Market Competitive Intensity (MCI): Greece

Datamonitor's Market Competitive Intensity Index (MCI) is a robust framework for measuring and benchmarking the development of competitiveness and market conditions in a range of gas and electricty markets. The MCI assessment draws on nine underlying metrics grouped into three broad clusters: Market framework; Supplier Push and Customer Pull.

Report Highlights
Datamonitor's MCI Index offers a robust framework for measuring the development of utility Market Competitive Intensity. MCI scores are calculated using two different methods. The first, the simple weighted average (additive) measure shows overall competitive intensity. The second, the multipliative method, is more complex. It prevents markets with an overly wide spread of underlying raw scores from exerting undue influence over, or skewing, the final result.
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DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Introduction: Datamonitor's MCI Index offers a robust framework for measuring the development of energy Market Competitive Intensity 2
The MCI Index shows how attractive a particular market is to new entrants in terms of the competitive environment 2
The MCI assessment draws on nine underlying metrics grouped into three broad clusters: Market framework; Supplier Push; Customer Pull. 3
The MCI Index measures competitive intensity in EU 27 and 6 related markets 4
The MCI Index assesses markets as they stood in early 2008 and forecasts conditions likely to be prevailing three years after full market opening 4
Each of the nine pillars has an assessment scale to allow for the comparison of diverse markets (see appendix for more details) 5
Two differing overall MCI scores are calculated to ensure full clarity of results 5
A simple weighted average (additive) measure shows overall competitive intensity 5
A weighted multiple (multiplicative) measure shows overall competitive intensity 5
The MCI framework has a number of applications for your organization 6
Context: The immaturity of its energy sector puts Greece very much at the lower end of the gas and power competitive intensity scales 7
Greece's power market remains very much at the bottom end of the competitive intensity scale both during and after the forecast period 7
Greece's gas market remains low down on the competitive intensity scale, despite continued rapid demand growth 7
Power MCI: Greece's Market Framework factors are the only area of discernible strength in the overall power score 9
Greece's Market Framework scores support the overall total 9
Effectiveness of Regulator [2008: 5.5/10 2010: 8/10] 9
Ease of Third Party Access [2008: 3.5/10 2010: 7/10] 10
Effectiveness of Balancing and Data Transfer [2008: 1.5/10 2010: 4/10] 10
The former monopoly position of the PPC serves to significantly constrain the Supplier Push metrics 10
Wholesale Market Fragmentation [2008: 0.5/10 2010: 2/10] 10
Retail Market Fragmentation [2008: 0.5/10 2010: 1.5/10] 10
Traded Market Maturity [2008: 0/10 2010: 0/10] 10
Greece's Customer Pull metrics will continue to be held back by the lack of new market entrants and the dominance of the PPC 10
Access to Market Information and Assistance [2008: 2/10 2010: 2.5/10] 10
Consumer Representation [2008: 2/10 2010: 2.5/10] 10
Propensity to Switch [2008: 1/10 2010: 1.3/10] 11
Gas MCI: Greece still has a long way to go to reach to the levels of competition seen in developed gas markets 12
Market framework may see some improvement by the forecasted period 12
Effectiveness of Regulator [2008: 4/10 2010: 6/10] 12
Ease of Third Party Access [2008: 1.5/10 2010: 5/10] 13
Effectiveness of Balancing and Data Transfer [2008: 3.5/10 2010: 5/10] 13
Supplier push is expected to remain at the lower end of the scale 13
Wholesale Market Fragmentation [2008: 1/10 2010: 3/10] 13
Retail Market Fragmentation [2008: 1.5/10 2010: 2.5/10] 13
Traded Market Maturity [2008: 0/10 2010: 0/10] 13
Customer Pull metrics are all redundant given the current market structure and will only increase marginally by 2010 13
Access to Market Information and Assistance [2008: 1.5/10 2010: 2.5/10] 13
Consumer Representation [2008: 2/10 2010: 2/10] 14
Propensity to Switch [2008: 0.9/10 2010: 1.5/10] 14
Outlook: Limited competitive intensity in the Greek energy markets create significant opportunities for those seeking early mover advantage 15
Despite the progress that will be made in various metrics, both the multiplicative gas and power metrics remain at zero in 2010 15
Power scores 15
Gas scores 15
The ongoing dominance of PPC will continue to restrain commercial opportunities for new players in the Greek power market 16
New Market Entrant Opportunities, Power 16
New Market Entrant Threats, Power 16
Strong demand growth and significant future gasification prospects create opportunities in the Greek gas market if structural risks can be mitigated 16
New Market Entrant Opportunities, Gas 16
New Market Entrant Threats, Gas 16
MCI Scores 17
APPENDIX 20
Definitions 20
Ask the analyst 25
[Inhaltsverzeichnis ausblenden]

Table 1: Market Competitive Intensity, Greece 2008-10 17
Table 2: MCI Additive, Europe 2008-2010 18
Table 3: MCI Multiplicative, Europe 2008-2010 19
Figure 1: MCI Assessment Scale 2
Figure 2: MCI Assessment Framework 3
Figure 3: MCI Market Coverage 4
Figure 4: MCI Scales 5
Figure 5: MCI Applications 6
Figure 6: European Power Market Competitive Intensity, 2008-10 7
Figure 7: European Gas Market Competitive Intensity, 2008-10 8
Figure 8: Power Market Competitive Intensity, Greece 9
Figure 9: Gas Market Competitive Intensity, Greece 12
Figure 10: Market Competitive Intensity, Greece 15
Figure 11: Scale for MCI Assessment, Effectiveness of Regulator 20
Figure 12: Scale for MCI Assessment, Ease of Third Party Access 21
Figure 13: Scale for MCI Assessment, Effectiveness of Balancing and Data Transfer 21
Figure 14: Scale for MCI Assessment, Wholesale Market Fragmentation 22
Figure 15: Scale for MCI Assessment, Retail Market Fragmentation 22
Figure 16: Scale for MCI Assessment, Traded Market Maturity 23
Figure 17: Scale for MCI Assessment, Access to Market Information and Assistance 23
Figure 18: Scale for MCI Assessment, Consumer Representation 24
Figure 19: Scale for MCI Assessment, Propensity to Switch 24
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