Meat, Fish and Poultry Market in Chile to 2014

Introduction
This databook provides key data and information on the meat, fish and poultry market in Chile. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
• Contains data on : chilled fish/seafood, chilled meat, deli food, frozen meat, frozen fish/seafood, canned fish/seafood and canned meat products
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
• Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights
The Chilean meat, fish and poultry market was valued at CLP1,927,943.7m ($3,690.1m) in 2009, representing a compound annual growth rate (CAGR) of 3.2% since 2004.

By the end of 2014, the canned fish/seafood category will be worth CLP166,927.2m ($319.5m), with an expected CAGR of 5.1% between 2009 and 2014.

The chilled fish/seafood market volume totaled 98.9 million kg in 2009, representing a CAGR of 2.1% since 2004.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the meat, fish and poultry market in Chile
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: meat, fish and poultry 2
Summary category level: canned fish/seafood 3
Summary category level: canned meat products 4
Summary category level: chilled fish/seafood 5
Summary category level: chilled meat products 6
Summary category level: deli food 7
Summary category level: frozen fish/seafood 8
Summary category level: frozen meat products 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 27
Value analysis (Pesos), 2004?09 27
Value analysis (Pesos), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 37
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 4 Category Analysis: Canned Fish/Seafood 49
Value analysis (Pesos), 2004?09 49
Value analysis (Pesos), 2009?14 50
Value analysis (US dollars), 2004?09 52
Value analysis (US dollars), 2009?14 53
Volume analysis, 2004?09 55
Volume analysis, 2009?14 56
Company and brand share analysis 58
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 5 Category Analysis: Canned Meat Products 66
Value analysis (Pesos), 2004?09 66
Value analysis (Pesos), 2009?14 67
Value analysis (US dollars), 2004?09 69
Value analysis (US dollars), 2009?14 69
Volume analysis, 2004?09 71
Volume analysis, 2009?14 72
Company and brand share analysis 74
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 6 Category Analysis: Chilled Fish/Seafood 81
Value analysis (Pesos), 2004?09 81
Value analysis (Pesos), 2009?14 82
Value analysis (US dollars), 2004?09 84
Value analysis (US dollars), 2009?14 84
Volume analysis, 2004?09 86
Volume analysis, 2009?14 87
Company and brand share analysis 89
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 7 Category Analysis: Chilled Meat Products 96
Value analysis (Pesos), 2004?09 96
Value analysis (Pesos), 2009?14 97
Value analysis (US dollars), 2004?09 99
Value analysis (US dollars), 2009?14 99
Volume analysis, 2004?09 101
Volume analysis, 2009?14 102
Company and brand share analysis 105
Distribution analysis 108
Expenditure and consumption per capita 110
Chapter 8 Category Analysis: Deli Food 113
Value analysis (Pesos), 2004?09 113
Value analysis (Pesos), 2009?14 114
Value analysis (US dollars), 2004?09 116
Value analysis (US dollars), 2009?14 117
Volume analysis, 2004?09 119
Volume analysis, 2009?14 120
Company and brand share analysis 122
Distribution analysis 125
Expenditure and consumption per capita 127
Chapter 9 Category Analysis: Frozen Fish/Seafood 130
Value analysis (Pesos), 2004?09 130
Value analysis (Pesos), 2009?14 131
Value analysis (US dollars), 2004?09 133
Value analysis (US dollars), 2009?14 134
Volume analysis, 2004?09 136
Volume analysis, 2009?14 137
Company and brand share analysis 139
Distribution analysis 141
Expenditure and consumption per capita 143
Chapter 10 Category Analysis: Frozen Meat Products 146
Value analysis (Pesos), 2004?09 146
Value analysis (Pesos), 2009?14 147
Value analysis (US dollars), 2004?09 149
Value analysis (US dollars), 2009?14 149
Volume analysis, 2004?09 151
Volume analysis, 2009?14 152
Company and brand share analysis 154
Distribution analysis 156
Expenditure and consumption per capita 158
Chapter 11 Country Comparison 161
Value 161
Volume 165
Market share 169
Chapter 12 New Product Development 170
Product launches over time 170
Recent product launches 172
Chapter 13 Macroeconomic Profile 173
Macroeconomic Indicators 173
Chapter 14 Research Methodology 178
Methodology overview 178
Secondary research 179
Market modeling 180
Creating an initial data model 180
Revising the initial data model 180
Creating a final estimate 181
Creating demographic value splits 181
Primary research 181
Data finalization 182
Ongoing research 182
Chapter 15 Appendix 183
Future readings 183
How to contact experts in your industry 183
Disclaimer 183

LIST OF FIGURES
Figure 1: Chile, meat, fish and poultry, value by category (CLPm), 2004?14 29
Figure 2: Chile, meat, fish and poultry, category growth comparison, by value, 2004?14 32
Figure 3: Chile, meat, fish and poultry, volume by category (kg, million), 2004?14 35
Figure 4: Chile, meat, fish and poultry, category growth comparison, by volume, 2004?14 36
Figure 5: Chile, meat, fish and poultry, company share by value (%), 2008?09 39
Figure 6: Chile, meat, fish and poultry, distribution channels by value (%), 2008?09 42
Figure 7: Chile, canned fish/seafood, value by segment (CLPm), 2004?14 51
Figure 8: Chile, canned fish/seafood, category growth comparison, by value, 2004?14 54
Figure 9: Chile, canned fish/seafood, volume by segment (kg, million), 2004?14 57
Figure 10: Chile, canned fish/seafood, category growth comparison, by volume, 2004?14 57
Figure 11: Chile, canned fish/seafood, company share by value (%), 2008?09 59
Figure 12: Chile, canned fish/seafood, distribution channels by value (%), 2008?09 62
Figure 13: Chile, canned meat products, value by segment (CLPm), 2004?14 68
Figure 14: Chile, canned meat products, category growth comparison, by value, 2004?14 70
Figure 15: Chile, canned meat products, volume by segment (kg, million), 2004?14 73
Figure 16: Chile, canned meat products, category growth comparison, by volume, 2004?14 73
Figure 17: Chile, canned meat products, distribution channels by value (%), 2008?09 77
Figure 18: Chile, chilled fish/seafood, value by segment (CLPm), 2004?14 83
Figure 19: Chile, chilled fish/seafood, category growth comparison, by value, 2004?14 85
Figure 20: Chile, chilled fish/seafood, volume by segment (kg, million), 2004?14 88
Figure 21: Chile, chilled fish/seafood, category growth comparison, by volume, 2004?14 88
Figure 22: Chile, chilled fish/seafood, distribution channels by value (%), 2008?09 92
Figure 23: Chile, chilled meat products, value by segment (CLPm), 2004?14 98
Figure 24: Chile, chilled meat products, category growth comparison, by value, 2004?14 100
Figure 25: Chile, chilled meat products, volume by segment (kg, million), 2004?14 103
Figure 26: Chile, chilled meat products, category growth comparison, by volume, 2004?14 104
Figure 27: Chile, chilled meat products, company share by value (%), 2008?09 106
Figure 28: Chile, chilled meat products, distribution channels by value (%), 2008?09 109
Figure 29: Chile, deli food, value by segment (CLPm), 2004?14 115
Figure 30: Chile, deli food, category growth comparison, by value, 2004?14 118
Figure 31: Chile, deli food, volume by segment (kg, million), 2004?14 121
Figure 32: Chile, deli food, category growth comparison, by volume, 2004?14 121
Figure 33: Chile, deli food, company share by value (%), 2008?09 123
Figure 34: Chile, deli food, distribution channels by value (%), 2008?09 126
Figure 35: Chile, frozen fish/seafood, value by segment (CLPm), 2004?14 132
Figure 36: Chile, frozen fish/seafood, category growth comparison, by value, 2004?14 135
Figure 37: Chile, frozen fish/seafood, volume by segment (kg, million), 2004?14 138
Figure 38: Chile, frozen fish/seafood, category growth comparison, by volume, 2004?14 138
Figure 39: Chile, frozen fish/seafood, distribution channels by value (%), 2008?09 142
Figure 40: Chile, frozen meat products, value by segment (CLPm), 2004?14 148
Figure 41: Chile, frozen meat products, category growth comparison, by value, 2004?14 150
Figure 42: Chile, frozen meat products, volume by segment (kg, million), 2004?14 153
Figure 43: Chile, frozen meat products, category growth comparison, by volume, 2004?14 153
Figure 44: Chile, frozen meat products, distribution channels by value (%), 2008?09 157
Figure 45: Global meat, fish and poultry market split (value terms, 2009), top five countries 162
Figure 46: Global meat, fish and poultry market value, 2004–09, top five countries 164
Figure 47: Global meat, fish and poultry market split (volume terms, 2009), top five countries 166
Figure 48: Global meat, fish and poultry market volume, 2004–09, top five countries 168
Figure 49: Annual data review process 179

LIST OF TABLES
Table 1: Meat, fish and poultry category definitions 12
Table 2: Meat, fish and poultry distribution channels 13
Table 3: Chile, meat, fish and poultry, value by category (CLPm), 2004?09 27
Table 4: Chile, meat, fish and poultry, value forecast by category (CLPm), 2009?14 28
Table 5: Chile, meat, fish and poultry, value by category ($m), 2004?09 30
Table 6: Chile, meat, fish and poultry, value forecast by category ($m), 2009?14 31
Table 7: Chile, meat, fish and poultry, volume by category (kg, million), 2004?09 33
Table 8: Chile, meat, fish and poultry, volume forecast by category (kg, million), 2009?14 34
Table 9: Chile, meat, fish and poultry, brand share by value (%), 2008?09 37
Table 10: Chile, meat, fish and poultry, value by brand (CLPm), 2008?09 38
Table 11: Chile, meat, fish and poultry, company share by value (%), 2008?09 40
Table 12: Chile, meat, fish and poultry, value by company (CLPm), 2008?09 40
Table 13: Chile, meat, fish and poultry, distribution channels by value (%), 2008?09 41
Table 14: Chile, meat, fish and poultry, value by distribution channel (CLPm), 2008?09 41
Table 15: Chile, meat, fish and poultry, expenditure per capita (CLP), 2004?09 43
Table 16: Chile, meat, fish and poultry, forecast expenditure per capita (CLP), 2009?14 44
Table 17: Chile, meat, fish and poultry, expenditure per capita ($), 2004?09 45
Table 18: Chile, meat, fish and poultry, forecast expenditure per capita ($), 2009?14 46
Table 19: Chile, meat, fish and poultry, consumption per capita (kg), 2004?09 47
Table 20: Chile, meat, fish and poultry, forecast consumption per capita (kg), 2009?14 48
Table 21: Chile, canned fish/seafood, value by segment (CLPm), 2004?09 49
Table 22: Chile, canned fish/seafood, value forecast by segment (CLPm), 2009?14 50
Table 23: Chile, canned fish/seafood, value by segment ($m), 2004?09 52
Table 24: Chile, canned fish/seafood, value forecast by segment ($m), 2009?14 53
Table 25: Chile, canned fish/seafood, volume by segment (kg, million), 2004?09 55
Table 26: Chile, canned fish/seafood, volume forecast by segment (kg, million), 2009?14 56
Table 27: Chile, canned fish/seafood, brand share by value (%), 2008?09 58
Table 28: Chile, canned fish/seafood, value by brand (CLPm), 2008?09 58
Table 29: Chile, canned fish/seafood, company share by value (%), 2008?09 60
Table 30: Chile, canned fish/seafood, value by company (CLPm), 2008?09 60
Table 31: Chile, canned fish/seafood, distribution channels by value (%), 2008?09 61
Table 32: Chile, canned fish/seafood, value by distribution channel (CLPm), 2008?09 61
Table 33: Chile, canned fish/seafood, expenditure per capita (CLP), 2004?09 63
Table 34: Chile, canned fish/seafood, forecast expenditure per capita (CLP), 2009?14 63
Table 35: Chile, canned fish/seafood, expenditure per capita ($), 2004?09 64
Table 36: Chile, canned fish/seafood, forecast expenditure per capita ($), 2009?14 64
Table 37: Chile, canned fish/seafood, consumption per capita (kg), 2004?09 65
Table 38: Chile, canned fish/seafood, forecast consumption per capita (kg), 2009?14 65
Table 39: Chile, canned meat products, value by segment (CLPm), 2004?09 66
Table 40: Chile, canned meat products, value forecast by segment (CLPm), 2009?14 67
Table 41: Chile, canned meat products, value by segment ($m), 2004?09 69
Table 42: Chile, canned meat products, value forecast by segment ($m), 2009?14 69
Table 43: Chile, canned meat products, volume by segment (kg, million), 2004?09 71
Table 44: Chile, canned meat products, volume forecast by segment (kg, million), 2009?14 72
Table 45: Chile, canned meat products, brand share by value (%), 2008?09 74
Table 46: Chile, canned meat products, value by brand (CLPm), 2008?09 74
Table 47: Chile, canned meat products, company share by value (%), 2008?09 75
Table 48: Chile, canned meat products, value by company (CLPm), 2008?09 75
Table 49: Chile, canned meat products, distribution channels by value (%), 2008?09 76
Table 50: Chile, canned meat products, value by distribution channel (CLPm), 2008?09 76
Table 51: Chile, canned meat products, expenditure per capita (CLP), 2004?09 78
Table 52: Chile, canned meat products, forecast expenditure per capita (CLP), 2009?14 78
Table 53: Chile, canned meat products, expenditure per capita ($), 2004?09 79
Table 54: Chile, canned meat products, forecast expenditure per capita ($), 2009?14 79
Table 55: Chile, canned meat products, consumption per capita (kg), 2004?09 80
Table 56: Chile, canned meat products, forecast consumption per capita (kg), 2009?14 80
Table 57: Chile, chilled fish/seafood, value by segment (CLPm), 2004?09 81
Table 58: Chile, chilled fish/seafood, value forecast by segment (CLPm), 2009?14 82
Table 59: Chile, chilled fish/seafood, value by segment ($m), 2004?09 84
Table 60: Chile, chilled fish/seafood, value forecast by segment ($m), 2009?14 84
Table 61: Chile, chilled fish/seafood, volume by segment (kg, million), 2004?09 86
Table 62: Chile, chilled fish/seafood, volume forecast by segment (kg, million), 2009?14 87
Table 63: Chile, chilled fish/seafood, brand share by value (%), 2008?09 89
Table 64: Chile, chilled fish/seafood, value by brand (CLPm), 2008?09 89
Table 65: Chile, chilled fish/seafood, company share by value (%), 2008?09 90
Table 66: Chile, chilled fish/seafood, value by company (CLPm), 2008?09 90
Table 67: Chile, chilled fish/seafood, distribution channels by value (%), 2008?09 91
Table 68: Chile, chilled fish/seafood, value by distribution channel (CLPm), 2008?09 91
Table 69: Chile, chilled fish/seafood, expenditure per capita (CLP), 2004?09 93
Table 70: Chile, chilled fish/seafood, forecast expenditure per capita (CLP), 2009?14 93
Table 71: Chile, chilled fish/seafood, expenditure per capita ($), 2004?09 94
Table 72: Chile, chilled fish/seafood, forecast expenditure per capita ($), 2009?14 94
Table 73: Chile, chilled fish/seafood, consumption per capita (kg), 2004?09 95
Table 74: Chile, chilled fish/seafood, forecast consumption per capita (kg), 2009?14 95
Table 75: Chile, chilled meat products, value by segment (CLPm), 2004?09 96
Table 76: Chile, chilled meat products, value forecast by segment (CLPm), 2009?14 97
Table 77: Chile, chilled meat products, value by segment ($m), 2004?09 99
Table 78: Chile, chilled meat products, value forecast by segment ($m), 2009?14 99
Table 79: Chile, chilled meat products, volume by segment (kg, million), 2004?09 101
Table 80: Chile, chilled meat products, volume forecast by segment (kg, million), 2009?14 102
Table 81: Chile, chilled meat products, brand share by value (%), 2008?09 105
Table 82: Chile, chilled meat products, value by brand (CLPm), 2008?09 105
Table 83: Chile, chilled meat products, company share by value (%), 2008?09 107
Table 84: Chile, chilled meat products, value by company (CLPm), 2008?09 107
Table 85: Chile, chilled meat products, distribution channels by value (%), 2008?09 108
Table 86: Chile, chilled meat products, value by distribution channel (CLPm), 2008?09 108
Table 87: Chile, chilled meat products, expenditure per capita (CLP), 2004?09 110
Table 88: Chile, chilled meat products, forecast expenditure per capita (CLP), 2009?14 110
Table 89: Chile, chilled meat products, expenditure per capita ($), 2004?09 111
Table 90: Chile, chilled meat products, forecast expenditure per capita ($), 2009?14 111
Table 91: Chile, chilled meat products, consumption per capita (kg), 2004?09 112
Table 92: Chile, chilled meat products, forecast consumption per capita (kg), 2009?14 112
Table 93: Chile, deli food, value by segment (CLPm), 2004?09 113
Table 94: Chile, deli food, value forecast by segment (CLPm), 2009?14 114
Table 95: Chile, deli food, value by segment ($m), 2004?09 116
Table 96: Chile, deli food, value forecast by segment ($m), 2009?14 117
Table 97: Chile, deli food, volume by segment (kg, million), 2004?09 119
Table 98: Chile, deli food, volume forecast by segment (kg, million), 2009?14 120
Table 99: Chile, deli food, brand share by value (%), 2008?09 122
Table 100: Chile, deli food, value by brand (CLPm), 2008?09 122
Table 101: Chile, deli food, company share by value (%), 2008?09 124
Table 102: Chile, deli food, value by company (CLPm), 2008?09 124
Table 103: Chile, deli food, distribution channels by value (%), 2008?09 125
Table 104: Chile, deli food, value by distribution channel (CLPm), 2008?09 125
Table 105: Chile, deli food, expenditure per capita (CLP), 2004?09 127
Table 106: Chile, deli food, forecast expenditure per capita (CLP), 2009?14 127
Table 107: Chile, deli food, expenditure per capita ($), 2004?09 128
Table 108: Chile, deli food, forecast expenditure per capita ($), 2009?14 128
Table 109: Chile, deli food, consumption per capita (kg), 2004?09 129
Table 110: Chile, deli food, forecast consumption per capita (kg), 2009?14 129
Table 111: Chile, frozen fish/seafood, value by segment (CLPm), 2004?09 130
Table 112: Chile, frozen fish/seafood, value forecast by segment (CLPm), 2009?14 131
Table 113: Chile, frozen fish/seafood, value by segment ($m), 2004?09 133
Table 114: Chile, frozen fish/seafood, value forecast by segment ($m), 2009?14 134
Table 115: Chile, frozen fish/seafood, volume by segment (kg, million), 2004?09 136
Table 116: Chile, frozen fish/seafood, volume forecast by segment (kg, million), 2009?14 137
Table 117: Chile, frozen fish/seafood, brand share by value (%), 2008?09 139
Table 118: Chile, frozen fish/seafood, value by brand (CLPm), 2008?09 139
Table 119: Chile, frozen fish/seafood, company share by value (%), 2008?09 140
Table 120: Chile, frozen fish/seafood, value by company (CLPm), 2008?09 140
Table 121: Chile, frozen fish/seafood, distribution channels by value (%), 2008?09 141
Table 122: Chile, frozen fish/seafood, value by distribution channel (CLPm), 2008?09 141
Table 123: Chile, frozen fish/seafood, expenditure per capita (CLP), 2004?09 143
Table 124: Chile, frozen fish/seafood, forecast expenditure per capita (CLP), 2009?14 143
Table 125: Chile, frozen fish/seafood, expenditure per capita ($), 2004?09 144
Table 126: Chile, frozen fish/seafood, forecast expenditure per capita ($), 2009?14 144
Table 127: Chile, frozen fish/seafood, consumption per capita (kg), 2004?09 145
Table 128: Chile, frozen fish/seafood, forecast consumption per capita (kg), 2009?14 145
Table 129: Chile, frozen meat products, value by segment (CLPm), 2004?09 146
Table 130: Chile, frozen meat products, value forecast by segment (CLPm), 2009?14 147
Table 131: Chile, frozen meat products, value by segment ($m), 2004?09 149
Table 132: Chile, frozen meat products, value forecast by segment ($m), 2009?14 149
Table 133: Chile, frozen meat products, volume by segment (kg, million), 2004?09 151
Table 134: Chile, frozen meat products, volume forecast by segment (kg, million), 2009?14 152
Table 135: Chile, frozen meat products, brand share by value (%), 2008?09 154
Table 136: Chile, frozen meat products, value by brand (CLPm), 2008?09 154
Table 137: Chile, frozen meat products, company share by value (%), 2008?09 155
Table 138: Chile, frozen meat products, value by company (CLPm), 2008?09 155
Table 139: Chile, frozen meat products, distribution channels by value (%), 2008?09 156
Table 140: Chile, frozen meat products, value by distribution channel (CLPm), 2008?09 156
Table 141: Chile, frozen meat products, expenditure per capita (CLP), 2004?09 158
Table 142: Chile, frozen meat products, forecast expenditure per capita (CLP), 2009?14 158
Table 143: Chile, frozen meat products, expenditure per capita ($), 2004?09 159
Table 144: Chile, frozen meat products, forecast expenditure per capita ($), 2009?14 159
Table 145: Chile, frozen meat products, consumption per capita (kg), 2004?09 160
Table 146: Chile, frozen meat products, forecast consumption per capita (kg), 2009?14 160
Table 147: Global meat, fish and poultry market value, 2009 161
Table 148: Global meat, fish and poultry market split (value terms ($m), 2009), top five countries 164
Table 149: Global meat, fish and poultry market volume, 2009 165
Table 150: Global meat, fish and poultry market split (volume terms, 2009), top five countries 168
Table 151: Leading players, top five countries 169
Table 152: Chile meat, fish and poultry new product launches reports, by company (top five
companies), 2010 170
Table 153: Chile meat, fish and poultry new product launches SKUs, by company (top five
companies), 2010 170
Table 154: Chile meat, fish and poultry new product launches (reports), by flavor and fragrances
(top 10 flavors), 2010 171
Table 155: Chile meat, fish and poultry new product launches (reports), by ingredients (top 10
ingredients), 2010 171
Table 156: Chile meat, fish and poultry new product launches (reports), by package tags or claims
(top 10 claims), 2010 172
Table 157: Chile meat, fish and poultry new product launches - recent five launches (2010) 172
Table 158: Chile population, by age group, 2004?09 (millions) 173
Table 159: Chile population forecast, by age group, 2009?14 (millions) 174
Table 160: Chile population, by gender, 2004?09 (millions) 174
Table 161: Chile population forecast, by gender, 2009?14 (millions) 175
Table 162: Chile nominal GDP, 2004?09 (CLPbn, nominal prices) 175
Table 163: Chile nominal GDP forecast, 2009?14 (CLPbn, nominal prices) 175
Table 164: Chile real GDP, 2004?09 (CLPbn, 2000 prices) 176
Table 165: Chile real GDP forecast, 2009?14 (CLPbn, 2000 prices) 176
Table 166: Chile real GDP, 2004?09 ($bn, 2000 prices) 176
Table 167: Chile real GDP forecast, 2009?14 ($bn, 2000 prices) 177
Table 168: Chile consumer price index, 2004?09 (2000=100) 177
Table 169: Chile consumer price index, 2009?14 (2000=100) 177

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