Media in Denmark

Datamonitor's Media in Denmark industry profile is an essential resource for top-level data and analysis covering the Media industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Media in Denmark’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Media in Denmark

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The media industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.. The publishing market is valued at the retail sale of books, newspaper and magazines. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD. For the purpose of this report Europe is deemed to comprise of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Carl Allers Etablissement AS 19
Danish Broadcasting Corporation 23
SBS Broadcasting SA 24
MARKET FORECASTS 26
Market value forecast 26
MACROECONOMIC INDICATORS 27
APPENDIX 29
Methodology 29
Industry associations 30
Related Datamonitor research 30
Disclaimer 31

ABOUT DATAMONITOR 32
Premium Reports 32
Summary Reports 32
Datamonitor consulting 32

LIST OF TABLES
Table 1: Denmark media industry value: $ billion, 2006–10(e) 10
Table 2: Denmark media industry segmentation I:% share, by value, 2010(e) 11
Table 3: Denmark media industry segmentation II: % share, by value, 2010(e) 12
Table 4: Carl Allers Etablissement AS: key facts 19
Table 5: Carl Allers Etablissement AS: key financials ($) 20
Table 6: Carl Allers Etablissement AS: key financials (DKK) 20
Table 7: Carl Allers Etablissement AS: key financial ratios 21
Table 8: Danish Broadcasting Corporation : key facts 23
Table 9: SBS Broadcasting SA: key facts 24
Table 10: Denmark media industry value forecast: $ billion, 2010–15 26
Table 11: Denmark size of population (million), 2006–10(e) 27
Table 12: Denmark gdp (constant 2000 prices, $ billion), 2006–10(e) 27
Table 13: Denmark gdp (current prices, $ billion), 2006–10(e) 27
Table 14: Denmark inflation, 2006–10(e) 28
Table 15: Denmark consumer price index (absolute), 2006–10(e) 28
Table 16: Denmark exchange rate, 2006–10(e) 28

LIST OF FIGURES
Figure 1: Denmark media industry value: $ billion, 2006–10(e) 10
Figure 2: Denmark media industry segmentation I:% share, by value, 2010(e) 11
Figure 3: Denmark media industry segmentation II: % share, by value, 2010(e) 12
Figure 4: Forces driving competition in the media industry in Denmark, 2010(e) 13
Figure 5: Drivers of buyer power in the media industry in Denmark, 2010(e) 14
Figure 6: Drivers of supplier power in the media industry in Denmark, 2010(e) 15
Figure 7: Factors influencing the likelihood of new entrants in the media industry in Denmark, 2010(e) 16
Figure 8: Factors influencing the threat of substitutes in the media industry in Denmark, 2010(e) 17
Figure 9: Drivers of degree of rivalry in the media industry in Denmark, 2010(e) 18
Figure 10: Carl Allers Etablissement AS: revenues & profitability 21
Figure 11: Carl Allers Etablissement AS: assets & liabilities 22
Figure 12: Denmark media industry value forecast: $ billion, 2010–15 26


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