Meat, Fish and Poultry Market in Italy to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: meat, fish and poultry 2
Summary category level: canned fish/seafood 3
Summary category level: canned meat products 4
Summary category level: chilled fish/seafood 5
Summary category level: chilled meat products 6
Summary category level: deli food 7
Summary category level: frozen fish/seafood 8
Summary category level: frozen meat products 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 27
Value analysis (Euro), 2004?09 27
Value analysis (Euro), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 37
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 4 Leading Company Profile 54
Unilever 54
Chapter 5 Category Analysis: Canned Fish/Seafood 56
Value analysis (Euro), 2004?09 56
Value analysis (Euro), 2009?14 57
Value analysis (US dollars), 2004?09 59
Value analysis (US dollars), 2009?14 59
Volume analysis, 2004?09 61
Volume analysis, 2009?14 62
Company and brand share analysis 65
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 6 Category Analysis: Canned Meat Products 75
Value analysis (Euro), 2004?09 75
Value analysis (Euro), 2009?14 76
Value analysis (US dollars), 2004?09 78
Value analysis (US dollars), 2009?14 78
Volume analysis, 2004?09 80
Volume analysis, 2009?14 81
Company and brand share analysis 83
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 7 Category Analysis: Chilled Fish/Seafood 91
Value analysis (Euro), 2004?09 91
Value analysis (Euro), 2009?14 92
Value analysis (US dollars), 2004?09 94
Value analysis (US dollars), 2009?14 94
Volume analysis, 2004?09 96
Volume analysis, 2009?14 97
Company and brand share analysis 99
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 8 Category Analysis: Chilled Meat Products 108
Value analysis (Euro), 2004?09 108
Value analysis (Euro), 2009?14 109
Value analysis (US dollars), 2004?09 111
Value analysis (US dollars), 2009?14 111
Volume analysis, 2004?09 113
Volume analysis, 2009?14 114
Company and brand share analysis 117
Distribution analysis 120
Expenditure and consumption per capita 122
Chapter 9 Category Analysis: Deli Food 125
Value analysis (Euro), 2004?09 125
Value analysis (Euro), 2009?14 126
Value analysis (US dollars), 2004?09 128
Value analysis (US dollars), 2009?14 128
Volume analysis, 2004?09 130
Volume analysis, 2009?14 131
Company and brand share analysis 133
Distribution analysis 135
Expenditure and consumption per capita 137
Chapter 10 Category Analysis: Frozen Fish/Seafood 140
Value analysis (Euro), 2004?09 140
Value analysis (Euro), 2009?14 141
Value analysis (US dollars), 2004?09 143
Value analysis (US dollars), 2009?14 144
Volume analysis, 2004?09 146
Volume analysis, 2009?14 147
Company and brand share analysis 149
Distribution analysis 153
Expenditure and consumption per capita 155
Chapter 11 Category Analysis: Frozen Meat Products 158
Value analysis (Euro), 2004?09 158
Value analysis (Euro), 2009?14 159
Value analysis (US dollars), 2004?09 161
Value analysis (US dollars), 2009?14 161
Volume analysis, 2004?09 163
Volume analysis, 2009?14 164
Company and brand share analysis 166
Distribution analysis 169
Expenditure and consumption per capita 171
Chapter 12 New Product Development 174
Product launches over time 174
Recent product launches 177
Chapter 13 Macroeconomic Profile 178
Macroeconomic Indicators 178
Chapter 14 Research Methodology 183
Methodology overview 183
Secondary research 184
Market modeling 185
Creating an initial data model 185
Revising the initial data model 185
Creating a final estimate 186
Creating demographic value splits 186
Primary research 186
Data finalization 187
Ongoing research 187
Chapter 15 Appendix 188
Future readings 188
How to contact experts in your industry 188
Disclaimer 188

LIST OF FIGURES
Figure 1: Italy, meat, fish and poultry, value by category (€m), 2004?14 29
Figure 2: Italy, meat, fish and poultry, category growth comparison, by value, 2004?14 32
Figure 3: Italy, meat, fish and poultry, volume by category (kg, million), 2004?14 35
Figure 4: Italy, meat, fish and poultry, category growth comparison, by volume, 2004?14 36
Figure 5: Italy, meat, fish and poultry, company share by value (%), 2008?09 41
Figure 6: Italy, meat, fish and poultry, distribution channels by value (%), 2008?09 47
Figure 7: Italy, canned fish/seafood, value by segment (€m), 2004?14 58
Figure 8: Italy, canned fish/seafood, category growth comparison, by value, 2004?14 60
Figure 9: Italy, canned fish/seafood, volume by segment (kg, million), 2004?14 63
Figure 10: Italy, canned fish/seafood, category growth comparison, by volume, 2004?14 64
Figure 11: Italy, canned fish/seafood, company share by value (%), 2008?09 67
Figure 12: Italy, canned fish/seafood, distribution channels by value (%), 2008?09 71
Figure 13: Italy, canned meat products, value by segment (€m), 2004?14 77
Figure 14: Italy, canned meat products, category growth comparison, by value, 2004?14 79
Figure 15: Italy, canned meat products, volume by segment (kg, million), 2004?14 82
Figure 16: Italy, canned meat products, category growth comparison, by volume, 2004?14 82
Figure 17: Italy, canned meat products, company share by value (%), 2008?09 84
Figure 18: Italy, canned meat products, distribution channels by value (%), 2008?09 87
Figure 19: Italy, chilled fish/seafood, value by segment (€m), 2004?14 93
Figure 20: Italy, chilled fish/seafood, category growth comparison, by value, 2004?14 95
Figure 21: Italy, chilled fish/seafood, volume by segment (kg, million), 2004?14 98
Figure 22: Italy, chilled fish/seafood, category growth comparison, by volume, 2004?14 98
Figure 23: Italy, chilled fish/seafood, company share by value (%), 2008?09 101
Figure 24: Italy, chilled fish/seafood, distribution channels by value (%), 2008?09 104
Figure 25: Italy, chilled meat products, value by segment (€m), 2004?14 110
Figure 26: Italy, chilled meat products, category growth comparison, by value, 2004?14 112
Figure 27: Italy, chilled meat products, volume by segment (kg, million), 2004?14 115
Figure 28: Italy, chilled meat products, category growth comparison, by volume, 2004?14 116
Figure 29: Italy, chilled meat products, company share by value (%), 2008?09 118
Figure 30: Italy, chilled meat products, distribution channels by value (%), 2008?09 121
Figure 31: Italy, deli food, value by segment (€m), 2004?14 127
Figure 32: Italy, deli food, category growth comparison, by value, 2004?14 129
Figure 33: Italy, deli food, volume by segment (kg, million), 2004?14 132
Figure 34: Italy, deli food, category growth comparison, by volume, 2004?14 132
Figure 35: Italy, deli food, distribution channels by value (%), 2008?09 136
Figure 36: Italy, frozen fish/seafood, value by segment (€m), 2004?14 142
Figure 37: Italy, frozen fish/seafood, category growth comparison, by value, 2004?14 145
Figure 38: Italy, frozen fish/seafood, volume by segment (kg, million), 2004?14 148
Figure 39: Italy, frozen fish/seafood, category growth comparison, by volume, 2004?14 148
Figure 40: Italy, frozen fish/seafood, company share by value (%), 2008?09 151
Figure 41: Italy, frozen fish/seafood, distribution channels by value (%), 2008?09 154
Figure 42: Italy, frozen meat products, value by segment (€m), 2004?14 160
Figure 43: Italy, frozen meat products, category growth comparison, by value, 2004?14 162
Figure 44: Italy, frozen meat products, volume by segment (kg, million), 2004?14 165
Figure 45: Italy, frozen meat products, category growth comparison, by volume, 2004?14 165
Figure 46: Italy, frozen meat products, company share by value (%), 2008?09 167
Figure 47: Italy, frozen meat products, distribution channels by value (%), 2008?09 170
Figure 48: Annual data review process 184

LIST OF TABLES
Table 1: Meat, fish and poultry category definitions 12
Table 2: Meat, fish and poultry distribution channels 13
Table 3: Italy, meat, fish and poultry, value by category (€m), 2004?09 27
Table 4: Italy, meat, fish and poultry, value forecast by category (€m), 2009?14 28
Table 5: Italy, meat, fish and poultry, value by category ($m), 2004?09 30
Table 6: Italy, meat, fish and poultry, value forecast by category ($m), 2009?14 31
Table 7: Italy, meat, fish and poultry, volume by category (kg, million), 2004?09 33
Table 8: Italy, meat, fish and poultry, volume forecast by category (kg, million), 2009?14 34
Table 9: Italy, meat, fish and poultry, brand share by value (%), 2008?09 37
Table 10: Italy, meat, fish and poultry, value by brand (€m), 2008?09 39
Table 11: Italy, meat, fish and poultry, company share by value (%), 2008?09 42
Table 12: Italy, meat, fish and poultry, value by company (€m), 2008?09 44
Table 13: Italy, meat, fish and poultry, distribution channels by value (%), 2008?09 46
Table 14: Italy, meat, fish and poultry, value by distribution channel (€m), 2008?09 46
Table 15: Italy, meat, fish and poultry, expenditure per capita (€), 2004?09 48
Table 16: Italy, meat, fish and poultry, forecast expenditure per capita (€), 2009?14 49
Table 17: Italy, meat, fish and poultry, expenditure per capita ($), 2004?09 50
Table 18: Italy, meat, fish and poultry, forecast expenditure per capita ($), 2009?14 51
Table 19: Italy, meat, fish and poultry, consumption per capita (kg), 2004?09 52
Table 20: Italy, meat, fish and poultry, forecast consumption per capita (kg), 2009?14 53
Table 21: Unilever key facts 54
Table 22: Italy, canned fish/seafood, value by segment (€m), 2004?09 56
Table 23: Italy, canned fish/seafood, value forecast by segment (€m), 2009?14 57
Table 24: Italy, canned fish/seafood, value by segment ($m), 2004?09 59
Table 25: Italy, canned fish/seafood, value forecast by segment ($m), 2009?14 59
Table 26: Italy, canned fish/seafood, volume by segment (kg, million), 2004?09 61
Table 27: Italy, canned fish/seafood, volume forecast by segment (kg, million), 2009?14 62
Table 28: Italy, canned fish/seafood, brand share by value (%), 2008?09 65
Table 29: Italy, canned fish/seafood, value by brand (€m), 2008?09 66
Table 30: Italy, canned fish/seafood, company share by value (%), 2008?09 68
Table 31: Italy, canned fish/seafood, value by company (€m), 2008?09 69
Table 32: Italy, canned fish/seafood, distribution channels by value (%), 2008?09 70
Table 33: Italy, canned fish/seafood, value by distribution channel (€m), 2008?09 70
Table 34: Italy, canned fish/seafood, expenditure per capita (€), 2004?09 72
Table 35: Italy, canned fish/seafood, forecast expenditure per capita (€), 2009?14 72
Table 36: Italy, canned fish/seafood, expenditure per capita ($), 2004?09 73
Table 37: Italy, canned fish/seafood, forecast expenditure per capita ($), 2009?14 73
Table 38: Italy, canned fish/seafood, consumption per capita (kg), 2004?09 74
Table 39: Italy, canned fish/seafood, forecast consumption per capita (kg), 2009?14 74
Table 40: Italy, canned meat products, value by segment (€m), 2004?09 75
Table 41: Italy, canned meat products, value forecast by segment (€m), 2009?14 76
Table 42: Italy, canned meat products, value by segment ($m), 2004?09 78
Table 43: Italy, canned meat products, value forecast by segment ($m), 2009?14 78
Table 44: Italy, canned meat products, volume by segment (kg, million), 2004?09 80
Table 45: Italy, canned meat products, volume forecast by segment (kg, million), 2009?14 81
Table 46: Italy, canned meat products, brand share by value (%), 2008?09 83
Table 47: Italy, canned meat products, value by brand (€m), 2008?09 83
Table 48: Italy, canned meat products, company share by value (%), 2008?09 85
Table 49: Italy, canned meat products, value by company (€m), 2008?09 85
Table 50: Italy, canned meat products, distribution channels by value (%), 2008?09 86
Table 51: Italy, canned meat products, value by distribution channel (€m), 2008?09 86
Table 52: Italy, canned meat products, expenditure per capita (€), 2004?09 88
Table 53: Italy, canned meat products, forecast expenditure per capita (€), 2009?14 88
Table 54: Italy, canned meat products, expenditure per capita ($), 2004?09 89
Table 55: Italy, canned meat products, forecast expenditure per capita ($), 2009?14 89
Table 56: Italy, canned meat products, consumption per capita (kg), 2004?09 90
Table 57: Italy, canned meat products, forecast consumption per capita (kg), 2009?14 90
Table 58: Italy, chilled fish/seafood, value by segment (€m), 2004?09 91
Table 59: Italy, chilled fish/seafood, value forecast by segment (€m), 2009?14 92
Table 60: Italy, chilled fish/seafood, value by segment ($m), 2004?09 94
Table 61: Italy, chilled fish/seafood, value forecast by segment ($m), 2009?14 94
Table 62: Italy, chilled fish/seafood, volume by segment (kg, million), 2004?09 96
Table 63: Italy, chilled fish/seafood, volume forecast by segment (kg, million), 2009?14 97
Table 64: Italy, chilled fish/seafood, brand share by value (%), 2008?09 99
Table 65: Italy, chilled fish/seafood, value by brand (€m), 2008?09 100
Table 66: Italy, chilled fish/seafood, company share by value (%), 2008?09 102
Table 67: Italy, chilled fish/seafood, value by company (€m), 2008?09 102
Table 68: Italy, chilled fish/seafood, distribution channels by value (%), 2008?09 103
Table 69: Italy, chilled fish/seafood, value by distribution channel (€m), 2008?09 103
Table 70: Italy, chilled fish/seafood, expenditure per capita (€), 2004?09 105
Table 71: Italy, chilled fish/seafood, forecast expenditure per capita (€), 2009?14 105
Table 72: Italy, chilled fish/seafood, expenditure per capita ($), 2004?09 106
Table 73: Italy, chilled fish/seafood, forecast expenditure per capita ($), 2009?14 106
Table 74: Italy, chilled fish/seafood, consumption per capita (kg), 2004?09 107
Table 75: Italy, chilled fish/seafood, forecast consumption per capita (kg), 2009?14 107
Table 76: Italy, chilled meat products, value by segment (€m), 2004?09 108
Table 77: Italy, chilled meat products, value forecast by segment (€m), 2009?14 109
Table 78: Italy, chilled meat products, value by segment ($m), 2004?09 111
Table 79: Italy, chilled meat products, value forecast by segment ($m), 2009?14 111
Table 80: Italy, chilled meat products, volume by segment (kg, million), 2004?09 113
Table 81: Italy, chilled meat products, volume forecast by segment (kg, million), 2009?14 114
Table 82: Italy, chilled meat products, brand share by value (%), 2008?09 117
Table 83: Italy, chilled meat products, value by brand (€m), 2008?09 117
Table 84: Italy, chilled meat products, company share by value (%), 2008?09 119
Table 85: Italy, chilled meat products, value by company (€m), 2008?09 119
Table 86: Italy, chilled meat products, distribution channels by value (%), 2008?09 120
Table 87: Italy, chilled meat products, value by distribution channel (€m), 2008?09 120
Table 88: Italy, chilled meat products, expenditure per capita (€), 2004?09 122
Table 89: Italy, chilled meat products, forecast expenditure per capita (€), 2009?14 122
Table 90: Italy, chilled meat products, expenditure per capita ($), 2004?09 123
Table 91: Italy, chilled meat products, forecast expenditure per capita ($), 2009?14 123
Table 92: Italy, chilled meat products, consumption per capita (kg), 2004?09 124
Table 93: Italy, chilled meat products, forecast consumption per capita (kg), 2009?14 124
Table 94: Italy, deli food, value by segment (€m), 2004?09 125
Table 95: Italy, deli food, value forecast by segment (€m), 2009?14 126
Table 96: Italy, deli food, value by segment ($m), 2004?09 128
Table 97: Italy, deli food, value forecast by segment ($m), 2009?14 128
Table 98: Italy, deli food, volume by segment (kg, million), 2004?09 130
Table 99: Italy, deli food, volume forecast by segment (kg, million), 2009?14 131
Table 100: Italy, deli food, brand share by value (%), 2008?09 133
Table 101: Italy, deli food, value by brand (€m), 2008?09 133
Table 102: Italy, deli food, company share by value (%), 2008?09 134
Table 103: Italy, deli food, value by company (€m), 2008?09 134
Table 104: Italy, deli food, distribution channels by value (%), 2008?09 135
Table 105: Italy, deli food, value by distribution channel (€m), 2008?09 135
Table 106: Italy, deli food, expenditure per capita (€), 2004?09 137
Table 107: Italy, deli food, forecast expenditure per capita (€), 2009?14 137
Table 108: Italy, deli food, expenditure per capita ($), 2004?09 138
Table 109: Italy, deli food, forecast expenditure per capita ($), 2009?14 138
Table 110: Italy, deli food, consumption per capita (kg), 2004?09 139
Table 111: Italy, deli food, forecast consumption per capita (kg), 2009?14 139
Table 112: Italy, frozen fish/seafood, value by segment (€m), 2004?09 140
Table 113: Italy, frozen fish/seafood, value forecast by segment (€m), 2009?14 141
Table 114: Italy, frozen fish/seafood, value by segment ($m), 2004?09 143
Table 115: Italy, frozen fish/seafood, value forecast by segment ($m), 2009?14 144
Table 116: Italy, frozen fish/seafood, volume by segment (kg, million), 2004?09 146
Table 117: Italy, frozen fish/seafood, volume forecast by segment (kg, million), 2009?14 147
Table 118: Italy, frozen fish/seafood, brand share by value (%), 2008?09 149
Table 119: Italy, frozen fish/seafood, value by brand (€m), 2008?09 150
Table 120: Italy, frozen fish/seafood, company share by value (%), 2008?09 152
Table 121: Italy, frozen fish/seafood, value by company (€m), 2008?09 152
Table 122: Italy, frozen fish/seafood, distribution channels by value (%), 2008?09 153
Table 123: Italy, frozen fish/seafood, value by distribution channel (€m), 2008?09 153
Table 124: Italy, frozen fish/seafood, expenditure per capita (€), 2004?09 155
Table 125: Italy, frozen fish/seafood, forecast expenditure per capita (€), 2009?14 155
Table 126: Italy, frozen fish/seafood, expenditure per capita ($), 2004?09 156
Table 127: Italy, frozen fish/seafood, forecast expenditure per capita ($), 2009?14 156
Table 128: Italy, frozen fish/seafood, consumption per capita (kg), 2004?09 157
Table 129: Italy, frozen fish/seafood, forecast consumption per capita (kg), 2009?14 157
Table 130: Italy, frozen meat products, value by segment (€m), 2004?09 158
Table 131: Italy, frozen meat products, value forecast by segment (€m), 2009?14 159
Table 132: Italy, frozen meat products, value by segment ($m), 2004?09 161
Table 133: Italy, frozen meat products, value forecast by segment ($m), 2009?14 161
Table 134: Italy, frozen meat products, volume by segment (kg, million), 2004?09 163
Table 135: Italy, frozen meat products, volume forecast by segment (kg, million), 2009?14 164
Table 136: Italy, frozen meat products, brand share by value (%), 2008?09 166
Table 137: Italy, frozen meat products, value by brand (€m), 2008?09 166
Table 138: Italy, frozen meat products, company share by value (%), 2008?09 168
Table 139: Italy, frozen meat products, value by company (€m), 2008?09 168
Table 140: Italy, frozen meat products, distribution channels by value (%), 2008?09 169
Table 141: Italy, frozen meat products, value by distribution channel (€m), 2008?09 169
Table 142: Italy, frozen meat products, expenditure per capita (€), 2004?09 171
Table 143: Italy, frozen meat products, forecast expenditure per capita (€), 2009?14 171
Table 144: Italy, frozen meat products, expenditure per capita ($), 2004?09 172
Table 145: Italy, frozen meat products, forecast expenditure per capita ($), 2009?14 172
Table 146: Italy, frozen meat products, consumption per capita (kg), 2004?09 173
Table 147: Italy, frozen meat products, forecast consumption per capita (kg), 2009?14 173
Table 148: Italy meat, fish and poultry new product launches reports, by company (top five companies), 2009 174
Table 149: Italy meat, fish and poultry new product launches SKUs, by company (top five companies), 2009 174
Table 150: Italy meat, fish and poultry new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 175
Table 151: Italy meat, fish and poultry new product launches (reports), by ingredients (top 10 ingredients), 2009 175
Table 152: Italy meat, fish and poultry new product launches (reports), by package tags or claims (top 10 claims), 2009 176
Table 153: Italy meat, fish and poultry new product launches - recent five launches (2009) 177
Table 154: Italy population, by age group, 2004?09 (millions) 178
Table 155: Italy population forecast, by age group, 2009?14 (millions) 179
Table 156: Italy population, by gender, 2004?09 (millions) 179
Table 157: Italy population forecast, by gender, 2009?14 (millions) 180
Table 158: Italy nominal GDP, 2004?09 (€bn, nominal prices) 180
Table 159: Italy nominal GDP forecast, 2009?14 (€bn, nominal prices) 180
Table 160: Italy real GDP, 2004?09 (€bn, 2000 prices) 181
Table 161: Italy real GDP forecast, 2009?14 (€bn, 2000 prices) 181
Table 162: Italy real GDP, 2004?09 ($bn, 2000 prices) 181
Table 163: Italy real GDP forecast, 2009?14 ($bn, 2000 prices) 182
Table 164: Italy consumer price index, 2004?09 (2000=100) 182
Table 165: Italy consumer price index, 2009?14 (2000=100) 182


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