Overview 1
Catalyst 1
Summary 1
Executive Summary 2
Introduction 3
Product Launch Analytics 3
Market Data Analytics 3
New Consumer Insight reports 4
The Country Statistics Database 4
Company Intelligence 4
What this report is about 5
How to use this report 5
Market definition 5
Table of Contents 7
List of Figures 8
List of Tables 9
Country Overview 10
Economic overview 10
Demographic overview 13
Household Products Market Profile 17
Mexican household products market size and growth 17
Household products market: a global perspective 18
Overview 18
Comparison with growth economies 19
Household Products Categories 21
Mexican household products categories by value 21
Leading categories 22
Future prospects 22
Key Trends 25
Overview 25
Manufacturers embracing environmentally friendly products and practices 25
Measures to foster equitable distribution of wealth set to boost consumption 26
Outbreak of diseases drives consumption in specific household segments 26
Vulnerability of Mexico to insect-borne diseases increasing the sale of insecticides 26
Sales of disinfectants, bleach, and paper products have benefited from the swine flu outbreak 27
Growing consumer confidence is expected to drive consumption 28
Competitive Landscape in Mexico 30
Leading players and their shares 30
Key players by markets and their ranks 32
Leading local player profiles 33
Fábrica de Jabón La Corona 33
Industrias Alen 33
Somaki de Mexico 33
New Product Launches in Mexico 35
Overview 35
Product launches by top players 36
Conclusion 39
Highlights 39
Research Methodology 40
Methodology overview 40
Secondary research 41
Market modeling 42
Creating an initial data model 42
Revising the initial data model 42
Creating a final estimate 42
Creating demographic value splits 43
Primary research 43
Data finalization 43
Ongoing research 44
Appendix 45
Further reading 45
Feedback 45
Ask the analyst 45
Datamonitor consulting 45
Disclaimer 45
List of Tables
Table 1: Household products market definitions 6
Table 2: Key statistics of Mexico and BASIC economies 13
Table 3: Mexican household products market: top 10 players by company share (2009) and by product launches (2010) 36
List of Figures
Figure 1: GDP and GDP growth rate in Mexico, 2004-14e 11
Figure 2: GDP growth in Mexico and BASIC economies, 2004-14e 12
Figure 3: Population in Mexico, by age group and median age, 2004-14e 14
Figure 4: Demographic Transition, Mexico, 2000-30e 15
Figure 5: Birth rate and mortality rate in Mexico between 1970-2020 16
Figure 6: Mexican household products market sales value, 2004-14e 17
Figure 7: Mexico household products market sales value (2009) and growth (2008-09) compared to other leading nations 19
Figure 8: Household products market value growth in Mexico and BASIC economies, 2004-14e 20
Figure 9: Mexican household products market sales: market contribution by value, 2009 21
Figure 10: Mexican household products market: leading categories in terms of 2008-09 growth rates (%) 22
Figure 11: Mexican household products market: value and growth by category, 2004-09 and 2009-14e 23
Figure 12: Concern about climate change/global warming: percentage of consumers by country 25
Figure 13: The innovative "Super Band" was launched in the Mexican household products market in 2009 27
Figure 14: Consumer confidence in Mexico, 2009-10 28
Figure 15: Mexican household products market: leading players and their ranks, 2009 30
Figure 16: Mexican household products market: market share of top five players vs. others, by market, 2009 32
figure 17: Mexican household products market: presence of the key players across markets, 2009 33
Figure 18: Mexican household products market: new product launches by market (percentage contribution), 2009 35
Figure 19: Examples of new product launches by top players 37
Figure 20: Mexican household products market: new product launches by market, 2009 38
Figure 21: Conclusion 39
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