Executive Summary
E.1. Growing Interest in Mobile Device Management
E.2 Need for Standardisation in MDM Arena
E.3 MDM Market Realities
E.4 Integrated and Robust MDM Solutions appearing on the Market
E.5 MDM for Newer Forms of Devices
E.6 Mobile Software Management becoming a Central Theme for end-to-end Device Management
E.7 SaaS (Software as a Service) offerings for MDM on the Rise
E.8 MDM Market Forecast
E.9 Points Emerged from the Research
Introduction
1.1 What is MDM?
1.2 How OTA Works?
1.3 Three Layers of MDM
1.3.1 Server
1.3.2 Intelligence layer
1.3.3 Applications
1.4 Evolution of Device Management
1.5 Driving and Resisting Forces for Advanced Mobile Device and Software Management
1.6 Aim of the Report
1.6.1 Questions Answered by the Report
1.7 Report Structure
1.8 Report Scope
Chapter 2: Analysing MDM
2.1 Standards Based approach to MDM
2.1.1 What is the difference between OMA CP and OMA DM?
2.1.1.1 OMA-CP
2.1.1.2 OMA-DM
2.2 Device Management Applications
2.2.1 Configuration/Provisioning Management
2.2.2 Diagnostic Management
2.2.3 Security Management
2.2.3.1 Why is Security becoming a strategic issue for operators?
2.2.3.1.1 Rise in Stolen handsets
2.2.3.1.2 Increase in Malware, Virus and Spyware on Smartphones
2.2.4 FOTA: Firmware Update over the Air
2.2.4.1 Shortcomings of FOTA
2.2.5 Mobile Software Management (MSM)
2.2.5.1 SCOTA: Update software
2.2.5.2 How the Market for MSM evolved?
2.2.5.3 Benefits of MSM for Operators
2.2.5.3.1 Have Greater Control over the Handset’s Software Assets
2.2.5.4 Benefit of MSM for Service and Content Providers
2.2.5.5 Barriers to MSM
2.3 MDM Solutions for the Enterprises
2.3.1 Security Needs of Enterprises
2.3.2 MSM Needs of Enterprises
Chapter 3: MDM Vendors and their Product Portfolio
3.1 The Market Dynamics
3.1.1 Start-ups, Acquisitions and Mergers and Exits
3.1.2 Product Consolidation
3.1.3 Business Opportunities for MDM Vendors
3.2 MDM Value Chain
3.2.1 MDM Market Segmentation
3.2.1.1 Enterprise MDM Market
3.2.1.2 Operator/OEM market
3.2.2 Enterprise Vs Consumer Focused MDM
3.3 MDM Vendors: Operators and Device Manufacturers Centric Market
3.3.1 Red Bend
3.3.1.1 Red Bend’s Customers
3.3.1.2 Red Bend’s Strategy
3.3.2 InnoPath
3.3.2.1 InnoPath’s Product Portfolio
3.3.2.2 InnoPath’s Customers
3.3.3 Mformation
3.3.3.1 Mformation’s Customers
3.3.3.2 Mformation’s Strategy and Vision
3.3.4 Odyssey Software
3.3.5 Funambol
3.3.6 HP
3.3.6.1 HP’s MDM Client Solution
3.3.6.2 HP’s MDM Server Side Solution
3.3.6.3 HP’s Strategies
3.3.6.4 HP’s Customers
3.3.7 SmithMicro Software
3.3.8 Sicap
3.3.9 SmartTrust
3.3.10 Alcatel Lucent
3.3.11 MobileThink
3.3.12 Nokia Siemens Networks
3.3.13 Capricode
3.3.14 Invigo 62
3.3.15 Fine Point (Pervenio)
3.3.16 Gemalto
3.3.17 Odyssey Software
3.4 System Integrators and Resellers
3.4.1 Brighpoint
3.5 Enterprise MDM Vendors
3.5.1 Sybase iAnywhere
3.5.2 Sparus Software
3.5.3 MobileIron
3.5.4 FancyFon
3.5.5 Ubitexx
3.5.6 Microsoft
3.5.7 Mobi DM
3.5.8 RIM Enterprise Server
3.5.9 Perlego
3.5.10 iPass
3.3.11 Symentec
3.5.12 Novell
3.5.13 Fromdistance
3.5.14 ITFellas
3.5.15 Lyrix
3.5.16 Soti
3.5.17 CloudSync
3.5.18 Excitor
3.5.19 AirWatch
3.5.20 Trust Digital
3.5.21 Tangoe
3.5.22 Good Technology
3.6 Challenges facing MDM vendors
3.6.1 MDM Stakeholder Analysis
Chapter 4: MDM Business Case for Operators and Device Manufacturers (2010 onwards)
4.1 Operators
4.1.1 Life Cycle Stage of MDM in Operator Market
4.1.2 Operator Benefits from Integrated MDM
4.1.2.1 Use MDM as a tool to minimise manual work for end-users
4.1.2.2 Lower TCO
4.1.2.3 Increase Data Service Adoption
4.1.2.4 Seamlessly integrate existing networks and back-office infrastructure
4.1.2.5 Offer Cost-effective front-line customer care
4.1.2.6 Generate Market Intelligence for Targeted Services
4.1.2.7 Make the most of Existing and New Mobile Devices
4.1.2.8 Use MDM to Reach to Enterprise Customers
4.1.2.9 Reduce OpEx
4.1.2.10 Use Security to boosts consumer confidence
4.1.2.11 Reduce Churn Rate
4.1.3 Strategic Drivers for MDM Deployment
4.1.3.1 Mobile Devices are becoming Complex
4.1.3.2 Application Download in Increasing by operating system type
4.1.3.3 Customisation and personalisation resulting in flexible and complex software environment
4.1.3.4 Proliferation on Smartphones and Operating Systems
4.1.3.5 Urgency to Improve Brand Image
4.1.3.6 Operations and support costs are increasing faster than revenues
4.1.4 Operator Strategies
4.1.4.1 Mastering the value discipline of Customer Intimacy
4.1.4.2 Operational Excellence
4.1.5 Barriers to MDM Implementation in the Operator Market
4.1.5.1 Longevity of legacy terminals
4.1.5.2 Penetration of FOTA handsets
4.1.5.3 Barriers in FOTA Implementation
4.1.5.4 Installed base of 3G Handsets
4.1.5.5 Delivering Handset Updates on Time
4.1.6 Operator Case Studies
4.1.6.1 Vodafone
4.1.6.2 TeliaSonera
4.1.6.3 Telefonica
4.1.6.4 A US Carrier
4.2 Device Manufacturers
4.2.1 Challenges facing Device Manufacturers
4.2.1.1 Delivering Defect Free Devices
4.2.1.2 Recall costs are costing the Vendors billions and will continue to rise
4.2.1.3 Building Device Specific Clients
4.2.1.4 How to reduce the cost of software in the handset?
4.2.1.5 Does SCOTA provide any cost savings to Device Manufacturers?
4.2.2 Device Manufacturer Strategies
4.2.2.1 Nokia
4.2.2.2 LG
4.2.2.3 Sony Ericsson
4.2.2.4 Samsung
4.2.2.5 Motorola
4.2.2.6 Apple
4.2.3 Devices that Support OMA-DM
4.2.4 Device Manufacturer Benefits from MDM
4.2.4.1 Offer Slimmed Down Devices with Lower 4.2.4.2 Achieve Faster Time to Market
4.2.4.3 Offer Greater Flexibility to Customers with range of Application Choices
Chapter 5: MDM Business Case for Enterprises
5.1 MDM Benefits to Enterprises
5.1.1 Manage devices from multiple vendors and carriers
5.1.2 Manage multiple user configurations and profiles
5.1.3 Synchronise data, files and applications
5.1.4 Deploy software updates
5.1.5 Mitigate risk by securing remote devices with kill or lock functions
5.2 Enterprises Strategies
5.2.1 What is a Good Enterprise MDM Solution?
5.3 Challenges in Enterprise MDM
5.4 Vendor Positioning in the Enterprise MDM Market
5.5 Revenue Forecast
5.6.1 iPhone for Enterprises
5.7 How does Enterprise MDM differ from Operator MDM?
5.7.1 Security
5.7.2 Big vendors dominate the Enterprise market compared to small MDM vendors
5.7.3 Enterprises prefer to deploy hosted MDM
Chapter 6: Markets and Statistics
6.1 Revenue Forecast
6.2 MDM Market Analysis
6.2.1 USA
6.2.2 Japan
6.2.3 Western Europe
6.2.4 APAC (Excluding Japan)
6.2.5 India
6.2.6 MDM Market Share by Geography
6.3 Operator Deployment Forecast
6.4 MDM Client Market
6.5 MDM Server/ Applications Market
6.6 Market Trends
6.6.1 Revertible Updating
6.6.2 MDM for 4G Devices
6.6.3 MDM for Machine-to-Machine (M2M)
6.6.4 MDM Solutions for Converged Devices
6.6.5 SaaS-Based MDM Offerings Grow in Importance
6.6.6 Market for Security Management
Chapter 7: Conclusion
7.1 Two Distinct MDM Markets
7.1.1 The Enterprise MDM Market
7.1.2 Operator/OEM Centric MDM Market
7.2 Hosted MDM
7.3 Market Consolidation
7.4 Future of MDM
7.5 Recommendations
7.5.1 Success Strategies for MDM Vendors
7.5.2 MDM Success Strategies for Operators
7.6 Summary
Appendices
Appendix A – About Visiongain
Appendix B – Customer Feedback Form
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