TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: milk 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Milk 9
Value analysis (South African Rand), 2004?09 9
Value analysis (South African Rand), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 19
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 30
Macroeconomic Indicators 30
Chapter 5 Research Methodology 35
Methodology overview 35
Secondary research 36
Market modeling 37
Creating an initial data model 37
Revising the initial data model 37
Creating a final estimate 38
Creating demographic value splits 38
Primary research 38
Data finalization 39
Ongoing research 39
LIST OF FIGURES
Figure 1: Milk, South Africa, value by segment (ZARm), 2004?14 11
Figure 2: Milk, South Africa, category growth comparison, by value, 2004?14 14
Figure 3: Milk, South Africa, volume by segment (kg/liters, million), 2004?14 17
Figure 4: Milk, South Africa, category growth comparison, by volume, 2004?14 18
Figure 5: Milk, South Africa, company share by value (%), 2008?09 20
Figure 6: Milk, South Africa, distribution channels by value (%), 2008?09 23
Figure 7: Annual data review process 36
LIST OF TABLES
Table 1: Milk category definitions 3
Table 2: Milk distribution channels 4
Table 3: Milk, South Africa, value by segment (ZARm), 2004?09 9
Table 4: Milk, South Africa, value forecast by segment (ZARm), 2009?14 10
Table 5: Milk, South Africa, value by segment ($m), 2004?09 12
Table 6: Milk, South Africa, value forecast by segment ($m), 2009?14 13
Table 7: Milk, South Africa, volume by segment (kg/liters, million), 2004?09 15
Table 8: Milk, South Africa, volume forecast by segment (kg/liters, million), 2009?14 16
Table 9: Milk, South Africa, brand share by value (%), 2008?09 19
Table 10: Milk, South Africa, value by brand (ZARm), 2008?09 19
Table 11: Milk, South Africa, company share by value (%), 2008?09 21
Table 12: Milk, South Africa, value by company (ZARm), 2008?09 21
Table 13: Milk, South Africa, distribution channels by value (%), 2008?09 22
Table 14: Milk, South Africa, value by distribution channel (ZARm), 2008?09 22
Table 15: Milk, South Africa, expenditure per capita (ZAR), 2004?09 24
Table 16: Milk, South Africa, forecast expenditure per capita (ZAR), 2009?14 25
Table 17: Milk, South Africa, expenditure per capita ($), 2004?09 26
Table 18: Milk, South Africa, forecast expenditure per capita ($), 2009?14 27
Table 19: Milk, South Africa, consumption per capita (kg/liters), 2004?09 28
Table 20: Milk, South Africa, forecast consumption per capita (kg/liters), 2009?14 29
Table 21: South Africa population, by age group, 2004?09 (millions) 30
Table 22: South Africa population forecast, by age group, 2009?14 (millions) 31
Table 23: South Africa population, by gender, 2004?09 (millions) 31
Table 24: South Africa population forecast, by gender, 2009?14 (millions) 32
Table 25: South Africa nominal GDP, 2004?09 (ZARbn, nominal prices) 32
Table 26: South Africa nominal GDP forecast, 2009?14 (ZARbn, nominal prices) 32
Table 27: South Africa real GDP, 2004?09 (ZARbn, 2000 prices) 33
Table 28: South Africa real GDP forecast, 2009?14 (ZARbn, 2000 prices) 33
Table 29: South Africa real GDP, 2004?09 ($bn, 2000 prices) 33
Table 30: South Africa real GDP forecast, 2009?14 ($bn, 2000 prices) 34
Table 31: South Africa consumer price index, 2004?09 (2000=100) 34
Table 32: South Africa consumer price index, 2009?14 (2000=100) 34
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