaving aftercare, Switzerland, value by company (CHFm), 2008?09 82
Table 68: Male shaving aftercare, Switzerland, distribution channels by value (%), 2008?09 83
Table 69: Male shaving aftercare, Switzerland, value by distribution channel (CHFm), 2008?09 83
Table 70: Male shaving aftercare, Switzerland, expenditure per capita (CHF), 2004?09 85
Table 71: Male shaving aftercare, Switzerland, forecast expenditure per capita (CHF), 2009?14 85
Table 72: Male shaving aftercare, Switzerland, expenditure per capita ($), 2004?09 86
Table 73: Male shaving aftercare, Switzerland, forecast expenditure per capita ($), 2009?14 86
Table 74: Male shaving aftercare, Switzerland, consumption per capita (units), 2004?09 87
Table 75: Male shaving aftercare, Switzerland, forecast consumption per capita (units), 2009?14 87
Table 76: Global male toiletries market value, 2009 88
Table 77: Global male toiletries market split (value terms ($m), 2009), top five countries 91
Table 78: Global male toiletries market volume, 2009 92
Table 79: Global male toiletries market split (volume terms, 2009), top five countries 95
Table 80: Leading players, top five countries 96
Table 81: Switzerland male toiletries new product launches reports, by company, 2009 97
Table 82: Switzerland male toiletries new product launches SKUs, by company, 2009 97
Table 83: Switzerland male toiletries new product launches (reports), by flavor and fragrances, 2009 98
Table 84: Switzerland male toiletries new product launches (reports), by ingredients (top 10 ingredients), 2009 98
Table 85: Switzerland male toiletries new product launches (reports), by package tags or claims, 2009 99
Table 86: Switzerland male toiletries new product launches - recent launches (2009) 99
Table 87: Switzerland population, by age group, 2004?09 (millions) 100
Table 88: Switzerland population forecast, by age group, 2009?14 (millions) 101
Table 89: Switzerland population, by gender, 2004?09 (millions) 101
Table 90: Switzerland population forecast, by gender, 2009?14 (millions) 102
Table 91: Switzerland nominal GDP, 2004?09 (CHFbn, nominal prices) 102
Table 92: Switzerland nominal GDP forecast, 2009?14 (CHFbn, nominal prices) 102
Table 93: Switzerland real GDP, 2004?09 (CHFbn, 2000 prices) 103
Table 94: Switzerland real GDP forecast, 2009?14 (CHFbn, 2000 prices) 103
Table 95: Switzerland real GDP, 2004?09 ($bn, 2000 prices) 103
Table 96: Switzerland real GDP forecast, 2009?14 ($bn, 2000 prices) 104
Table 97: Switzerland consumer price index, 2004?09 (2000=100) 104
Table 98: Switzerland consumer price index, 2009?14 (2000=100) 104



[Inhaltsverzeichnis ausblenden]