TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: gum 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Gum 9
Value analysis (South Korean Won), 2004?09 9
Value analysis (South Korean Won), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36
LIST OF FIGURES
Figure 1: Gum, South Korea, value by segment (KRWm), 2004?14 11
Figure 2: Gum, South Korea, category growth comparison, by value, 2004?14 14
Figure 3: Gum, South Korea, volume by segment (kg, million), 2004?14 17
Figure 4: Gum, South Korea, category growth comparison, by volume, 2004?14 17
Figure 5: Gum, South Korea, company share by value (%), 2008?09 20
Figure 6: Gum, South Korea, distribution channels by value (%), 2008?09 23
Figure 7: Annual data review process 33
LIST OF TABLES
Table 1: Gum category definitions 3
Table 2: Gum distribution channels 4
Table 3: Gum, South Korea, value by segment (KRWm), 2004?09 9
Table 4: Gum, South Korea, value forecast by segment (KRWm), 2009?14 10
Table 5: Gum, South Korea, value by segment ($m), 2004?09 12
Table 6: Gum, South Korea, value forecast by segment ($m), 2009?14 13
Table 7: Gum, South Korea, volume by segment (kg, million), 2004?09 15
Table 8: Gum, South Korea, volume forecast by segment (kg, million), 2009?14 16
Table 9: Gum, South Korea, brand share by value (%), 2008?09 18
Table 10: Gum, South Korea, value by brand (KRWm), 2008?09 19
Table 11: Gum, South Korea, company share by value (%), 2008?09 21
Table 12: Gum, South Korea, value by company (KRWm), 2008?09 21
Table 13: Gum, South Korea, distribution channels by value (%), 2008?09 22
Table 14: Gum, South Korea, value by distribution channel (KRWm), 2008?09 22
Table 15: Gum, South Korea, expenditure per capita (KRW), 2004?09 24
Table 16: Gum, South Korea, forecast expenditure per capita (KRW), 2009?14 24
Table 17: Gum, South Korea, expenditure per capita ($), 2004?09 25
Table 18: Gum, South Korea, forecast expenditure per capita ($), 2009?14 25
Table 19: Gum, South Korea, consumption per capita (kg), 2004?09 26
Table 20: Gum, South Korea, forecast consumption per capita (kg), 2009?14 26
Table 21: South Korea population, by age group, 2004?09 (millions) 27
Table 22: South Korea population forecast, by age group, 2009?14 (millions) 28
Table 23: South Korea population, by gender, 2004?09 (millions) 28
Table 24: South Korea population forecast, by gender, 2009?14 (millions) 29
Table 25: South Korea nominal GDP, 2004?09 (KRWbn, nominal prices) 29
Table 26: South Korea nominal GDP forecast, 2009?14 (KRWbn, nominal prices) 29
Table 27: South Korea real GDP, 2004?09 (KRWbn, 2000 prices) 30
Table 28: South Korea real GDP forecast, 2009?14 (KRWbn, 2000 prices) 30
Table 29: South Korea real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: South Korea real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: South Korea consumer price index, 2004?09 (2000=100) 31
Table 32: South Korea consumer price index, 2009?14 (2000=100) 31
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