Meat, Fish and Poultry Market in Belgium to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: meat, fish and poultry 2
Summary category level: canned fish/seafood 3
Summary category level: canned meat products 4
Summary category level: chilled fish/seafood 5
Summary category level: chilled meat products 6
Summary category level: deli food 7
Summary category level: frozen fish/seafood 8
Summary category level: frozen meat products 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 27
Value analysis (Euro), 2004?09 27
Value analysis (Euro), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 37
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 4 Leading Company Profile 49
Nestlé SA 49
Chapter 5 Category Analysis: Canned Fish/Seafood 52
Value analysis (Euro), 2004?09 52
Value analysis (Euro), 2009?14 53
Value analysis (US dollars), 2004?09 55
Value analysis (US dollars), 2009?14 55
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company and brand share analysis 60
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 6 Category Analysis: Canned Meat Products 68
Value analysis (Euro), 2004?09 68
Value analysis (Euro), 2009?14 69
Value analysis (US dollars), 2004?09 71
Value analysis (US dollars), 2009?14 71
Volume analysis, 2004?09 73
Volume analysis, 2009?14 74
Company and brand share analysis 76
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 7 Category Analysis: Chilled Fish/Seafood 83
Value analysis (Euro), 2004?09 83
Value analysis (Euro), 2009?14 84
Value analysis (US dollars), 2004?09 86
Value analysis (US dollars), 2009?14 86
Volume analysis, 2004?09 88
Volume analysis, 2009?14 89
Company and brand share analysis 91
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 8 Category Analysis: Chilled Meat Products 98
Value analysis (Euro), 2004?09 98
Value analysis (Euro), 2009?14 99
Value analysis (US dollars), 2004?09 101
Value analysis (US dollars), 2009?14 101
Volume analysis, 2004?09 103
Volume analysis, 2009?14 104
Company and brand share analysis 106
Distribution analysis 109
Expenditure and consumption per capita 111
Chapter 9 Category Analysis: Deli Food 114
Value analysis (Euro), 2004?09 114
Value analysis (Euro), 2009?14 115
Value analysis (US dollars), 2004?09 117
Value analysis (US dollars), 2009?14 118
Volume analysis, 2004?09 119
Volume analysis, 2009?14 120
Company and brand share analysis 122
Distribution analysis 125
Expenditure and consumption per capita 127
Chapter 10 Category Analysis: Frozen Fish/Seafood 130
Value analysis (Euro), 2004?09 130
Value analysis (Euro), 2009?14 131
Value analysis (US dollars), 2004?09 133
Value analysis (US dollars), 2009?14 134
Volume analysis, 2004?09 136
Volume analysis, 2009?14 137
Company and brand share analysis 139
Distribution analysis 141
Expenditure and consumption per capita 143
Chapter 11 Category Analysis: Frozen Meat Products 146
Value analysis (Euro), 2004?09 146
Value analysis (Euro), 2009?14 147
Value analysis (US dollars), 2004?09 149
Value analysis (US dollars), 2009?14 149
Volume analysis, 2004?09 151
Volume analysis, 2009?14 152
Company and brand share analysis 154
Distribution analysis 156
Expenditure and consumption per capita 158
Chapter 12 New Product Development 161
Product launches over time 161
Recent product launches 163
Chapter 13 Macroeconomic Profile 164
Macroeconomic Indicators 164
Chapter 14 Research Methodology 169
Methodology overview 169
Secondary research 170
Market modeling 171
Creating an initial data model 171
Revising the initial data model 171
Creating a final estimate 172
Creating demographic value splits 172
Primary research 172
Data finalization 173
Ongoing research 173
Chapter 15 Appendix 174
Future readings 174
How to contact experts in your industry 174
Disclaimer 174

LIST OF FIGURES
Figure 1: Belgium, meat, fish and poultry, value by category (€m), 2004?14 29
Figure 2: Belgium, meat, fish and poultry, category growth comparison, by value, 2004?14 32
Figure 3: Belgium, meat, fish and poultry, volume by category (kg, million), 2004?14 35
Figure 4: Belgium, meat, fish and poultry, category growth comparison, by volume, 2004?14 36
Figure 5: Belgium, meat, fish and poultry, company share by value (%), 2008?09 39
Figure 6: Belgium, meat, fish and poultry, distribution channels by value (%), 2008?09 42
Figure 7: Belgium, canned fish/seafood, value by segment (€m), 2004?14 54
Figure 8: Belgium, canned fish/seafood, category growth comparison, by value, 2004?14 56
Figure 9: Belgium, canned fish/seafood, volume by segment (kg, million), 2004?14 59
Figure 10: Belgium, canned fish/seafood, category growth comparison, by volume, 2004?14 59
Figure 11: Belgium, canned fish/seafood, company share by value (%), 2008?09 61
Figure 12: Belgium, canned fish/seafood, distribution channels by value (%), 2008?09 64
Figure 13: Belgium, canned meat products, value by segment (€m), 2004?14 70
Figure 14: Belgium, canned meat products, category growth comparison, by value, 2004?14 72
Figure 15: Belgium, canned meat products, volume by segment (kg, million), 2004?14 75
Figure 16: Belgium, canned meat products, category growth comparison, by volume, 2004?14 75
Figure 17: Belgium, canned meat products, distribution channels by value (%), 2008?09 79
Figure 18: Belgium, chilled fish/seafood, value by segment (€m), 2004?14 85
Figure 19: Belgium, chilled fish/seafood, category growth comparison, by value, 2004?14 87
Figure 20: Belgium, chilled fish/seafood, volume by segment (kg, million), 2004?14 90
Figure 21: Belgium, chilled fish/seafood, category growth comparison, by volume, 2004?14 90
Figure 22: Belgium, chilled fish/seafood, distribution channels by value (%), 2008?09 94
Figure 23: Belgium, chilled meat products, value by segment (€m), 2004?14 100
Figure 24: Belgium, chilled meat products, category growth comparison, by value, 2004?14 102
Figure 25: Belgium, chilled meat products, volume by segment (kg, million), 2004?14 105
Figure 26: Belgium, chilled meat products, category growth comparison, by volume, 2004?14 105
Figure 27: Belgium, chilled meat products, company share by value (%), 2008?09 107
Figure 28: Belgium, chilled meat products, distribution channels by value (%), 2008?09 110
Figure 29: Belgium, deli food, value by segment (€m), 2004?14 116
Figure 30: Belgium, deli food, category growth comparison, by value, 2004?14 118
Figure 31: Belgium, deli food, volume by segment (kg, million), 2004?14 121
Figure 32: Belgium, deli food, category growth comparison, by volume, 2004?14 121
Figure 33: Belgium, deli food, company share by value (%), 2008?09 123
Figure 34: Belgium, deli food, distribution channels by value (%), 2008?09 126
Figure 35: Belgium, frozen fish/seafood, value by segment (€m), 2004?14 132
Figure 36: Belgium, frozen fish/seafood, category growth comparison, by value, 2004?14 135
Figure 37: Belgium, frozen fish/seafood, volume by segment (kg, million), 2004?14 138
Figure 38: Belgium, frozen fish/seafood, category growth comparison, by volume, 2004?14 138
Figure 39: Belgium, frozen fish/seafood, distribution channels by value (%), 2008?09 142
Figure 40: Belgium, frozen meat products, value by segment (€m), 2004?14 148
Figure 41: Belgium, frozen meat products, category growth comparison, by value, 2004?14 150
Figure 42: Belgium, frozen meat products, volume by segment (kg, million), 2004?14 153
Figure 43: Belgium, frozen meat products, category growth comparison, by volume, 2004?14 153
Figure 44: Belgium, frozen meat products, distribution channels by value (%), 2008?09 157
Figure 45: Annual data review process 170

LIST OF TABLES
Table 1: Meat, fish and poultry category definitions 12
Table 2: Meat, fish and poultry distribution channels 13
Table 3: Belgium, meat, fish and poultry, value by category (€m), 2004?09 27
Table 4: Belgium, meat, fish and poultry, value forecast by category (€m), 2009?14 28
Table 5: Belgium, meat, fish and poultry, value by category ($m), 2004?09 30
Table 6: Belgium, meat, fish and poultry, value forecast by category ($m), 2009?14 31
Table 7: Belgium, meat, fish and poultry, volume by category (kg, million), 2004?09 33
Table 8: Belgium, meat, fish and poultry, volume forecast by category (kg, million), 2009?14 34
Table 9: Belgium, meat, fish and poultry, brand share by value (%), 2008?09 37
Table 10: Belgium, meat, fish and poultry, value by brand (€m), 2008?09 38
Table 11: Belgium, meat, fish and poultry, company share by value (%), 2008?09 40
Table 12: Belgium, meat, fish and poultry, value by company (€m), 2008?09 40
Table 13: Belgium, meat, fish and poultry, distribution channels by value (%), 2008?09 41
Table 14: Belgium, meat, fish and poultry, value by distribution channel (€m), 2008?09 41
Table 15: Belgium, meat, fish and poultry, expenditure per capita (€), 2004?09 43
Table 16: Belgium, meat, fish and poultry, forecast expenditure per capita (€), 2009?14 44
Table 17: Belgium, meat, fish and poultry, expenditure per capita ($), 2004?09 45
Table 18: Belgium, meat, fish and poultry, forecast expenditure per capita ($), 2009?14 46
Table 19: Belgium, meat, fish and poultry, consumption per capita (kg), 2004?09 47
Table 20: Belgium, meat, fish and poultry, forecast consumption per capita (kg), 2009?14 48
Table 21: Nestlé SA key facts 49
Table 22: Belgium, canned fish/seafood, value by segment (€m), 2004?09 52
Table 23: Belgium, canned fish/seafood, value forecast by segment (€m), 2009?14 53
Table 24: Belgium, canned fish/seafood, value by segment ($m), 2004?09 55
Table 25: Belgium, canned fish/seafood, value forecast by segment ($m), 2009?14 55
Table 26: Belgium, canned fish/seafood, volume by segment (kg, million), 2004?09 57
Table 27: Belgium, canned fish/seafood, volume forecast by segment (kg, million), 2009?14 58
Table 28: Belgium, canned fish/seafood, brand share by value (%), 2008?09 60
Table 29: Belgium, canned fish/seafood, value by brand (€m), 2008?09 60
Table 30: Belgium, canned fish/seafood, company share by value (%), 2008?09 62
Table 31: Belgium, canned fish/seafood, value by company (€m), 2008?09 62
Table 32: Belgium, canned fish/seafood, distribution channels by value (%), 2008?09 63
Table 33: Belgium, canned fish/seafood, value by distribution channel (€m), 2008?09 63
Table 34: Belgium, canned fish/seafood, expenditure per capita (€), 2004?09 65
Table 35: Belgium, canned fish/seafood, forecast expenditure per capita (€), 2009?14 65
Table 36: Belgium, canned fish/seafood, expenditure per capita ($), 2004?09 66
Table 37: Belgium, canned fish/seafood, forecast expenditure per capita ($), 2009?14 66
Table 38: Belgium, canned fish/seafood, consumption per capita (kg), 2004?09 67
Table 39: Belgium, canned fish/seafood, forecast consumption per capita (kg), 2009?14 67
Table 40: Belgium, canned meat products, value by segment (€m), 2004?09 68
Table 41: Belgium, canned meat products, value forecast by segment (€m), 2009?14 69
Table 42: Belgium, canned meat products, value by segment ($m), 2004?09 71
Table 43: Belgium, canned meat products, value forecast by segment ($m), 2009?14 71
Table 44: Belgium, canned meat products, volume by segment (kg, million), 2004?09 73
Table 45: Belgium, canned meat products, volume forecast by segment (kg, million), 2009?14 74
Table 46: Belgium, canned meat products, brand share by value (%), 2008?09 76
Table 47: Belgium, canned meat products, value by brand (€m), 2008?09 76
Table 48: Belgium, canned meat products, company share by value (%), 2008?09 77
Table 49: Belgium, canned meat products, value by company (€m), 2008?09 77
Table 50: Belgium, canned meat products, distribution channels by value (%), 2008?09 78
Table 51: Belgium, canned meat products, value by distribution channel (€m), 2008?09 78
Table 52: Belgium, canned meat products, expenditure per capita (€), 2004?09 80
Table 53: Belgium, canned meat products, forecast expenditure per capita (€), 2009?14 80
Table 54: Belgium, canned meat products, expenditure per capita ($), 2004?09 81
Table 55: Belgium, canned meat products, forecast expenditure per capita ($), 2009?14 81
Table 56: Belgium, canned meat products, consumption per capita (kg), 2004?09 82
Table 57: Belgium, canned meat products, forecast consumption per capita (kg), 2009?14 82
Table 58: Belgium, chilled fish/seafood, value by segment (€m), 2004?09 83
Table 59: Belgium, chilled fish/seafood, value forecast by segment (€m), 2009?14 84
Table 60: Belgium, chilled fish/seafood, value by segment ($m), 2004?09 86
Table 61: Belgium, chilled fish/seafood, value forecast by segment ($m), 2009?14 86
Table 62: Belgium, chilled fish/seafood, volume by segment (kg, million), 2004?09 88
Table 63: Belgium, chilled fish/seafood, volume forecast by segment (kg, million), 2009?14 89
Table 64: Belgium, chilled fish/seafood, brand share by value (%), 2008?09 91
Table 65: Belgium, chilled fish/seafood, value by brand (€m), 2008?09 91
Table 66: Belgium, chilled fish/seafood, company share by value (%), 2008?09 92
Table 67: Belgium, chilled fish/seafood, value by company (€m), 2008?09 92
Table 68: Belgium, chilled fish/seafood, distribution channels by value (%), 2008?09 93
Table 69: Belgium, chilled fish/seafood, value by distribution channel (€m), 2008?09 93
Table 70: Belgium, chilled fish/seafood, expenditure per capita (€), 2004?09 95
Table 71: Belgium, chilled fish/seafood, forecast expenditure per capita (€), 2009?14 95
Table 72: Belgium, chilled fish/seafood, expenditure per capita ($), 2004?09 96
Table 73: Belgium, chilled fish/seafood, forecast expenditure per capita ($), 2009?14 96
Table 74: Belgium, chilled fish/seafood, consumption per capita (kg), 2004?09 97
Table 75: Belgium, chilled fish/seafood, forecast consumption per capita (kg), 2009?14 97
Table 76: Belgium, chilled meat products, value by segment (€m), 2004?09 98
Table 77: Belgium, chilled meat products, value forecast by segment (€m), 2009?14 99
Table 78: Belgium, chilled meat products, value by segment ($m), 2004?09 101
Table 79: Belgium, chilled meat products, value forecast by segment ($m), 2009?14 101
Table 80: Belgium, chilled meat products, volume by segment (kg, million), 2004?09 103
Table 81: Belgium, chilled meat products, volume forecast by segment (kg, million), 2009?14 104
Table 82: Belgium, chilled meat products, brand share by value (%), 2008?09 106
Table 83: Belgium, chilled meat products, value by brand (€m), 2008?09 106
Table 84: Belgium, chilled meat products, company share by value (%), 2008?09 108
Table 85: Belgium, chilled meat products, value by company (€m), 2008?09 108
Table 86: Belgium, chilled meat products, distribution channels by value (%), 2008?09 109
Table 87: Belgium, chilled meat products, value by distribution channel (€m), 2008?09 109
Table 88: Belgium, chilled meat products, expenditure per capita (€), 2004?09 111
Table 89: Belgium, chilled meat products, forecast expenditure per capita (€), 2009?14 111
Table 90: Belgium, chilled meat products, expenditure per capita ($), 2004?09 112
Table 91: Belgium, chilled meat products, forecast expenditure per capita ($), 2009?14 112
Table 92: Belgium, chilled meat products, consumption per capita (kg), 2004?09 113
Table 93: Belgium, chilled meat products, forecast consumption per capita (kg), 2009?14 113
Table 94: Belgium, deli food, value by segment (€m), 2004?09 114
Table 95: Belgium, deli food, value forecast by segment (€m), 2009?14 115
Table 96: Belgium, deli food, value by segment ($m), 2004?09 117
Table 97: Belgium, deli food, value forecast by segment ($m), 2009?14 118
Table 98: Belgium, deli food, volume by segment (kg, million), 2004?09 119
Table 99: Belgium, deli food, volume forecast by segment (kg, million), 2009?14 120
Table 100: Belgium, deli food, brand share by value (%), 2008?09 122
Table 101: Belgium, deli food, value by brand (€m), 2008?09 122
Table 102: Belgium, deli food, company share by value (%), 2008?09 124
Table 103: Belgium, deli food, value by company (€m), 2008?09 124
Table 104: Belgium, deli food, distribution channels by value (%), 2008?09 125
Table 105: Belgium, deli food, value by distribution channel (€m), 2008?09 125
Table 106: Belgium, deli food, expenditure per capita (€), 2004?09 127
Table 107: Belgium, deli food, forecast expenditure per capita (€), 2009?14 127
Table 108: Belgium, deli food, expenditure per capita ($), 2004?09 128
Table 109: Belgium, deli food, forecast expenditure per capita ($), 2009?14 128
Table 110: Belgium, deli food, consumption per capita (kg), 2004?09 129
Table 111: Belgium, deli food, forecast consumption per capita (kg), 2009?14 129
Table 112: Belgium, frozen fish/seafood, value by segment (€m), 2004?09 130
Table 113: Belgium, frozen fish/seafood, value forecast by segment (€m), 2009?14 131
Table 114: Belgium, frozen fish/seafood, value by segment ($m), 2004?09 133
Table 115: Belgium, frozen fish/seafood, value forecast by segment ($m), 2009?14 134
Table 116: Belgium, frozen fish/seafood, volume by segment (kg, million), 2004?09 136
Table 117: Belgium, frozen fish/seafood, volume forecast by segment (kg, million), 2009?14 137
Table 118: Belgium, frozen fish/seafood, brand share by value (%), 2008?09 139
Table 119: Belgium, frozen fish/seafood, value by brand (€m), 2008?09 139
Table 120: Belgium, frozen fish/seafood, company share by value (%), 2008?09 140
Table 121: Belgium, frozen fish/seafood, value by company (€m), 2008?09 140
Table 122: Belgium, frozen fish/seafood, distribution channels by value (%), 2008?09 141
Table 123: Belgium, frozen fish/seafood, value by distribution channel (€m), 2008?09 141
Table 124: Belgium, frozen fish/seafood, expenditure per capita (€), 2004?09 143
Table 125: Belgium, frozen fish/seafood, forecast expenditure per capita (€), 2009?14 143
Table 126: Belgium, frozen fish/seafood, expenditure per capita ($), 2004?09 144
Table 127: Belgium, frozen fish/seafood, forecast expenditure per capita ($), 2009?14 144
Table 128: Belgium, frozen fish/seafood, consumption per capita (kg), 2004?09 145
Table 129: Belgium, frozen fish/seafood, forecast consumption per capita (kg), 2009?14 145
Table 130: Belgium, frozen meat products, value by segment (€m), 2004?09 146
Table 131: Belgium, frozen meat products, value forecast by segment (€m), 2009?14 147
Table 132: Belgium, frozen meat products, value by segment ($m), 2004?09 149
Table 133: Belgium, frozen meat products, value forecast by segment ($m), 2009?14 149
Table 134: Belgium, frozen meat products, volume by segment (kg, million), 2004?09 151
Table 135: Belgium, frozen meat products, volume forecast by segment (kg, million), 2009?14 152
Table 136: Belgium, frozen meat products, brand share by value (%), 2008?09 154
Table 137: Belgium, frozen meat products, value by brand (€m), 2008?09 154
Table 138: Belgium, frozen meat products, company share by value (%), 2008?09 155
Table 139: Belgium, frozen meat products, value by company (€m), 2008?09 155
Table 140: Belgium, frozen meat products, distribution channels by value (%), 2008?09 156
Table 141: Belgium, frozen meat products, value by distribution channel (€m), 2008?09 156
Table 142: Belgium, frozen meat products, expenditure per capita (€), 2004?09 158
Table 143: Belgium, frozen meat products, forecast expenditure per capita (€), 2009?14 158
Table 144: Belgium, frozen meat products, expenditure per capita ($), 2004?09 159
Table 145: Belgium, frozen meat products, forecast expenditure per capita ($), 2009?14 159
Table 146: Belgium, frozen meat products, consumption per capita (kg), 2004?09 160
Table 147: Belgium, frozen meat products, forecast consumption per capita (kg), 2009?14 160
Table 148: Belgium meat, fish and poultry new product launches reports, by company (top five companies), 2009 161
Table 149: Belgium meat, fish and poultry new product launches SKUs, by company (top five companies), 2009 161
Table 150: Belgium meat, fish and poultry new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 162
Table 151: Belgium meat, fish and poultry new product launches (reports), by ingredients (top 10 ingredients), 2009 162
Table 152: Belgium meat, fish and poultry new product launches (reports), by package tags or claims , 2009 163
Table 153: Belgium meat, fish and poultry new product launches - recent five launches (2009) 163
Table 154: Belgium population, by age group, 2004?09 (millions) 164
Table 155: Belgium population forecast, by age group, 2009?14 (millions) 165
Table 156: Belgium population, by gender, 2004?09 (millions) 165
Table 157: Belgium population forecast, by gender, 2009?14 (millions) 166
Table 158: Belgium nominal GDP, 2004?09 (€bn, nominal prices) 166
Table 159: Belgium nominal GDP forecast, 2009?14 (€bn, nominal prices) 166
Table 160: Belgium real GDP, 2004?09 (€bn, 2000 prices) 167
Table 161: Belgium real GDP forecast, 2009?14 (€bn, 2000 prices) 167
Table 162: Belgium real GDP, 2004?09 ($bn, 2000 prices) 167
Table 163: Belgium real GDP forecast, 2009?14 ($bn, 2000 prices) 168
Table 164: Belgium consumer price index, 2004?09 (2000=100) 168
Table 165: Belgium consumer price index, 2009?14 (2000=100) 168



[Inhaltsverzeichnis ausblenden]