Meat, Fish and Poultry in Middle East and Africa to 2013

Introduction

This databook provides key data and information on the meat, fish and poultry market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on: frozen meat products, deli food,chilled fish/seafood, chilled meat, canned meat, canned fish/seafood and frozen fish/seafood.

*Market, category and segment level information on value and volume with historic (2003-2008) and forecast (2009-2013) data

*Category level company share as well as distribution share information for 2007 and 2008

Highlights

The market for meat, fish and poultry in Middle East and Africa increased at a compound annual growth rate of 3.5% between 2003 and 2008.

The chilled meat products category led the meat, fish and poultry market in Middle East and Africa, accounting for a share of 35.7%.

The leading players in the Middle East and African meat, fish and poultry market include Tiger Brands Ltd, Faragalla Group and Halwani Brothers Co. Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the meat, fish and poultry market in Middle East and Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: meat, fish and poultry 2
Summary category level: canned fish/seafood 3
Summary category level: canned meat products 4
Summary category level: chilled fish/seafood 5
Summary category level: chilled meat products 6
Summary category level: deli food 7
Summary category level: frozen fish/seafood 8
Summary category level: frozen meat products 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Overview 27
Value Analysis 27
Volume Analysis 28
Chapter 4 Middle East and Africa Meat, Fish and Poultry - Market Overview 29
Value analysis (US Dollar), 2003?08 29
Value analysis (US Dollar), 2008?13 30
Volume analysis, 2003?08 32
Volume analysis, 2008?13 33
Company share analysis 35
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 5 Leading Company Profile 44
Tiger Brands Ltd 44
Chapter 6 Category Analysis: Canned Fish/Seafood 46
Value analysis (US Dollar), 2003?08 46
Value analysis (US Dollar), 2008?13 47
Volume analysis, 2003?08 49
Volume analysis, 2008?13 50
Company share analysis 52
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 7 Category Analysis: Canned Meat Products 59
Value analysis (US Dollar), 2003?08 59
Value analysis (US Dollar), 2008?13 60
Volume analysis, 2003?08 62
Volume analysis, 2008?13 63
Company share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 8 Category Analysis: Chilled Fish/Seafood 72
Value analysis (US Dollar), 2003?08 72
Value analysis (US Dollar), 2008?13 73
Volume analysis, 2003?08 75
Volume analysis, 2008?13 76
Company share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 9 Category Analysis: Chilled Meat Products 85
Value analysis (US Dollar), 2003?08 85
Value analysis (US Dollar), 2008?13 86
Volume analysis, 2003?08 88
Volume analysis, 2008?13 89
Company share analysis 91
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 10 Category Analysis: Deli Food 98
Value analysis (US Dollar), 2003?08 98
Value analysis (US Dollar), 2008?13 99
Volume analysis, 2003?08 101
Volume analysis, 2008?13 102
Company share analysis 104
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 11 Category Analysis: Frozen Fish/Seafood 110
Value analysis (US Dollar), 2003?08 110
Value analysis (US Dollar), 2008?13 111
Volume analysis, 2003?08 113
Volume analysis, 2008?13 114
Company share analysis 116
Distribution analysis 119
Expenditure and consumption per capita 121
Chapter 12 Category Analysis: Frozen Meat Products 123
Value analysis (US Dollar), 2003?08 123
Value analysis (US Dollar), 2008?13 124
Volume analysis, 2003?08 126
Volume analysis, 2008?13 127
Company share analysis 129
Distribution analysis 132
Expenditure and consumption per capita 134
Chapter 13 Research Methodology 136
Methodology overview 136
Secondary research 137
Market modeling 138
Creating an initial data model 138
Revising the initial data model 138
Creating a final estimate 139
Creating demographic value splits 139
Primary research 139
Data finalization 140
Ongoing research 140
Chapter 14 APPENDIX 141
Future readings 141
How to contact experts in your industry 141
Disclaimer 141

LIST OF FIGURES
Figure 1: Meat, fish and poultry, Middle East and Africa, value by category ($m), 2003?13 31
Figure 2: Meat, fish and poultry, Middle East and Africa, category growth comparison, by value, 2003?13 31
Figure 3: Meat, fish and poultry, Middle East and Africa, volume by category (kg, million), 2003?13 34
Figure 4: Meat, fish and poultry, Middle East and Africa, category growth comparison, by volume, 2003?13 34
Figure 5: Meat, fish and poultry, Middle East and Africa, company share (top five companies) by value (%), 2007?08 37
Figure 6: Meat, fish and poultry, Middle East and Africa, distribution channels by value (%), 2007?08 39
Figure 7: Canned fish/seafood, Middle East and Africa, value by segment ($m), 2003?13 48
Figure 8: Canned fish/seafood, Middle East and Africa, category growth comparison, by value, 2003?13 48
Figure 9: Canned fish/seafood, Middle East and Africa, volume by segment (kg, million), 2003?13 51
Figure 10: Canned fish/seafood, Middle East and Africa, category growth comparison, by volume, 2003?13 51
Figure 11: Canned fish/seafood, Middle East and Africa, company share (top five companies) by value (%), 2007?08 54
Figure 12: Canned fish/seafood, Middle East and Africa, distribution channels by value (%), 2007?08 56
Figure 13: Canned meat products, Middle East and Africa, value by segment ($m), 2003?13 61
Figure 14: Canned meat products, Middle East and Africa, category growth comparison, by value, 2003?13 61
Figure 15: Canned meat products, Middle East and Africa, volume by segment (kg, million), 2003?13 64
Figure 16: Canned meat products, Middle East and Africa, category growth comparison, by volume, 2003?13 64
Figure 17: Canned meat products, Middle East and Africa, company share (top five companies) by value (%), 2007?08 67
Figure 18: Canned meat products, Middle East and Africa, distribution channels by value (%), 2007?08 69
Figure 19: Chilled fish/seafood, Middle East and Africa, value by segment ($m), 2003?13 74
Figure 20: Chilled fish/seafood, Middle East and Africa, category growth comparison, by value, 2003?13 74
Figure 21: Chilled fish/seafood, Middle East and Africa, volume by segment (kg, million), 2003?13 77
Figure 22: Chilled fish/seafood, Middle East and Africa, category growth comparison, by volume, 2003?13 77
Figure 23: Chilled fish/seafood, Middle East and Africa, company share (top five companies) by value (%), 2007?08 80
Figure 24: Chilled fish/seafood, Middle East and Africa, distribution channels by value (%), 2007?08 82
Figure 25: Chilled meat products, Middle East and Africa, value by segment ($m), 2003?13 87
Figure 26: Chilled meat products, Middle East and Africa, category growth comparison, by value, 2003?13 87
Figure 27: Chilled meat products, Middle East and Africa, volume by segment (kg, million), 2003?13 90
Figure 28: Chilled meat products, Middle East and Africa, category growth comparison, by volume, 2003?13 90
Figure 29: Chilled meat products, Middle East and Africa, company share (top five companies) by value (%), 2007?08 93
Figure 30: Chilled meat products, Middle East and Africa, distribution channels by value (%), 2007?08 95
Figure 31: Deli food, Middle East and Africa, value by segment ($m), 2003?13 100
Figure 32: Deli food, Middle East and Africa, category growth comparison, by value, 2003?13 100
Figure 33: Deli food, Middle East and Africa, volume by segment (kg, million), 2003?13 103
Figure 34: Deli food, Middle East and Africa, category growth comparison, by volume, 2003?13 103
Figure 35: Deli food, Middle East and Africa, company share by value (%), 2007?08 105
Figure 36: Deli food, Middle East and Africa, distribution channels by value (%), 2007?08 107
Figure 37: Frozen fish/seafood, Middle East and Africa, value by segment ($m), 2003?13 112
Figure 38: Frozen fish/seafood, Middle East and Africa, category growth comparison, by value, 2003?13 112
Figure 39: Frozen fish/seafood, Middle East and Africa, volume by segment (kg, million), 2003?13 115
Figure 40: Frozen fish/seafood, Middle East and Africa, category growth comparison, by volume, 2003?13 115
Figure 41: Frozen fish/seafood, Middle East and Africa, company share (top five companies) by value (%), 2007?08 118
Figure 42: Frozen fish/seafood, Middle East and Africa, distribution channels by value (%), 2007?08 120
Figure 43: Frozen meat products, Middle East and Africa, value by segment ($m), 2003?13 125
Figure 44: Frozen meat products, Middle East and Africa, category growth comparison, by value, 2003?13 125
Figure 45: Frozen meat products, Middle East and Africa, volume by segment (kg, million), 2003?13 128
Figure 46: Frozen meat products, Middle East and Africa, category growth comparison, by volume, 2003?13 128
Figure 47: Frozen meat products, Middle East and Africa, company share (top five companies) by value (%), 2007?08 131
Figure 48: Frozen meat products, Middle East and Africa, distribution channels by value (%), 2007?08 133
Figure 49: Annual data review process 137

LIST OF TABLES
Table 1: Meat, fish and poultry category definitions 12
Table 2: Meat, fish and poultry distribution channels 13
Table 3: Middle East and Africa meat, fish and poultry value (country-wise), 2003?08 ($m) 27
Table 4: Middle East and Africa meat, fish and poultry value (country-wise) forecast, 2008?13 ($m) 27
Table 5: Middle East and Africa meat, fish and poultry volume (country-wise), 2003?08 (kg, million) 28
Table 6: Middle East and Africa meat, fish and poultry volume (country-wise) forecast, 2008?13 (kg, million) 28
Table 7: Meat, fish and poultry, Middle East and Africa, value by category ($m), 2003?08 29
Table 8: Meat, fish and poultry, Middle East and Africa, value forecast by category ($m), 2008?13 30
Table 9: Meat, fish and poultry, Middle East and Africa, volume by category (kg, million), 2003?08 32
Table 10: Meat, fish and poultry, Middle East and Africa, volume forecast by category (kg, million), 2008?13 33
Table 11: Meat, fish and poultry, Middle East and Africa, company share (top 20 companies) by value (%), 2007?08 35
Table 12: Meat, fish and poultry, Middle East and Africa, value by company ($m), 2007?08 36
Table 13: Meat, fish and poultry, Middle East and Africa, distribution channels by value (%), 2007?08 38
Table 14: Meat, fish and poultry, Middle East and Africa, value by distribution channel ($m), 2007?08 38
Table 15: Meat, fish and poultry, Middle East and Africa, expenditure per capita ($), 2003?08 40
Table 16: Meat, fish and poultry, Middle East and Africa, forecast expenditure per capita ($), 2008?13 41
Table 17: Meat, fish and poultry, Middle East and Africa, consumption per capita (kg), 2003?08 42
Table 18: Meat, fish and poultry, Middle East and Africa, forecast consumption per capita (kg), 2008?13 43
Table 19: Tiger Brands Ltd key facts 44
Table 20: Canned fish/seafood, Middle East and Africa, value by segment ($m), 2003?08 46
Table 21: Canned fish/seafood, Middle East and Africa, value forecast by segment ($m), 2008?13 47
Table 22: Canned fish/seafood, Middle East and Africa, volume by segment (kg, million), 2003?08 49
Table 23: Canned fish/seafood, Middle East and Africa, volume forecast by segment (kg, million), 2008?13 50
Table 24: Canned fish/seafood, Middle East and Africa, company share (top 20 companies) by value (%), 2007?08 52
Table 25: Canned fish/seafood, Middle East and Africa, value by company ($m), 2007?08 53
Table 26: Canned fish/seafood, Middle East and Africa, distribution channels by value (%), 2007?08 55
Table 27: Canned fish/seafood, Middle East and Africa, value by distribution channel ($m), 2007?08 55
Table 28: Canned fish/seafood, Middle East and Africa, expenditure per capita ($), 2003?08 57
Table 29: Canned fish/seafood, Middle East and Africa, forecast expenditure per capita ($), 2008?13 57
Table 30: Canned fish/seafood, Middle East and Africa, consumption per capita (kg), 2003?08 58
Table 31: Canned fish/seafood, Middle East and Africa, forecast consumption per capita (kg), 2008?13 58
Table 32: Canned meat products, Middle East and Africa, value by segment ($m), 2003?08 59
Table 33: Canned meat products, Middle East and Africa, value forecast by segment ($m), 2008?13 60
Table 34: Canned meat products, Middle East and Africa, volume by segment (kg, million), 2003?08 62
Table 35: Canned meat products, Middle East and Africa, volume forecast by segment (kg, million), 2008?13 63
Table 36: Canned meat products, Middle East and Africa, company share by value (%), 2007?08 65
Table 37: Canned meat products, Middle East and Africa, value by company ($m), 2007?08 66
Table 38: Canned meat products, Middle East and Africa, distribution channels by value (%), 2007?08 68
Table 39: Canned meat products, Middle East and Africa, value by distribution channel ($m), 2007?08 68
Table 40: Canned meat products, Middle East and Africa, expenditure per capita ($), 2003?08 70
Table 41: Canned meat products, Middle East and Africa, forecast expenditure per capita ($), 2008?13 70
Table 42: Canned meat products, Middle East and Africa, consumption per capita (kg), 2003?08 71
Table 43: Canned meat products, Middle East and Africa, forecast consumption per capita (kg), 2008?13 71
Table 44: Chilled fish/seafood, Middle East and Africa, value by segment ($m), 2003?08 72
Table 45: Chilled fish/seafood, Middle East and Africa, value forecast by segment ($m), 2008?13 73
Table 46: Chilled fish/seafood, Middle East and Africa, volume by segment (kg, million), 2003?08 75
Table 47: Chilled fish/seafood, Middle East and Africa, volume forecast by segment (kg, million), 2008?13 76
Table 48: Chilled fish/seafood, Middle East and Africa, company share by value (%), 2007?08 78
Table 49: Chilled fish/seafood, Middle East and Africa, value by company ($m), 2007?08 79
Table 50: Chilled fish/seafood, Middle East and Africa, distribution channels by value (%), 2007?08 81
Table 51: Chilled fish/seafood, Middle East and Africa, value by distribution channel ($m), 2007?08 81
Table 52: Chilled fish/seafood, Middle East and Africa, expenditure per capita ($), 2003?08 83
Table 53: Chilled fish/seafood, Middle East and Africa, forecast expenditure per capita ($), 2008?13 83
Table 54: Chilled fish/seafood, Middle East and Africa, consumption per capita (kg), 2003?08 84
Table 55: Chilled fish/seafood, Middle East and Africa, forecast consumption per capita (kg), 2008?13 84
Table 56: Chilled meat products, Middle East and Africa, value by segment ($m), 2003?08 85
Table 57: Chilled meat products, Middle East and Africa, value forecast by segment ($m), 2008?13 86
Table 58: Chilled meat products, Middle East and Africa, volume by segment (kg, million), 2003?08 88
Table 59: Chilled meat products, Middle East and Africa, volume forecast by segment (kg, million), 2008?13 89
Table 60: Chilled meat products, Middle East and Africa, company share (top 20 companies) by value (%), 2007?08 91
Table 61: Chilled meat products, Middle East and Africa, value by company ($m), 2007?08 92
Table 62: Chilled meat products, Middle East and Africa, distribution channels by value (%), 2007?08 94
Table 63: Chilled meat products, Middle East and Africa, value by distribution channel ($m), 2007?08 94
Table 64: Chilled meat products, Middle East and Africa, expenditure per capita ($), 2003?08 96
Table 65: Chilled meat products, Middle East and Africa, forecast expenditure per capita ($), 2008?13 96
Table 66: Chilled meat products, Middle East and Africa, consumption per capita (kg), 2003?08 97
Table 67: Chilled meat products, Middle East and Africa, forecast consumption per capita (kg), 2008?13 97
Table 68: Deli food, Middle East and Africa, value by segment ($m), 2003?08 98
Table 69: Deli food, Middle East and Africa, value forecast by segment ($m), 2008?13 99
Table 70: Deli food, Middle East and Africa, volume by segment (kg, million), 2003?08 101
Table 71: Deli food, Middle East and Africa, volume forecast by segment (kg, million), 2008?13 102
Table 72: Deli food, Middle East and Africa, company share by value (%), 2007?08 104
Table 73: Deli food, Middle East and Africa, value by company ($m), 2007?08 104
Table 74: Deli food, Middle East and Africa, distribution channels by value (%), 2007?08 106
Table 75: Deli food, Middle East and Africa, value by distribution channel ($m), 2007?08 106
Table 76: Deli food, Middle East and Africa, expenditure per capita ($), 2003?08 108
Table 77: Deli food, Middle East and Africa, forecast expenditure per capita ($), 2008?13 108
Table 78: Deli food, Middle East and Africa, consumption per capita (kg), 2003?08 109
Table 79: Deli food, Middle East and Africa, forecast consumption per capita (kg), 2008?13 109
Table 80: Frozen fish/seafood, Middle East and Africa, value by segment ($m), 2003?08 110
Table 81: Frozen fish/seafood, Middle East and Africa, value forecast by segment ($m), 2008?13 111
Table 82: Frozen fish/seafood, Middle East and Africa, volume by segment (kg, million), 2003?08 113
Table 83: Frozen fish/seafood, Middle East and Africa, volume forecast by segment (kg, million), 2008?13 114
Table 84: Frozen fish/seafood, Middle East and Africa, company share by value (%), 2007?08 116
Table 85: Frozen fish/seafood, Middle East and Africa, value by company ($m), 2007?08 117
Table 86: Frozen fish/seafood, Middle East and Africa, distribution channels by value (%), 2007?08 119
Table 87: Frozen fish/seafood, Middle East and Africa, value by distribution channel ($m), 2007?08 119
Table 88: Frozen fish/seafood, Middle East and Africa, expenditure per capita ($), 2003?08 121
Table 89: Frozen fish/seafood, Middle East and Africa, forecast expenditure per capita ($), 2008?13 121
Table 90: Frozen fish/seafood, Middle East and Africa, consumption per capita (kg), 2003?08 122
Table 91: Frozen fish/seafood, Middle East and Africa, forecast consumption per capita (kg), 2008?13 122
Table 92: Frozen meat products, Middle East and Africa, value by segment ($m), 2003?08 123
Table 93: Frozen meat products, Middle East and Africa, value forecast by segment ($m), 2008?13 124
Table 94: Frozen meat products, Middle East and Africa, volume by segment (kg, million), 2003?08 126
Table 95: Frozen meat products, Middle East and Africa, volume forecast by segment (kg, million), 2008?13 127
Table 96: Frozen meat products, Middle East and Africa, company share (top 20 companies) by value (%), 2007?08 129
Table 97: Frozen meat products, Middle East and Africa, value by company ($m), 2007?08 130
Table 98: Frozen meat products, Middle East and Africa, distribution channels by value (%), 2007?08 132
Table 99: Frozen meat products, Middle East and Africa, value by distribution channel ($m), 2007?08 132
Table 100: Frozen meat products, Middle East and Africa, expenditure per capita ($), 2003?08 134
Table 101: Frozen meat products, Middle East and Africa, forecast expenditure per capita ($), 2008?13 134
Table 102: Frozen meat products, Middle East and Africa, consumption per capita (kg), 2003?08 135
Table 103: Frozen meat products, Middle East and Africa, forecast consumption per capita (kg), 2008?13 135


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