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Meat, Fish and Poultry in Thailand to 2013
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Zahlen und Fakten zur Studie: | 186 seiten | |||||||||
| Inhalt der Studie: |
Introduction
This databook provides key data and information on the meat, fish and poultry market in Thailand. This report is a comprehensive resource for market, category and segment level data incl.....
Introduction This databook provides key data and information on the meat, fish and poultry market in Thailand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods. Scope *Contains information on: frozen meat products, deli food, chilled meat, canned meat, canned fish/seafood and frozen fish/seafood. *Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008 Highlights The market for meat, fish and poultry in Thailand increased at a compound annual growth rate of 2.3% between 2003 and 2008. The chilled meat products category led the meat, fish and poultry market in Thailand, accounting for a share of 63.4%. Leading players in Thai meat, fish and poultry market include Charoen Pokphand Group, Saha Farms Company Limited and Betagro Group. Reasons to Purchase *Develop business strategies by understanding the quantitative trends within the meat, fish and poultry market in Thailand *Design effective marketing and sales strategies by identifying key market categories and segments *Identify key players within the market to plan lucrative M&A, partnerships and agreements Report Highlights [Studien Infos ausblenden] |
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TABLE OF CONTENTS Chapter 1 Executive Summary 2 Summary market level: meat, fish and poultry 2 Summary category level: canned fish/seafood 3 Summary category level: canned meat products 4 Summary category level: chilled meat products 5 Summary category level: deli food 6 Summary category level: frozen fish/seafood 7 Summary category level: frozen meat products 8 Chapter 2 Introduction 9 What is this report about? 9 How to use this report 9 Market definition 10 Chapter 3 Market Overview 26 Value analysis (Baht), 2003?08 26 Value analysis (Baht), 2008?13 27 Value analysis (US dollars), 2003?08 29 Value analysis (US dollars), 2008?13 30 Volume analysis, 2003?08 32 Volume analysis, 2008?13 33 Company and brand share analysis 35 Distribution analysis 40 Expenditure and consumption per capita 42 Chapter 4 Leading Company Profile 48 Charoen Pokphand Foods Public Company Limited 48 Chapter 5 Category Analysis: Canned Fish/Seafood 50 Value analysis (Baht), 2003?08 50 Value analysis (Baht), 2008?13 51 Value analysis (US dollars), 2003?08 53 Value analysis (US dollars), 2008?13 53 Volume analysis, 2003?08 55 Volume analysis, 2008?13 56 Company and brand share analysis 58 Distribution analysis 61 Expenditure and consumption per capita 63 Chapter 6 Category Analysis: Canned Meat Products 66 Value analysis (Baht), 2003?08 66 Value analysis (Baht), 2008?13 67 Value analysis (US dollars), 2003?08 69 Value analysis (US dollars), 2008?13 69 Volume analysis, 2003?08 71 Volume analysis, 2008?13 72 Company and brand share analysis 74 Distribution analysis 77 Expenditure and consumption per capita 79 Chapter 7 Category Analysis: Chilled Meat Products 82 Value analysis (Baht), 2003?08 82 Value analysis (Baht), 2008?13 83 Value analysis (US dollars), 2003?08 85 Value analysis (US dollars), 2008?13 85 Volume analysis, 2003?08 87 Volume analysis, 2008?13 88 Company and brand share analysis 90 Distribution analysis 93 Expenditure and consumption per capita 95 Chapter 8 Category Analysis: Deli Food 98 Value analysis (Baht), 2003?08 98 Value analysis (Baht), 2008?13 99 Value analysis (US dollars), 2003?08 101 Value analysis (US dollars), 2008?13 101 Volume analysis, 2003?08 103 Volume analysis, 2008?13 104 Company and brand share analysis 106 Distribution analysis 108 Expenditure and consumption per capita 110 Chapter 9 Category Analysis: Frozen Fish/Seafood 113 Value analysis (Baht), 2003?08 113 Value analysis (Baht), 2008?13 114 Value analysis (US dollars), 2003?08 116 Value analysis (US dollars), 2008?13 117 Volume analysis, 2003?08 118 Volume analysis, 2008?13 119 Company and brand share analysis 121 Distribution analysis 124 Expenditure and consumption per capita 126 Chapter 10 Category Analysis: Frozen Meat Products 129 Value analysis (Baht), 2003?08 129 Value analysis (Baht), 2008?13 130 Value analysis (US dollars), 2003?08 132 Value analysis (US dollars), 2008?13 132 Volume analysis, 2003?08 134 Volume analysis, 2008?13 135 Company and brand share analysis 137 Distribution analysis 140 Expenditure and consumption per capita 142 Chapter 11 Country Comparison 145 Value 145 Volume 149 Market share 153 Chapter 12 PESTLE analysis 154 Summary 154 Political analysis 155 Economic analysis 158 Social analysis 161 Technological analysis 164 Legal analysis 167 Environmental analysis 170 Chapter 13 New Product Development 173 Product launches over time 173 Recent product launches 175 Chapter 14 Macroeconomic Profile 176 Macroeconomic indicators 176 Chapter 15 Research Methodology 181 Methodology overview 181 Secondary research 182 Market modeling 183 Creating an initial data model 183 Revising the initial data model 183 Creating a final estimate 184 Creating demographic value splits 184 Primary research 184 Data finalization 185 Ongoing research 185 Chapter 16 APPENDIX 186 Future readings 186 How to contact experts in your industry 186 Disclaimer 186 LIST OF FIGURES Figure 1: Meat, fish and poultry, Thailand, value by category (THBm), 2003?13 28 Figure 2: Meat, fish and poultry, Thailand, category growth comparison, by value, 2003?13 31 Figure 3: Meat, fish and poultry, Thailand, volume by category (kg, million), 2003?13 34 Figure 4: Meat, fish and poultry, Thailand, category growth comparison, by volume, 2003?13 34 Figure 5: Meat, fish and poultry, Thailand, company share by value (%), 2007?08 37 Figure 6: Meat, fish and poultry, Thailand, distribution channels by value (%), 2007?08 41 Figure 7: Canned fish/seafood, Thailand, value by segment (THBm), 2003?13 52 Figure 8: Canned fish/seafood, Thailand, category growth comparison, by value, 2003?13 54 Figure 9: Canned fish/seafood, Thailand, volume by segment (kg, million), 2003?13 57 Figure 10: Canned fish/seafood, Thailand, category growth comparison, by volume, 2003?13 57 Figure 11: Canned fish/seafood, Thailand, company share by value (%), 2007?08 59 Figure 12: Canned fish/seafood, Thailand, distribution channels by value (%), 2007?08 62 Figure 13: Canned meat products, Thailand, value by segment (THBm), 2003?13 68 Figure 14: Canned meat products, Thailand, category growth comparison, by value, 2003?13 70 Figure 15: Canned meat products, Thailand, volume by segment (kg, million), 2003?13 73 Figure 16: Canned meat products, Thailand, category growth comparison, by volume, 2003?13 73 Figure 17: Canned meat products, Thailand, company share by value (%), 2007?08 75 Figure 18: Canned meat products, Thailand, distribution channels by value (%), 2007?08 78 Figure 19: Chilled meat products, Thailand, value by segment (THBm), 2003?13 84 Figure 20: Chilled meat products, Thailand, category growth comparison, by value, 2003?13 86 Figure 21: Chilled meat products, Thailand, volume by segment (kg, million), 2003?13 89 Figure 22: Chilled meat products, Thailand, category growth comparison, by volume, 2003?13 89 Figure 23: Chilled meat products, Thailand, company share by value (%), 2007?08 91 Figure 24: Chilled meat products, Thailand, distribution channels by value (%), 2007?08 94 Figure 25: Deli food, Thailand, value by segment (THBm), 2003?13 100 Figure 26: Deli food, Thailand, category growth comparison, by value, 2003?13 102 Figure 27: Deli food, Thailand, volume by segment (kg, million), 2003?13 105 Figure 28: Deli food, Thailand, category growth comparison, by volume, 2003?13 105 Figure 29: Deli food, Thailand, distribution channels by value (%), 2007?08 109 Figure 30: Frozen fish/seafood, Thailand, value by segment (THBm), 2003?13 115 Figure 31: Frozen fish/seafood, Thailand, category growth comparison, by value, 2003?13 117 Figure 32: Frozen fish/seafood, Thailand, volume by segment (kg, million), 2003?13 120 Figure 33: Frozen fish/seafood, Thailand, category growth comparison, by volume, 2003?13 120 Figure 34: Frozen fish/seafood, Thailand, company share by value (%), 2007?08 122 Figure 35: Frozen fish/seafood, Thailand, distribution channels by value (%), 2007?08 125 Figure 36: Frozen meat products, Thailand, value by segment (THBm), 2003?13 131 Figure 37: Frozen meat products, Thailand, category growth comparison, by value, 2003?13 133 Figure 38: Frozen meat products, Thailand, volume by segment (kg, million), 2003?13 136 Figure 39: Frozen meat products, Thailand, category growth comparison, by volume, 2003?13 136 Figure 40: Frozen meat products, Thailand, company share by value (%), 2007?08 138 Figure 41: Frozen meat products, Thailand, distribution channels by value (%), 2007?08 141 Figure 42: Global meat, fish and poultry market split (value terms, 2008), top five countries 146 Figure 43: Global meat, fish and poultry market value, 2003–08, top five countries 148 Figure 44: Global meat, fish and poultry market split (volume terms, 2008), top five countries 150 Figure 45: Global meat, fish and poultry market volume, 2003–08, top five countries 152 Figure 46: Annual data review process 182 LIST OF TABLES Table 1: Meat, fish and poultry category definitions 11 Table 2: Meat, fish and poultry distribution channels 12 Table 3: Meat, fish and poultry, Thailand, value by category (THBm), 2003?08 26 Table 4: Meat, fish and poultry, Thailand, value forecast by category (THBm), 2008?13 27 Table 5: Meat, fish and poultry, Thailand, value by category ($m), 2003?08 29 Table 6: Meat, fish and poultry, Thailand, value forecast by category ($m), 2008?13 30 Table 7: Meat, fish and poultry, Thailand, volume by category (kg, million), 2003?08 32 Table 8: Meat, fish and poultry, Thailand, volume forecast by category (kg, million), 2008?13 33 Table 9: Meat, fish and poultry, Thailand, brand share by value (%), 2007?08 35 Table 10: Meat, fish and poultry, Thailand, value by brand (THBm), 2007?08 36 Table 11: Meat, fish and poultry, Thailand, company share by value (%), 2007?08 38 Table 12: Meat, fish and poultry, Thailand, value by company (THBm), 2007?08 39 Table 13: Meat, fish and poultry, Thailand, distribution channels by value (%), 2007?08 40 Table 14: Meat, fish and poultry, Thailand, value by distribution channel (THBm), 2007?08 40 Table 15: Meat, fish and poultry, Thailand, expenditure per capita (THB), 2003?08 42 Table 16: Meat, fish and poultry, Thailand, forecast expenditure per capita (THB), 2008?13 43 Table 17: Meat, fish and poultry, Thailand, expenditure per capita ($), 2003?08 44 Table 18: Meat, fish and poultry, Thailand, forecast expenditure per capita ($), 2008?13 45 Table 19: Meat, fish and poultry, Thailand, consumption per capita (kg), 2003?08 46 Table 20: Meat, fish and poultry, Thailand, forecast consumption per capita (kg), 2008?13 47 Table 21: Charoen Pokphand Foods Public Company Limited key facts 48 Table 22: Canned fish/seafood, Thailand, value by segment (THBm), 2003?08 50 Table 23: Canned fish/seafood, Thailand, value forecast by segment (THBm), 2008?13 51 Table 24: Canned fish/seafood, Thailand, value by segment ($m), 2003?08 53 Table 25: Canned fish/seafood, Thailand, value forecast by segment ($m), 2008?13 53 Table 26: Canned fish/seafood, Thailand, volume by segment (kg, million), 2003?08 55 Table 27: Canned fish/seafood, Thailand, volume forecast by segment (kg, million), 2008?13 56 Table 28: Canned fish/seafood, Thailand, brand share by value (%), 2007?08 58 Table 29: Canned fish/seafood, Thailand, value by brand (THBm), 2007?08 58 Table 30: Canned fish/seafood, Thailand, company share by value (%), 2007?08 60 Table 31: Canned fish/seafood, Thailand, value by company (THBm), 2007?08 60 Table 32: Canned fish/seafood, Thailand, distribution channels by value (%), 2007?08 61 Table 33: Canned fish/seafood, Thailand, value by distribution channel (THBm), 2007?08 61 Table 34: Canned fish/seafood, Thailand, expenditure per capita (THB), 2003?08 63 Table 35: Canned fish/seafood, Thailand, forecast expenditure per capita (THB), 2008?13 63 Table 36: Canned fish/seafood, Thailand, expenditure per capita ($), 2003?08 64 Table 37: Canned fish/seafood, Thailand, forecast expenditure per capita ($), 2008?13 64 Table 38: Canned fish/seafood, Thailand, consumption per capita (kg), 2003?08 65 Table 39: Canned fish/seafood, Thailand, forecast consumption per capita (kg), 2008?13 65 Table 40: Canned meat products, Thailand, value by segment (THBm), 2003?08 66 Table 41: Canned meat products, Thailand, value forecast by segment (THBm), 2008?13 67 Table 42: Canned meat products, Thailand, value by segment ($m), 2003?08 69 Table 43: Canned meat products, Thailand, value forecast by segment ($m), 2008?13 69 Table 44: Canned meat products, Thailand, volume by segment (kg, million), 2003?08 71 Table 45: Canned meat products, Thailand, volume forecast by segment (kg, million), 2008?13 72 Table 46: Canned meat products, Thailand, brand share by value (%), 2007?08 74 Table 47: Canned meat products, Thailand, value by brand (THBm), 2007?08 74 Table 48: Canned meat products, Thailand, company share by value (%), 2007?08 76 Table 49: Canned meat products, Thailand, value by company (THBm), 2007?08 76 Table 50: Canned meat products, Thailand, distribution channels by value (%), 2007?08 77 Table 51: Canned meat products, Thailand, value by distribution channel (THBm), 2007?08 77 Table 52: Canned meat products, Thailand, expenditure per capita (THB), 2003?08 79 Table 53: Canned meat products, Thailand, forecast expenditure per capita (THB), 2008?13 79 Table 54: Canned meat products, Thailand, expenditure per capita ($), 2003?08 80 Table 55: Canned meat products, Thailand, forecast expenditure per capita ($), 2008?13 80 Table 56: Canned meat products, Thailand, consumption per capita (kg), 2003?08 81 Table 57: Canned meat products, Thailand, forecast consumption per capita (kg), 2008?13 81 Table 58: Chilled meat products, Thailand, value by segment (THBm), 2003?08 82 Table 59: Chilled meat products, Thailand, value forecast by segment (THBm), 2008?13 83 Table 60: Chilled meat products, Thailand, value by segment ($m), 2003?08 85 Table 61: Chilled meat products, Thailand, value forecast by segment ($m), 2008?13 85 Table 62: Chilled meat products, Thailand, volume by segment (kg, million), 2003?08 87 Table 63: Chilled meat products, Thailand, volume forecast by segment (kg, million), 2008?13 88 Table 64: Chilled meat products, Thailand, brand share by value (%), 2007?08 90 Table 65: Chilled meat products, Thailand, value by brand (THBm), 2007?08 90 Table 66: Chilled meat products, Thailand, company share by value (%), 2007?08 92 Table 67: Chilled meat products, Thailand, value by company (THBm), 2007?08 92 Table 68: Chilled meat products, Thailand, distribution channels by value (%), 2007?08 93 Table 69: Chilled meat products, Thailand, value by distribution channel (THBm), 2007?08 93 Table 70: Chilled meat products, Thailand, expenditure per capita (THB), 2003?08 95 Table 71: Chilled meat products, Thailand, forecast expenditure per capita (THB), 2008?13 95 Table 72: Chilled meat products, Thailand, expenditure per capita ($), 2003?08 96 Table 73: Chilled meat products, Thailand, forecast expenditure per capita ($), 2008?13 96 Table 74: Chilled meat products, Thailand, consumption per capita (kg), 2003?08 97 Table 75: Chilled meat products, Thailand, forecast consumption per capita (kg), 2008?13 97 Table 76: Deli food, Thailand, value by segment (THBm), 2003?08 98 Table 77: Deli food, Thailand, value forecast by segment (THBm), 2008?13 99 Table 78: Deli food, Thailand, value by segment ($m), 2003?08 101 Table 79: Deli food, Thailand, value forecast by segment ($m), 2008?13 101 Table 80: Deli food, Thailand, volume by segment (kg, million), 2003?08 103 Table 81: Deli food, Thailand, volume forecast by segment (kg, million), 2008?13 104 Table 82: Deli food, Thailand, brand share by value (%), 2007?08 106 Table 83: Deli food, Thailand, value by brand (THBm), 2007?08 106 Table 84: Deli food, Thailand, company share by value (%), 2007?08 107 Table 85: Deli food, Thailand, value by company (THBm), 2007?08 107 Table 86: Deli food, Thailand, distribution channels by value (%), 2007?08 108 Table 87: Deli food, Thailand, value by distribution channel (THBm), 2007?08 108 Table 88: Deli food, Thailand, expenditure per capita (THB), 2003?08 110 Table 89: Deli food, Thailand, forecast expenditure per capita (THB), 2008?13 110 Table 90: Deli food, Thailand, expenditure per capita ($), 2003?08 111 Table 91: Deli food, Thailand, forecast expenditure per capita ($), 2008?13 111 Table 92: Deli food, Thailand, consumption per capita (kg), 2003?08 112 Table 93: Deli food, Thailand, forecast consumption per capita (kg), 2008?13 112 Table 94: Frozen fish/seafood, Thailand, value by segment (THBm), 2003?08 113 Table 95: Frozen fish/seafood, Thailand, value forecast by segment (THBm), 2008?13 114 Table 96: Frozen fish/seafood, Thailand, value by segment ($m), 2003?08 116 Table 97: Frozen fish/seafood, Thailand, value forecast by segment ($m), 2008?13 117 Table 98: Frozen fish/seafood, Thailand, volume by segment (kg, million), 2003?08 118 Table 99: Frozen fish/seafood, Thailand, volume forecast by segment (kg, million), 2008?13 119 Table 100: Frozen fish/seafood, Thailand, brand share by value (%), 2007?08 121 Table 101: Frozen fish/seafood, Thailand, value by brand (THBm), 2007?08 121 Table 102: Frozen fish/seafood, Thailand, company share by value (%), 2007?08 123 Table 103: Frozen fish/seafood, Thailand, value by company (THBm), 2007?08 123 Table 104: Frozen fish/seafood, Thailand, distribution channels by value (%), 2007?08 124 Table 105: Frozen fish/seafood, Thailand, value by distribution channel (THBm), 2007?08 124 Table 106: Frozen fish/seafood, Thailand, expenditure per capita (THB), 2003?08 126 Table 107: Frozen fish/seafood, Thailand, forecast expenditure per capita (THB), 2008?13 126 Table 108: Frozen fish/seafood, Thailand, expenditure per capita ($), 2003?08 127 Table 109: Frozen fish/seafood, Thailand, forecast expenditure per capita ($), 2008?13 127 Table 110: Frozen fish/seafood, Thailand, consumption per capita (kg), 2003?08 128 Table 111: Frozen fish/seafood, Thailand, forecast consumption per capita (kg), 2008?13 128 Table 112: Frozen meat products, Thailand, value by segment (THBm), 2003?08 129 Table 113: Frozen meat products, Thailand, value forecast by segment (THBm), 2008?13 130 Table 114: Frozen meat products, Thailand, value by segment ($m), 2003?08 132 Table 115: Frozen meat products, Thailand, value forecast by segment ($m), 2008?13 132 Table 116: Frozen meat products, Thailand, volume by segment (kg, million), 2003?08 134 Table 117: Frozen meat products, Thailand, volume forecast by segment (kg, million), 2008?13 135 Table 118: Frozen meat products, Thailand, brand share by value (%), 2007?08 137 Table 119: Frozen meat products, Thailand, value by brand (THBm), 2007?08 137 Table 120: Frozen meat products, Thailand, company share by value (%), 2007?08 139 Table 121: Frozen meat products, Thailand, value by company (THBm), 2007?08 139 Table 122: Frozen meat products, Thailand, distribution channels by value (%), 2007?08 140 Table 123: Frozen meat products, Thailand, value by distribution channel (THBm), 2007?08 140 Table 124: Frozen meat products, Thailand, expenditure per capita (THB), 2003?08 142 Table 125: Frozen meat products, Thailand, forecast expenditure per capita (THB), 2008?13 142 Table 126: Frozen meat products, Thailand, expenditure per capita ($), 2003?08 143 Table 127: Frozen meat products, Thailand, forecast expenditure per capita ($), 2008?13 143 Table 128: Frozen meat products, Thailand, consumption per capita (kg), 2003?08 144 Table 129: Frozen meat products, Thailand, forecast consumption per capita (kg), 2008?13 144 Table 130: Global meat, fish and poultry market value, 2008 145 Table 131: Global meat, fish and poultry market split (value terms ($m), 2008), top five countries 148 Table 132: Global meat, fish and poultry market volume, 2008 149 Table 133: Global meat, fish and poultry market split (volume terms, 2008), top five countries 152 Table 134: Leading players, top five countries 153 Table 135: Analysis of Thailand’s political landscape 155 Table 136: Analysis of Thailand’s economy 158 Table 137: Analysis of Thailand’s social system 161 Table 138: Analysis of Thailand’s technology landscape 164 Table 139: Analysis of Thailand’s legal landscape 167 Table 140: Analysis of Thailand’s environmental landscape 170 Table 141: Thailand meat, fish and poultry new product launches reports, by company (top five companies), 2009 173 Table 142: Thailand meat, fish and poultry new product launches SKUs, by company (top five companies), 2009 173 Table 143: Thailand meat, fish and poultry new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 174 Table 144: Thailand meat, fish and poultry new product launches (reports), by ingredients (top 10 ingredients), 2009 174 Table 145: Thailand meat, fish and poultry new product launches (reports), by package tags or claims, 2009 175 Table 146: Thailand meat, fish and poultry new product launches - recent five launches 2009 175 Table 147: Thailand population, by age group, 2003?08 (millions) 176 Table 148: Thailand population forecast, by age group, 2008?13 (millions) 177 Table 149: Thailand population, by gender, 2003?08 (millions) 177 Table 150: Thailand population forecast, by gender, 2008?13 (millions) 178 Table 151: Thailand nominal GDP, 2003?08 (THBbn, nominal prices) 178 Table 152: Thailand nominal GDP forecast, 2008?13 (THBbn, nominal prices) 178 Table 153: Thailand real GDP, 2003?08 (THBbn, 2000 prices) 179 Table 154: Thailand real GDP forecast, 2008?13 (THBbn, 2000 prices) 179 Table 155: Thailand real GDP, 2003?08 ($bn, 2000 prices) 179 Table 156: Thailand real GDP forecast, 2008?13 ($bn, 2000 prices) 180 Table 157: Thailand consumer price index, 2003?08 (2000=100) 180 Table 158: Thailand consumer price index, 2008?13 (2000=100) 180 [Inhaltsverzeichnis ausblenden] |
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| Hinweis: | * Der Rechnungsbetrag für diese Studie wird in $ (Dollar) ausgewiesen. Kunden aus dem Inland bekommen von uns eine Rechnung in Euro, umgerechnet zum letztwöchigen Schlusskurs | |||||||||||
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