Meat, Fish and Poultry in India to 2013

Introduction

This databook provides key data and information on the meat, fish and poultry market in India. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on: frozen meat products, chilled meat, canned meat, canned fish/seafood and frozen fish/seafood.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for meat, fish and poultry in India increased at a compound annual growth rate of 14.4% between 2003 and 2008.

The frozen meat products category led the meat, fish and poultry market in India, accounting for a share of 71.1%.

Leading players in Indian meat, fish and poultry market include Hind Group, EMKE Group and Godrej Industries Limited.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the meat, fish and poultry market in India

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: meat, fish and poultry 2
Summary category level: canned fish/seafood 3
Summary category level: canned meat products 4
Summary category level: chilled meat products 5
Summary category level: frozen fish/seafood 6
Summary category level: frozen meat products 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Indian Rupee), 2003?08 25
Value analysis (Indian Rupee), 2008?13 26
Value analysis (US dollars), 2003?08 28
Value analysis (US dollars), 2008?13 29
Volume analysis, 2003?08 31
Volume analysis, 2008?13 32
Company and brand share analysis 34
Distribution analysis 39
Expenditure and consumption per capita 41
Chapter 4 Leading Company Profile 47
Godrej Industries Limited. 47
Chapter 5 Category Analysis: Canned Fish/Seafood 49
Value analysis (Indian Rupee), 2003?08 49
Value analysis (Indian Rupee), 2008?13 50
Value analysis (US dollars), 2003?08 52
Value analysis (US dollars), 2008?13 52
Volume analysis, 2003?08 54
Volume analysis, 2008?13 55
Company and brand share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 6 Category Analysis: Canned Meat Products 65
Value analysis (Indian Rupee), 2003?08 65
Value analysis (Indian Rupee), 2008?13 66
Value analysis (US dollars), 2003?08 68
Value analysis (US dollars), 2008?13 68
Volume analysis, 2003?08 70
Volume analysis, 2008?13 71
Company and brand share analysis 73
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 7 Category Analysis: Chilled Meat Products 81
Value analysis (Indian Rupee), 2003?08 81
Value analysis (Indian Rupee), 2008?13 82
Value analysis (US dollars), 2003?08 83
Value analysis (US dollars), 2008?13 83
Volume analysis, 2003?08 84
Volume analysis, 2008?13 85
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 8 Category Analysis: Frozen Fish/Seafood 94
Value analysis (Indian Rupee), 2003?08 94
Value analysis (Indian Rupee), 2008?13 95
Value analysis (US dollars), 2003?08 97
Value analysis (US dollars), 2008?13 98
Volume analysis, 2003?08 100
Volume analysis, 2008?13 101
Company and brand share analysis 103
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 9 Category Analysis: Frozen Meat Products 111
Value analysis (Indian Rupee), 2003?08 111
Value analysis (Indian Rupee), 2008?13 112
Value analysis (US dollars), 2003?08 114
Value analysis (US dollars), 2008?13 114
Volume analysis, 2003?08 116
Volume analysis, 2008?13 117
Company and brand share analysis 119
Distribution analysis 122
Expenditure and consumption per capita 124
Chapter 10 Country Comparison 127
Value 127
Volume 131
Market share 135
Chapter 11 PESTLE Analysis 136
Summary 136
Political analysis 137
Economic analysis 142
Social analysis 152
Technological analysis 159
Legal analysis 166
Environmental analysis 173
Chapter 12 New Product Development 178
Product launches over time 178
Recent product launches 180
Chapter 13 Macroeconomic Profile 181
Macroeconomic indicators 181
Chapter 14 Research Methodology 186
Methodology overview 186
Secondary research 187
Market modeling 188
Creating an initial data model 188
Revising the initial data model 188
Creating a final estimate 189
Creating demographic value splits 189
Primary research 189
Data finalization 190
Ongoing research 190
Chapter 15 APPENDIX 191
Future readings 191
How to contact experts in your industry 191
Disclaimer 191

LIST OF FIGURES
Figure 1: Meat, fish and poultry, India, value by category (INRm), 2003?13 27
Figure 2: Meat, fish and poultry, India, category growth comparison, by value, 2003?13 30
Figure 3: Meat, fish and poultry, India, volume by category (kg, million), 2003?13 33
Figure 4: Meat, fish and poultry, India, category growth comparison, by volume, 2003?13 33
Figure 5: Meat, fish and poultry, India, company share by value (%), 2007?08 36
Figure 6: Meat, fish and poultry, India, distribution channels by value (%), 2007?08 40
Figure 7: Canned fish/seafood, India, value by segment (INRm), 2003?13 51
Figure 8: Canned fish/seafood, India, category growth comparison, by value, 2003?13 53
Figure 9: Canned fish/seafood, India, volume by segment (kg, million), 2003?13 56
Figure 10: Canned fish/seafood, India, category growth comparison, by volume, 2003?13 56
Figure 11: Canned fish/seafood, India, company share by value (%), 2007?08 58
Figure 12: Canned fish/seafood, India, distribution channels by value (%), 2007?08 61
Figure 13: Canned meat products, India, value by segment (INRm), 2003?13 67
Figure 14: Canned meat products, India, category growth comparison, by value, 2003?13 69
Figure 15: Canned meat products, India, volume by segment (kg, million), 2003?13 72
Figure 16: Canned meat products, India, category growth comparison, by volume, 2003?13 72
Figure 17: Canned meat products, India, company share by value (%), 2007?08 74
Figure 18: Canned meat products, India, distribution channels by value (%), 2007?08 77
Figure 19: Chilled meat products, India, value (INRm), 2003?13 82
Figure 20: Chilled meat products, India, volume (kg, million), 2003?13 85
Figure 21: Chilled meat products, India, company share by value (%), 2007?08 87
Figure 22: Chilled meat products, India, distribution channels by value (%), 2007?08 90
Figure 23: Frozen fish/seafood, India, value by segment (INRm), 2003?13 96
Figure 24: Frozen fish/seafood, India, category growth comparison, by value, 2003?13 99
Figure 25: Frozen fish/seafood, India, volume by segment (kg, million), 2003?13 102
Figure 26: Frozen fish/seafood, India, category growth comparison, by volume, 2003?13 102
Figure 27: Frozen fish/seafood, India, company share by value (%), 2007?08 104
Figure 28: Frozen fish/seafood, India, distribution channels by value (%), 2007?08 107
Figure 29: Frozen meat products, India, value by segment (INRm), 2003?13 113
Figure 30: Frozen meat products, India, category growth comparison, by value, 2003?13 115
Figure 31: Frozen meat products, India, volume by segment (kg, million), 2003?13 118
Figure 32: Frozen meat products, India, category growth comparison, by volume, 2003?13 118
Figure 33: Frozen meat products, India, company share by value (%), 2007?08 120
Figure 34: Frozen meat products, India, distribution channels by value (%), 2007?08 123
Figure 35: Global meat, fish and poultry market split (value terms, 2008), top five countries 128
Figure 36: Global meat, fish and poultry market value, 2003–08, top five countries 130
Figure 37: Global meat, fish and poultry market split (volume terms, 2008), top five countries 132
Figure 38: Global meat, fish and poultry market volume, 2003–08, top five countries 134
Figure 39: Conflicts of high intensity (2007) 139
Figure 40: GDP growth fluctuates with the monsoons 144
Figure 41: Infrastructure investment commitments – India (2005–08) 146
Figure 42: Distribution of household income – 2005–25 147
Figure 43: Sex-ratio in India – 1990–2009 153
Figure 44: Annual additions to the stock of science and engineering graduates 160
Figure 45: Patent applications filed and patents granted in India (2002–06) 164
Figure 46: Patent applications filed and patents granted in other BRIC countries (2002–06) 165
Figure 47: Annual data review process 187

LIST OF TABLES
Table 1: Meat, fish and poultry category definitions 10
Table 2: Meat, fish and poultry distribution channels 11
Table 3: Meat, fish and poultry, India, value by category (INRm), 2003?08 25
Table 4: Meat, fish and poultry, India, value forecast by category (INRm), 2008?13 26
Table 5: Meat, fish and poultry, India, value by category ($m), 2003?08 28
Table 6: Meat, fish and poultry, India, value forecast by category ($m), 2008?13 29
Table 7: Meat, fish and poultry, India, volume by category (kg, million), 2003?08 31
Table 8: Meat, fish and poultry, India, volume forecast by category (kg, million), 2008?13 32
Table 9: Meat, fish and poultry, India, brand share by value (%), 2007?08 34
Table 10: Meat, fish and poultry, India, value by brand (INRm), 2007?08 35
Table 11: Meat, fish and poultry, India, company share by value (%), 2007?08 37
Table 12: Meat, fish and poultry, India, value by company (INRm), 2007?08 38
Table 13: Meat, fish and poultry, India, distribution channels by value (%), 2007?08 39
Table 14: Meat, fish and poultry, India, value by distribution channel (INRm), 2007?08 39
Table 15: Meat, fish and poultry, India, expenditure per capita (INR), 2003?08 41
Table 16: Meat, fish and poultry, India, forecast expenditure per capita (INR), 2008?13 42
Table 17: Meat, fish and poultry, India, expenditure per capita ($), 2003?08 43
Table 18: Meat, fish and poultry, India, forecast expenditure per capita ($), 2008?13 44
Table 19: Meat, fish and poultry, India, consumption per capita (kg), 2003?08 45
Table 20: Meat, fish and poultry, India, forecast consumption per capita (kg), 2008?13 46
Table 21: Godrej Industries Limited. key facts 47
Table 22: Canned fish/seafood, India, value by segment (INRm), 2003?08 49
Table 23: Canned fish/seafood, India, value forecast by segment (INRm), 2008?13 50
Table 24: Canned fish/seafood, India, value by segment ($m), 2003?08 52
Table 25: Canned fish/seafood, India, value forecast by segment ($m), 2008?13 52
Table 26: Canned fish/seafood, India, volume by segment (kg, million), 2003?08 54
Table 27: Canned fish/seafood, India, volume forecast by segment (kg, million), 2008?13 55
Table 28: Canned fish/seafood, India, brand share by value (%), 2007?08 57
Table 29: Canned fish/seafood, India, value by brand (INRm), 2007?08 57
Table 30: Canned fish/seafood, India, company share by value (%), 2007?08 59
Table 31: Canned fish/seafood, India, value by company (INRm), 2007?08 59
Table 32: Canned fish/seafood, India, distribution channels by value (%), 2007?08 60
Table 33: Canned fish/seafood, India, value by distribution channel (INRm), 2007?08 60
Table 34: Canned fish/seafood, India, expenditure per capita (INR), 2003?08 62
Table 35: Canned fish/seafood, India, forecast expenditure per capita (INR), 2008?13 62
Table 36: Canned fish/seafood, India, expenditure per capita ($), 2003?08 63
Table 37: Canned fish/seafood, India, forecast expenditure per capita ($), 2008?13 63
Table 38: Canned fish/seafood, India, consumption per capita (kg), 2003?08 64
Table 39: Canned fish/seafood, India, forecast consumption per capita (kg), 2008?13 64
Table 40: Canned meat products, India, value by segment (INRm), 2003?08 65
Table 41: Canned meat products, India, value forecast by segment (INRm), 2008?13 66
Table 42: Canned meat products, India, value by segment ($m), 2003?08 68
Table 43: Canned meat products, India, value forecast by segment ($m), 2008?13 68
Table 44: Canned meat products, India, volume by segment (kg, million), 2003?08 70
Table 45: Canned meat products, India, volume forecast by segment (kg, million), 2008?13 71
Table 46: Canned meat products, India, brand share by value (%), 2007?08 73
Table 47: Canned meat products, India, value by brand (INRm), 2007?08 73
Table 48: Canned meat products, India, company share by value (%), 2007?08 75
Table 49: Canned meat products, India, value by company (INRm), 2007?08 75
Table 50: Canned meat products, India, distribution channels by value (%), 2007?08 76
Table 51: Canned meat products, India, value by distribution channel (INRm), 2007?08 76
Table 52: Canned meat products, India, expenditure per capita (INR), 2003?08 78
Table 53: Canned meat products, India, forecast expenditure per capita (INR), 2008?13 78
Table 54: Canned meat products, India, expenditure per capita ($), 2003?08 79
Table 55: Canned meat products, India, forecast expenditure per capita ($), 2008?13 79
Table 56: Canned meat products, India, consumption per capita (kg), 2003?08 80
Table 57: Canned meat products, India, forecast consumption per capita (kg), 2008?13 80
Table 58: Chilled meat products, India, value (INRm), 2003?08 81
Table 59: Chilled meat products, India, value forecast (INRm), 2008?13 82
Table 60: Chilled meat products, India, value ($m), 2003?08 83
Table 61: Chilled meat products, India, value forecast ($m), 2008?13 83
Table 62: Chilled meat products, India, volume (kg, million), 2003?08 84
Table 63: Chilled meat products, India, volume forecast (kg, million), 2008?13 85
Table 64: Chilled meat products, India, brand share by value (%), 2007?08 86
Table 65: Chilled meat products, India, value by brand (INRm), 2007?08 86
Table 66: Chilled meat products, India, company share by value (%), 2007?08 88
Table 67: Chilled meat products, India, value by company (INRm), 2007?08 88
Table 68: Chilled meat products, India, distribution channels by value (%), 2007?08 89
Table 69: Chilled meat products, India, value by distribution channel (INRm), 2007?08 89
Table 70: Chilled meat products, India, expenditure per capita (INR), 2003?08 91
Table 71: Chilled meat products, India, forecast expenditure per capita (INR), 2008?13 91
Table 72: Chilled meat products, India, expenditure per capita ($), 2003?08 92
Table 73: Chilled meat products, India, forecast expenditure per capita ($), 2008?13 92
Table 74: Chilled meat products, India, consumption per capita (kg), 2003?08 93
Table 75: Chilled meat products, India, forecast consumption per capita (kg), 2008?13 93
Table 76: Frozen fish/seafood, India, value by segment (INRm), 2003?08 94
Table 77: Frozen fish/seafood, India, value forecast by segment (INRm), 2008?13 95
Table 78: Frozen fish/seafood, India, value by segment ($m), 2003?08 97
Table 79: Frozen fish/seafood, India, value forecast by segment ($m), 2008?13 98
Table 80: Frozen fish/seafood, India, volume by segment (kg, million), 2003?08 100
Table 81: Frozen fish/seafood, India, volume forecast by segment (kg, million), 2008?13 101
Table 82: Frozen fish/seafood, India, brand share by value (%), 2007?08 103
Table 83: Frozen fish/seafood, India, value by brand (INRm), 2007?08 103
Table 84: Frozen fish/seafood, India, company share by value (%), 2007?08 105
Table 85: Frozen fish/seafood, India, value by company (INRm), 2007?08 105
Table 86: Frozen fish/seafood, India, distribution channels by value (%), 2007?08 106
Table 87: Frozen fish/seafood, India, value by distribution channel (INRm), 2007?08 106
Table 88: Frozen fish/seafood, India, expenditure per capita (INR), 2003?08 108
Table 89: Frozen fish/seafood, India, forecast expenditure per capita (INR), 2008?13 108
Table 90: Frozen fish/seafood, India, expenditure per capita ($), 2003?08 109
Table 91: Frozen fish/seafood, India, forecast expenditure per capita ($), 2008?13 109
Table 92: Frozen fish/seafood, India, consumption per capita (kg), 2003?08 110
Table 93: Frozen fish/seafood, India, forecast consumption per capita (kg), 2008?13 110
Table 94: Frozen meat products, India, value by segment (INRm), 2003?08 111
Table 95: Frozen meat products, India, value forecast by segment (INRm), 2008?13 112
Table 96: Frozen meat products, India, value by segment ($m), 2003?08 114
Table 97: Frozen meat products, India, value forecast by segment ($m), 2008?13 114
Table 98: Frozen meat products, India, volume by segment (kg, million), 2003?08 116
Table 99: Frozen meat products, India, volume forecast by segment (kg, million), 2008?13 117
Table 100: Frozen meat products, India, brand share by value (%), 2007?08 119
Table 101: Frozen meat products, India, value by brand (INRm), 2007?08 119
Table 102: Frozen meat products, India, company share by value (%), 2007?08 121
Table 103: Frozen meat products, India, value by company (INRm), 2007?08 121
Table 104: Frozen meat products, India, distribution channels by value (%), 2007?08 122
Table 105: Frozen meat products, India, value by distribution channel (INRm), 2007?08 122
Table 106: Frozen meat products, India, expenditure per capita (INR), 2003?08 124
Table 107: Frozen meat products, India, forecast expenditure per capita (INR), 2008?13 124
Table 108: Frozen meat products, India, expenditure per capita ($), 2003?08 125
Table 109: Frozen meat products, India, forecast expenditure per capita ($), 2008?13 125
Table 110: Frozen meat products, India, consumption per capita (kg), 2003?08 126
Table 111: Frozen meat products, India, forecast consumption per capita (kg), 2008?13 126
Table 112: Global meat, fish and poultry market value, 2008 127
Table 113: Global meat, fish and poultry market split (value terms ($m), 2008), top five countries 130
Table 114: Global meat, fish and poultry market volume, 2008 131
Table 115: Global meat, fish and poultry market split (volume terms, 2008), top five countries 134
Table 116: Leading players, top five countries 135
Table 117: Analysis of the Indian political landscape 137
Table 118: Analysis of the Indian economy 142
Table 119: Global working age population (15–59 years) 143
Table 120: Untapped market potential in India across select consumer goods 148
Table 121: Investment performance of India’s lagging states 151
Table 122: Analysis of the Indian social system 152
Table 123: Mid-year population by age (millions) in 2006 154
Table 124: Life expectancy at birth in India, 2000–10 157
Table 125: Analysis of the Indian technological landscape 159
Table 126: Average annual salaries for researchers across countries 161
Table 127: R&D incentives provided by the Indian government 162
Table 128: Analysis of the Indian legal landscape 166
Table 129: Analysis of Indian environmental landscape 173
Table 130: India meat, fish and poultry new product launches reports, by company (top five companies), 2009 178
Table 131: India meat, fish and poultry new product launches SKUs, by company (top five companies), 2009 178
Table 132: India meat, fish and poultry new product launches (reports), by flavor and fragrances, 2009 179
Table 133: India meat, fish and poultry new product launches (reports), by ingredients (top 10 ingredients), 2009 179
Table 134: India meat, fish and poultry new product launches (reports), by package tags or claims, 2009 180
Table 135: India meat, fish and poultry new product launches - recent five launches (2009) 180
Table 136: India population, by age group, 2003?08 (millions) 181
Table 137: India population forecast, by age group, 2008?13 (millions) 182
Table 138: India population, by gender, 2003?08 (millions) 182
Table 139: India population forecast, by gender, 2008?13 (millions) 183
Table 140: India nominal GDP, 2003?08 (INRbn, nominal prices) 183
Table 141: India nominal GDP forecast, 2008?13 (INRbn, nominal prices) 183
Table 142: India real GDP, 2003?08 (INRbn, 2000 prices) 184
Table 143: India real GDP forecast, 2008?13 (INRbn, 2000 prices) 184
Table 144: India real GDP, 2003?08 ($bn, 2000 prices) 184
Table 145: India real GDP forecast, 2008?13 ($bn, 2000 prices) 185
Table 146: India consumer price index, 2003?08 (2000=100) 185
Table 147: India consumer price index, 2008?13 (2000=100) 185



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