The many faces of IPTV and Internet TV services: a taxonomy

While the first use of ‘walled garden’ IPTV platforms replicated existing CATV services and business models, the choice was always made with an eye to future flexibility of services. Meanwhile, another set of players has introduced a variety of Internet TV flavours over multiple devices and delivery technologies with different business models and content types. A summary of this paper was first published for The International Conference on Consumer Electronics in October 2009. It provides a taxonomy of services, some associated opportunities and issues, and a view of the types of player likely to flourish and those likely to struggle.



Report Highlights

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Executive summary
In a nutshell
Taxonomy
Internet TV and IPTV are disruptive technologies
Classification by type of controlling entity
Subcategories by content type with correlation to business model
Subcategories by new entrant types
Business outlook by category
Different service types
Service types expected to flourish (green)
Service types expected to survive (yellow)
Service types expected to struggle (red)
CE services to come
Technology implications
Differences in quality emphasis
Search, discovery and navigation
Consumer electronics have a pivotal role in enriching the consumer experience
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List of Tables
Table 1: Types of controlling entity, their assets and risks
List of Figures
Figure 1: Business outlook by controlling entity
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