TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Australian Broadcasting Corporation (ABC) 19
Fairfax Media Limited 23
News Corporation 27
Seven Network Limited 35
MARKET FORECASTS 39
Market value forecast 39
MACROECONOMIC INDICATORS 40
APPENDIX 42
Methodology 42
Industry associations 43
Related Datamonitor research 43
Disclaimer 44
ABOUT DATAMONITOR 45
Premium Reports 45
Summary Reports 45
Datamonitor consulting 45
LIST OF TABLES
Table 1: Australia media industry value: $ billion, 2006–10(e) 10
Table 2: Australia media industry segmentation I:% share, by value, 2010(e) 11
Table 3: Australia media industry segmentation II: % share, by value, 2010(e) 12
Table 4: Australian Broadcasting Corporation (ABC): key facts 19
Table 5: Australian Broadcasting Corporation (ABC): key financials ($) 20
Table 6: Australian Broadcasting Corporation (ABC): key financials (A$) 20
Table 7: Australian Broadcasting Corporation (ABC): key financial ratios 21
Table 8: Fairfax Media Limited: key facts 23
Table 9: Fairfax Media Limited: key financials ($) 24
Table 10: Fairfax Media Limited: key financials (A$) 24
Table 11: Fairfax Media Limited: key financial ratios 25
Table 12: News Corporation: key facts 27
Table 13: News Corporation: key financials ($) 32
Table 14: News Corporation: key financial ratios 33
Table 15: Seven Network Limited: key facts 35
Table 16: Seven Network Limited: key financials ($) 36
Table 17: Seven Network Limited: key financials (A$) 36
Table 18: Seven Network Limited: key financial ratios 37
Table 19: Australia media industry value forecast: $ billion, 2010–15 39
Table 20: Australia size of population (million), 2006–10(e) 40
Table 21: Australia gdp (constant 2000 prices, $ billion), 2006–10(e) 40
Table 22: Australia gdp (current prices, $ billion), 2006–10(e) 40
Table 23: Australia inflation, 2006–10(e) 41
Table 24: Australia consumer price index (absolute), 2006–10(e) 41
Table 25: Australia exchange rate, 2006–10(e) 41
LIST OF FIGURES
Figure 1: Australia media industry value: $ billion, 2006–10(e) 10
Figure 2: Australia media industry segmentation I:% share, by value, 2010(e) 11
Figure 3: Australia media industry segmentation II: % share, by value, 2010(e) 12
Figure 4: Forces driving competition in the media industry in Australia, 2010(e) 13
Figure 5: Drivers of buyer power in the media industry in Australia, 2010(e) 14
Figure 6: Drivers of supplier power in the media industry in Australia, 2010(e) 15
Figure 7: Factors influencing the likelihood of new entrants in the media industry in Australia, 2010(e) 16
Figure 8: Factors influencing the threat of substitutes in the media industry in Australia, 2010(e) 17
Figure 9: Drivers of degree of rivalry in the media industry in Australia, 2010(e) 18
Figure 10: Australian Broadcasting Corporation (ABC): revenues & profitability 21
Figure 11: Australian Broadcasting Corporation (ABC): assets & liabilities 22
Figure 12: Fairfax Media Limited: revenues & profitability 25
Figure 13: Fairfax Media Limited: assets & liabilities 26
Figure 14: News Corporation: revenues & profitability 33
Figure 15: News Corporation: assets & liabilities 34
Figure 16: Seven Network Limited: revenues & profitability 37
Figure 17: Seven Network Limited: assets & liabilities 38
Figure 18: Australia media industry value forecast: $ billion, 2010–15 39
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