TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: milk 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Milk 9
Value analysis (Pakistan Rupee), 2004?09 9
Value analysis (Pakistan Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 29
Macroeconomic Indicators 29
Chapter 5 Research Methodology 33
Methodology overview 33
Secondary research 34
Market modeling 35
Creating an initial data model 35
Revising the initial data model 35
Creating a final estimate 36
Creating demographic value splits 36
Primary research 36
Data finalization 37
Ongoing research 37
LIST OF FIGURES
Figure 1: Milk, Pakistan, value by segment (PKRm), 2004?14 11
Figure 2: Milk, Pakistan, category growth comparison, by value, 2004?14 14
Figure 3: Milk, Pakistan, volume by segment (kg/liters, million), 2004?14 17
Figure 4: Milk, Pakistan, category growth comparison, by volume, 2004?14 17
Figure 5: Milk, Pakistan, company share by value (%), 2008?09 19
Figure 6: Milk, Pakistan, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 34
LIST OF TABLES
Table 1: Milk category definitions 3
Table 2: Milk distribution channels 4
Table 3: Milk, Pakistan, value by segment (PKRm), 2004?09 9
Table 4: Milk, Pakistan, value forecast by segment (PKRm), 2009?14 10
Table 5: Milk, Pakistan, value by segment ($m), 2004?09 12
Table 6: Milk, Pakistan, value forecast by segment ($m), 2009?14 13
Table 7: Milk, Pakistan, volume by segment (kg/liters, million), 2004?09 15
Table 8: Milk, Pakistan, volume forecast by segment (kg/liters, million), 2009?14 16
Table 9: Milk, Pakistan, brand share by value (%), 2008?09 18
Table 10: Milk, Pakistan, value by brand (PKRm), 2008?09 18
Table 11: Milk, Pakistan, company share by value (%), 2008?09 20
Table 12: Milk, Pakistan, value by company (PKRm), 2008?09 20
Table 13: Milk, Pakistan, distribution channels by value (%), 2008?09 21
Table 14: Milk, Pakistan, value by distribution channel (PKRm), 2008?09 21
Table 15: Milk, Pakistan, expenditure per capita (PKR), 2004?09 23
Table 16: Milk, Pakistan, forecast expenditure per capita (PKR), 2009?14 24
Table 17: Milk, Pakistan, expenditure per capita ($), 2004?09 25
Table 18: Milk, Pakistan, forecast expenditure per capita ($), 2009?14 26
Table 19: Milk, Pakistan, consumption per capita (kg/liters), 2004?09 27
Table 20: Milk, Pakistan, forecast consumption per capita (kg/liters), 2009?14 28
Table 21: Pakistan population, by age group, 2004?09 (millions) 29
Table 22: Pakistan population forecast, by age group, 2009?14 (millions) 30
Table 23: Pakistan population, by gender, 2004?09 (millions) 30
Table 24: Pakistan population forecast, by gender, 2009?14 (millions) 31
Table 25: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 31
Table 26: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 31
Table 27: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 32
Table 28: Pakistan consumer price index, 2004?09 (2000=100) 32
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