Media in Hungary

Datamonitor's Media in Hungary industry profile is an essential resource for top-level data and analysis covering the Media industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Media in Hungary’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Media in Hungary

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The media industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.. The publishing market is valued at the retail sale of books, newspaper and magazines. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD. For the purpose of this report Europe is deemed to comprise of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Magyar Radio 20
Magyar Televízió 21
Ringier AG 22
MARKET FORECASTS 25
Market value forecast 25
MACROECONOMIC INDICATORS 26
APPENDIX 28
Methodology 28
Industry associations 29
Related Datamonitor research 29
Disclaimer 30

ABOUT DATAMONITOR 31
Premium Reports 31
Summary Reports 31
Datamonitor consulting 31

LIST OF TABLES
Table 1: Hungary media industry value: $ billion, 2006–10(e) 10
Table 2: Hungary media industry segmentation I:% share, by value, 2010(e) 11
Table 3: Hungary media industry segmentation II: % share, by value, 2010(e) 12
Table 4: Magyar Radio: key facts 20
Table 5: Magyar Televízió: key facts 21
Table 6: Ringier AG: key facts 22
Table 7: Ringier AG: key financials ($) 23
Table 8: Ringier AG: key financials (CHF) 23
Table 9: Ringier AG: key financial ratios 23
Table 10: Hungary media industry value forecast: $ billion, 2010–15 25
Table 11: Hungary size of population (million), 2006–10(e) 26
Table 12: Hungary gdp (constant 2000 prices, $ billion), 2006–10(e) 26
Table 13: Hungary gdp (current prices, $ billion), 2006–10(e) 26
Table 14: Hungary inflation, 2006–10(e) 27
Table 15: Hungary consumer price index (absolute), 2006–10(e) 27
Table 16: Hungary exchange rate, 2006–10(e) 27

LIST OF FIGURES
Figure 1: Hungary media industry value: $ billion, 2006–10(e) 10
Figure 2: Hungary media industry segmentation I:% share, by value, 2010(e) 11
Figure 3: Hungary media industry segmentation II: % share, by value, 2010(e) 12
Figure 4: Forces driving competition in the media industry in Hungary, 2010(e) 13
Figure 5: Drivers of buyer power in the media industry in Hungary, 2010(e) 14
Figure 6: Drivers of supplier power in the media industry in Hungary, 2010(e) 15
Figure 7: Factors influencing the likelihood of new entrants in the media industry in Hungary, 2010(e) 16
Figure 8: Factors influencing the threat of substitutes in the media industry in Hungary, 2010(e) 18
Figure 9: Drivers of degree of rivalry in the media industry in Hungary, 2010(e) 19
Figure 10: Ringier AG: revenues & profitability 24
Figure 11: Hungary media industry value forecast: $ billion, 2010–15 25


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