Tea Market in South Africa to 2014 (Hot Drinks)

Introduction

Tea Market in South Africa to 2014 (Hot Drinks) is a comprehensive resource for tea market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on key distribution channels and reveals the leading companies in the South African tea market.

Features and Benefits

• Identify key market segments by analyzing market size data for the tea market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the tea market in South Africa and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The tea market in South Africa increased at a compound annual growth rate of 7.5% between 2004 and 2009.
• The black specialty tea segment led the tea market in South Africa in 2009, with a share of 25.4%.
• The leading player in tea market in South Africa is Unilever.

Key questions answered

• Which will be the fastest growing segment within the tea market in South Africa?
• How will the forecast growth differ from the historic growth exhibited by the tea market in South Africa?
• Which company accounted for the largest share of the South African tea market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: tea 2
Chapter 2 DEFINITION 3
Chapter 3 Category Analysis: Tea 9
Value analysis (South African Rand), 2004?09 9
Value analysis (South African Rand), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36

LIST OF FIGURES
Figure 1: Tea, South Africa, value by segment (ZARm), 2004?14 11
Figure 2: Tea, South Africa, category growth comparison, by value, 2004?14 14
Figure 3: Tea, South Africa, volume by segment (kg, million), 2004?14 17
Figure 4: Tea, South Africa, category growth comparison, by volume, 2004?14 17
Figure 5: Tea, South Africa, company share by volume (%), 2008?09 19
Figure 6: Tea, South Africa, distribution channels by volume (%), 2008?09 22
Figure 7: Annual data review process 33

LIST OF TABLES
Table 1: Tea category definitions 3
Table 2: Tea distribution channels 4
Table 3: Tea, South Africa, value by segment (ZARm), 2004?09 9
Table 4: Tea, South Africa, value forecast by segment (ZARm), 2009?14 10
Table 5: Tea, South Africa, value by segment ($m), 2004?09 12
Table 6: Tea, South Africa, value forecast by segment ($m), 2009?14 13
Table 7: Tea, South Africa, volume by segment (kg, million), 2004?09 15
Table 8: Tea, South Africa, volume forecast by segment (kg, million), 2009?14 16
Table 9: Tea, South Africa, brand share by volume (%), 2008?09 18
Table 10: Tea, South Africa, volume by brand (kg, million), 2008?09 18
Table 11: Tea, South Africa, company share by volume (%), 2008?09 20
Table 12: Tea, South Africa, volume by company (kg, million), 2008?09 20
Table 13: Tea, South Africa, distribution channels by volume (%), 2008?09 21
Table 14: Tea, South Africa, volume by distribution channel (kg, million), 2008?09 21
Table 15: Tea, South Africa, expenditure per capita (ZAR), 2004?09 23
Table 16: Tea, South Africa, forecast expenditure per capita (ZAR), 2009?14 24
Table 17: Tea, South Africa, expenditure per capita ($), 2004?09 24
Table 18: Tea, South Africa, forecast expenditure per capita ($), 2009?14 25
Table 19: Tea, South Africa, consumption per capita (kg), 2004?09 25
Table 20: Tea, South Africa, forecast consumption per capita (kg), 2009?14 26
Table 21: South Africa population, by age group, 2004?09 (millions) 27
Table 22: South Africa population forecast, by age group, 2009?14 (millions) 28
Table 23: South Africa population, by gender, 2004?09 (millions) 28
Table 24: South Africa population forecast, by gender, 2009?14 (millions) 29
Table 25: South Africa nominal GDP, 2004?09 (ZARbn, nominal prices) 29
Table 26: South Africa nominal GDP forecast, 2009?14 (ZARbn, nominal prices) 29
Table 27: South Africa real GDP, 2004?09 (ZARbn, 2000 prices) 30
Table 28: South Africa real GDP forecast, 2009?14 (ZARbn, 2000 prices) 30
Table 29: South Africa real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: South Africa real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: South Africa consumer price index, 2004?09 (2000=100) 31
Table 32: South Africa consumer price index, 2009?14 (2000=100) 31


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