TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: tea 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Tea 9
Value analysis (Czech Koruna), 2004?09 9
Value analysis (Czech Koruna), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36
LIST OF FIGURES
Figure 1: Tea, Czech Republic, value by segment (CZKm), 2004?14 11
Figure 2: Tea, Czech Republic, category growth comparison, by value, 2004?14 14
Figure 3: Tea, Czech Republic, volume by segment (kg, million), 2004?14 17
Figure 4: Tea, Czech Republic, category growth comparison, by volume, 2004?14 17
Figure 5: Tea, Czech Republic, company share by volume (%), 2008?09 19
Figure 6: Tea, Czech Republic, distribution channels by volume (%), 2008?09 22
Figure 7: Annual data review process 33
LIST OF TABLES
Table 1: Tea category definitions 3
Table 2: Tea distribution channels 4
Table 3: Tea, Czech Republic, value by segment (CZKm), 2004?09 9
Table 4: Tea, Czech Republic, value forecast by segment (CZKm), 2009?14 10
Table 5: Tea, Czech Republic, value by segment ($m), 2004?09 12
Table 6: Tea, Czech Republic, value forecast by segment ($m), 2009?14 13
Table 7: Tea, Czech Republic, volume by segment (kg, million), 2004?09 15
Table 8: Tea, Czech Republic, volume forecast by segment (kg, million), 2009?14 16
Table 9: Tea, Czech Republic, brand share by volume (%), 2008?09 18
Table 10: Tea, Czech Republic, volume by brand (kg, million), 2008?09 18
Table 11: Tea, Czech Republic, company share by volume (%), 2008?09 20
Table 12: Tea, Czech Republic, volume by company (kg, million), 2008?09 20
Table 13: Tea, Czech Republic, distribution channels by volume (%), 2008?09 21
Table 14: Tea, Czech Republic, volume by distribution channel (kg, million), 2008?09 21
Table 15: Tea, Czech Republic, expenditure per capita (CZK), 2004?09 23
Table 16: Tea, Czech Republic, forecast expenditure per capita (CZK), 2009?14 24
Table 17: Tea, Czech Republic, expenditure per capita ($), 2004?09 24
Table 18: Tea, Czech Republic, forecast expenditure per capita ($), 2009?14 25
Table 19: Tea, Czech Republic, consumption per capita (kg), 2004?09 25
Table 20: Tea, Czech Republic, forecast consumption per capita (kg), 2009?14 26
Table 21: Czech Republic population, by age group, 2004?09 (millions) 27
Table 22: Czech Republic population forecast, by age group, 2009?14 (millions) 28
Table 23: Czech Republic population, by gender, 2004?09 (millions) 28
Table 24: Czech Republic population forecast, by gender, 2009?14 (millions) 29
Table 25: Czech Republic nominal GDP, 2004?09 (CZKbn, nominal prices) 29
Table 26: Czech Republic nominal GDP forecast, 2009?14 (CZKbn, nominal prices) 29
Table 27: Czech Republic real GDP, 2004?09 (CZKbn, 2000 prices) 30
Table 28: Czech Republic real GDP forecast, 2009?14 (CZKbn, 2000 prices) 30
Table 29: Czech Republic real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: Czech Republic real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: Czech Republic consumer price index, 2004?09 (2000=100) 31
Table 32: Czech Republic consumer price index, 2009?14 (2000=100) 31
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