TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Grupo Radio Centro, S.A.B. de C.V. 19
Grupo Reforma 23
Grupo Televisa SA 24
TV Azteca, S.A. de C.V. 29
MARKET FORECASTS 33
Market value forecast 33
MACROECONOMIC INDICATORS 34
APPENDIX 36
Methodology 36
Industry associations 37
Related Datamonitor research 37
Disclaimer 38
ABOUT DATAMONITOR 39
Premium Reports 39
Summary Reports 39
Datamonitor consulting 39
LIST OF TABLES
Table 1: Mexico media industry value: $ billion, 2006–10(e) 10
Table 2: Mexico media industry segmentation I:% share, by value, 2010(e) 11
Table 3: Mexico media industry segmentation II: % share, by value, 2010(e) 12
Table 4: Grupo Radio Centro, S.A.B. de C.V.: key facts 19
Table 5: Grupo Radio Centro, S.A.B. de C.V.: key financials ($) 20
Table 6: Grupo Radio Centro, S.A.B. de C.V.: key financials (MXN) 20
Table 7: Grupo Radio Centro, S.A.B. de C.V.: key financial ratios 21
Table 8: Grupo Reforma : key facts 23
Table 9: Grupo Televisa SA: key facts 24
Table 10: Grupo Televisa SA: key financials ($) 27
Table 11: Grupo Televisa SA: key financials (MXN) 27
Table 12: Grupo Televisa SA: key financial ratios 27
Table 13: TV Azteca, S.A. de C.V.: key facts 29
Table 14: TV Azteca, S.A. de C.V.: key financials ($) 30
Table 15: TV Azteca, S.A. de C.V.: key financials (MXN) 30
Table 16: TV Azteca, S.A. de C.V.: key financial ratios 31
Table 17: Mexico media industry value forecast: $ billion, 2010–15 33
Table 18: Mexico size of population (million), 2006–10 34
Table 19: Mexico gdp (constant 2000 prices, $ billion), 2006–10 34
Table 20: Mexico gdp (current prices, $ billion), 2006–10 34
Table 21: Mexico inflation, 2006–10 35
Table 22: Mexico consumer price index (absolute), 2006–10 35
Table 23: Mexico exchange rate, 2006–10 35
LIST OF FIGURES
Figure 1: Mexico media industry value: $ billion, 2006–10(e) 10
Figure 2: Mexico media industry segmentation I:% share, by value, 2010(e) 11
Figure 3: Mexico media industry segmentation II: % share, by value, 2010(e) 12
Figure 4: Forces driving competition in the media industry in Mexico, 2010(e) 13
Figure 5: Drivers of buyer power in the media industry in Mexico, 2010(e) 14
Figure 6: Drivers of supplier power in the media industry in Mexico, 2010(e) 15
Figure 7: Factors influencing the likelihood of new entrants in the media industry in Mexico, 2010(e) 16
Figure 8: Factors influencing the threat of substitutes in the media industry in Mexico, 2010(e) 17
Figure 9: Drivers of degree of rivalry in the media industry in Mexico, 2010(e) 18
Figure 10: Grupo Radio Centro, S.A.B. de C.V.: revenues & profitability 21
Figure 11: Grupo Radio Centro, S.A.B. de C.V.: assets & liabilities 22
Figure 12: Grupo Televisa SA: revenues & profitability 28
Figure 13: Grupo Televisa SA: assets & liabilities 28
Figure 14: TV Azteca, S.A. de C.V.: revenues & profitability 31
Figure 15: TV Azteca, S.A. de C.V.: assets & liabilities 32
Figure 16: Mexico media industry value forecast: $ billion, 2010–15 33
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