Meat, Fish and Poultry in Finland to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: meat, fish and poultry 2
Summary category level: canned fish/seafood 3
Summary category level: canned meat products 4
Summary category level: chilled fish/seafood 5
Summary category level: chilled meat products 6
Summary category level: deli food 7
Summary category level: frozen fish/seafood 8
Summary category level: frozen meat products 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 30
Value analysis (Euro), 2003?08 30
Value analysis (Euro), 2008?13 31
Value analysis (US dollars), 2003?08 33
Value analysis (US dollars), 2008?13 34
Volume analysis, 2003?08 36
Volume analysis, 2008?13 37
Company and brand share analysis 39
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 4 Leading Company Profiles 54
Rieber & Son ASA. 54
Atria Group Plc 57
Chapter 5 Category Analysis: Canned Fish/Seafood 60
Value analysis (Euro), 2003?08 60
Value analysis (Euro), 2008?13 61
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company and brand share analysis 68
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 6 Category Analysis: Canned Meat Products 78
Value analysis (Euro), 2003?08 78
Value analysis (Euro), 2008?13 79
Value analysis (US dollars), 2003?08 81
Value analysis (US dollars), 2008?13 81
Volume analysis, 2003?08 83
Volume analysis, 2008?13 84
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 7 Category Analysis: Chilled Fish/Seafood 94
Value analysis (Euro), 2003?08 94
Value analysis (Euro), 2008?13 95
Value analysis (US dollars), 2003?08 97
Value analysis (US dollars), 2008?13 97
Volume analysis, 2003?08 99
Volume analysis, 2008?13 100
Company and brand share analysis 102
Distribution analysis 105
Expenditure and consumption per capita 107
Chapter 8 Category Analysis: Chilled Meat Products 110
Value analysis (Euro), 2003?08 110
Value analysis (Euro), 2008?13 111
Value analysis (US dollars), 2003?08 113
Value analysis (US dollars), 2008?13 113
Volume analysis, 2003?08 115
Volume analysis, 2008?13 116
Company and brand share analysis 118
Distribution analysis 121
Expenditure and consumption per capita 123
Chapter 9 Category Analysis: Deli Food 126
Value analysis (Euro), 2003?08 126
Value analysis (Euro), 2008?13 127
Value analysis (US dollars), 2003?08 129
Value analysis (US dollars), 2008?13 130
Volume analysis, 2003?08 131
Volume analysis, 2008?13 132
Company and brand share analysis 134
Distribution analysis 137
Expenditure and consumption per capita 139
Chapter 10 Category Analysis: Frozen Fish/Seafood 142
Value analysis (Euro), 2003?08 142
Value analysis (Euro), 2008?13 143
Value analysis (US dollars), 2003?08 145
Value analysis (US dollars), 2008?13 146
Volume analysis, 2003?08 147
Volume analysis, 2008?13 148
Company and brand share analysis 150
Distribution analysis 153
Expenditure and consumption per capita 155
Chapter 11 Category Analysis: Frozen Meat Products 158
Value analysis (Euro), 2003?08 158
Value analysis (Euro), 2008?13 159
Value analysis (US dollars), 2003?08 161
Value analysis (US dollars), 2008?13 161
Volume analysis, 2003?08 163
Volume analysis, 2008?13 164
Company and brand share analysis 166
Distribution analysis 169
Expenditure and consumption per capita 171
Chapter 12 Country Comparison 174
Value 174
Volume 178
Market share 182
Chapter 13 PESTLE Analysis 183
Summary 183
Political analysis 185
Economic analysis 188
Social analysis 191
Technological analysis 194
Legal analysis 198
Environmental analysis 201
Chapter 14 New Product Development 205
Product launches over time 205
Recent product launches 207
Chapter 15 Macroeconomic Profile 208
Macroeconomic indicators 208
Chapter 16 Research Methodology 213
Methodology overview 213
Secondary research 214
Market modeling 215
Creating an initial data model 215
Revising the initial data model 215
Creating a final estimate 216
Creating demographic value splits 216
Primary research 216
Data finalization 217
Ongoing research 217
Chapter 17 APPENDIX 218
Future readings 218
How to contact experts in your industry 218
Disclaimer 218

LIST OF FIGURES
Figure 1: Meat, fish and poultry, Finland, value by category (€m), 2003?13 32
Figure 2: Meat, fish and poultry, Finland, category growth comparison, by value, 2003?13 35
Figure 3: Meat, fish and poultry, Finland, volume by category (kg, million), 2003?13 38
Figure 4: Meat, fish and poultry, Finland, category growth comparison, by volume, 2003?13 38
Figure 5: Meat, fish and poultry, Finland, company share by value (%), 2007?08 43
Figure 6: Meat, fish and poultry, Finland, distribution channels by value (%), 2007?08 47
Figure 7: Canned fish/seafood, Finland, value by segment (€m), 2003?13 62
Figure 8: Canned fish/seafood, Finland, category growth comparison, by value, 2003?13 64
Figure 9: Canned fish/seafood, Finland, volume by segment (kg, million), 2003?13 67
Figure 10: Canned fish/seafood, Finland, category growth comparison, by volume, 2003?13 67
Figure 11: Canned fish/seafood, Finland, company share by value (%), 2007?08 70
Figure 12: Canned fish/seafood, Finland, distribution channels by value (%), 2007?08 74
Figure 13: Canned meat products, Finland, value by segment (€m), 2003?13 80
Figure 14: Canned meat products, Finland, category growth comparison, by value, 2003?13 82
Figure 15: Canned meat products, Finland, volume by segment (kg, million), 2003?13 85
Figure 16: Canned meat products, Finland, category growth comparison, by volume, 2003?13 85
Figure 17: Canned meat products, Finland, company share by value (%), 2007?08 87
Figure 18: Canned meat products, Finland, distribution channels by value (%), 2007?08 90
Figure 19: Chilled fish/seafood, Finland, value by segment (€m), 2003?13 96
Figure 20: Chilled fish/seafood, Finland, category growth comparison, by value, 2003?13 98
Figure 21: Chilled fish/seafood, Finland, volume by segment (kg, million), 2003?13 101
Figure 22: Chilled fish/seafood, Finland, category growth comparison, by volume, 2003?13 101
Figure 23: Chilled fish/seafood, Finland, company share by value (%), 2007?08 103
Figure 24: Chilled fish/seafood, Finland, distribution channels by value (%), 2007?08 106
Figure 25: Chilled meat products, Finland, value by segment (€m), 2003?13 112
Figure 26: Chilled meat products, Finland, category growth comparison, by value, 2003?13 114
Figure 27: Chilled meat products, Finland, volume by segment (kg, million), 2003?13 117
Figure 28: Chilled meat products, Finland, category growth comparison, by volume, 2003?13 117
Figure 29: Chilled meat products, Finland, company share by value (%), 2007?08 119
Figure 30: Chilled meat products, Finland, distribution channels by value (%), 2007?08 122
Figure 31: Deli food, Finland, value by segment (€m), 2003?13 128
Figure 32: Deli food, Finland, category growth comparison, by value, 2003?13 130
Figure 33: Deli food, Finland, volume by segment (kg, million), 2003?13 133
Figure 34: Deli food, Finland, category growth comparison, by volume, 2003?13 133
Figure 35: Deli food, Finland, company share by value (%), 2007?08 135
Figure 36: Deli food, Finland, distribution channels by value (%), 2007?08 138
Figure 37: Frozen fish/seafood, Finland, value by segment (€m), 2003?13 144
Figure 38: Frozen fish/seafood, Finland, category growth comparison, by value, 2003?13 146
Figure 39: Frozen fish/seafood, Finland, volume by segment (kg, million), 2003?13 149
Figure 40: Frozen fish/seafood, Finland, category growth comparison, by volume, 2003?13 149
Figure 41: Frozen fish/seafood, Finland, company share by value (%), 2007?08 151
Figure 42: Frozen fish/seafood, Finland, distribution channels by value (%), 2007?08 154
Figure 43: Frozen meat products, Finland, value by segment (€m), 2003?13 160
Figure 44: Frozen meat products, Finland, category growth comparison, by value, 2003?13 162
Figure 45: Frozen meat products, Finland, volume by segment (kg, million), 2003?13 165
Figure 46: Frozen meat products, Finland, category growth comparison, by volume, 2003?13 165
Figure 47: Frozen meat products, Finland, company share by value (%), 2007?08 167
Figure 48: Frozen meat products, Finland, distribution channels by value (%), 2007?08 170
Figure 49: Global meat, fish and poultry market split (value terms, 2008), top five countries 175
Figure 50: Global meat, fish and poultry market value, 2003–08, top five countries 177
Figure 51: Global meat, fish and poultry market split (volume terms, 2008), top five countries 179
Figure 52: Global meat, fish and poultry market volume, 2003–08, top five countries 181
Figure 53: Annual data review process 214

LIST OF TABLES
Table 1: Meat, fish and poultry category definitions 12
Table 2: Meat, fish and poultry distribution channels 13
Table 3: Meat, fish and poultry, Finland, value by category (€m), 2003?08 30
Table 4: Meat, fish and poultry, Finland, value forecast by category (€m), 2008?13 31
Table 5: Meat, fish and poultry, Finland, value by category ($m), 2003?08 33
Table 6: Meat, fish and poultry, Finland, value forecast by category ($m), 2008?13 34
Table 7: Meat, fish and poultry, Finland, volume by category (kg, million), 2003?08 36
Table 8: Meat, fish and poultry, Finland, volume forecast by category (kg, million), 2008?13 37
Table 9: Meat, fish and poultry, Finland, brand share by value (%), 2007?08 39
Table 10: Meat, fish and poultry, Finland, value by brand (€m), 2007?08 41
Table 11: Meat, fish and poultry, Finland, company share by value (%), 2007?08 44
Table 12: Meat, fish and poultry, Finland, value by company (€m), 2007?08 45
Table 13: Meat, fish and poultry, Finland, distribution channels by value (%), 2007?08 46
Table 14: Meat, fish and poultry, Finland, value by distribution channel (€m), 2007?08 46
Table 15: Meat, fish and poultry, Finland, expenditure per capita (€), 2003?08 48
Table 16: Meat, fish and poultry, Finland, forecast expenditure per capita (€), 2008?13 49
Table 17: Meat, fish and poultry, Finland, expenditure per capita ($), 2003?08 50
Table 18: Meat, fish and poultry, Finland, forecast expenditure per capita ($), 2008?13 51
Table 19: Meat, fish and poultry, Finland, consumption per capita (kg), 2003?08 52
Table 20: Meat, fish and poultry, Finland, forecast consumption per capita (kg), 2008?13 53
Table 21: Rieber & Son ASA. key facts 54
Table 22: Atria Group Plc key facts 57
Table 23: Canned fish/seafood, Finland, value by segment (€m), 2003?08 60
Table 24: Canned fish/seafood, Finland, value forecast by segment (€m), 2008?13 61
Table 25: Canned fish/seafood, Finland, value by segment ($m), 2003?08 63
Table 26: Canned fish/seafood, Finland, value forecast by segment ($m), 2008?13 64
Table 27: Canned fish/seafood, Finland, volume by segment (kg, million), 2003?08 65
Table 28: Canned fish/seafood, Finland, volume forecast by segment (kg, million), 2008?13 66
Table 29: Canned fish/seafood, Finland, brand share by value (%), 2007?08 68
Table 30: Canned fish/seafood, Finland, value by brand (€m), 2007?08 69
Table 31: Canned fish/seafood, Finland, company share by value (%), 2007?08 71
Table 32: Canned fish/seafood, Finland, value by company (€m), 2007?08 72
Table 33: Canned fish/seafood, Finland, distribution channels by value (%), 2007?08 73
Table 34: Canned fish/seafood, Finland, value by distribution channel (€m), 2007?08 73
Table 35: Canned fish/seafood, Finland, expenditure per capita (€), 2003?08 75
Table 36: Canned fish/seafood, Finland, forecast expenditure per capita (€), 2008?13 75
Table 37: Canned fish/seafood, Finland, expenditure per capita ($), 2003?08 76
Table 38: Canned fish/seafood, Finland, forecast expenditure per capita ($), 2008?13 76
Table 39: Canned fish/seafood, Finland, consumption per capita (kg), 2003?08 77
Table 40: Canned fish/seafood, Finland, forecast consumption per capita (kg), 2008?13 77
Table 41: Canned meat products, Finland, value by segment (€m), 2003?08 78
Table 42: Canned meat products, Finland, value forecast by segment (€m), 2008?13 79
Table 43: Canned meat products, Finland, value by segment ($m), 2003?08 81
Table 44: Canned meat products, Finland, value forecast by segment ($m), 2008?13 81
Table 45: Canned meat products, Finland, volume by segment (kg, million), 2003?08 83
Table 46: Canned meat products, Finland, volume forecast by segment (kg, million), 2008?13 84
Table 47: Canned meat products, Finland, brand share by value (%), 2007?08 86
Table 48: Canned meat products, Finland, value by brand (€m), 2007?08 86
Table 49: Canned meat products, Finland, company share by value (%), 2007?08 88
Table 50: Canned meat products, Finland, value by company (€m), 2007?08 88
Table 51: Canned meat products, Finland, distribution channels by value (%), 2007?08 89
Table 52: Canned meat products, Finland, value by distribution channel (€m), 2007?08 89
Table 53: Canned meat products, Finland, expenditure per capita (€), 2003?08 91
Table 54: Canned meat products, Finland, forecast expenditure per capita (€), 2008?13 91
Table 55: Canned meat products, Finland, expenditure per capita ($), 2003?08 92
Table 56: Canned meat products, Finland, forecast expenditure per capita ($), 2008?13 92
Table 57: Canned meat products, Finland, consumption per capita (kg), 2003?08 93
Table 58: Canned meat products, Finland, forecast consumption per capita (kg), 2008?13 93
Table 59: Chilled fish/seafood, Finland, value by segment (€m), 2003?08 94
Table 60: Chilled fish/seafood, Finland, value forecast by segment (€m), 2008?13 95
Table 61: Chilled fish/seafood, Finland, value by segment ($m), 2003?08 97
Table 62: Chilled fish/seafood, Finland, value forecast by segment ($m), 2008?13 97
Table 63: Chilled fish/seafood, Finland, volume by segment (kg, million), 2003?08 99
Table 64: Chilled fish/seafood, Finland, volume forecast by segment (kg, million), 2008?13 100
Table 65: Chilled fish/seafood, Finland, brand share by value (%), 2007?08 102
Table 66: Chilled fish/seafood, Finland, value by brand (€m), 2007?08 102
Table 67: Chilled fish/seafood, Finland, company share by value (%), 2007?08 104
Table 68: Chilled fish/seafood, Finland, value by company (€m), 2007?08 104
Table 69: Chilled fish/seafood, Finland, distribution channels by value (%), 2007?08 105
Table 70: Chilled fish/seafood, Finland, value by distribution channel (€m), 2007?08 105
Table 71: Chilled fish/seafood, Finland, expenditure per capita (€), 2003?08 107
Table 72: Chilled fish/seafood, Finland, forecast expenditure per capita (€), 2008?13 107
Table 73: Chilled fish/seafood, Finland, expenditure per capita ($), 2003?08 108
Table 74: Chilled fish/seafood, Finland, forecast expenditure per capita ($), 2008?13 108
Table 75: Chilled fish/seafood, Finland, consumption per capita (kg), 2003?08 109
Table 76: Chilled fish/seafood, Finland, forecast consumption per capita (kg), 2008?13 109
Table 77: Chilled meat products, Finland, value by segment (€m), 2003?08 110
Table 78: Chilled meat products, Finland, value forecast by segment (€m), 2008?13 111
Table 79: Chilled meat products, Finland, value by segment ($m), 2003?08 113
Table 80: Chilled meat products, Finland, value forecast by segment ($m), 2008?13 113
Table 81: Chilled meat products, Finland, volume by segment (kg, million), 2003?08 115
Table 82: Chilled meat products, Finland, volume forecast by segment (kg, million), 2008?13 116
Table 83: Chilled meat products, Finland, brand share by value (%), 2007?08 118
Table 84: Chilled meat products, Finland, value by brand (€m), 2007?08 118
Table 85: Chilled meat products, Finland, company share by value (%), 2007?08 120
Table 86: Chilled meat products, Finland, value by company (€m), 2007?08 120
Table 87: Chilled meat products, Finland, distribution channels by value (%), 2007?08 121
Table 88: Chilled meat products, Finland, value by distribution channel (€m), 2007?08 121
Table 89: Chilled meat products, Finland, expenditure per capita (€), 2003?08 123
Table 90: Chilled meat products, Finland, forecast expenditure per capita (€), 2008?13 123
Table 91: Chilled meat products, Finland, expenditure per capita ($), 2003?08 124
Table 92: Chilled meat products, Finland, forecast expenditure per capita ($), 2008?13 124
Table 93: Chilled meat products, Finland, consumption per capita (kg), 2003?08 125
Table 94: Chilled meat products, Finland, forecast consumption per capita (kg), 2008?13 125
Table 95: Deli food, Finland, value by segment (€m), 2003?08 126
Table 96: Deli food, Finland, value forecast by segment (€m), 2008?13 127
Table 97: Deli food, Finland, value by segment ($m), 2003?08 129
Table 98: Deli food, Finland, value forecast by segment ($m), 2008?13 130
Table 99: Deli food, Finland, volume by segment (kg, million), 2003?08 131
Table 100: Deli food, Finland, volume forecast by segment (kg, million), 2008?13 132
Table 101: Deli food, Finland, brand share by value (%), 2007?08 134
Table 102: Deli food, Finland, value by brand (€m), 2007?08 134
Table 103: Deli food, Finland, company share by value (%), 2007?08 136
Table 104: Deli food, Finland, value by company (€m), 2007?08 136
Table 105: Deli food, Finland, distribution channels by value (%), 2007?08 137
Table 106: Deli food, Finland, value by distribution channel (€m), 2007?08 137
Table 107: Deli food, Finland, expenditure per capita (€), 2003?08 139
Table 108: Deli food, Finland, forecast expenditure per capita (€), 2008?13 139
Table 109: Deli food, Finland, expenditure per capita ($), 2003?08 140
Table 110: Deli food, Finland, forecast expenditure per capita ($), 2008?13 140
Table 111: Deli food, Finland, consumption per capita (kg), 2003?08 141
Table 112: Deli food, Finland, forecast consumption per capita (kg), 2008?13 141
Table 113: Frozen fish/seafood, Finland, value by segment (€m), 2003?08 142
Table 114: Frozen fish/seafood, Finland, value forecast by segment (€m), 2008?13 143
Table 115: Frozen fish/seafood, Finland, value by segment ($m), 2003?08 145
Table 116: Frozen fish/seafood, Finland, value forecast by segment ($m), 2008?13 146
Table 117: Frozen fish/seafood, Finland, volume by segment (kg, million), 2003?08 147
Table 118: Frozen fish/seafood, Finland, volume forecast by segment (kg, million), 2008?13 148
Table 119: Frozen fish/seafood, Finland, brand share by value (%), 2007?08 150
Table 120: Frozen fish/seafood, Finland, value by brand (€m), 2007?08 150
Table 121: Frozen fish/seafood, Finland, company share by value (%), 2007?08 152
Table 122: Frozen fish/seafood, Finland, value by company (€m), 2007?08 152
Table 123: Frozen fish/seafood, Finland, distribution channels by value (%), 2007?08 153
Table 124: Frozen fish/seafood, Finland, value by distribution channel (€m), 2007?08 153
Table 125: Frozen fish/seafood, Finland, expenditure per capita (€), 2003?08 155
Table 126: Frozen fish/seafood, Finland, forecast expenditure per capita (€), 2008?13 155
Table 127: Frozen fish/seafood, Finland, expenditure per capita ($), 2003?08 156
Table 128: Frozen fish/seafood, Finland, forecast expenditure per capita ($), 2008?13 156
Table 129: Frozen fish/seafood, Finland, consumption per capita (kg), 2003?08 157
Table 130: Frozen fish/seafood, Finland, forecast consumption per capita (kg), 2008?13 157
Table 131: Frozen meat products, Finland, value by segment (€m), 2003?08 158
Table 132: Frozen meat products, Finland, value forecast by segment (€m), 2008?13 159
Table 133: Frozen meat products, Finland, value by segment ($m), 2003?08 161
Table 134: Frozen meat products, Finland, value forecast by segment ($m), 2008?13 161
Table 135: Frozen meat products, Finland, volume by segment (kg, million), 2003?08 163
Table 136: Frozen meat products, Finland, volume forecast by segment (kg, million), 2008?13 164
Table 137: Frozen meat products, Finland, brand share by value (%), 2007?08 166
Table 138: Frozen meat products, Finland, value by brand (€m), 2007?08 166
Table 139: Frozen meat products, Finland, company share by value (%), 2007?08 168
Table 140: Frozen meat products, Finland, value by company (€m), 2007?08 168
Table 141: Frozen meat products, Finland, distribution channels by value (%), 2007?08 169
Table 142: Frozen meat products, Finland, value by distribution channel (€m), 2007?08 169
Table 143: Frozen meat products, Finland, expenditure per capita (€), 2003?08 171
Table 144: Frozen meat products, Finland, forecast expenditure per capita (€), 2008?13 171
Table 145: Frozen meat products, Finland, expenditure per capita ($), 2003?08 172
Table 146: Frozen meat products, Finland, forecast expenditure per capita ($), 2008?13 172
Table 147: Frozen meat products, Finland, consumption per capita (kg), 2003?08 173
Table 148: Frozen meat products, Finland, forecast consumption per capita (kg), 2008?13 173
Table 149: Global meat, fish and poultry market value, 2008 174
Table 150: Global meat, fish and poultry market split (value terms ($m), 2008), top five countries 177
Table 151: Global meat, fish and poultry market volume, 2008 178
Table 152: Global meat, fish and poultry market split (volume terms, 2008), top five countries 181
Table 153: Leading players, top five countries 182
Table 154: Analysis of Finland’s political landscape 185
Table 155: Analysis of Finland’s economy 188
Table 156: Analysis of Finland’s social system 191
Table 157: Analysis of Finland’s technology landscape 194
Table 158: Hourly labor cost in EU countries 196
Table 159: Patents received from USPTO 197
Table 160: Analysis of Finland’s legal landscape 198
Table 161: Analysis of Finland’s environmental landscape 201
Table 162: Finland meat, fish and poultry market new product launches reports, by company (top five companies), 2009 205
Table 163: Finland meat, fish and poultry market new product launches SKUs, by company (top five companies), 2009 205
Table 164: Finland meat, fish and poultry market new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 206
Table 165: Finland meat, fish and poultry market new product launches (reports), by ingredients (top 10 ingredients), 2009 206
Table 166: Finland meat, fish and poultry market new product launches (reports), by package tags or claims, 2009 207
Table 167: Finland meat, fish and poultry market new product launches - recent five launches 2009 207
Table 168: Finland population, by age group, 2003?08 (millions) 208
Table 169: Finland population forecast, by age group, 2008?13 (millions) 209
Table 170: Finland population, by gender, 2003?08 (millions) 209
Table 171: Finland population forecast, by gender, 2008?13 (millions) 210
Table 172: Finland nominal GDP, 2003?08 (€bn, nominal prices) 210
Table 173: Finland nominal GDP forecast, 2008?13 (€bn, nominal prices) 210
Table 174: Finland real GDP, 2003?08 (€bn, 2000 prices) 211
Table 175: Finland real GDP forecast, 2008?13 (€bn, 2000 prices) 211
Table 176: Finland real GDP, 2003?08 ($bn, 2000 prices) 211
Table 177: Finland real GDP forecast, 2008?13 ($bn, 2000 prices) 212
Table 178: Finland consumer price index, 2003?08 (2000=100) 212
Table 179: Finland consumer price index, 2008?13 (2000=100) 212


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