Overview 1
Catalyst 1
Summary 1
Executive Summary 2
Overview 2
Introduction 3
Product Launch Analytics 3
Market Data Analytics 3
New Consumer Insight 4
The Country Statistics Database 4
Company Intelligence 4
What is this report about 5
How to use this report 5
Market definition 5
Table of Contents 6
List of Figures 7
List of Tables 8
Country Overview 9
Economic overview 9
Demographic overview 11
Baby Care Sector Profile 13
Indian baby care sector value and growth 13
Baby care sector: a global perspective 15
Comparison with other growth economies 16
Baby Care Sector Markets 19
Indian baby care markets by value 19
Future prospects 21
Leading categories 23
Key Trends 25
Economic and demographic trends 25
Increasing disposable income driving demand 25
Large population growth and a consistently high birth rate are fueling market potential 26
The Indian baby care markets are expanding to smaller cities and rich rural areas 26
Consumer trends 27
Rising number of urban nuclear households with first time parents 27
Changing socioeconomic status of women 27
Industry trends 28
Emergence of modern retail concept 28
Growing acceptance of private labels 28
Increasing interest of local and international companies in baby care sector 28
Launch of organic products 29
Lowering entry price barrier and price rationalization due to increased competition 30
Competitive Landscape in India 32
Leading players and their shares 32
Presence of leading players in various markets of the baby care sector 36
Key players by markets and their ranks 37
Leading local player profiles 38
Gujarat Cooperative Milk Marketing Federation Limited 38
Godrej Industries Limited 38
Dabur India Limited 39
Wipro Consumer Care & Lighting 39
New Product Launches in India 40
Overview 40
Product launches by top players 41
Conclusion 43
Highlights 43
Research Methodology 44
Methodology overview 44
Secondary research 45
Market modeling 46
Creating an initial data model 46
Revising the initial data model 46
Creating a final estimate 46
Creating demographic value splits 47
Primary research 47
Data finalization 47
Ongoing research 48
Appendix 49
Future readings 49
Feedback 49
Ask the analyst 49
Datamonitor consulting 49
Disclaimer 49
List of Tables
Table 1: Baby care sector definitions 5
Table 2: Changing rural and urban profile of India 27
Table 3: Indian baby care sector: top 10 players by company share (2009) and product launches (2010) 41
List of Figures
Figure 1: GDP and GDP growth rate in India, 2004-14e 9
Figure 2: GDP growth in India and other growth economies, 2004-14e 10
Figure 3: Population in India, by age group and median age, 2004-14e 11
Figure 4: Birth rate in India and other growth economies, 2004-14e 12
Figure 5: Indian baby care sector sales, 2004-09 14
Figure 6: Indian baby care sector sales, 2009-14e 15
Figure 7: Indian baby care sector sales value (2009) and growth (2008-09) compared to other leading nations 15
Figure 8: Baby care sector per capita expenditure and growth in growth economies, 2009 17
Figure 9: Baby care sector growth in India and other growth economies, 2004-14e 18
Figure 10: Indian baby care sector sales: market contribution, 2009 20
Figure 11: Indian baby care sector value growth by markets, 2008-09 21
Figure 12: Indian baby care sector value and growth by market, 2004-09 and 2009-14e 22
Figure 13: Indian baby care sector: leading categories in terms of 2008-09 growth rates (%) 24
Figure 14: Household disposable income , 2004-14 26
Figure 15: Some examples of organic products launched in India, 2010 30
Figure 16: Indian baby care sector price point comparison, 2010 31
Figure 17: Indian baby care sector: leading players and their company shares, 2009 32
Figure 18: Indian baby care sector: brand portfolio of key players 34
Figure 19: Indian baby care sector: comparison of top five players in terms of revenue growth and new product launch share, 2009 35
Figure 20: Indian baby care sector: presence of the key players across markets, 2009 36
Figure 21: Indian baby care sector: share of the top three players compared to other competitors, by market, 2009 37
Figure 22: Indian baby care sector: top five players by market, 2009 38
Figure 23: Indian baby care sector: new product launches by market, (% contribution), 2009 and 2010 40
Figure 24: Indian baby care sector: new product launches, 2010 42
Figure 25: Conclusion 43
Annual data review process 45
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