Meat, Fish and Poultry in Indonesia to 2013

Introduction

This databook provides key data and information on the meat, fish and poultry market in Indonesia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on: frozen meat products, chilled meat, canned meat, canned fish/seafood and frozen fish/seafood.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for meat, fish and poultry in Indonesia increased at a compound annual growth rate of 5.1% between 2003 and 2008.

The chilled meat products category led the meat, fish and poultry market in Indonesia, accounting for a share of 48%.

Leading players in Indonesian meat, fish and poultry market include San Miguel Corporation, PT Macroprima Pangan Utama and PT Eloda Mitra.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the meat, fish and poultry market in Indonesia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: meat, fish and poultry 2
Summary category level: canned fish/seafood 3
Summary category level: canned meat products 4
Summary category level: chilled meat products 5
Summary category level: frozen fish/seafood 6
Summary category level: frozen meat products 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Rupiah), 2003?08 24
Value analysis (Rupiah), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profile 46
San Miguel Corporation. 46
Chapter 5 Category Analysis: Canned Fish/Seafood 48
Value analysis (Rupiah), 2003?08 48
Value analysis (Rupiah), 2008?13 49
Value analysis (US dollars), 2003?08 51
Value analysis (US dollars), 2008?13 51
Volume analysis, 2003?08 53
Volume analysis, 2008?13 54
Company and brand share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 6 Category Analysis: Canned Meat Products 64
Value analysis (Rupiah), 2003?08 64
Value analysis (Rupiah), 2008?13 65
Value analysis (US dollars), 2003?08 67
Value analysis (US dollars), 2008?13 67
Volume analysis, 2003?08 69
Volume analysis, 2008?13 70
Company and brand share analysis 72
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 7 Category Analysis: Chilled Meat Products 79
Value analysis (Rupiah), 2003?08 79
Value analysis (Rupiah), 2008?13 80
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 82
Volume analysis, 2003?08 84
Volume analysis, 2008?13 85
Company and brand share analysis 87
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 8 Category Analysis: Frozen Fish/Seafood 95
Value analysis (Rupiah), 2003?08 95
Value analysis (Rupiah), 2008?13 96
Value analysis (US dollars), 2003?08 98
Value analysis (US dollars), 2008?13 99
Volume analysis, 2003?08 100
Volume analysis, 2008?13 101
Company and brand share analysis 103
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 9 Category Analysis: Frozen Meat Products 111
Value analysis (Rupiah), 2003?08 111
Value analysis (Rupiah), 2008?13 112
Value analysis (US dollars), 2003?08 114
Value analysis (US dollars), 2008?13 114
Volume analysis, 2003?08 116
Volume analysis, 2008?13 117
Company and brand share analysis 119
Distribution analysis 122
Expenditure and consumption per capita 124
Chapter 10 Country Comparison 127
Value 127
Volume 131
Market share 135
Chapter 11 PESTLE Analysis 136
Summary 136
Political analysis 138
Economic analysis 141
Social analysis 144
Technological analysis 147
Legal analysis 150
Environmental analysis 153
Chapter 12 New Product Development 156
Product launches over time 156
Recent product launches 158
Chapter 13 Macroeconomic Profile 159
Macroeconomic indicators 159
Chapter 14 Research Methodology 164
Methodology overview 164
Secondary research 165
Market modeling 166
Creating an initial data model 166
Revising the initial data model 166
Creating a final estimate 167
Creating demographic value splits 167
Primary research 167
Data finalization 168
Ongoing research 168
Chapter 15 APPENDIX 169
Future readings 169
How to contact experts in your industry 169
Disclaimer 169

LIST OF FIGURES
Figure 1: Meat, fish and poultry, Indonesia, value by category (IDRm), 2003?13 26
Figure 2: Meat, fish and poultry, Indonesia, category growth comparison, by value, 2003?13 29
Figure 3: Meat, fish and poultry, Indonesia, volume by category (kg, million), 2003?13 32
Figure 4: Meat, fish and poultry, Indonesia, category growth comparison, by volume, 2003?13 32
Figure 5: Meat, fish and poultry, Indonesia, company share by value (%), 2007?08 35
Figure 6: Meat, fish and poultry, Indonesia, distribution channels by value (%), 2007?08 39
Figure 7: Canned fish/seafood, Indonesia, value by segment (IDRm), 2003?13 50
Figure 8: Canned fish/seafood, Indonesia, category growth comparison, by value, 2003?13 52
Figure 9: Canned fish/seafood, Indonesia, volume by segment (kg, million), 2003?13 55
Figure 10: Canned fish/seafood, Indonesia, category growth comparison, by volume, 2003?13 55
Figure 11: Canned fish/seafood, Indonesia, company share by value (%), 2007?08 57
Figure 12: Canned fish/seafood, Indonesia, distribution channels by value (%), 2007?08 60
Figure 13: Canned meat products, Indonesia, value by segment (IDRm), 2003?13 66
Figure 14: Canned meat products, Indonesia, category growth comparison, by value, 2003?13 68
Figure 15: Canned meat products, Indonesia, volume by segment (kg, million), 2003?13 71
Figure 16: Canned meat products, Indonesia, category growth comparison, by volume, 2003?13 71
Figure 17: Canned meat products, Indonesia, distribution channels by value (%), 2007?08 75
Figure 18: Chilled meat products, Indonesia, value by segment (IDRm), 2003?13 81
Figure 19: Chilled meat products, Indonesia, category growth comparison, by value, 2003?13 83
Figure 20: Chilled meat products, Indonesia, volume by segment (kg, million), 2003?13 86
Figure 21: Chilled meat products, Indonesia, category growth comparison, by volume, 2003?13 86
Figure 22: Chilled meat products, Indonesia, company share by value (%), 2007?08 88
Figure 23: Chilled meat products, Indonesia, distribution channels by value (%), 2007?08 91
Figure 24: Frozen fish/seafood, Indonesia, value by segment (IDRm), 2003?13 97
Figure 25: Frozen fish/seafood, Indonesia, category growth comparison, by value, 2003?13 99
Figure 26: Frozen fish/seafood, Indonesia, volume by segment (kg, million), 2003?13 102
Figure 27: Frozen fish/seafood, Indonesia, category growth comparison, by volume, 2003?13 102
Figure 28: Frozen fish/seafood, Indonesia, company share by value (%), 2007?08 104
Figure 29: Frozen fish/seafood, Indonesia, distribution channels by value (%), 2007?08 107
Figure 30: Frozen meat products, Indonesia, value by segment (IDRm), 2003?13 113
Figure 31: Frozen meat products, Indonesia, category growth comparison, by value, 2003?13 115
Figure 32: Frozen meat products, Indonesia, volume by segment (kg, million), 2003?13 118
Figure 33: Frozen meat products, Indonesia, category growth comparison, by volume, 2003?13 118
Figure 34: Frozen meat products, Indonesia, company share by value (%), 2007?08 120
Figure 35: Frozen meat products, Indonesia, distribution channels by value (%), 2007?08 123
Figure 36: Global meat, fish and poultry market split (value terms, 2008), top five countries 128
Figure 37: Global meat, fish and poultry market value, 2003–08, top five countries 130
Figure 38: Global meat, fish and poultry market split (volume terms, 2008), top five countries 132
Figure 39: Global meat, fish and poultry market volume, 2003–08, top five countries 134
Figure 40: Annual data review process 165

LIST OF TABLES
Table 1: Meat, fish and poultry category definitions 10
Table 2: Meat, fish and poultry distribution channels 11
Table 3: Meat, fish and poultry, Indonesia, value by category (IDRm), 2003?08 24
Table 4: Meat, fish and poultry, Indonesia, value forecast by category (IDRm), 2008?13 25
Table 5: Meat, fish and poultry, Indonesia, value by category ($m), 2003?08 27
Table 6: Meat, fish and poultry, Indonesia, value forecast by category ($m), 2008?13 28
Table 7: Meat, fish and poultry, Indonesia, volume by category (kg, million), 2003?08 30
Table 8: Meat, fish and poultry, Indonesia, volume forecast by category (kg, million), 2008?13 31
Table 9: Meat, fish and poultry, Indonesia, brand share by value (%), 2007?08 33
Table 10: Meat, fish and poultry, Indonesia, value by brand (IDRm), 2007?08 34
Table 11: Meat, fish and poultry, Indonesia, company share by value (%), 2007?08 36
Table 12: Meat, fish and poultry, Indonesia, value by company (IDRm), 2007?08 37
Table 13: Meat, fish and poultry, Indonesia, distribution channels by value (%), 2007?08 38
Table 14: Meat, fish and poultry, Indonesia, value by distribution channel (IDRm), 2007?08 38
Table 15: Meat, fish and poultry, Indonesia, expenditure per capita (IDR), 2003?08 40
Table 16: Meat, fish and poultry, Indonesia, forecast expenditure per capita (IDR), 2008?13 41
Table 17: Meat, fish and poultry, Indonesia, expenditure per capita ($), 2003?08 42
Table 18: Meat, fish and poultry, Indonesia, forecast expenditure per capita ($), 2008?13 43
Table 19: Meat, fish and poultry, Indonesia, consumption per capita (kg), 2003?08 44
Table 20: Meat, fish and poultry, Indonesia, forecast consumption per capita (kg), 2008?13 45
Table 21: San Miguel Corporation. key facts 46
Table 22: Canned fish/seafood, Indonesia, value by segment (IDRm), 2003?08 48
Table 23: Canned fish/seafood, Indonesia, value forecast by segment (IDRm), 2008?13 49
Table 24: Canned fish/seafood, Indonesia, value by segment ($m), 2003?08 51
Table 25: Canned fish/seafood, Indonesia, value forecast by segment ($m), 2008?13 51
Table 26: Canned fish/seafood, Indonesia, volume by segment (kg, million), 2003?08 53
Table 27: Canned fish/seafood, Indonesia, volume forecast by segment (kg, million), 2008?13 54
Table 28: Canned fish/seafood, Indonesia, brand share by value (%), 2007?08 56
Table 29: Canned fish/seafood, Indonesia, value by brand (IDRm), 2007?08 56
Table 30: Canned fish/seafood, Indonesia, company share by value (%), 2007?08 58
Table 31: Canned fish/seafood, Indonesia, value by company (IDRm), 2007?08 58
Table 32: Canned fish/seafood, Indonesia, distribution channels by value (%), 2007?08 59
Table 33: Canned fish/seafood, Indonesia, value by distribution channel (IDRm), 2007?08 59
Table 34: Canned fish/seafood, Indonesia, expenditure per capita (IDR), 2003?08 61
Table 35: Canned fish/seafood, Indonesia, forecast expenditure per capita (IDR), 2008?13 61
Table 36: Canned fish/seafood, Indonesia, expenditure per capita ($), 2003?08 62
Table 37: Canned fish/seafood, Indonesia, forecast expenditure per capita ($), 2008?13 62
Table 38: Canned fish/seafood, Indonesia, consumption per capita (kg), 2003?08 63
Table 39: Canned fish/seafood, Indonesia, forecast consumption per capita (kg), 2008?13 63
Table 40: Canned meat products, Indonesia, value by segment (IDRm), 2003?08 64
Table 41: Canned meat products, Indonesia, value forecast by segment (IDRm), 2008?13 65
Table 42: Canned meat products, Indonesia, value by segment ($m), 2003?08 67
Table 43: Canned meat products, Indonesia, value forecast by segment ($m), 2008?13 67
Table 44: Canned meat products, Indonesia, volume by segment (kg, million), 2003?08 69
Table 45: Canned meat products, Indonesia, volume forecast by segment (kg, million), 2008?13 70
Table 46: Canned meat products, Indonesia, brand share by value (%), 2007?08 72
Table 47: Canned meat products, Indonesia, value by brand (IDRm), 2007?08 72
Table 48: Canned meat products, Indonesia, company share by value (%), 2007?08 73
Table 49: Canned meat products, Indonesia, value by company (IDRm), 2007?08 73
Table 50: Canned meat products, Indonesia, distribution channels by value (%), 2007?08 74
Table 51: Canned meat products, Indonesia, value by distribution channel (IDRm), 2007?08 74
Table 52: Canned meat products, Indonesia, expenditure per capita (IDR), 2003?08 76
Table 53: Canned meat products, Indonesia, forecast expenditure per capita (IDR), 2008?13 76
Table 54: Canned meat products, Indonesia, expenditure per capita ($), 2003?08 77
Table 55: Canned meat products, Indonesia, forecast expenditure per capita ($), 2008?13 77
Table 56: Canned meat products, Indonesia, consumption per capita (kg), 2003?08 78
Table 57: Canned meat products, Indonesia, forecast consumption per capita (kg), 2008?13 78
Table 58: Chilled meat products, Indonesia, value by segment (IDRm), 2003?08 79
Table 59: Chilled meat products, Indonesia, value forecast by segment (IDRm), 2008?13 80
Table 60: Chilled meat products, Indonesia, value by segment ($m), 2003?08 82
Table 61: Chilled meat products, Indonesia, value forecast by segment ($m), 2008?13 82
Table 62: Chilled meat products, Indonesia, volume by segment (kg, million), 2003?08 84
Table 63: Chilled meat products, Indonesia, volume forecast by segment (kg, million), 2008?13 85
Table 64: Chilled meat products, Indonesia, brand share by value (%), 2007?08 87
Table 65: Chilled meat products, Indonesia, value by brand (IDRm), 2007?08 87
Table 66: Chilled meat products, Indonesia, company share by value (%), 2007?08 89
Table 67: Chilled meat products, Indonesia, value by company (IDRm), 2007?08 89
Table 68: Chilled meat products, Indonesia, distribution channels by value (%), 2007?08 90
Table 69: Chilled meat products, Indonesia, value by distribution channel (IDRm), 2007?08 90
Table 70: Chilled meat products, Indonesia, expenditure per capita (IDR), 2003?08 92
Table 71: Chilled meat products, Indonesia, forecast expenditure per capita (IDR), 2008?13 92
Table 72: Chilled meat products, Indonesia, expenditure per capita ($), 2003?08 93
Table 73: Chilled meat products, Indonesia, forecast expenditure per capita ($), 2008?13 93
Table 74: Chilled meat products, Indonesia, consumption per capita (kg), 2003?08 94
Table 75: Chilled meat products, Indonesia, forecast consumption per capita (kg), 2008?13 94
Table 76: Frozen fish/seafood, Indonesia, value by segment (IDRm), 2003?08 95
Table 77: Frozen fish/seafood, Indonesia, value forecast by segment (IDRm), 2008?13 96
Table 78: Frozen fish/seafood, Indonesia, value by segment ($m), 2003?08 98
Table 79: Frozen fish/seafood, Indonesia, value forecast by segment ($m), 2008?13 99
Table 80: Frozen fish/seafood, Indonesia, volume by segment (kg, million), 2003?08 100
Table 81: Frozen fish/seafood, Indonesia, volume forecast by segment (kg, million), 2008?13 101
Table 82: Frozen fish/seafood, Indonesia, brand share by value (%), 2007?08 103
Table 83: Frozen fish/seafood, Indonesia, value by brand (IDRm), 2007?08 103
Table 84: Frozen fish/seafood, Indonesia, company share by value (%), 2007?08 105
Table 85: Frozen fish/seafood, Indonesia, value by company (IDRm), 2007?08 105
Table 86: Frozen fish/seafood, Indonesia, distribution channels by value (%), 2007?08 106
Table 87: Frozen fish/seafood, Indonesia, value by distribution channel (IDRm), 2007?08 106
Table 88: Frozen fish/seafood, Indonesia, expenditure per capita (IDR), 2003?08 108
Table 89: Frozen fish/seafood, Indonesia, forecast expenditure per capita (IDR), 2008?13 108
Table 90: Frozen fish/seafood, Indonesia, expenditure per capita ($), 2003?08 109
Table 91: Frozen fish/seafood, Indonesia, forecast expenditure per capita ($), 2008?13 109
Table 92: Frozen fish/seafood, Indonesia, consumption per capita (kg), 2003?08 110
Table 93: Frozen fish/seafood, Indonesia, forecast consumption per capita (kg), 2008?13 110
Table 94: Frozen meat products, Indonesia, value by segment (IDRm), 2003?08 111
Table 95: Frozen meat products, Indonesia, value forecast by segment (IDRm), 2008?13 112
Table 96: Frozen meat products, Indonesia, value by segment ($m), 2003?08 114
Table 97: Frozen meat products, Indonesia, value forecast by segment ($m), 2008?13 114
Table 98: Frozen meat products, Indonesia, volume by segment (kg, million), 2003?08 116
Table 99: Frozen meat products, Indonesia, volume forecast by segment (kg, million), 2008?13 117
Table 100: Frozen meat products, Indonesia, brand share by value (%), 2007?08 119
Table 101: Frozen meat products, Indonesia, value by brand (IDRm), 2007?08 119
Table 102: Frozen meat products, Indonesia, company share by value (%), 2007?08 121
Table 103: Frozen meat products, Indonesia, value by company (IDRm), 2007?08 121
Table 104: Frozen meat products, Indonesia, distribution channels by value (%), 2007?08 122
Table 105: Frozen meat products, Indonesia, value by distribution channel (IDRm), 2007?08 122
Table 106: Frozen meat products, Indonesia, expenditure per capita (IDR), 2003?08 124
Table 107: Frozen meat products, Indonesia, forecast expenditure per capita (IDR), 2008?13 124
Table 108: Frozen meat products, Indonesia, expenditure per capita ($), 2003?08 125
Table 109: Frozen meat products, Indonesia, forecast expenditure per capita ($), 2008?13 125
Table 110: Frozen meat products, Indonesia, consumption per capita (kg), 2003?08 126
Table 111: Frozen meat products, Indonesia, forecast consumption per capita (kg), 2008?13 126
Table 112: Global meat, fish and poultry market value, 2008 127
Table 113: Global meat, fish and poultry market split (value terms ($m), 2008), top five countries 130
Table 114: Global meat, fish and poultry market volume, 2008 131
Table 115: Global meat, fish and poultry market split (volume terms, 2008), top five countries 134
Table 116: Leading players, top five countries 135
Table 117: Analysis of Indonesia’s political landscape 138
Table 118: Analysis of Indonesia’s economy 141
Table 119: Analysis of Indonesia’s social system 144
Table 120: Analysis of Indonesia’s technology landscape 147
Table 121: Analysis of Indonesia’s legal landscape 150
Table 122: Analysis of Indonesia’s environmental landscape 153
Table 123: Indonesia meat, fish and poultry new product launches reports, by company (top five companies), 2009 156
Table 124: Indonesia meat, fish and poultry new product launches SKUs, by company (top five companies), 2009 156
Table 125: Indonesia meat, fish and poultry new product launches (reports), by flavor and fragrances, 2009 157
Table 126: Indonesia meat, fish and poultry new product launches (reports), by ingredients (top 10 ingredients), 2009 157
Table 127: Indonesia meat, fish and poultry new product launches (reports), by package tags or claims, 2009 158
Table 128: Indonesia meat, fish and poultry new product launches - recent five launches (2009) 158
Table 129: Indonesia population, by age group, 2003?08 (millions) 159
Table 130: Indonesia population forecast, by age group, 2008?13 (millions) 160
Table 131: Indonesia population, by gender, 2003?08 (millions) 160
Table 132: Indonesia population forecast, by gender, 2008?13 (millions) 161
Table 133: Indonesia nominal GDP, 2003?08 (IDRbn, nominal prices) 161
Table 134: Indonesia nominal GDP forecast, 2008?13 (IDRbn, nominal prices) 161
Table 135: Indonesia real GDP, 2003?08 (IDRbn, 2000 prices) 162
Table 136: Indonesia real GDP forecast, 2008?13 (IDRbn, 2000 prices) 162
Table 137: Indonesia real GDP, 2003?08 ($bn, 2000 prices) 162
Table 138: Indonesia real GDP forecast, 2008?13 ($bn, 2000 prices) 163
Table 139: Indonesia consumer price index, 2003?08 (2000=100) 163
Table 140: Indonesia consumer price index, 2008?13 (2000=100) 163



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