TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: medicated skin products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Medicated Skin Products 8
Value analysis (Indian Rupee), 2004?09 8
Value analysis (Indian Rupee), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 12
Company and brand share analysis 14
Distribution analysis 18
Chapter 4 Macroeconomic Profile 20
Macroeconomic Indicators 20
Chapter 5 Research Methodology 25
Methodology overview 25
Secondary research 26
Market modeling 27
Creating an initial data model 27
Revising the initial data model 27
Creating a final estimate 28
Creating demographic value splits 28
Primary research 28
Data finalization 29
Ongoing research 29
LIST OF FIGURES
Figure 1: Medicated skin products, India, value by segment (INRm), 2004?14 10
Figure 2: Medicated skin products, India, category growth comparison, by value, 2004?14 13
Figure 3: Medicated skin products, India, company share by value (%), 2008?09 16
Figure 4: Medicated skin products, India, distribution channels by value (%), 2008?09 19
Figure 5: Annual data review process 26
LIST OF TABLES
Table 1: Medicated skin products category definitions 3
Table 2: Medicated skin products distribution channels 4
Table 3: Medicated skin products, India, value by segment (INRm), 2004?09 8
Table 4: Medicated skin products, India, value forecast by segment (INRm), 2009?14 9
Table 5: Medicated skin products, India, value by segment ($m), 2004?09 11
Table 6: Medicated skin products, India, value forecast by segment ($m), 2009?14 12
Table 7: Medicated skin products, India, brand share by value (%), 2008?09 14
Table 8: Medicated skin products, India, value by brand (INRm), 2008?09 15
Table 9: Medicated skin products, India, company share by value (%), 2008?09 17
Table 10: Medicated skin products, India, value by company (INRm), 2008?09 17
Table 11: Medicated skin products, India, distribution channels by value (%), 2008?09 18
Table 12: Medicated skin products, India, value by distribution channel (INRm), 2008?09 18
Table 13: India population, by age group, 2004?09 (millions) 20
Table 14: India population forecast, by age group, 2009?14 (millions) 21
Table 15: India population, by gender, 2004?09 (millions) 21
Table 16: India population forecast, by gender, 2009?14 (millions) 22
Table 17: India nominal GDP, 2004?09 (INRbn, nominal prices) 22
Table 18: India nominal GDP forecast, 2009?14 (INRbn, nominal prices) 22
Table 19: India real GDP, 2004?09 (INRbn, 2000 prices) 23
Table 20: India real GDP forecast, 2009?14 (INRbn, 2000 prices) 23
Table 21: India real GDP, 2004?09 ($bn, 2000 prices) 23
Table 22: India real GDP forecast, 2009?14 ($bn, 2000 prices) 24
Table 23: India consumer price index, 2004?09 (2000=100) 24
Table 24: India consumer price index, 2009?14 (2000=100) 24
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