Table 1.1: Some terms and abbreviations used in this report
Table 2.2: Kids spending by category in the UK
Table 2.3: Online youths’ (5-17 years-old) annual pocket money (US$), 2000
Table 2.4: Kids and parents asked what they wanted on a school menu
Table 2.5: How children categorise food products
Table 2.6: Children’s rating of two new soft drinks
Table 3.7: Correlating product advertising and requests by children
Table 5.8: Sainsbury’s Blue Parrot Café – Product formulation guides
Figure 1.1: Beyond pester power – the ‘Two Way’ model
Figure 1.2: Ethical marketing: product concept, ingredients and marketing
Figure 1.3: Innovation in product launches by country, 1999—2001
Figure 1.4: Product launches by megatrend, 1999—2001
Figure 1.5: The importance of features of kids’ food and drinks
Figure 1.6: Opportunities and resistance in kids’ brands
Figure 1.7: Kids as marketing targets
Figure 2.8: Kids’ influence
Figure 2.9: Beyond pester power – the ‘Two Way’ model
Figure 2.10: What will encourage children to try a new healthy food?
Figure 2.11: Perceived and actual features for kids and parents
Figure 2.12: Key trends in food and drinks
Figure 3.13: Basic segmentation of children by development stage
Figure 3.14: Ethical marketing: product concept, ingredients and marketing
Figure 3.15: The German version of Kraft’s Lunchables product
Figure 4.16: Innovation in product launches by country, 1999—2001
Figure 4.17: Innovation in product launches by market, 1999—2001
Figure 4.18: Product launches by megatrend, 1999—2001
Figure 4.19: Product launches by megatrend and age group, 1999—2001
Figure 4.20: Product launches positioned as healthy, by age group, 1999—2001
Figure 4.21: Healthy positioning in product launches by country, 1999—2001
Figure 4.22: Healthy positioning in product launches by market, 1999—2001
Figure 4.23: Product launches positioned as pleasure, by age group, 1999—2001
Figure 4.24: Pleasure positioning in product launches by country, 1999—2001
Figure 4.25: Pleasure positioning in product launches by market, 1999—2001
Figure 5.26: SoBe, sales by year, 1997—2000
Figure 5.27: SoBe: Selected products from the range
Figure 5.28: Blue Parrot Café: Rejected product design
Figure 5.29: Blue Parrot Café: defining appeal to kids and mums
Figure 5.30: Blue Parrot Café: Positioning to mums and kids
Figure 5.31: Hula Hoop Shoks
Figure 5.32: Hula Hoop XL range
Figure 5.33: Frito-Lay Go Snacks range
Figure 6.34: The importance of kids as influencers on the purchasing decision
Figure 6.35: The importance of kids’ expenditure by product area
Figure 6.36: The importance of consumer groups as purchasers of kids’ food and drinks
Figure 6.37: The importance of consumption occasions for kids’ food and drinks
Figure 6.38: The importance of features of kids’ food and drinks
Figure 6.39: The importance of tools for creating fun in kids’ food and drink
Figure 6.40: The importance of ethical marketing and legislation for kids’ food & drinks
Figure 6.41: Innovative manufacturers of kids food and drinks
Figure 6.42: Ferrero’s Kinder website for kids and parents
Figure 7.43: Opportunities and resistance in kids’ brands
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