Menswear - Scandinavia Industry Guide

Datamonitor's Menswear - Scandinavia Industry Guide is an essential resource for top-level data and analysis covering the Menswear industry in each of the Scandinavian (Denmark, Norway and Sweden) countries. The report includes easily comparable data on market value, segmentation, and five forces analysis, plus full five year market forecasts for each country. It examines future problems, innovations and potential growth areas within the market.

Scope of the Report

* Contains an executive summary market values, and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Compares data from Denmark, Norway and Sweden, alongside individual chapters on each country. .

* Includes a five-year forecast of the industry

Highlights

The Scandinavian menswear market had a total market value of $6,271.1 million in 2009.

Within the menswear industry, Sweden is the leading country among the Scandinavian countries, with market revenues of $2,727.2 million in 2009.

The menswear industry in Sweden is expected to lead the Scandinavian countries with a value of $3,253.8 million in 2014.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The menswear market includes men’s activewear, casualwear, essentials, formalwear, formalwear-occasion and outerwear. The market is valued at retail prices. All currency conversions were carried out using constant average 2009 exchange rates.
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TABLE OF CONTENTS
INTRODUCTION 9
What is this report about? 9
Who is the target reader? 9
Market definition 9
SCANDINAVIA MENSWEAR INDUSTRY OUTLOOK 10
Market Analysis 10
Market Revenues 11
MENSWEAR IN THE DENMARK 18
MARKET OVERVIEW 18
MARKET VALUE 19
MARKET SEGMENTATION I 20
MARKET SEGMENTATION II 21
FIVE FORCES ANALYSIS 22
LEADING COMPANIES 28
MARKET FORECASTS 40
MACROECONOMIC INDICATORS 42
MENSWEAR IN NORWAY 44
MARKET OVERVIEW 44
MARKET VALUE 45
MARKET SEGMENTATION I 46
MARKET SEGMENTATION II 47
FIVE FORCES ANALYSIS 48
LEADING COMPANIES 54
MARKET FORECASTS 68
MACROECONOMIC INDICATORS 70
MENSWEAR IN SWEDEN 72
MARKET OVERVIEW 72
MARKET VALUE 73
MARKET SEGMENTATION I 74
MARKET SEGMENTATION II 75
FIVE FORCES ANALYSIS 76
LEADING COMPANIES 82
MARKET FORECASTS 94
MACROECONOMIC INDICATORS 96
APPENDIX 98
Data Research Methodology 98
About Datamonitor 99
Disclaimer 99

LIST OF TABLES
Table 1: Scandinavia menswear industry, revenue ($m), 2005–14 12
Table 2: Scandinavia menswear industry, revenue ($m), 2005–09 14
Table 3: Scandinavia menswear industry forecast, revenue ($m), 2009–14 16
Table 4: Denmark menswear market value: $ million, 2005–09 19
Table 5: Denmark menswear market segmentation I:% share, by value, 2009 20
Table 6: Denmark menswear market segmentation II: % share, by value, 2009 21
Table 7: H & M Hennes & Mauritz AB: key facts 28
Table 8: H & M Hennes & Mauritz AB: key financials ($) 29
Table 9: H & M Hennes & Mauritz AB: key financials (SEK) 29
Table 10: H & M Hennes & Mauritz AB: key financial ratios 30
Table 11: IC Companys A/S: key facts 32
Table 12: IC Companys A/S: key financials ($) 33
Table 13: IC Companys A/S: key financials (DKK) 33
Table 14: IC Companys A/S: key financial ratios 34
Table 15: Inditex S.A.: key facts 36
Table 16: Inditex S.A.: key financials ($) 37
Table 17: Inditex S.A.: key financials (€) 37
Table 18: Inditex S.A.: key financial ratios 38
Table 19: Denmark menswear market value forecast: $ million, 2009–14 40
Table 20: Denmark size of population (million), 2005–09 42
Table 21: Denmark gdp (constant 2000 prices, $ billion), 2005–09 42
Table 22: Denmark gdp (current prices, $ billion), 2005–09 42
Table 23: Denmark inflation, 2005–09 43
Table 24: Denmark consumer price index (absolute), 2005–09 43
Table 25: Denmark exchange rate, 2005–09 43
Table 26: Norway menswear market value: $ million, 2005–09 45
Table 27: Norway menswear market segmentation I:% share, by value, 2009 46
Table 28: Norway menswear market segmentation II: % share, by value, 2009 47
Table 29: H & M Hennes & Mauritz AB: key facts 54
Table 30: H & M Hennes & Mauritz AB: key financials ($) 55
Table 31: H & M Hennes & Mauritz AB: key financials (SEK) 56
Table 32: H & M Hennes & Mauritz AB: key financial ratios 56
Table 33: KappAhl Holding AB: key facts 59
Table 34: KappAhl Holding AB: key financials ($) 60
Table 35: KappAhl Holding AB: key financials (SEK) 60
Table 36: KappAhl Holding AB: key financial ratios 61
Table 37: Varner Gruppen: key facts 63
Table 38: Varner Gruppen: key financials ($) 65
Table 39: Varner Gruppen: key financials (NOK) 65
Table 40: Varner Gruppen: key financial ratios 66
Table 41: Norway menswear market value forecast: $ million, 2009–14 68
Table 42: Norway size of population (million), 2005–09 70
Table 43: Norway gdp (constant 2000 prices, $ billion), 2005–09 70
Table 44: Norway gdp (current prices, $ billion), 2005–09 70
Table 45: Norway inflation, 2005–09 71
Table 46: Norway consumer price index (absolute), 2005–09 71
Table 47: Norway exchange rate, 2005–09 71
Table 48: Sweden menswear market value: $ million, 2005–09 73
Table 49: Sweden menswear market segmentation I:% share, by value, 2009 74
Table 50: Sweden menswear market segmentation II: % share, by value, 2009 75
Table 51: H & M Hennes & Mauritz AB: key facts 82
Table 52: H & M Hennes & Mauritz AB: key financials ($) 83
Table 53: H & M Hennes & Mauritz AB: key financials (SEK) 83
Table 54: H & M Hennes & Mauritz AB: key financial ratios 84
Table 55: KappAhl Holding AB: key facts 86
Table 56: KappAhl Holding AB: key financials ($) 87
Table 57: KappAhl Holding AB: key financials (SEK) 87
Table 58: KappAhl Holding AB: key financial ratios 88
Table 59: New Wave Group Ab: key facts 90
Table 60: New Wave Group Ab: key financials ($) 91
Table 61: New Wave Group Ab: key financials (SEK) 91
Table 62: New Wave Group Ab: key financial ratios 92
Table 63: Sweden menswear market value forecast: $ million, 2009–14 94
Table 64: Sweden size of population (million), 2005–09 96
Table 65: Sweden gdp (constant 2000 prices, $ billion), 2005–09 96
Table 66: Sweden gdp (current prices, $ billion), 2005–09 96
Table 67: Sweden inflation, 2005–09 97
Table 68: Sweden consumer price index (absolute), 2005–09 97
Table 69: Sweden exchange rate, 2005–09 97


LIST OF FIGURES
Figure 1: Scandinavia menswear industry, revenue ($m), 2005–14 11
Figure 2: Scandinavia menswear industry, revenue ($m), 2005–09 13
Figure 3: Scandinavia menswear industry forecast, revenue ($m), 2009–14 15
Figure 4: Scandinavia menswear industry, Segmentation (%), 2009(e) 17
Figure 5: Denmark menswear market value: $ million, 2005–09 19
Figure 6: Denmark menswear market segmentation I:% share, by value, 2009 20
Figure 7: Denmark menswear market segmentation II: % share, by value, 2009 21
Figure 8: Forces driving competition in the menswear market in Denmark, 2009 22
Figure 9: Drivers of buyer power in the menswear market in Denmark, 2009 23
Figure 10: Drivers of supplier power in the menswear market in Denmark, 2009 24
Figure 11: Factors influencing the likelihood of new entrants in the menswear market in Denmark, 2009 25
Figure 12: Factors influencing the threat of substitutes in the menswear market in Denmark, 2009 26
Figure 13: Drivers of degree of rivalry in the menswear market in Denmark, 2009 27
Figure 14: H & M Hennes & Mauritz AB: revenues & profitability 30
Figure 15: H & M Hennes & Mauritz AB: assets & liabilities 31
Figure 16: IC Companys A/S: revenues & profitability 34
Figure 17: IC Companys A/S: assets & liabilities 35
Figure 18: Inditex S.A.: revenues & profitability 38
Figure 19: Inditex S.A.: assets & liabilities 39
Figure 20: Denmark menswear market value forecast: $ million, 2009–14 41
Figure 21: Norway menswear market value: $ million, 2005–09 45
Figure 22: Norway menswear market segmentation I:% share, by value, 2009 46
Figure 23: Norway menswear market segmentation II: % share, by value, 2009 47
Figure 24: Forces driving competition in the menswear market in Norway, 2009 48
Figure 25: Drivers of buyer power in the menswear market in Norway, 2009 49
Figure 26: Drivers of supplier power in the menswear market in Norway, 2009 50
Figure 27: Factors influencing the likelihood of new entrants in the menswear market in Norway, 2009 51
Figure 28: Factors influencing the threat of substitutes in the menswear market in Norway, 2009 52
Figure 29: Drivers of degree of rivalry in the menswear market in Norway, 2009 53
Figure 30: H & M Hennes & Mauritz AB: revenues & profitability 57
Figure 31: H & M Hennes & Mauritz AB: assets & liabilities 58
Figure 32: KappAhl Holding AB: revenues & profitability 61
Figure 33: KappAhl Holding AB: assets & liabilities 62
Figure 34: Varner Gruppen: revenues & profitability 66
Figure 35: Varner Gruppen: assets & liabilities 67
Figure 36: Norway menswear market value forecast: $ million, 2009–14 69
Figure 37: Sweden menswear market value: $ million, 2005–09 73
Figure 38: Sweden menswear market segmentation I:% share, by value, 2009 74
Figure 39: Sweden menswear market segmentation II: % share, by value, 2009 75
Figure 40: Forces driving competition in the menswear market in Sweden, 2009 76
Figure 41: Drivers of buyer power in the menswear market in Sweden, 2009 77
Figure 42: Drivers of supplier power in the menswear market in Sweden, 2009 78
Figure 43: Factors influencing the likelihood of new entrants in the menswear market in Sweden, 2009 79
Figure 44: Factors influencing the threat of substitutes in the menswear market in Sweden, 2009 80
Figure 45: Drivers of degree of rivalry in the menswear market in Sweden, 2009 81
Figure 46: H & M Hennes & Mauritz AB: revenues & profitability 84
Figure 47: H & M Hennes & Mauritz AB: assets & liabilities 85
Figure 48: KappAhl Holding AB: revenues & profitability 88
Figure 49: KappAhl Holding AB: assets & liabilities 89
Figure 50: New Wave Group Ab: revenues & profitability 92
Figure 51: New Wave Group Ab: assets & liabilities 93
Figure 52: Sweden menswear market value forecast: $ million, 2009–14 95



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