TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: medicated skin products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Medicated Skin Products 8
Value analysis (US Dollar), 2004?09 8
Value analysis (US Dollar), 2009?14 9
Company and brand share analysis 11
Distribution analysis 15
Chapter 4 Macroeconomic Profile 17
Macroeconomic Indicators 17
Chapter 5 Research Methodology 22
Methodology overview 22
Secondary research 23
Market modeling 24
Creating an initial data model 24
Revising the initial data model 24
Creating a final estimate 25
Creating demographic value splits 25
Primary research 25
Data finalization 26
Ongoing research 26
LIST OF FIGURES
Figure 1: Medicated skin products, US, value by segment ($m), 2004?14 10
Figure 2: Medicated skin products, US, category growth comparison, by value, 2004?14 10
Figure 3: Medicated skin products, US, company share by value (%), 2008?09 13
Figure 4: Medicated skin products, US, distribution channels by value (%), 2008?09 16
Figure 5: Annual data review process 23
LIST OF TABLES
Table 1: Medicated skin products category definitions 3
Table 2: Medicated skin products distribution channels 4
Table 3: Medicated skin products, US, value by segment ($m), 2004?09 8
Table 4: Medicated skin products, US, value forecast by segment ($m), 2009?14 9
Table 5: Medicated skin products, US, brand share by value (%), 2008?09 11
Table 6: Medicated skin products, US, value by brand ($m), 2008?09 12
Table 7: Medicated skin products, US, company share by value (%), 2008?09 14
Table 8: Medicated skin products, US, value by company ($m), 2008?09 14
Table 9: Medicated skin products, US, distribution channels by value (%), 2008?09 15
Table 10: Medicated skin products, US, value by distribution channel ($m), 2008?09 15
Table 11: US population, by age group, 2004?09 (millions) 17
Table 12: US population forecast, by age group, 2009?14 (millions) 18
Table 13: US population, by gender, 2004?09 (millions) 18
Table 14: US population forecast, by gender, 2009?14 (millions) 19
Table 15: US nominal GDP, 2004?09 ($bn, nominal prices) 19
Table 16: US nominal GDP forecast, 2009?14 ($bn, nominal prices) 19
Table 17: US real GDP, 2004?09 ($bn, 2000 prices) 20
Table 18: US real GDP forecast, 2009?14 ($bn, 2000 prices) 20
Table 19: US consumer price index, 2004?09 (2000=100) 21
Table 20: US consumer price index, 2009?14 (2000=100) 21
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