Media in Italy

Datamonitor's Media in Italy industry profile is an essential resource for top-level data and analysis covering the Media industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Media in Italy’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Media in Italy

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The media industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.. The publishing market is valued at the retail sale of books, newspaper and magazines. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD. For the purpose of this report Europe is deemed to comprise of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 16
New entrants 17
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Mediaset SpA 21
RAI Radiotelevisione italiana S.p.A. 25
RCS Media Group SpA 26
Vivendi S.A. 31
MARKET FORECASTS 35
Market value forecast 35
MACROECONOMIC INDICATORS 36
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41

LIST OF TABLES
Table 1: Italy media industry value: $ billion, 2006–10(e) 10
Table 2: Italy media industry segmentation I:% share, by value, 2010(e) 11
Table 3: Italy media industry segmentation II: % share, by value, 2010(e) 12
Table 4: Mediaset SpA: key facts 21
Table 5: Mediaset SpA: key financials ($) 23
Table 6: Mediaset SpA: key financials (€) 23
Table 7: Mediaset SpA: key financial ratios 23
Table 8: RAI Radiotelevisione italiana S.p.A.: key facts 25
Table 9: RCS Media Group SpA: key facts 26
Table 10: RCS Media Group SpA: key financials ($) 28
Table 11: RCS Media Group SpA: key financials (€) 28
Table 12: RCS Media Group SpA: key financial ratios 29
Table 13: Vivendi S.A.: key facts 31
Table 14: Vivendi S.A.: key financials ($) 33
Table 15: Vivendi S.A.: key financials (€) 33
Table 16: Vivendi S.A.: key financial ratios 33
Table 17: Italy media industry value forecast: $ billion, 2010–15 35
Table 18: Italy size of population (million), 2006–10(e) 36
Table 19: Italy gdp (constant 2000 prices, $ billion), 2006–10(e) 36
Table 20: Italy gdp (current prices, $ billion), 2006–10(e) 36
Table 21: Italy inflation, 2006–10(e) 37
Table 22: Italy consumer price index (absolute), 2006–10(e) 37
Table 23: Italy exchange rate, 2006–10(e) 37

LIST OF FIGURES
Figure 1: Italy media industry value: $ billion, 2006–10(e) 10
Figure 2: Italy media industry segmentation I:% share, by value, 2010(e) 11
Figure 3: Italy media industry segmentation II: % share, by value, 2010(e) 12
Figure 4: Forces driving competition in the media industry in Italy, 2010(e) 13
Figure 5: Drivers of buyer power in the media industry in Italy, 2010(e) 14
Figure 6: Drivers of supplier power in the media industry in Italy, 2010(e) 16
Figure 7: Factors influencing the likelihood of new entrants in the media industry in Italy, 2010(e) 17
Figure 8: Factors influencing the threat of substitutes in the media industry in Italy, 2010(e) 19
Figure 9: Drivers of degree of rivalry in the media industry in Italy, 2010(e) 20
Figure 10: Mediaset SpA: revenues & profitability 24
Figure 11: RCS Media Group SpA: revenues & profitability 29
Figure 12: RCS Media Group SpA: assets & liabilities 30
Figure 13: Vivendi S.A.: revenues & profitability 34
Figure 14: Vivendi S.A.: assets & liabilities 34
Figure 15: Italy media industry value forecast: $ billion, 2010–15 35


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