Meat, Fish and Poultry Market in Latin America to 2014

Introduction
This databook provides key data and information on the meat, fish and poultry market in Latin America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
• Contains data on : chilled fish/seafood, chilled meat, deli food, frozen meat, frozen fish/seafood, canned fish/seafood and canned meat products
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
• Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights
The meat, fish and poultry market in Latin America was valued at $81,294.8m in 2009, representing a compound annual growth rate (CAGR) of 2.8% since 2004.

The canned fish/seafood market volume totaled 427.6 million kg in 2009, representing a CAGR of 2.7% since 2004.

By the end of 2014, the deli food category will be worth $14,579.4m, with an expected CAGR of 2.5% between 2009 and 2014.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the meat, fish and poultry market in Latin America
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements



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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: meat, fish and poultry 2
Summary category level: canned fish/seafood 3
Summary category level: canned meat products 4
Summary category level: chilled fish/seafood 5
Summary category level: chilled meat products 6
Summary category level: deli food 7
Summary category level: frozen fish/seafood 8
Summary category level: frozen meat products 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Overview 26
Value Analysis 26
Volume Analysis 27
Chapter 4 Latin America Meat, Fish and Poultry: Market Overview 28
Value analysis (US Dollars), 2004?09 28
Value analysis (US Dollars), 2009?14 29
Volume analysis, 2004?09 32
Volume analysis, 2009?14 33
Company share analysis 36
Distribution analysis 39
Expenditure and consumption per capita 41
Chapter 5 Leading Company Profiles 45
BRF-Brasil Foods S.A. 45
Alfa, S.A. de C.V. 48
Chapter 6 Category Analysis: Canned Fish/Seafood 50
Value analysis (US Dollars), 2004?09 50
Value analysis (US Dollars), 2009?14 51
Volume analysis, 2004?09 53
Volume analysis, 2009?14 54
Company share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 7 Category Analysis: Canned Meat Products 63
Value analysis (US Dollars), 2004?09 63
Value analysis (US Dollars), 2009?14 64
Volume analysis, 2004?09 66
Volume analysis, 2009?14 67
Company share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 8 Category Analysis: Chilled Fish/Seafood 76
Value analysis (US Dollars), 2004?09 76
Value analysis (US Dollars), 2009?14 77
Volume analysis, 2004?09 79
Volume analysis, 2009?14 80
Company share analysis 82
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 9 Category Analysis: Chilled Meat Products 88
Value analysis (US Dollars), 2004?09 88
Value analysis (US Dollars), 2009?14 89
Volume analysis, 2004?09 91
Volume analysis, 2009?14 92
Company share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 10 Category Analysis: Deli Food 101
Value analysis (US Dollars), 2004?09 101
Value analysis (US Dollars), 2009?14 102
Volume analysis, 2004?09 104
Volume analysis, 2009?14 105
Company share analysis 107
Distribution analysis 110
Expenditure and consumption per capita 112
Chapter 11 Category Analysis: Frozen Fish/Seafood 114
Value analysis (US Dollars), 2004?09 114
Value analysis (US Dollars), 2009?14 115
Volume analysis, 2004?09 117
Volume analysis, 2009?14 118
Company share analysis 120
Distribution analysis 123
Expenditure and consumption per capita 125
Chapter 12 Category Analysis: Frozen Meat Products 127
Value analysis (US Dollars), 2004?09 127
Value analysis (US Dollars), 2009?14 128
Volume analysis, 2004?09 130
Volume analysis, 2009?14 131
Company share analysis 133
Distribution analysis 136
Expenditure and consumption per capita 138
Chapter 13 Research Methodology 140
Methodology overview 140
Secondary research 141
Market modeling 142
Creating an initial data model 142
Revising the initial data model 142
Creating a final estimate 143
Creating demographic value splits 143
Primary research 143
Data finalization 144
Ongoing research 144
Chapter 14 Appendix 145
Future readings 145
How to contact experts in your industry 145
Disclaimer 145

LIST OF FIGURES
Figure 1: Latin America, meat, fish and poultry, value by category ($m), 2004?14 30
Figure 2: Latin America, meat, fish and poultry, category growth comparison, by value, 2004?14 31
Figure 3: Latin America, meat, fish and poultry, volume by category (kg, million), 2004?14 34
Figure 4: Latin America, meat, fish and poultry, category growth comparison, by volume,
2004?14 35
Figure 5: Latin America, meat, fish and poultry, company share (top five companies) by value
(%), 2008?09 38
Figure 6: Latin America, meat, fish and poultry, distribution channels by value (%), 2008?09 40
Figure 7: Latin America, canned fish/seafood, value by segment ($m), 2004?14 52
Figure 8: Latin America, canned fish/seafood, category growth comparison, by value, 2004?14 52
Figure 9: Latin America, canned fish/seafood, volume by segment (kg, million), 2004?14 55
Figure 10: Latin America, canned fish/seafood, category growth comparison, by volume, 2004?1455
Figure 11: Latin America, canned fish/seafood, company share (top five companies) by value (%),
2008?09 58
Figure 12: Latin America, canned fish/seafood, distribution channels by value (%), 2008?09 60
Figure 13: Latin America, canned meat products, value by segment ($m), 2004?14 65
Figure 14: Latin America, canned meat products, category growth comparison, by value, 2004?1465
Figure 15: Latin America, canned meat products, volume by segment (kg, million), 2004?14 68
Figure 16: Latin America, canned meat products, category growth comparison, by volume,
2004?14 68
Figure 17: Latin America, canned meat products, company share (top five companies) by value
(%), 2008?09 71
Figure 18: Latin America, canned meat products, distribution channels by value (%), 2008?09 73
Figure 19: Latin America, chilled fish/seafood, value by segment ($m), 2004?14 78
Figure 20: Latin America, chilled fish/seafood, category growth comparison, by value, 2004?14 78
Figure 21: Latin America, chilled fish/seafood, volume by segment (kg, million), 2004?14 81
Figure 22: Latin America, chilled fish/seafood, category growth comparison, by volume, 2004?14 81
Figure 23: Latin America, chilled fish/seafood, company share (top five companies) by value (%),
2008?09 83
Figure 24: Latin America, chilled fish/seafood, distribution channels by value (%), 2008?09 85
Figure 25: Latin America, chilled meat products, value by segment ($m), 2004?14 90
Figure 26: Latin America, chilled meat products, category growth comparison, by value, 2004?14 90
Figure 27: Latin America, chilled meat products, volume by segment (kg, million), 2004?14 93
Figure 28: Latin America, chilled meat products, category growth comparison, by volume,
2004?14 93
Figure 29: Latin America, chilled meat products, company share (top five companies) by value
(%), 2008?09 96
Figure 30: Latin America, chilled meat products, distribution channels by value (%), 2008?09 98
Figure 31: Latin America, deli food, value by segment ($m), 2004?14 103
Figure 32: Latin America, deli food, category growth comparison, by value, 2004?14 103
Figure 33: Latin America, deli food, volume by segment (kg, million), 2004?14 106
Figure 34: Latin America, deli food, category growth comparison, by volume, 2004?14 106
Figure 35: Latin America, deli food, company share (top five companies) by value (%), 2008?09 109
Figure 36: Latin America, deli food, distribution channels by value (%), 2008?09 111
Figure 37: Latin America, frozen fish/seafood, value by segment ($m), 2004?14 116
Figure 38: Latin America, frozen fish/seafood, category growth comparison, by value, 2004?14 116
Figure 39: Latin America, frozen fish/seafood, volume by segment (kg, million), 2004?14 119
Figure 40: Latin America, frozen fish/seafood, category growth comparison, by volume, 2004?14119
Figure 41: Latin America, frozen fish/seafood, company share (top five companies) by value (%),
2008?09 122
Figure 42: Latin America, frozen fish/seafood, distribution channels by value (%), 2008?09 124
Figure 43: Latin America, frozen meat products, value by segment ($m), 2004?14 129
Figure 44: Latin America, frozen meat products, category growth comparison, by value, 2004?14129
Figure 45: Latin America, frozen meat products, volume by segment (kg, million), 2004?14 132
Figure 46: Latin America, frozen meat products, category growth comparison, by volume, 2004?14132
Figure 47: Latin America, frozen meat products, company share (top five companies) by value (%),
2008?09 135
Figure 48: Latin America, frozen meat products, distribution channels by value (%), 2008?09 137
Figure 49: Annual data review process 141

LIST OF TABLES
Table 1: Meat, fish and poultry category definitions 12
Table 2: Meat, fish and poultry distribution channels 13
Table 3: Latin America, meat, fish and poultry, value (country-wise), 2004?09 ($m) 26
Table 4: Latin America, meat, fish and poultry, value (country-wise) forecast, 2009?14 ($m) 26
Table 5: Latin America, meat, fish and poultry, volume (country-wise), 2004?09 (kg, million) 27
Table 6: Latin America, meat, fish and poultry, volume (country-wise) forecast, 2009?14 (kg,
million) 27
Table 7: Latin America, meat, fish and poultry, value by category ($m), 2004?09 28
Table 8: Latin America, meat, fish and poultry, value forecast by category ($m), 2009?14 29
Table 9: Latin America, meat, fish and poultry, volume by category (kg, million), 2004?09 32
Table 10: Latin America, meat, fish and poultry, volume forecast by category (kg, million),
2009?14 33
Table 11: Latin America, meat, fish and poultry, company share (top 20 companies) by value (%),
2008?09 36
Table 12: Latin America, meat, fish and poultry, value by company ($m), 2008?09 37
Table 13: Latin America, meat, fish and poultry, distribution channels by value (%), 2008?09 39
Table 14: Latin America, meat, fish and poultry, value by distribution channel ($m), 2008?09 39
Table 15: Latin America, meat, fish and poultry, expenditure per capita ($), 2004?09 41
Table 16: Latin America, meat, fish and poultry, forecast expenditure per capita ($), 2009?14 42
Table 17: Latin America, meat, fish and poultry, consumption per capita (kg), 2004?09 43
Table 18: Latin America, meat, fish and poultry, forecast consumption per capita (kg), 2009?14 44
Table 19: BRF-Brasil Foods S.A. key facts 45
Table 20: Alfa, S.A. de C.V. key facts 48
Table 21: Latin America, canned fish/seafood, value by segment ($m), 2004?09 50
Table 22: Latin America, canned fish/seafood, value forecast by segment ($m), 2009?14 51
Table 23: Latin America, canned fish/seafood, volume by segment (kg, million), 2004?09 53
Table 24: Latin America, canned fish/seafood, volume forecast by segment (kg, million), 2009?1454
Table 25: Latin America, canned fish/seafood, company share (top 20 companies) by value (%),
2008?09 56
Table 26: Latin America, canned fish/seafood, value by company ($m), 2008?09 57
Table 27: Latin America, canned fish/seafood, distribution channels by value (%), 2008?09 59
Table 28: Latin America, canned fish/seafood, value by distribution channel ($m), 2008?09 59
Table 29: Latin America, canned fish/seafood, expenditure per capita ($), 2004?09 61
Table 30: Latin America, canned fish/seafood, forecast expenditure per capita ($), 2009?14 61
Table 31: Latin America, canned fish/seafood, consumption per capita (kg), 2004?09 62
Table 32: Latin America, canned fish/seafood, forecast consumption per capita (kg), 2009?14 62
Table 33: Latin America, canned meat products, value by segment ($m), 2004?09 63
Table 34: Latin America, canned meat products, value forecast by segment ($m), 2009?14 64
Table 35: Latin America, canned meat products, volume by segment (kg, million), 2004?09 66
Table 36: Latin America, canned meat products, volume forecast by segment (kg, million),
2009?14 67
Table 37: Latin America, canned meat products, company share by value (%), 2008?09 69
Table 38: Latin America, canned meat products, value by company ($m), 2008?09 70
Table 39: Latin America, canned meat products, distribution channels by value (%), 2008?09 72
Table 40: Latin America, canned meat products, value by distribution channel ($m), 2008?09 72
Table 41: Latin America, canned meat products, expenditure per capita ($), 2004?09 74
Table 42: Latin America, canned meat products, forecast expenditure per capita ($), 2009?14 74
Table 43: Latin America, canned meat products, consumption per capita (kg), 2004?09 75
Table 44: Latin America, canned meat products, forecast consumption per capita (kg), 2009?14 75
Table 45: Latin America, chilled fish/seafood, value by segment ($m), 2004?09 76
Table 46: Latin America, chilled fish/seafood, value forecast by segment ($m), 2009?14 77
Table 47: Latin America, chilled fish/seafood, volume by segment (kg, million), 2004?09 79
Table 48: Latin America, chilled fish/seafood, volume forecast by segment (kg, million), 2009?14 80
Table 49: Latin America, chilled fish/seafood, company share by value (%), 2008?09 82
Table 50: Latin America, chilled fish/seafood, value by company ($m), 2008?09 82
Table 51: Latin America, chilled fish/seafood, distribution channels by value (%), 2008?09 84
Table 52: Latin America, chilled fish/seafood, value by distribution channel ($m), 2008?09 84
Table 53: Latin America, chilled fish/seafood, expenditure per capita ($), 2004?09 86
Table 54: Latin America, chilled fish/seafood, forecast expenditure per capita ($), 2009?14 86
Table 55: Latin America, chilled fish/seafood, consumption per capita (kg), 2004?09 87
Table 56: Latin America, chilled fish/seafood, forecast consumption per capita (kg), 2009?14 87
Table 57: Latin America, chilled meat products, value by segment ($m), 2004?09 88
Table 58: Latin America, chilled meat products, value forecast by segment ($m), 2009?14 89
Table 59: Latin America, chilled meat products, volume by segment (kg, million), 2004?09 91
Table 60: Latin America, chilled meat products, volume forecast by segment (kg, million),
2009?14 92
Table 61: Latin America, chilled meat products, company share (top 20 companies) by value (%),
2008?09 94
Table 62: Latin America, chilled meat products, value by company ($m), 2008?09 95
Table 63: Latin America, chilled meat products, distribution channels by value (%), 2008?09 97
Table 64: Latin America, chilled meat products, value by distribution channel ($m), 2008?09 97
Table 65: Latin America, chilled meat products, expenditure per capita ($), 2004?09 99
Table 66: Latin America, chilled meat products, forecast expenditure per capita ($), 2009?14 99
Table 67: Latin America, chilled meat products, consumption per capita (kg), 2004?09 100
Table 68: Latin America, chilled meat products, forecast consumption per capita (kg), 2009?14 100
Table 69: Latin America, deli food, value by segment ($m), 2004?09 101
Table 70: Latin America, deli food, value forecast by segment ($m), 2009?14 102
Table 71: Latin America, deli food, volume by segment (kg, million), 2004?09 104
Table 72: Latin America, deli food, volume forecast by segment (kg, million), 2009?14 105
Table 73: Latin America, deli food, company share (top 20 companies) by value (%), 2008?09 107
Table 74: Latin America, deli food, value by company ($m), 2008?09 108
Table 75: Latin America, deli food, distribution channels by value (%), 2008?09 110
Table 76: Latin America, deli food, value by distribution channel ($m), 2008?09 110
Table 77: Latin America, deli food, expenditure per capita ($), 2004?09 112
Table 78: Latin America, deli food, forecast expenditure per capita ($), 2009?14 112
Table 79: Latin America, deli food, consumption per capita (kg), 2004?09 113
Table 80: Latin America, deli food, forecast consumption per capita (kg), 2009?14 113
Table 81: Latin America, frozen fish/seafood, value by segment ($m), 2004?09 114
Table 82: Latin America, frozen fish/seafood, value forecast by segment ($m), 2009?14 115
Table 83: Latin America, frozen fish/seafood, volume by segment (kg, million), 2004?09 117
Table 84: Latin America, frozen fish/seafood, volume forecast by segment (kg, million), 2009?14118
Table 85: Latin America, frozen fish/seafood, company share by value (%), 2008?09 120
Table 86: Latin America, frozen fish/seafood, value by company ($m), 2008?09 121
Table 87: Latin America, frozen fish/seafood, distribution channels by value (%), 2008?09 123
Table 88: Latin America, frozen fish/seafood, value by distribution channel ($m), 2008?09 123
Table 89: Latin America, frozen fish/seafood, expenditure per capita ($), 2004?09 125
Table 90: Latin America, frozen fish/seafood, forecast expenditure per capita ($), 2009?14 125
Table 91: Latin America, frozen fish/seafood, consumption per capita (kg), 2004?09 126
Table 92: Latin America, frozen fish/seafood, forecast consumption per capita (kg), 2009?14 126
Table 93: Latin America, frozen meat products, value by segment ($m), 2004?09 127
Table 94: Latin America, frozen meat products, value forecast by segment ($m), 2009?14 128
Table 95: Latin America, frozen meat products, volume by segment (kg, million), 2004?09 130
Table 96: Latin America, frozen meat products, volume forecast by segment (kg, million),
2009?14 131
Table 97: Latin America, frozen meat products, company share (top 20 companies) by value (%),
2008?09 133
Table 98: Latin America, frozen meat products, value by company ($m), 2008?09 134
Table 99: Latin America, frozen meat products, distribution channels by value (%), 2008?09 136
Table 100: Latin America, frozen meat products, value by distribution channel ($m), 2008?09 136
Table 101: Latin America, frozen meat products, expenditure per capita ($), 2004?09 138
Table 102: Latin America, frozen meat products, forecast expenditure per capita ($), 2009?14 138
Table 103: Latin America, frozen meat products, consumption per capita (kg), 2004?09 139
Table 104: Latin America, frozen meat products, forecast consumption per capita (kg), 2009?14 139

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