Overview 1
Catalyst 1
Summary 1
Executive Summary 2
Overview 2
Introduction 3
Product Launch Analytics 3
Market Data Analytics 3
New Consumer Insight reports 4
The Country Statistics Database 4
Company Intelligence 5
What this report is about 5
How to use this report 6
Market definition 7
Table of Contents 8
List of Figures 9
List of Tables 10
Country Overview 11
Economic overview 11
Demographic overview 15
Household Products Market Profile 18
Overview 18
Japanese household products market value and growth 18
Household products market: a global perspective 21
Overview 21
Comparison with developed economies 22
Household Products Categories 26
Japanese household products categories by value 26
Future prospects 28
Leading categories 30
Lagging categories 31
Key Trends 32
Overview 32
Demographic and economic trends 32
Aging population and changing family structures creating new consumption patterns 32
Consumer trends 34
Eco friendliness making its way into consumers' lifestyles 34
Price conscious consumers are more inclined to demand value-for-money 36
Industry trends 38
Climate change regulations on chemicals used in household products 38
Increasing private label sales a threat to established brands 39
Market maturity will result in greater innovation in new product developments 41
Competitive Landscape in Japan 43
Leading players and their shares 43
Brand portfolio of key players 44
Presence of leading players in various categories of the household products market 45
Key players by categories and their ranks 46
Leading local player profiles 48
Kao Corporation 48
Lion Corporation 49
Daio Paper Corp 49
Earth Chemical 50
Kobayashi Pharmaceutical 50
New Product Launches in Japan 51
Overview 51
Product launches by top players 53
Conclusion 55
Highlights 55
Research Methodology 56
Methodology overview 56
Secondary research 57
Market modeling 58
Creating an initial data model 58
Revising the initial data model 58
Creating a final estimate 59
Creating demographic value splits 59
Primary research 59
Data finalization 60
Ongoing research 60
Appendix 61
Further reading 61
Feedback 61
Ask the analyst 61
Datamonitor consulting 61
Disclaimer 61
List of Tables
Table 1: Household products market definitions 7
Table 2: Key statistics for Japan and other developed economies, 2009 14
Table 3: Japanese household products market: top 10 players by company share and product launches 53
List of Figures
Figure 1: Real GDP and real GDP growth rate in Japan, 2004-14e 11
Figure 2: Merchandise exports of Japan as a percentage of GDP, 2004-09 12
Figure 3: Real GDP growth in Japan and other developed economies, 2004-14e 14
Figure 4: Percentage of the population aged above 60 in Japan and in other developed countries, 2009-14e 15
Figure 5: Population in Japan by age groups and median age, 2004-14e 16
Figure 6: Japanese household products market sales, 2004-14e 19
Figure 7: Female employment rate in Japan, 1968-2008 20
Figure 8: Japan household products market sales (2009) and growth (2008-09) compared to other leading nations 21
Figure 9: Household products market per capita expenditure and growth in developed economies, 2004-14e 22
Figure 10: Number of invisible families in Japan between 1997 and 2009 24
Figure 11: Household products market growth in Japan and other developed economies, 2004-14e 25
Figure 12: Japanese household products market sales: contribution by categories, 2009 26
Figure 13: Japanese household products market growth by categories, 2008-09 27
Figure 14: Question: "to what extent do you agree or disagree with the following statements?" 28
Figure 15: Japanese household products market value and growth by market, 2004-09 and 2009-14e 29
Figure 16: Japanese household products market: leading categories in terms of 2008-09 growth (%) 30
Figure 17: Japanese household products market: lagging categories in terms of 2008-09 growth (%) 31
Figure 18: Total expenditure for the elderly in Japan, 1970?2007 33
Figure 19: Question: "how concerned are you by the following?" 35
Figure 20: Question: "when buying cleaning or laundry products, how often do you do the following?" 37
Figure 21: Question: "all things considered, how similar are store brand products compared to famous brand products?" 40
Figure 22: Examples of value-added products launched in Japan in 2009 42
Figure 23: Japanese household products market: leading players and their ranks, 2009 43
Figure 24: Japanese household products market: brand portfolio of top players 44
Figure 25: Japanese household products market: presence of the key players across categories, 2009 45
Figure 26: Japanese household products market: market share of top five players compared to other competitors, by category, 2009 46
Figure 27: Japanese household products market: top five players by category, 2009 47
Figure 28: Japanese household products market: new product launches by category, (percentage contribution), 2009 51
Figure 29: Japanese household products market: new product launches, volume and growth for 2008-09 52
Figure 30: Japanese household products market: new product launches by category, 2009 54
Figure 31: Conclusion 55
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