Tea Market in Pakistan to 2014 (Hot Drinks)

Introduction

Tea Market in Pakistan to 2014 (Hot Drinks) is a comprehensive resource for tea market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on key distribution channels and reveals the leading companies in the Pakistani tea market.

Features and Benefits

• Identify key market segments by analyzing market size data for the tea market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the tea market in Pakistan and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The tea market in Pakistan increased at a compound annual growth rate of 3.9% between 2004 and 2009.
• The black standard tea segment led the tea market in Pakistan in 2009, with a share of 97.9%.
• The leading player in tea market in Pakistan is Tapal Tea Ltd.

Key questions answered

• Which will be the fastest growing segment within the tea market in Pakistan?
• How will the forecast growth differ from the historic growth exhibited by the tea market in Pakistan?
• Which company accounted for the largest share of the Pakistani tea market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: tea 2
Chapter 2 DEFINITION 3
Chapter 3 Category Analysis: Tea 9
Value analysis (Pakistan Rupee), 2004?09 9
Value analysis (Pakistan Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 19
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 30
Macroeconomic Indicators 30
Chapter 5 Research Methodology 34
Methodology overview 34
Secondary research 35
Market modeling 36
Creating an initial data model 36
Revising the initial data model 36
Creating a final estimate 37
Creating demographic value splits 37
Primary research 37
Data finalization 38
Ongoing research 38

LIST OF FIGURES
Figure 1: Tea, Pakistan, value by segment (PKRm), 2004?14 11
Figure 2: Tea, Pakistan, category growth comparison, by value, 2004?14 14
Figure 3: Tea, Pakistan, volume by segment (kg, million), 2004?14 17
Figure 4: Tea, Pakistan, category growth comparison, by volume, 2004?14 18
Figure 5: Tea, Pakistan, company share by volume (%), 2008?09 20
Figure 6: Tea, Pakistan, distribution channels by volume (%), 2008?09 23
Figure 7: Annual data review process 35

LIST OF TABLES
Table 1: Tea category definitions 3
Table 2: Tea distribution channels 4
Table 3: Tea, Pakistan, value by segment (PKRm), 2004?09 9
Table 4: Tea, Pakistan, value forecast by segment (PKRm), 2009?14 10
Table 5: Tea, Pakistan, value by segment ($m), 2004?09 12
Table 6: Tea, Pakistan, value forecast by segment ($m), 2009?14 13
Table 7: Tea, Pakistan, volume by segment (kg, million), 2004?09 15
Table 8: Tea, Pakistan, volume forecast by segment (kg, million), 2009?14 16
Table 9: Tea, Pakistan, brand share by volume (%), 2008?09 19
Table 10: Tea, Pakistan, volume by brand (kg, million), 2008?09 19
Table 11: Tea, Pakistan, company share by volume (%), 2008?09 21
Table 12: Tea, Pakistan, volume by company (kg, million), 2008?09 21
Table 13: Tea, Pakistan, distribution channels by volume (%), 2008?09 22
Table 14: Tea, Pakistan, volume by distribution channel (kg, million), 2008?09 22
Table 15: Tea, Pakistan, expenditure per capita (PKR), 2004?09 24
Table 16: Tea, Pakistan, forecast expenditure per capita (PKR), 2009?14 25
Table 17: Tea, Pakistan, expenditure per capita ($), 2004?09 26
Table 18: Tea, Pakistan, forecast expenditure per capita ($), 2009?14 27
Table 19: Tea, Pakistan, consumption per capita (kg), 2004?09 28
Table 20: Tea, Pakistan, forecast consumption per capita (kg), 2009?14 29
Table 21: Pakistan population, by age group, 2004?09 (millions) 30
Table 22: Pakistan population forecast, by age group, 2009?14 (millions) 31
Table 23: Pakistan population, by gender, 2004?09 (millions) 31
Table 24: Pakistan population forecast, by gender, 2009?14 (millions) 32
Table 25: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 32
Table 26: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 32
Table 27: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 33
Table 28: Pakistan consumer price index, 2004?09 (2000=100) 33


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