Gum Market in the US to 2014 (Confectionery)

Introduction

Gum Market in the US to 2014 (Confectionery) is a comprehensive resource for gum market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the US gum market.

Features and Benefits

• Identify key market segments by analyzing market size data for the gum market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the gum market in the US and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The gum market in the US increased at a compound annual growth rate of 5.5% between 2004 and 2009.
• The chewing gum - sugar free segment led the gum market in the US in 2009, with a share of 63.3%.
• The leading player in gum market in the US is Mars, Inc.

Key questions answered

• Which will be the fastest growing segment within the gum market in the US?
• How will the forecast growth differ from the historic growth exhibited by the gum market in the US?
• Which company accounted for the largest share of the US gum market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: gum 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Gum 9
Value analysis (US Dollar), 2004?09 9
Value analysis (US Dollar), 2009?14 10
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 15
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 23
Macroeconomic Indicators 23
Chapter 5 Research Methodology 28
Methodology overview 28
Secondary research 29
Market modeling 30
Creating an initial data model 30
Revising the initial data model 30
Creating a final estimate 31
Creating demographic value splits 31
Primary research 31
Data finalization 32
Ongoing research 32

LIST OF FIGURES
Figure 1: Gum, US, value by segment ($m), 2004?14 11
Figure 2: Gum, US, category growth comparison, by value, 2004?14 11
Figure 3: Gum, US, volume by segment (kg, million), 2004?14 14
Figure 4: Gum, US, category growth comparison, by volume, 2004?14 14
Figure 5: Gum, US, company share by value (%), 2008?09 17
Figure 6: Gum, US, distribution channels by value (%), 2008?09 20
Figure 7: Annual data review process 29

LIST OF TABLES
Table 1: Gum category definitions 3
Table 2: Gum distribution channels 4
Table 3: Gum, US, value by segment ($m), 2004?09 9
Table 4: Gum, US, value forecast by segment ($m), 2009?14 10
Table 5: Gum, US, volume by segment (kg, million), 2004?09 12
Table 6: Gum, US, volume forecast by segment (kg, million), 2009?14 13
Table 7: Gum, US, brand share by value (%), 2008?09 15
Table 8: Gum, US, value by brand ($m), 2008?09 16
Table 9: Gum, US, company share by value (%), 2008?09 18
Table 10: Gum, US, value by company ($m), 2008?09 18
Table 11: Gum, US, distribution channels by value (%), 2008?09 19
Table 12: Gum, US, value by distribution channel ($m), 2008?09 19
Table 13: Gum, US, expenditure per capita ($), 2004?09 21
Table 14: Gum, US, forecast expenditure per capita ($), 2009?14 21
Table 15: Gum, US, consumption per capita (kg), 2004?09 22
Table 16: Gum, US, forecast consumption per capita (kg), 2009?14 22
Table 17: US population, by age group, 2004?09 (millions) 23
Table 18: US population forecast, by age group, 2009?14 (millions) 24
Table 19: US population, by gender, 2004?09 (millions) 24
Table 20: US population forecast, by gender, 2009?14 (millions) 25
Table 21: US nominal GDP, 2004?09 ($bn, nominal prices) 25
Table 22: US nominal GDP forecast, 2009?14 ($bn, nominal prices) 25
Table 23: US real GDP, 2004?09 ($bn, 2000 prices) 26
Table 24: US real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 25: US consumer price index, 2004?09 (2000=100) 27
Table 26: US consumer price index, 2009?14 (2000=100) 27


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