Meat, Fish and Poultry in Finland to 2014

Introduction

This databook provides key data and information on the meat, fish and poultry market in Finland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope

* Contains information on: frozen meat products, chilled fish/seafood, chilled meat, canned meat, canned fish/seafood, deli food and frozen fish/seafood
* Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
* Category level company and brand share as well as distribution share information for 2008 and 2009
* Review of the top two companies within the meat, fish and poultry market, including company overview, key facts and business description

Highlights

The market for meat, fish and poultry in Finland increased at a compound annual growth rate of 1.9% between 2004 and 2009.

The chilled meat products category led the meat, fish and poultry market in Finland, accounting for a share of 36%.

Leading players in Finnish meat, fish and poultry market include Danish Crown Group, CapMan Plc and Royal Greenland A/S.
Reasons to Purchase

* Develop business strategies by understanding the quantitative trends within the meat, fish and poultry market in Finland
* Design effective marketing and sales strategies by identifying key market categories and segments
* Identify key players within the market to plan lucrative M&A, partnerships and agreements
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: meat, fish and poultry 2
Summary category level: canned fish/seafood 3
Summary category level: canned meat products 4
Summary category level: chilled fish/seafood 5
Summary category level: chilled meat products 6
Summary category level: deli food 7
Summary category level: frozen fish/seafood 8
Summary category level: frozen meat products 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 27
Value analysis (Euro), 2004?09 27
Value analysis (Euro), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 36
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 4 Leading Company Profile 49
Rieber & Son ASA. 49
Chapter 5 Category Analysis: Canned Fish/Seafood 52
Value analysis (Euro), 2004?09 52
Value analysis (Euro), 2009?14 53
Value analysis (US dollars), 2004?09 55
Value analysis (US dollars), 2009?14 55
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company and brand share analysis 60
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 6 Category Analysis: Canned Meat Products 68
Value analysis (Euro), 2004?09 68
Value analysis (Euro), 2009?14 69
Value analysis (US dollars), 2004?09 71
Value analysis (US dollars), 2009?14 71
Volume analysis, 2004?09 73
Volume analysis, 2009?14 74
Company and brand share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 7 Category Analysis: Chilled Fish/Seafood 84
Value analysis (Euro), 2004?09 84
Value analysis (Euro), 2009?14 85
Value analysis (US dollars), 2004?09 87
Value analysis (US dollars), 2009?14 87
Volume analysis, 2004?09 89
Volume analysis, 2009?14 90
Company and brand share analysis 92
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 8 Category Analysis: Chilled Meat Products 100
Value analysis (Euro), 2004?09 100
Value analysis (Euro), 2009?14 101
Value analysis (US dollars), 2004?09 103
Value analysis (US dollars), 2009?14 103
Volume analysis, 2004?09 105
Volume analysis, 2009?14 106
Company and brand share analysis 108
Distribution analysis 111
Expenditure and consumption per capita 113
Chapter 9 Category Analysis: Deli Food 116
Value analysis (Euro), 2004?09 116
Value analysis (Euro), 2009?14 117
Value analysis (US dollars), 2004?09 119
Value analysis (US dollars), 2009?14 119
Volume analysis, 2004?09 121
Volume analysis, 2009?14 122
Company and brand share analysis 124
Distribution analysis 126
Expenditure and consumption per capita 128
Chapter 10 Category Analysis: Frozen Fish/Seafood 131
Value analysis (Euro), 2004?09 131
Value analysis (Euro), 2009?14 132
Value analysis (US dollars), 2004?09 134
Value analysis (US dollars), 2009?14 135
Volume analysis, 2004?09 137
Volume analysis, 2009?14 138
Company and brand share analysis 140
Distribution analysis 143
Expenditure and consumption per capita 145
Chapter 11 Category Analysis: Frozen Meat Products 148
Value analysis (Euro), 2004?09 148
Value analysis (Euro), 2009?14 149
Value analysis (US dollars), 2004?09 151
Value analysis (US dollars), 2009?14 151
Volume analysis, 2004?09 153
Volume analysis, 2009?14 154
Company and brand share analysis 156
Distribution analysis 158
Expenditure and consumption per capita 160
Chapter 12 New Product Development 163
Product launches over time 163
Recent product launches 165
Chapter 13 Macroeconomic Profile 166
Macroeconomic Indicators 166
Chapter 14 Research Methodology 171
Methodology overview 171
Secondary research 172
Market modeling 173
Creating an initial data model 173
Revising the initial data model 173
Creating a final estimate 174
Creating demographic value splits 174
Primary research 174
Data finalization 175
Ongoing research 175
Chapter 15 Appendix 176
Future readings 176
How to contact experts in your industry 176
Disclaimer 176

LIST OF FIGURES
Figure 1: Meat, fish and poultry, Finland, value by category (€m), 2004?14 29
Figure 2: Meat, fish and poultry, Finland, category growth comparison, by value, 2004?14 32
Figure 3: Meat, fish and poultry, Finland, volume by category (kg, million), 2004?14 35
Figure 4: Meat, fish and poultry, Finland, category growth comparison, by volume, 2004?14 35
Figure 5: Meat, fish and poultry, Finland, company share by value (%), 2008?09 38
Figure 6: Meat, fish and poultry, Finland, distribution channels by value (%), 2008?09 42
Figure 7: Canned fish/seafood, Finland, value by segment (€m), 2004?14 54
Figure 8: Canned fish/seafood, Finland, category growth comparison, by value, 2004?14 56
Figure 9: Canned fish/seafood, Finland, volume by segment (kg, million), 2004?14 59
Figure 10: Canned fish/seafood, Finland, category growth comparison, by volume, 2004?14 59
Figure 11: Canned fish/seafood, Finland, company share by value (%), 2008?09 61
Figure 12: Canned fish/seafood, Finland, distribution channels by value (%), 2008?09 64
Figure 13: Canned meat products, Finland, value by segment (€m), 2004?14 70
Figure 14: Canned meat products, Finland, category growth comparison, by value, 2004?14 72
Figure 15: Canned meat products, Finland, volume by segment (kg, million), 2004?14 75
Figure 16: Canned meat products, Finland, category growth comparison, by volume, 2004?14 75
Figure 17: Canned meat products, Finland, company share by value (%), 2008?09 77
Figure 18: Canned meat products, Finland, distribution channels by value (%), 2008?09 80
Figure 19: Chilled fish/seafood, Finland, value by segment (€m), 2004?14 86
Figure 20: Chilled fish/seafood, Finland, category growth comparison, by value, 2004?14 88
Figure 21: Chilled fish/seafood, Finland, volume by segment (kg, million), 2004?14 91
Figure 22: Chilled fish/seafood, Finland, category growth comparison, by volume, 2004?14 91
Figure 23: Chilled fish/seafood, Finland, company share by value (%), 2008?09 93
Figure 24: Chilled fish/seafood, Finland, distribution channels by value (%), 2008?09 96
Figure 25: Chilled meat products, Finland, value by segment (€m), 2004?14 102
Figure 26: Chilled meat products, Finland, category growth comparison, by value, 2004?14 104
Figure 27: Chilled meat products, Finland, volume by segment (kg, million), 2004?14 107
Figure 28: Chilled meat products, Finland, category growth comparison, by volume, 2004?14 107
Figure 29: Chilled meat products, Finland, company share by value (%), 2008?09 109
Figure 30: Chilled meat products, Finland, distribution channels by value (%), 2008?09 112
Figure 31: Deli food, Finland, value by segment (€m), 2004?14 118
Figure 32: Deli food, Finland, category growth comparison, by value, 2004?14 120
Figure 33: Deli food, Finland, volume by segment (kg, million), 2004?14 123
Figure 34: Deli food, Finland, category growth comparison, by volume, 2004?14 123
Figure 35: Deli food, Finland, distribution channels by value (%), 2008?09 127
Figure 36: Frozen fish/seafood, Finland, value by segment (€m), 2004?14 133
Figure 37: Frozen fish/seafood, Finland, category growth comparison, by value, 2004?14 136
Figure 38: Frozen fish/seafood, Finland, volume by segment (kg, million), 2004?14 139
Figure 39: Frozen fish/seafood, Finland, category growth comparison, by volume, 2004?14 139
Figure 40: Frozen fish/seafood, Finland, company share by value (%), 2008?09 141
Figure 41: Frozen fish/seafood, Finland, distribution channels by value (%), 2008?09 144
Figure 42: Frozen meat products, Finland, value by segment (€m), 2004?14 150
Figure 43: Frozen meat products, Finland, category growth comparison, by value, 2004?14 152
Figure 44: Frozen meat products, Finland, volume by segment (kg, million), 2004?14 155
Figure 45: Frozen meat products, Finland, category growth comparison, by volume, 2004?14 155
Figure 46: Frozen meat products, Finland, distribution channels by value (%), 2008?09 159
Figure 47: Annual data review process 172

LIST OF TABLES
Table 1: Meat, fish and poultry category definitions 12
Table 2: Meat, fish and poultry distribution channels 13
Table 3: Meat, fish and poultry, Finland, value by category (€m), 2004?09 27
Table 4: Meat, fish and poultry, Finland, value forecast by category (€m), 2009?14 28
Table 5: Meat, fish and poultry, Finland, value by category ($m), 2004?09 30
Table 6: Meat, fish and poultry, Finland, value forecast by category ($m), 2009?14 31
Table 7: Meat, fish and poultry, Finland, volume by category (kg, million), 2004?09 33
Table 8: Meat, fish and poultry, Finland, volume forecast by category (kg, million), 2009?14 34
Table 9: Meat, fish and poultry, Finland, brand share by value (%), 2008?09 36
Table 10: Meat, fish and poultry, Finland, value by brand (€m), 2008?09 37
Table 11: Meat, fish and poultry, Finland, company share by value (%), 2008?09 39
Table 12: Meat, fish and poultry, Finland, value by company (€m), 2008?09 40
Table 13: Meat, fish and poultry, Finland, distribution channels by value (%), 2008?09 41
Table 14: Meat, fish and poultry, Finland, value by distribution channel (€m), 2008?09 41
Table 15: Meat, fish and poultry, Finland, expenditure per capita (€), 2004?09 43
Table 16: Meat, fish and poultry, Finland, forecast expenditure per capita (€), 2009?14 44
Table 17: Meat, fish and poultry, Finland, expenditure per capita ($), 2004?09 45
Table 18: Meat, fish and poultry, Finland, forecast expenditure per capita ($), 2009?14 46
Table 19: Meat, fish and poultry, Finland, consumption per capita (kg), 2004?09 47
Table 20: Meat, fish and poultry, Finland, forecast consumption per capita (kg), 2009?14 48
Table 21: Rieber & Son ASA. key facts 49
Table 22: Canned fish/seafood, Finland, value by segment (€m), 2004?09 52
Table 23: Canned fish/seafood, Finland, value forecast by segment (€m), 2009?14 53
Table 24: Canned fish/seafood, Finland, value by segment ($m), 2004?09 55
Table 25: Canned fish/seafood, Finland, value forecast by segment ($m), 2009?14 55
Table 26: Canned fish/seafood, Finland, volume by segment (kg, million), 2004?09 57
Table 27: Canned fish/seafood, Finland, volume forecast by segment (kg, million), 2009?14 58
Table 28: Canned fish/seafood, Finland, brand share by value (%), 2008?09 60
Table 29: Canned fish/seafood, Finland, value by brand (€m), 2008?09 60
Table 30: Canned fish/seafood, Finland, company share by value (%), 2008?09 62
Table 31: Canned fish/seafood, Finland, value by company (€m), 2008?09 62
Table 32: Canned fish/seafood, Finland, distribution channels by value (%), 2008?09 63
Table 33: Canned fish/seafood, Finland, value by distribution channel (€m), 2008?09 63
Table 34: Canned fish/seafood, Finland, expenditure per capita (€), 2004?09 65
Table 35: Canned fish/seafood, Finland, forecast expenditure per capita (€), 2009?14 65
Table 36: Canned fish/seafood, Finland, expenditure per capita ($), 2004?09 66
Table 37: Canned fish/seafood, Finland, forecast expenditure per capita ($), 2009?14 66
Table 38: Canned fish/seafood, Finland, consumption per capita (kg), 2004?09 67
Table 39: Canned fish/seafood, Finland, forecast consumption per capita (kg), 2009?14 67
Table 40: Canned meat products, Finland, value by segment (€m), 2004?09 68
Table 41: Canned meat products, Finland, value forecast by segment (€m), 2009?14 69
Table 42: Canned meat products, Finland, value by segment ($m), 2004?09 71
Table 43: Canned meat products, Finland, value forecast by segment ($m), 2009?14 71
Table 44: Canned meat products, Finland, volume by segment (kg, million), 2004?09 73
Table 45: Canned meat products, Finland, volume forecast by segment (kg, million), 2009?14 74
Table 46: Canned meat products, Finland, brand share by value (%), 2008?09 76
Table 47: Canned meat products, Finland, value by brand (€m), 2008?09 76
Table 48: Canned meat products, Finland, company share by value (%), 2008?09 78
Table 49: Canned meat products, Finland, value by company (€m), 2008?09 78
Table 50: Canned meat products, Finland, distribution channels by value (%), 2008?09 79
Table 51: Canned meat products, Finland, value by distribution channel (€m), 2008?09 79
Table 52: Canned meat products, Finland, expenditure per capita (€), 2004?09 81
Table 53: Canned meat products, Finland, forecast expenditure per capita (€), 2009?14 81
Table 54: Canned meat products, Finland, expenditure per capita ($), 2004?09 82
Table 55: Canned meat products, Finland, forecast expenditure per capita ($), 2009?14 82
Table 56: Canned meat products, Finland, consumption per capita (kg), 2004?09 83
Table 57: Canned meat products, Finland, forecast consumption per capita (kg), 2009?14 83
Table 58: Chilled fish/seafood, Finland, value by segment (€m), 2004?09 84
Table 59: Chilled fish/seafood, Finland, value forecast by segment (€m), 2009?14 85
Table 60: Chilled fish/seafood, Finland, value by segment ($m), 2004?09 87
Table 61: Chilled fish/seafood, Finland, value forecast by segment ($m), 2009?14 87
Table 62: Chilled fish/seafood, Finland, volume by segment (kg, million), 2004?09 89
Table 63: Chilled fish/seafood, Finland, volume forecast by segment (kg, million), 2009?14 90
Table 64: Chilled fish/seafood, Finland, brand share by value (%), 2008?09 92
Table 65: Chilled fish/seafood, Finland, value by brand (€m), 2008?09 92
Table 66: Chilled fish/seafood, Finland, company share by value (%), 2008?09 94
Table 67: Chilled fish/seafood, Finland, value by company (€m), 2008?09 94
Table 68: Chilled fish/seafood, Finland, distribution channels by value (%), 2008?09 95
Table 69: Chilled fish/seafood, Finland, value by distribution channel (€m), 2008?09 95
Table 70: Chilled fish/seafood, Finland, expenditure per capita (€), 2004?09 97
Table 71: Chilled fish/seafood, Finland, forecast expenditure per capita (€), 2009?14 97
Table 72: Chilled fish/seafood, Finland, expenditure per capita ($), 2004?09 98
Table 73: Chilled fish/seafood, Finland, forecast expenditure per capita ($), 2009?14 98
Table 74: Chilled fish/seafood, Finland, consumption per capita (kg), 2004?09 99
List of Tables
Meat, Fish and Poultry in Finland to 2014 DBCM7220/Published September 2010
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Table 75: Chilled fish/seafood, Finland, forecast consumption per capita (kg), 2009?14 99
Table 76: Chilled meat products, Finland, value by segment (€m), 2004?09 100
Table 77: Chilled meat products, Finland, value forecast by segment (€m), 2009?14 101
Table 78: Chilled meat products, Finland, value by segment ($m), 2004?09 103
Table 79: Chilled meat products, Finland, value forecast by segment ($m), 2009?14 103
Table 80: Chilled meat products, Finland, volume by segment (kg, million), 2004?09 105
Table 81: Chilled meat products, Finland, volume forecast by segment (kg, million), 2009?14 106
Table 82: Chilled meat products, Finland, brand share by value (%), 2008?09 108
Table 83: Chilled meat products, Finland, value by brand (€m), 2008?09 108
Table 84: Chilled meat products, Finland, company share by value (%), 2008?09 110
Table 85: Chilled meat products, Finland, value by company (€m), 2008?09 110
Table 86: Chilled meat products, Finland, distribution channels by value (%), 2008?09 111
Table 87: Chilled meat products, Finland, value by distribution channel (€m), 2008?09 111
Table 88: Chilled meat products, Finland, expenditure per capita (€), 2004?09 113
Table 89: Chilled meat products, Finland, forecast expenditure per capita (€), 2009?14 113
Table 90: Chilled meat products, Finland, expenditure per capita ($), 2004?09 114
Table 91: Chilled meat products, Finland, forecast expenditure per capita ($), 2009?14 114
Table 92: Chilled meat products, Finland, consumption per capita (kg), 2004?09 115
Table 93: Chilled meat products, Finland, forecast consumption per capita (kg), 2009?14 115
Table 94: Deli food, Finland, value by segment (€m), 2004?09 116
Table 95: Deli food, Finland, value forecast by segment (€m), 2009?14 117
Table 96: Deli food, Finland, value by segment ($m), 2004?09 119
Table 97: Deli food, Finland, value forecast by segment ($m), 2009?14 119
Table 98: Deli food, Finland, volume by segment (kg, million), 2004?09 121
Table 99: Deli food, Finland, volume forecast by segment (kg, million), 2009?14 122
List of Tables
Meat, Fish and Poultry in Finland to 2014 DBCM7220/Published September 2010
© Datamonitor. This databook is a licensed product and is not to be photocopied Page 24
Table 100: Deli food, Finland, brand share by value (%), 2008?09 124
Table 101: Deli food, Finland, value by brand (€m), 2008?09 124
Table 102: Deli food, Finland, company share by value (%), 2008?09 125
Table 103: Deli food, Finland, value by company (€m), 2008?09 125
Table 104: Deli food, Finland, distribution channels by value (%), 2008?09 126
Table 105: Deli food, Finland, value by distribution channel (€m), 2008?09 126
Table 106: Deli food, Finland, expenditure per capita (€), 2004?09 128
Table 107: Deli food, Finland, forecast expenditure per capita (€), 2009?14 128
Table 108: Deli food, Finland, expenditure per capita ($), 2004?09 129
Table 109: Deli food, Finland, forecast expenditure per capita ($), 2009?14 129
Table 110: Deli food, Finland, consumption per capita (kg), 2004?09 130
Table 111: Deli food, Finland, forecast consumption per capita (kg), 2009?14 130
Table 112: Frozen fish/seafood, Finland, value by segment (€m), 2004?09 131
Table 113: Frozen fish/seafood, Finland, value forecast by segment (€m), 2009?14 132
Table 114: Frozen fish/seafood, Finland, value by segment ($m), 2004?09 134
Table 115: Frozen fish/seafood, Finland, value forecast by segment ($m), 2009?14 135
Table 116: Frozen fish/seafood, Finland, volume by segment (kg, million), 2004?09 137
Table 117: Frozen fish/seafood, Finland, volume forecast by segment (kg, million), 2009?14 138
Table 118: Frozen fish/seafood, Finland, brand share by value (%), 2008?09 140
Table 119: Frozen fish/seafood, Finland, value by brand (€m), 2008?09 140
Table 120: Frozen fish/seafood, Finland, company share by value (%), 2008?09 142
Table 121: Frozen fish/seafood, Finland, value by company (€m), 2008?09 142
Table 122: Frozen fish/seafood, Finland, distribution channels by value (%), 2008?09 143
Table 123: Frozen fish/seafood, Finland, value by distribution channel (€m), 2008?09 143
Table 124: Frozen fish/seafood, Finland, expenditure per capita (€), 2004?09 145
List of Tables
Meat, Fish and Poultry in Finland to 2014 DBCM7220/Published September 2010
© Datamonitor. This databook is a licensed product and is not to be photocopied Page 25
Table 125: Frozen fish/seafood, Finland, forecast expenditure per capita (€), 2009?14 145
Table 126: Frozen fish/seafood, Finland, expenditure per capita ($), 2004?09 146
Table 127: Frozen fish/seafood, Finland, forecast expenditure per capita ($), 2009?14 146
Table 128: Frozen fish/seafood, Finland, consumption per capita (kg), 2004?09 147
Table 129: Frozen fish/seafood, Finland, forecast consumption per capita (kg), 2009?14 147
Table 130: Frozen meat products, Finland, value by segment (€m), 2004?09 148
Table 131: Frozen meat products, Finland, value forecast by segment (€m), 2009?14 149
Table 132: Frozen meat products, Finland, value by segment ($m), 2004?09 151
Table 133: Frozen meat products, Finland, value forecast by segment ($m), 2009?14 151
Table 134: Frozen meat products, Finland, volume by segment (kg, million), 2004?09 153
Table 135: Frozen meat products, Finland, volume forecast by segment (kg, million), 2009?14 154
Table 136: Frozen meat products, Finland, brand share by value (%), 2008?09 156
Table 137: Frozen meat products, Finland, value by brand (€m), 2008?09 156
Table 138: Frozen meat products, Finland, company share by value (%), 2008?09 157
Table 139: Frozen meat products, Finland, value by company (€m), 2008?09 157
Table 140: Frozen meat products, Finland, distribution channels by value (%), 2008?09 158
Table 141: Frozen meat products, Finland, value by distribution channel (€m), 2008?09 158
Table 142: Frozen meat products, Finland, expenditure per capita (€), 2004?09 160
Table 143: Frozen meat products, Finland, forecast expenditure per capita (€), 2009?14 160
Table 144: Frozen meat products, Finland, expenditure per capita ($), 2004?09 161
Table 145: Frozen meat products, Finland, forecast expenditure per capita ($), 2009?14 161
Table 146: Frozen meat products, Finland, consumption per capita (kg), 2004?09 162
Table 147: Frozen meat products, Finland, forecast consumption per capita (kg), 2009?14 162
Table 148: Finland meat, fish and poultry new product launches reports, by company (top five
companies), 2009 163
List of Tables
Meat, Fish and Poultry in Finland to 2014 DBCM7220/Published September 2010
© Datamonitor. This databook is a licensed product and is not to be photocopied Page 26
Table 149: Finland meat, fish and poultry new product launches SKUs, by company (top five
companies), 2009 163
Table 150: Finland meat, fish and poultry new product launches (reports), by flavor and fragrances
(top 10 flavors), 2009 164
Table 151: Finland meat, fish and poultry new product launches (reports), by ingredients (top 10
ingredients), 2009 164
Table 152: Finland meat, fish and poultry new product launches (reports), by package tags or
claims (top 10 claims), 2009 165
Table 153: Finland meat, fish and poultry new product launches - recent five launches (2009) 165
Table 154: Finland population, by age group, 2004?09 (millions) 166
Table 155: Finland population forecast, by age group, 2009?14 (millions) 167
Table 156: Finland population, by gender, 2004?09 (millions) 167
Table 157: Finland population forecast, by gender, 2009?14 (millions) 168
Table 158: Finland nominal GDP, 2004?09 (€bn, nominal prices) 168
Table 159: Finland nominal GDP forecast, 2009?14 (€bn, nominal prices) 168
Table 160: Finland real GDP, 2004?09 (€bn, 2000 prices) 169
Table 161: Finland real GDP forecast, 2009?14 (€bn, 2000 prices) 169
Table 162: Finland real GDP, 2004?09 ($bn, 2000 prices) 169
Table 163: Finland real GDP forecast, 2009?14 ($bn, 2000 prices) 170
Table 164: Finland consumer price index, 2004?09 (2000=100) 170
Table 165: Finland consumer price index, 2009?14 (2000=100) 170
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