Meat, Fish and Poultry Market in the Netherlands to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: meat, fish and poultry 2
Summary category level: canned fish/seafood 3
Summary category level: canned meat products 4
Summary category level: chilled fish/seafood 5
Summary category level: chilled meat products 6
Summary category level: deli food 7
Summary category level: frozen fish/seafood 8
Summary category level: frozen meat products 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 27
Value analysis (Euro), 2004?09 27
Value analysis (Euro), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 37
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 4 Leading Company Profiles 49
Unilever 49
Sara Lee Corporation 51
Chapter 5 Category Analysis: Canned Fish/Seafood 53
Value analysis (Euro), 2004?09 53
Value analysis (Euro), 2009?14 54
Value analysis (US dollars), 2004?09 56
Value analysis (US dollars), 2009?14 56
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company and brand share analysis 62
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 6 Category Analysis: Canned Meat Products 70
Value analysis (Euro), 2004?09 70
Value analysis (Euro), 2009?14 71
Value analysis (US dollars), 2004?09 73
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 75
Volume analysis, 2009?14 76
Company and brand share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 7 Category Analysis: Chilled Fish/Seafood 87
Value analysis (Euro), 2004?09 87
Value analysis (Euro), 2009?14 88
Value analysis (US dollars), 2004?09 90
Value analysis (US dollars), 2009?14 90
Volume analysis, 2004?09 92
Volume analysis, 2009?14 93
Company and brand share analysis 95
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 8 Category Analysis: Chilled Meat Products 102
Value analysis (Euro), 2004?09 102
Value analysis (Euro), 2009?14 103
Value analysis (US dollars), 2004?09 105
Value analysis (US dollars), 2009?14 105
Volume analysis, 2004?09 107
Volume analysis, 2009?14 108
Company and brand share analysis 111
Distribution analysis 113
Expenditure and consumption per capita 115
Chapter 9 Category Analysis: Deli Food 118
Value analysis (Euro), 2004?09 118
Value analysis (Euro), 2009?14 119
Value analysis (US dollars), 2004?09 121
Value analysis (US dollars), 2009?14 122
Volume analysis, 2004?09 124
Volume analysis, 2009?14 125
Company and brand share analysis 127
Distribution analysis 130
Expenditure and consumption per capita 132
Chapter 10 Category Analysis: Frozen Fish/Seafood 135
Value analysis (Euro), 2004?09 135
Value analysis (Euro), 2009?14 136
Value analysis (US dollars), 2004?09 138
Value analysis (US dollars), 2009?14 139
Volume analysis, 2004?09 141
Volume analysis, 2009?14 142
Company and brand share analysis 145
Distribution analysis 148
Expenditure and consumption per capita 150
Chapter 11 Category Analysis: Frozen Meat Products 153
Value analysis (Euro), 2004?09 153
Value analysis (Euro), 2009?14 154
Value analysis (US dollars), 2004?09 156
Value analysis (US dollars), 2009?14 156
Volume analysis, 2004?09 158
Volume analysis, 2009?14 159
Company and brand share analysis 161
Distribution analysis 164
Expenditure and consumption per capita 166
Chapter 12 New Product Development 169
Product launches over time 169
Recent product launches 171
Chapter 13 Macroeconomic Profile 172
Macroeconomic Indicators 172
Chapter 14 Research Methodology 177
Methodology overview 177
Secondary research 178
Market modeling 179
Creating an initial data model 179
Revising the initial data model 179
Creating a final estimate 180
Creating demographic value splits 180
Primary research 180
Data finalization 181
Ongoing research 181
Chapter 15 Appendix 182
Future readings 182
How to contact experts in your industry 182
Disclaimer 182

LIST OF FIGURES
Figure 1: Netherlands, meat, fish and poultry, value by category (€m), 2004?14 29
Figure 2: Netherlands, meat, fish and poultry, category growth comparison, by value, 2004?14 32
Figure 3: Netherlands, meat, fish and poultry, volume by category (kg, million), 2004?14 35
Figure 4: Netherlands, meat, fish and poultry, category growth comparison, by volume, 2004?14 36
Figure 5: Netherlands, meat, fish and poultry, company share by value (%), 2008?09 39
Figure 6: Netherlands, meat, fish and poultry, distribution channels by value (%), 2008?09 42
Figure 7: Netherlands, canned fish/seafood, value by segment (€m), 2004?14 55
Figure 8: Netherlands, canned fish/seafood, category growth comparison, by value, 2004?14 57
Figure 9: Netherlands, canned fish/seafood, volume by segment (kg, million), 2004?14 60
Figure 10: Netherlands, canned fish/seafood, category growth comparison, by volume, 2004?14 61
Figure 11: Netherlands, canned fish/seafood, company share by value (%), 2008?09 63
Figure 12: Netherlands, canned fish/seafood, distribution channels by value (%), 2008?09 66
Figure 13: Netherlands, canned meat products, value by segment (€m), 2004?14 72
Figure 14: Netherlands, canned meat products, category growth comparison, by value, 2004?14 74
Figure 15: Netherlands, canned meat products, volume by segment (kg, million), 2004?14 77
Figure 16: Netherlands, canned meat products, category growth comparison, by volume, 2004?14 78
Figure 17: Netherlands, canned meat products, company share by value (%), 2008?09 80
Figure 18: Netherlands, canned meat products, distribution channels by value (%), 2008?09 83
Figure 19: Netherlands, chilled fish/seafood, value by segment (€m), 2004?14 89
Figure 20: Netherlands, chilled fish/seafood, category growth comparison, by value, 2004?14 91
Figure 21: Netherlands, chilled fish/seafood, volume by segment (kg, million), 2004?14 94
Figure 22: Netherlands, chilled fish/seafood, category growth comparison, by volume, 2004?14 94
Figure 23: Netherlands, chilled fish/seafood, distribution channels by value (%), 2008?09 98
Figure 24: Netherlands, chilled meat products, value by segment (€m), 2004?14 104
Figure 25: Netherlands, chilled meat products, category growth comparison, by value, 2004?14 106
Figure 26: Netherlands, chilled meat products, volume by segment (kg, million), 2004?14 109
Figure 27: Netherlands, chilled meat products, category growth comparison, by volume, 2004?14 110
Figure 28: Netherlands, chilled meat products, distribution channels by value (%), 2008?09 114
Figure 29: Netherlands, deli food, value by segment (€m), 2004?14 120
Figure 30: Netherlands, deli food, category growth comparison, by value, 2004?14 123
Figure 31: Netherlands, deli food, volume by segment (kg, million), 2004?14 126
Figure 32: Netherlands, deli food, category growth comparison, by volume, 2004?14 126
Figure 33: Netherlands, deli food, company share by value (%), 2008?09 128
Figure 34: Netherlands, deli food, distribution channels by value (%), 2008?09 131
Figure 35: Netherlands, frozen fish/seafood, value by segment (€m), 2004?14 137
Figure 36: Netherlands, frozen fish/seafood, category growth comparison, by value, 2004?14 140
Figure 37: Netherlands, frozen fish/seafood, volume by segment (kg, million), 2004?14 143
Figure 38: Netherlands, frozen fish/seafood, category growth comparison, by volume, 2004?14 144
Figure 39: Netherlands, frozen fish/seafood, company share by value (%), 2008?09 146
Figure 40: Netherlands, frozen fish/seafood, distribution channels by value (%), 2008?09 149
Figure 41: Netherlands, frozen meat products, value by segment (€m), 2004?14 155
Figure 42: Netherlands, frozen meat products, category growth comparison, by value, 2004?14 157
Figure 43: Netherlands, frozen meat products, volume by segment (kg, million), 2004?14 160
Figure 44: Netherlands, frozen meat products, category growth comparison, by volume, 2004?14 160
Figure 45: Netherlands, frozen meat products, company share by value (%), 2008?09 162
Figure 46: Netherlands, frozen meat products, distribution channels by value (%), 2008?09 165
Figure 47: Annual data review process 178

LIST OF TABLES
Table 1: Meat, fish and poultry category definitions 12
Table 2: Meat, fish and poultry distribution channels 13
Table 3: Netherlands, meat, fish and poultry, value by category (€m), 2004?09 27
Table 4: Netherlands, meat, fish and poultry, value forecast by category (€m), 2009?14 28
Table 5: Netherlands, meat, fish and poultry, value by category ($m), 2004?09 30
Table 6: Netherlands, meat, fish and poultry, value forecast by category ($m), 2009?14 31
Table 7: Netherlands, meat, fish and poultry, volume by category (kg, million), 2004?09 33
Table 8: Netherlands, meat, fish and poultry, volume forecast by category (kg, million), 2009?14 34
Table 9: Netherlands, meat, fish and poultry, brand share by value (%), 2008?09 37
Table 10: Netherlands, meat, fish and poultry, value by brand (€m), 2008?09 38
Table 11: Netherlands, meat, fish and poultry, company share by value (%), 2008?09 40
Table 12: Netherlands, meat, fish and poultry, value by company (€m), 2008?09 40
Table 13: Netherlands, meat, fish and poultry, distribution channels by value (%), 2008?09 41
Table 14: Netherlands, meat, fish and poultry, value by distribution channel (€m), 2008?09 41
Table 15: Netherlands, meat, fish and poultry, expenditure per capita (€), 2004?09 43
Table 16: Netherlands, meat, fish and poultry, forecast expenditure per capita (€), 2009?14 44
Table 17: Netherlands, meat, fish and poultry, expenditure per capita ($), 2004?09 45
Table 18: Netherlands, meat, fish and poultry, forecast expenditure per capita ($), 2009?14 46
Table 19: Netherlands, meat, fish and poultry, consumption per capita (kg), 2004?09 47
Table 20: Netherlands, meat, fish and poultry, forecast consumption per capita (kg), 2009?14 48
Table 21: Unilever key facts 49
Table 22: Sara Lee Corporation key facts 51
Table 23: Netherlands, canned fish/seafood, value by segment (€m), 2004?09 53
Table 24: Netherlands, canned fish/seafood, value forecast by segment (€m), 2009?14 54
Table 25: Netherlands, canned fish/seafood, value by segment ($m), 2004?09 56
Table 26: Netherlands, canned fish/seafood, value forecast by segment ($m), 2009?14 56
Table 27: Netherlands, canned fish/seafood, volume by segment (kg, million), 2004?09 58
Table 28: Netherlands, canned fish/seafood, volume forecast by segment (kg, million), 2009?14 59
Table 29: Netherlands, canned fish/seafood, brand share by value (%), 2008?09 62
Table 30: Netherlands, canned fish/seafood, value by brand (€m), 2008?09 62
Table 31: Netherlands, canned fish/seafood, company share by value (%), 2008?09 64
Table 32: Netherlands, canned fish/seafood, value by company (€m), 2008?09 64
Table 33: Netherlands, canned fish/seafood, distribution channels by value (%), 2008?09 65
Table 34: Netherlands, canned fish/seafood, value by distribution channel (€m), 2008?09 65
Table 35: Netherlands, canned fish/seafood, expenditure per capita (€), 2004?09 67
Table 36: Netherlands, canned fish/seafood, forecast expenditure per capita (€), 2009?14 67
Table 37: Netherlands, canned fish/seafood, expenditure per capita ($), 2004?09 68
Table 38: Netherlands, canned fish/seafood, forecast expenditure per capita ($), 2009?14 68
Table 39: Netherlands, canned fish/seafood, consumption per capita (kg), 2004?09 69
Table 40: Netherlands, canned fish/seafood, forecast consumption per capita (kg), 2009?14 69
Table 41: Netherlands, canned meat products, value by segment (€m), 2004?09 70
Table 42: Netherlands, canned meat products, value forecast by segment (€m), 2009?14 71
Table 43: Netherlands, canned meat products, value by segment ($m), 2004?09 73
Table 44: Netherlands, canned meat products, value forecast by segment ($m), 2009?14 73
Table 45: Netherlands, canned meat products, volume by segment (kg, million), 2004?09 75
Table 46: Netherlands, canned meat products, volume forecast by segment (kg, million), 2009?14 76
Table 47: Netherlands, canned meat products, brand share by value (%), 2008?09 79
Table 48: Netherlands, canned meat products, value by brand (€m), 2008?09 79
Table 49: Netherlands, canned meat products, company share by value (%), 2008?09 81
Table 50: Netherlands, canned meat products, value by company (€m), 2008?09 81
Table 51: Netherlands, canned meat products, distribution channels by value (%), 2008?09 82
Table 52: Netherlands, canned meat products, value by distribution channel (€m), 2008?09 82
Table 53: Netherlands, canned meat products, expenditure per capita (€), 2004?09 84
Table 54: Netherlands, canned meat products, forecast expenditure per capita (€), 2009?14 84
Table 55: Netherlands, canned meat products, expenditure per capita ($), 2004?09 85
Table 56: Netherlands, canned meat products, forecast expenditure per capita ($), 2009?14 85
Table 57: Netherlands, canned meat products, consumption per capita (kg), 2004?09 86
Table 58: Netherlands, canned meat products, forecast consumption per capita (kg), 2009?14 86
Table 59: Netherlands, chilled fish/seafood, value by segment (€m), 2004?09 87
Table 60: Netherlands, chilled fish/seafood, value forecast by segment (€m), 2009?14 88
Table 61: Netherlands, chilled fish/seafood, value by segment ($m), 2004?09 90
Table 62: Netherlands, chilled fish/seafood, value forecast by segment ($m), 2009?14 90
Table 63: Netherlands, chilled fish/seafood, volume by segment (kg, million), 2004?09 92
Table 64: Netherlands, chilled fish/seafood, volume forecast by segment (kg, million), 2009?14 93
Table 65: Netherlands, chilled fish/seafood, brand share by value (%), 2008?09 95
Table 66: Netherlands, chilled fish/seafood, value by brand (€m), 2008?09 95
Table 67: Netherlands, chilled fish/seafood, company share by value (%), 2008?09 96
Table 68: Netherlands, chilled fish/seafood, value by company (€m), 2008?09 96
Table 69: Netherlands, chilled fish/seafood, distribution channels by value (%), 2008?09 97
Table 70: Netherlands, chilled fish/seafood, value by distribution channel (€m), 2008?09 97
Table 71: Netherlands, chilled fish/seafood, expenditure per capita (€), 2004?09 99
Table 72: Netherlands, chilled fish/seafood, forecast expenditure per capita (€), 2009?14 99
Table 73: Netherlands, chilled fish/seafood, expenditure per capita ($), 2004?09 100
Table 74: Netherlands, chilled fish/seafood, forecast expenditure per capita ($), 2009?14 100
Table 75: Netherlands, chilled fish/seafood, consumption per capita (kg), 2004?09 101
Table 76: Netherlands, chilled fish/seafood, forecast consumption per capita (kg), 2009?14 101
Table 77: Netherlands, chilled meat products, value by segment (€m), 2004?09 102
Table 78: Netherlands, chilled meat products, value forecast by segment (€m), 2009?14 103
Table 79: Netherlands, chilled meat products, value by segment ($m), 2004?09 105
Table 80: Netherlands, chilled meat products, value forecast by segment ($m), 2009?14 105
Table 81: Netherlands, chilled meat products, volume by segment (kg, million), 2004?09 107
Table 82: Netherlands, chilled meat products, volume forecast by segment (kg, million), 2009?14 108
Table 83: Netherlands, chilled meat products, brand share by value (%), 2008?09 111
Table 84: Netherlands, chilled meat products, value by brand (€m), 2008?09 111
Table 85: Netherlands, chilled meat products, company share by value (%), 2008?09 112
Table 86: Netherlands, chilled meat products, value by company (€m), 2008?09 112
Table 87: Netherlands, chilled meat products, distribution channels by value (%), 2008?09 113
Table 88: Netherlands, chilled meat products, value by distribution channel (€m), 2008?09 113
Table 89: Netherlands, chilled meat products, expenditure per capita (€), 2004?09 115
Table 90: Netherlands, chilled meat products, forecast expenditure per capita (€), 2009?14 115
Table 91: Netherlands, chilled meat products, expenditure per capita ($), 2004?09 116
Table 92: Netherlands, chilled meat products, forecast expenditure per capita ($), 2009?14 116
Table 93: Netherlands, chilled meat products, consumption per capita (kg), 2004?09 117
Table 94: Netherlands, chilled meat products, forecast consumption per capita (kg), 2009?14 117
Table 95: Netherlands, deli food, value by segment (€m), 2004?09 118
Table 96: Netherlands, deli food, value forecast by segment (€m), 2009?14 119
Table 97: Netherlands, deli food, value by segment ($m), 2004?09 121
Table 98: Netherlands, deli food, value forecast by segment ($m), 2009?14 122
Table 99: Netherlands, deli food, volume by segment (kg, million), 2004?09 124
Table 100: Netherlands, deli food, volume forecast by segment (kg, million), 2009?14 125
Table 101: Netherlands, deli food, brand share by value (%), 2008?09 127
Table 102: Netherlands, deli food, value by brand (€m), 2008?09 127
Table 103: Netherlands, deli food, company share by value (%), 2008?09 129
Table 104: Netherlands, deli food, value by company (€m), 2008?09 129
Table 105: Netherlands, deli food, distribution channels by value (%), 2008?09 130
Table 106: Netherlands, deli food, value by distribution channel (€m), 2008?09 130
Table 107: Netherlands, deli food, expenditure per capita (€), 2004?09 132
Table 108: Netherlands, deli food, forecast expenditure per capita (€), 2009?14 132
Table 109: Netherlands, deli food, expenditure per capita ($), 2004?09 133
Table 110: Netherlands, deli food, forecast expenditure per capita ($), 2009?14 133
Table 111: Netherlands, deli food, consumption per capita (kg), 2004?09 134
Table 112: Netherlands, deli food, forecast consumption per capita (kg), 2009?14 134
Table 113: Netherlands, frozen fish/seafood, value by segment (€m), 2004?09 135
Table 114: Netherlands, frozen fish/seafood, value forecast by segment (€m), 2009?14 136
Table 115: Netherlands, frozen fish/seafood, value by segment ($m), 2004?09 138
Table 116: Netherlands, frozen fish/seafood, value forecast by segment ($m), 2009?14 139
Table 117: Netherlands, frozen fish/seafood, volume by segment (kg, million), 2004?09 141
Table 118: Netherlands, frozen fish/seafood, volume forecast by segment (kg, million), 2009?14 142
Table 119: Netherlands, frozen fish/seafood, brand share by value (%), 2008?09 145
Table 120: Netherlands, frozen fish/seafood, value by brand (€m), 2008?09 145
Table 121: Netherlands, frozen fish/seafood, company share by value (%), 2008?09 147
Table 122: Netherlands, frozen fish/seafood, value by company (€m), 2008?09 147
Table 123: Netherlands, frozen fish/seafood, distribution channels by value (%), 2008?09 148
Table 124: Netherlands, frozen fish/seafood, value by distribution channel (€m), 2008?09 148
Table 125: Netherlands, frozen fish/seafood, expenditure per capita (€), 2004?09 150
Table 126: Netherlands, frozen fish/seafood, forecast expenditure per capita (€), 2009?14 150
Table 127: Netherlands, frozen fish/seafood, expenditure per capita ($), 2004?09 151
Table 128: Netherlands, frozen fish/seafood, forecast expenditure per capita ($), 2009?14 151
Table 129: Netherlands, frozen fish/seafood, consumption per capita (kg), 2004?09 152
Table 130: Netherlands, frozen fish/seafood, forecast consumption per capita (kg), 2009?14 152
Table 131: Netherlands, frozen meat products, value by segment (€m), 2004?09 153
Table 132: Netherlands, frozen meat products, value forecast by segment (€m), 2009?14 154
Table 133: Netherlands, frozen meat products, value by segment ($m), 2004?09 156
Table 134: Netherlands, frozen meat products, value forecast by segment ($m), 2009?14 156
Table 135: Netherlands, frozen meat products, volume by segment (kg, million), 2004?09 158
Table 136: Netherlands, frozen meat products, volume forecast by segment (kg, million), 2009?14 159
Table 137: Netherlands, frozen meat products, brand share by value (%), 2008?09 161
Table 138: Netherlands, frozen meat products, value by brand (€m), 2008?09 161
Table 139: Netherlands, frozen meat products, company share by value (%), 2008?09 163
Table 140: Netherlands, frozen meat products, value by company (€m), 2008?09 163
Table 141: Netherlands, frozen meat products, distribution channels by value (%), 2008?09 164
Table 142: Netherlands, frozen meat products, value by distribution channel (€m), 2008?09 164
Table 143: Netherlands, frozen meat products, expenditure per capita (€), 2004?09 166
Table 144: Netherlands, frozen meat products, forecast expenditure per capita (€), 2009?14 166
Table 145: Netherlands, frozen meat products, expenditure per capita ($), 2004?09 167
Table 146: Netherlands, frozen meat products, forecast expenditure per capita ($), 2009?14 167
Table 147: Netherlands, frozen meat products, consumption per capita (kg), 2004?09 168
Table 148: Netherlands, frozen meat products, forecast consumption per capita (kg), 2009?14 168
Table 149: Netherlands meat, fish and poultry new product launches reports, by company (top five companies), 2009 169
Table 150: Netherlands meat, fish and poultry new product launches SKUs, by company (top five companies), 2009 169
Table 151: Netherlands meat, fish and poultry new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 170
Table 152: Netherlands meat, fish and poultry new product launches (reports), by ingredients (top 10 ingredients), 2009 170
Table 153: Netherlands meat, fish and poultry new product launches (reports), by package tags or claims (top 10 claims), 2009 171
Table 154: Netherlands meat, fish and poultry new product launches - recent launches (2009) 171
Table 155: Netherlands population, by age group, 2004?09 (millions) 172
Table 156: Netherlands population forecast, by age group, 2009?14 (millions) 173
Table 157: Netherlands population, by gender, 2004?09 (millions) 173
Table 158: Netherlands population forecast, by gender, 2009?14 (millions) 174
Table 159: Netherlands nominal GDP, 2004?09 (€bn, nominal prices) 174
Table 160: Netherlands nominal GDP forecast, 2009?14 (€bn, nominal prices) 174
Table 161: Netherlands real GDP, 2004?09 (€bn, 2000 prices) 175
Table 162: Netherlands real GDP forecast, 2009?14 (€bn, 2000 prices) 175
Table 163: Netherlands real GDP, 2004?09 ($bn, 2000 prices) 175
Table 164: Netherlands real GDP forecast, 2009?14 ($bn, 2000 prices) 176
Table 165: Netherlands consumer price index, 2004?09 (2000=100) 176
Table 166: Netherlands consumer price index, 2009?14 (2000=100) 176



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