Tea Market in Romania to 2014 (Hot Drinks)

Introduction

Tea Market in Romania to 2014 (Hot Drinks) is a comprehensive resource for tea market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on key distribution channels and reveals the leading companies in the Romanian tea market.

Features and Benefits

• Identify key market segments by analyzing market size data for the tea market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the tea market in Romania and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The tea market in Romania increased at a compound annual growth rate of 4.2% between 2004 and 2009.
• The fruit/herbal tea segment led the tea market in Romania in 2009, with a share of 50%.
• The leading player in tea market in Romania is Unilever.

Key questions answered

• Which will be the fastest growing segment within the tea market in Romania?
• How will the forecast growth differ from the historic growth exhibited by the tea market in Romania?
• Which company accounted for the largest share of the Romanian tea market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: tea 2
Chapter 2 DEFINITION 3
Chapter 3 Category Analysis: Tea 9
Value analysis (Romanian New Leu), 2004?09 9
Value analysis (Romanian New Leu), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36

LIST OF FIGURES
Figure 1: Tea, Romania, value by segment (RONm), 2004?14 11
Figure 2: Tea, Romania, category growth comparison, by value, 2004?14 14
Figure 3: Tea, Romania, volume by segment (kg, million), 2004?14 17
Figure 4: Tea, Romania, category growth comparison, by volume, 2004?14 17
Figure 5: Tea, Romania, company share by volume (%), 2008?09 19
Figure 6: Tea, Romania, distribution channels by volume (%), 2008?09 22
Figure 7: Annual data review process 33

LIST OF TABLES
Table 1: Tea category definitions 3
Table 2: Tea distribution channels 4
Table 3: Tea, Romania, value by segment (RONm), 2004?09 9
Table 4: Tea, Romania, value forecast by segment (RONm), 2009?14 10
Table 5: Tea, Romania, value by segment ($m), 2004?09 12
Table 6: Tea, Romania, value forecast by segment ($m), 2009?14 13
Table 7: Tea, Romania, volume by segment (kg, million), 2004?09 15
Table 8: Tea, Romania, volume forecast by segment (kg, million), 2009?14 16
Table 9: Tea, Romania, brand share by volume (%), 2008?09 18
Table 10: Tea, Romania, volume by brand (kg, million), 2008?09 18
Table 11: Tea, Romania, company share by volume (%), 2008?09 20
Table 12: Tea, Romania, volume by company (kg, million), 2008?09 20
Table 13: Tea, Romania, distribution channels by volume (%), 2008?09 21
Table 14: Tea, Romania, volume by distribution channel (kg, million), 2008?09 21
Table 15: Tea, Romania, expenditure per capita (RON), 2004?09 23
Table 16: Tea, Romania, forecast expenditure per capita (RON), 2009?14 24
Table 17: Tea, Romania, expenditure per capita ($), 2004?09 24
Table 18: Tea, Romania, forecast expenditure per capita ($), 2009?14 25
Table 19: Tea, Romania, consumption per capita (kg), 2004?09 25
Table 20: Tea, Romania, forecast consumption per capita (kg), 2009?14 26
Table 21: Romania population, by age group, 2004?09 (millions) 27
Table 22: Romania population forecast, by age group, 2009?14 (millions) 28
Table 23: Romania population, by gender, 2004?09 (millions) 28
Table 24: Romania population forecast, by gender, 2009?14 (millions) 29
Table 25: Romania nominal GDP, 2004?09 (RONbn, nominal prices) 29
Table 26: Romania nominal GDP forecast, 2009?14 (RONbn, nominal prices) 29
Table 27: Romania real GDP, 2004?09 (RONbn, 2000 prices) 30
Table 28: Romania real GDP forecast, 2009?14 (RONbn, 2000 prices) 30
Table 29: Romania real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: Romania real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: Romania consumer price index, 2004?09 (2000=100) 31
Table 32: Romania consumer price index, 2009?14 (2000=100) 31


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