Gum Market in Pakistan to 2014 (Confectionery)

Introduction

Gum Market in Pakistan to 2014 (Confectionery) is a comprehensive resource for gum market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Pakistani gum market.

Features and Benefits

• Identify key market segments by analyzing market size data for the gum market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the gum market in Pakistan and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The gum market in Pakistan increased at a compound annual growth rate of 6.2% between 2004 and 2009.
• The bubble gum segment led the gum market in Pakistan in 2009, with a share of 75.5%.
• The leading player in gum market in Pakistan is Mars, Inc.

Key questions answered

• Which will be the fastest growing segment within the gum market in Pakistan?
• How will the forecast growth differ from the historic growth exhibited by the gum market in Pakistan?
• Which company accounted for the largest share of the Pakistani gum market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: gum 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Gum 9
Value analysis (Pakistan Rupee), 2004?09 9
Value analysis (Pakistan Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34

LIST OF FIGURES
Figure 1: Gum, Pakistan, value by segment (PKRm), 2004?14 11
Figure 2: Gum, Pakistan, category growth comparison, by value, 2004?14 14
Figure 3: Gum, Pakistan, volume by segment (kg, million), 2004?14 17
Figure 4: Gum, Pakistan, category growth comparison, by volume, 2004?14 17
Figure 5: Gum, Pakistan, company share by value (%), 2008?09 19
Figure 6: Gum, Pakistan, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 31

LIST OF TABLES
Table 1: Gum category definitions 3
Table 2: Gum distribution channels 4
Table 3: Gum, Pakistan, value by segment (PKRm), 2004?09 9
Table 4: Gum, Pakistan, value forecast by segment (PKRm), 2009?14 10
Table 5: Gum, Pakistan, value by segment ($m), 2004?09 12
Table 6: Gum, Pakistan, value forecast by segment ($m), 2009?14 13
Table 7: Gum, Pakistan, volume by segment (kg, million), 2004?09 15
Table 8: Gum, Pakistan, volume forecast by segment (kg, million), 2009?14 16
Table 9: Gum, Pakistan, brand share by value (%), 2008?09 18
Table 10: Gum, Pakistan, value by brand (PKRm), 2008?09 18
Table 11: Gum, Pakistan, company share by value (%), 2008?09 20
Table 12: Gum, Pakistan, value by company (PKRm), 2008?09 20
Table 13: Gum, Pakistan, distribution channels by value (%), 2008?09 21
Table 14: Gum, Pakistan, value by distribution channel (PKRm), 2008?09 21
Table 15: Gum, Pakistan, expenditure per capita (PKR), 2004?09 23
Table 16: Gum, Pakistan, forecast expenditure per capita (PKR), 2009?14 23
Table 17: Gum, Pakistan, expenditure per capita ($), 2004?09 24
Table 18: Gum, Pakistan, forecast expenditure per capita ($), 2009?14 24
Table 19: Gum, Pakistan, consumption per capita (kg), 2004?09 25
Table 20: Gum, Pakistan, forecast consumption per capita (kg), 2009?14 25
Table 21: Pakistan population, by age group, 2004?09 (millions) 26
Table 22: Pakistan population forecast, by age group, 2009?14 (millions) 27
Table 23: Pakistan population, by gender, 2004?09 (millions) 27
Table 24: Pakistan population forecast, by gender, 2009?14 (millions) 28
Table 25: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 28
Table 26: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 28
Table 27: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 29
Table 28: Pakistan consumer price index, 2004?09 (2000=100) 29


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