TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: milk 2
Chapter 2 Definition 3
Geographic coverage 3
Chapter 3 Category Analysis: Milk 8
Value analysis (US Dollar), 2004?09 8
Value analysis (US Dollar), 2009?14 9
Volume analysis, 2004?09 11
Volume analysis, 2009?14 12
Company share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Research Methodology 23
Methodology overview 23
Secondary research 24
Market modeling 25
Creating an initial data model 25
Revising the initial data model 25
Creating a final estimate 26
Creating demographic value splits 26
Primary research 26
Data finalization 27
Ongoing research 27
LIST OF FIGURES
Figure 1: Milk, Asia Pacific, value by segment ($m), 2004?14 10
Figure 2: Milk, Asia Pacific, category growth comparison, by value, 2004?14 10
Figure 3: Milk, Asia Pacific, volume by segment (kg/liters, million), 2004?14 13
Figure 4: Milk, Asia Pacific, category growth comparison, by volume, 2004?14 13
Figure 5: Milk, Asia Pacific, company share (top five companies) by value (%), 2008?09 16
Figure 6: Milk, Asia Pacific, distribution channels by value (%), 2008?09 18
Figure 7: Annual data review process 24
LIST OF TABLES
Table 1: Milk category definitions 3
Table 2: Milk distribution channels 4
Table 3: Milk, Asia Pacific, value by segment ($m), 2004?09 8
Table 4: Milk, Asia Pacific, value forecast by segment ($m), 2009?14 9
Table 5: Milk, Asia Pacific, volume by segment (kg/liters, million), 2004?09 11
Table 6: Milk, Asia Pacific, volume forecast by segment (kg/liters, million), 2009?14 12
Table 7: Milk, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 14
Table 8: Milk, Asia Pacific, value by company ($m), 2008?09 15
Table 9: Milk, Asia Pacific, distribution channels by value (%), 2008?09 17
Table 10: Milk, Asia Pacific, value by distribution channel ($m), 2008?09 17
Table 11: Milk, Asia Pacific, expenditure per capita ($), 2004?09 19
Table 12: Milk, Asia Pacific, forecast expenditure per capita ($), 2009?14 20
Table 13: Milk, Asia Pacific, consumption per capita (kg/liters), 2004?09 21
Table 14: Milk, Asia Pacific, forecast consumption per capita (kg/liters), 2009?14 22
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