IC Market Tracking® Pleasure Boats in Europe 2009

IC Market Tracking Pleasure Boats in Europe 2009 includes:
- Overview of the development of the Total Market and the Individual Segments
- Market Forecasts for all product segments and regions from 2004 and 3 years forecasted, based on our econometric models
- Awareness of Market Position and development during the last two years (2008 and 2007), in comparison with major competitors and with respect to: Total Market, Country/Region Markets, Sub-segments
- Information about the most important Factors of Influence
- Graphic Presentation of the results
-Raw data in Pivot Tables
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1. Introduction and Executive Summary
Executive Summary
Market Structure
Definitions and Demarcations
Methodology

2. Economic Environment

3. Total Pleasure Boat Market
- Total Market and Forecast
Total Boat Market Development 2004 – 2011f
Motorboat/Sailboat Market Development per size 2004 – 2011f
Market Share by Size Class in Terms of Quantity 2004 – 2011f
Total Market Share by Product Groups in Terms of Value/Quantity 2004 – 2011f
Total Market Share by Type of Motorboat/Sailboat in Terms of Quantity 2004 – 2011f
IC–Dynamic Portfolio Motorboat/Sailboat Market by Region 2008
Regional Market Share by Product Groups in Terms of Value / Quantity in 2008
Sales Share per Country Per boat size in Terms of Quantity, in Terms of Share and of Units
- Competition Analysis
Total Motorboat/Sailboat Market Shares 2008 & 2007 in Terms of Value/Quantity, Annual Change in %
Total Boat Market Shares 2008 & 2007 in Terms of Value/Quantity, Annual Change in %
Per size Motorboat/Sailboat Market Shares 2008 & 2007 in Terms of Quantity, Annual Change in %
Total Market Concentration in Terms of Value/Quantity of Top Companies
Motorboat/Sailboat Market Concentration in Terms of Quantity of Top Companies

4. Pleasure Boat Market per Region
- Total Market and Forecast
Total Boat Market Development 2004 – 2011f
Total Motorboat Market Development 2004 – 2011f
Total Sailboat Market Development 2004 – 2011f
Motorboat/Sailboat Market Development per size 2004 – 2011f
Market Share by Size Class in Terms of Quantity 2004 – 2011f
Total Market Share by Product Groups in Terms of Value/Quantity 2004 – 2011f
Total Market Share by Type of Motorboat/Sailboat in Terms of Quantity 2004 – 2011f
- Competition Analysis
Total Motorboat/Sailboat Market Shares 2008 & 2007 in Terms of Value/Quantity, Annual Change in %
Total Boat Market Shares 2008 & 2007 in Terms of Value/Quantity, Annual Change in %
Per size Motorboat/Sailboat Market Shares 2008 & 2007 in Terms of Quantity, Annual Change in %
Total Market Concentration in Terms of Value/Quantity of Top Companies
Motorboat/Sailboat Market Concentration in Terms of Quantity of Top Companies

5. Pivot Tables
Total Market Pivot
Competition Pivot
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