TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: milk 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Milk 9
Value analysis (Australian Dollar), 2004?09 9
Value analysis (Australian Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 30
Macroeconomic Indicators 30
Chapter 5 Research Methodology 35
Methodology overview 35
Secondary research 36
Market modeling 37
Creating an initial data model 37
Revising the initial data model 37
Creating a final estimate 38
Creating demographic value splits 38
Primary research 38
Data finalization 39
Ongoing research 39
LIST OF FIGURES
Figure 1: Milk, Australia, value by segment (A$m), 2004?14 11
Figure 2: Milk, Australia, category growth comparison, by value, 2004?14 14
Figure 3: Milk, Australia, volume by segment (kg/liters, million), 2004?14 17
Figure 4: Milk, Australia, category growth comparison, by volume, 2004?14 17
Figure 5: Milk, Australia, company share by value (%), 2008?09 20
Figure 6: Milk, Australia, distribution channels by value (%), 2008?09 23
Figure 7: Annual data review process 36
LIST OF TABLES
Table 1: Milk category definitions 3
Table 2: Milk distribution channels 4
Table 3: Milk, Australia, value by segment (A$m), 2004?09 9
Table 4: Milk, Australia, value forecast by segment (A$m), 2009?14 10
Table 5: Milk, Australia, value by segment ($m), 2004?09 12
Table 6: Milk, Australia, value forecast by segment ($m), 2009?14 13
Table 7: Milk, Australia, volume by segment (kg/liters, million), 2004?09 15
Table 8: Milk, Australia, volume forecast by segment (kg/liters, million), 2009?14 16
Table 9: Milk, Australia, brand share by value (%), 2008?09 18
Table 10: Milk, Australia, value by brand (A$m), 2008?09 19
Table 11: Milk, Australia, company share by value (%), 2008?09 21
Table 12: Milk, Australia, value by company (A$m), 2008?09 21
Table 13: Milk, Australia, distribution channels by value (%), 2008?09 22
Table 14: Milk, Australia, value by distribution channel (A$m), 2008?09 22
Table 15: Milk, Australia, expenditure per capita (A$), 2004?09 24
Table 16: Milk, Australia, forecast expenditure per capita (A$), 2009?14 25
Table 17: Milk, Australia, expenditure per capita ($), 2004?09 26
Table 18: Milk, Australia, forecast expenditure per capita ($), 2009?14 27
Table 19: Milk, Australia, consumption per capita (kg/liters), 2004?09 28
Table 20: Milk, Australia, forecast consumption per capita (kg/liters), 2009?14 29
Table 21: Australia population, by age group, 2004?09 (millions) 30
Table 22: Australia population forecast, by age group, 2009?14 (millions) 31
Table 23: Australia population, by gender, 2004?09 (millions) 31
Table 24: Australia population forecast, by gender, 2009?14 (millions) 32
Table 25: Australia nominal GDP, 2004?09 (A$bn, nominal prices) 32
Table 26: Australia nominal GDP forecast, 2009?14 (A$bn, nominal prices) 32
Table 27: Australia real GDP, 2004?09 (A$bn, 2000 prices) 33
Table 28: Australia real GDP forecast, 2009?14 (A$bn, 2000 prices) 33
Table 29: Australia real GDP, 2004?09 ($bn, 2000 prices) 33
Table 30: Australia real GDP forecast, 2009?14 ($bn, 2000 prices) 34
Table 31: Australia consumer price index, 2004?09 (2000=100) 34
Table 32: Australia consumer price index, 2009?14 (2000=100) 34
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