TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: medicated skin products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Medicated Skin Products 8
Value analysis (Chinese Yuan Renminbi), 2004?09 8
Value analysis (Chinese Yuan Renminbi), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 12
Company and brand share analysis 14
Distribution analysis 23
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Medicated skin products, China, value by segment (CNYm), 2004?14 10
Figure 2: Medicated skin products, China, category growth comparison, by value, 2004?14 13
Figure 3: Medicated skin products, China, company share by value (%), 2008?09 18
Figure 4: Medicated skin products, China, distribution channels by value (%), 2008?09 24
Figure 5: Annual data review process 31
LIST OF TABLES
Table 1: Medicated skin products category definitions 3
Table 2: Medicated skin products distribution channels 4
Table 3: Medicated skin products, China, value by segment (CNYm), 2004?09 8
Table 4: Medicated skin products, China, value forecast by segment (CNYm), 2009?14 9
Table 5: Medicated skin products, China, value by segment ($m), 2004?09 11
Table 6: Medicated skin products, China, value forecast by segment ($m), 2009?14 12
Table 7: Medicated skin products, China, brand share by value (%), 2008?09 14
Table 8: Medicated skin products, China, value by brand (CNYm), 2008?09 16
Table 9: Medicated skin products, China, company share by value (%), 2008?09 19
Table 10: Medicated skin products, China, value by company (CNYm), 2008?09 21
Table 11: Medicated skin products, China, distribution channels by value (%), 2008?09 23
Table 12: Medicated skin products, China, value by distribution channel (CNYm), 2008?09 23
Table 13: China population, by age group, 2004?09 (millions) 25
Table 14: China population forecast, by age group, 2009?14 (millions) 26
Table 15: China population, by gender, 2004?09 (millions) 26
Table 16: China population forecast, by gender, 2009?14 (millions) 27
Table 17: China nominal GDP, 2004?09 (CNYbn, nominal prices) 27
Table 18: China nominal GDP forecast, 2009?14 (CNYbn, nominal prices) 27
Table 19: China real GDP, 2004?09 (CNYbn, 2000 prices) 28
Table 20: China real GDP forecast, 2009?14 (CNYbn, 2000 prices) 28
Table 21: China real GDP, 2004?09 ($bn, 2000 prices) 28
Table 22: China real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 23: China consumer price index, 2004?09 (2000=100) 29
Table 24: China consumer price index, 2009?14 (2000=100) 29
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