Gum Market in Canada to 2014 (Confectionery)

Introduction

Gum Market in Canada to 2014 (Confectionery) is a comprehensive resource for gum market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Canadian gum market.

Features and Benefits

• Identify key market segments by analyzing market size data for the gum market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the gum market in Canada and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The gum market in Canada increased at a compound annual growth rate of 1.5% between 2004 and 2009.
• The chewing gum - sugar free segment led the gum market in Canada in 2009, with a share of 53.1%.
• The leading player in gum market in Canada is Mars, Inc.

Key questions answered

• Which will be the fastest growing segment within the gum market in Canada?
• How will the forecast growth differ from the historic growth exhibited by the gum market in Canada?
• Which company accounted for the largest share of the Canadian gum market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: gum 2
Chapter 2 DEFINITION 3
Chapter 3 Category Analysis: Gum 9
Value analysis (Canadian Dollar), 2004?09 9
Value analysis (Canadian Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 28
Macroeconomic Indicators 28
Chapter 5 Research Methodology 33
Methodology overview 33
Secondary research 34
Market modeling 35
Creating an initial data model 35
Revising the initial data model 35
Creating a final estimate 36
Creating demographic value splits 36
Primary research 36
Data finalization 37
Ongoing research 37

LIST OF FIGURES
Figure 1: Gum, Canada, value by segment (C$m), 2004?14 11
Figure 2: Gum, Canada, category growth comparison, by value, 2004?14 14
Figure 3: Gum, Canada, volume by segment (kg, million), 2004?14 17
Figure 4: Gum, Canada, category growth comparison, by volume, 2004?14 17
Figure 5: Gum, Canada, company share by value (%), 2008?09 20
Figure 6: Gum, Canada, distribution channels by value (%), 2008?09 23
Figure 7: Annual data review process 34

LIST OF TABLES
Table 1: Gum category definitions 3
Table 2: Gum distribution channels 4
Table 3: Gum, Canada, value by segment (C$m), 2004?09 9
Table 4: Gum, Canada, value forecast by segment (C$m), 2009?14 10
Table 5: Gum, Canada, value by segment ($m), 2004?09 12
Table 6: Gum, Canada, value forecast by segment ($m), 2009?14 13
Table 7: Gum, Canada, volume by segment (kg, million), 2004?09 15
Table 8: Gum, Canada, volume forecast by segment (kg, million), 2009?14 16
Table 9: Gum, Canada, brand share by value (%), 2008?09 18
Table 10: Gum, Canada, value by brand (C$m), 2008?09 19
Table 11: Gum, Canada, company share by value (%), 2008?09 21
Table 12: Gum, Canada, value by company (C$m), 2008?09 21
Table 13: Gum, Canada, distribution channels by value (%), 2008?09 22
Table 14: Gum, Canada, value by distribution channel (C$m), 2008?09 22
Table 15: Gum, Canada, expenditure per capita (C$), 2004?09 24
Table 16: Gum, Canada, forecast expenditure per capita (C$), 2009?14 25
Table 17: Gum, Canada, expenditure per capita ($), 2004?09 25
Table 18: Gum, Canada, forecast expenditure per capita ($), 2009?14 26
Table 19: Gum, Canada, consumption per capita (kg), 2004?09 27
Table 20: Gum, Canada, forecast consumption per capita (kg), 2009?14 27
Table 21: Canada population, by age group, 2004?09 (millions) 28
Table 22: Canada population forecast, by age group, 2009?14 (millions) 29
Table 23: Canada population, by gender, 2004?09 (millions) 29
Table 24: Canada population forecast, by gender, 2009?14 (millions) 30
Table 25: Canada nominal GDP, 2004?09 (C$bn, nominal prices) 30
Table 26: Canada nominal GDP forecast, 2009?14 (C$bn, nominal prices) 30
Table 27: Canada real GDP, 2004?09 (C$bn, 2000 prices) 31
Table 28: Canada real GDP forecast, 2009?14 (C$bn, 2000 prices) 31
Table 29: Canada real GDP, 2004?09 ($bn, 2000 prices) 31
Table 30: Canada real GDP forecast, 2009?14 ($bn, 2000 prices) 32
Table 31: Canada consumer price index, 2004?09 (2000=100) 32
Table 32: Canada consumer price index, 2009?14 (2000=100) 32


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