Gum Market in Thailand to 2014 (Confectionery)

Introduction

Gum Market in Thailand to 2014 (Confectionery) is a comprehensive resource for gum market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Thai gum market.

Features and Benefits

• Identify key market segments by analyzing market size data for the gum market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the gum market in Thailand and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The gum market in Thailand increased at a compound annual growth rate of 1.5% between 2004 and 2009.
• The chewing gum - sugar free segment led the gum market in Thailand in 2009, with a share of 65.4%.
• The leading player in gum market in Thailand is Cadbury plc.

Key questions answered

• Which will be the fastest growing segment within the gum market in Thailand?
• How will the forecast growth differ from the historic growth exhibited by the gum market in Thailand?
• Which company accounted for the largest share of the Thai gum market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: gum 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Gum 9
Value analysis (Thai Baht), 2004?09 9
Value analysis (Thai Baht), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36

LIST OF FIGURES
Figure 1: Gum, Thailand, value by segment (THBm), 2004?14 11
Figure 2: Gum, Thailand, category growth comparison, by value, 2004?14 14
Figure 3: Gum, Thailand, volume by segment (kg, million), 2004?14 17
Figure 4: Gum, Thailand, category growth comparison, by volume, 2004?14 17
Figure 5: Gum, Thailand, company share by value (%), 2008?09 20
Figure 6: Gum, Thailand, distribution channels by value (%), 2008?09 23
Figure 7: Annual data review process 33

LIST OF TABLES
Table 1: Gum category definitions 3
Table 2: Gum distribution channels 4
Table 3: Gum, Thailand, value by segment (THBm), 2004?09 9
Table 4: Gum, Thailand, value forecast by segment (THBm), 2009?14 10
Table 5: Gum, Thailand, value by segment ($m), 2004?09 12
Table 6: Gum, Thailand, value forecast by segment ($m), 2009?14 13
Table 7: Gum, Thailand, volume by segment (kg, million), 2004?09 15
Table 8: Gum, Thailand, volume forecast by segment (kg, million), 2009?14 16
Table 9: Gum, Thailand, brand share by value (%), 2008?09 18
Table 10: Gum, Thailand, value by brand (THBm), 2008?09 19
Table 11: Gum, Thailand, company share by value (%), 2008?09 21
Table 12: Gum, Thailand, value by company (THBm), 2008?09 21
Table 13: Gum, Thailand, distribution channels by value (%), 2008?09 22
Table 14: Gum, Thailand, value by distribution channel (THBm), 2008?09 22
Table 15: Gum, Thailand, expenditure per capita (THB), 2004?09 24
Table 16: Gum, Thailand, forecast expenditure per capita (THB), 2009?14 24
Table 17: Gum, Thailand, expenditure per capita ($), 2004?09 25
Table 18: Gum, Thailand, forecast expenditure per capita ($), 2009?14 25
Table 19: Gum, Thailand, consumption per capita (kg), 2004?09 26
Table 20: Gum, Thailand, forecast consumption per capita (kg), 2009?14 26
Table 21: Thailand population, by age group, 2004?09 (millions) 27
Table 22: Thailand population forecast, by age group, 2009?14 (millions) 28
Table 23: Thailand population, by gender, 2004?09 (millions) 28
Table 24: Thailand population forecast, by gender, 2009?14 (millions) 29
Table 25: Thailand nominal GDP, 2004?09 (THBbn, nominal prices) 29
Table 26: Thailand nominal GDP forecast, 2009?14 (THBbn, nominal prices) 29
Table 27: Thailand real GDP, 2004?09 (THBbn, 2000 prices) 30
Table 28: Thailand real GDP forecast, 2009?14 (THBbn, 2000 prices) 30
Table 29: Thailand real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: Thailand real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: Thailand consumer price index, 2004?09 (2000=100) 31
Table 32: Thailand consumer price index, 2009?14 (2000=100) 31


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