1. Executive Summary
1.1. Defining Mobile 2.0
1.2. Gateways to Mobile 2.0 - Smartphones
1.3. Necessities - What Mobile 2.0 needs?
1.4. Definitions - What Mobile 2.0 must have?
1.5. Lifecycle stage of Mobile 2.0.
1.6. Current examples - micro blogging
1.7. Current examples - SMS services
2. Introduction
2.1. Origins - Web 2.0
Figure 1.1: Depiction of Web 2.0
2.2. Driving force
2.3. Enabling Technologies
2.4. Defining features - Web site design
2.4.1. SLATES
2.4.1.1. Search
2.4.1.2. Links
2.4.1.3. Authoring
2.4.1.4. Tags
2.4.1.5. Extensions
2.4.1.6. Signals
2.5. Associated terms
2.6. Aims and Focus of this report
3. Gateways to Mobile 2.0
3.1. Smartphones
Chart 3.1: US Smartphone Penetration projections
Chart 3.2.: Comparison on Smartphone and feature phone application and activity popularity, June 2010
3.2. Convergence - Mobile 2.0 vs. Web 2.0
Chart 3.3: Worldwide PC unit shipments, 2008-2010
3.3. Bridging the Web 2.0 - Mobile 2.0 gap
3.4. Mobile 2.0 - future
3.5. Popularity and utilisation
Chart 3.4: Smartphone features utilised within one month, Q1 2010
Chart 3.5: US Smartphone data consumption per subscriber, 2010-2015
Chart 3.6: US data consumption per subscriber, 2010-2015
3.7. Mobile 2.0 driven by gaming?
3.7.1. Naturally Viral - social media and app store connections
3.7.2. Mobile 2.0 pathways - Social Media
3.7.2.1. Facebook Connect
3.7.2.2. OpenSocial
3.7.2.3. Taking it to 2.0
3.7.2.4. How Smartphones can capitalise on Mobile 2.0
3.7.2.5. Platform specific
3.7.2.6. Platforms and Development
3.8. Wi-Fi 2.0
Chart 3.7: Worldwide public Wi-Fi locations, 2006 - Q1 2010
Chart 3.8: Worldwide quarterly growth in public Wi-Fi connections
Chart 3.9: Use of public Wi-Fi, Q1 2010
4. Mobile 2.0 and Social Networking
Chart 4.1: Mobile browser access to social networks (Smartphone vs. feature phone) Jan 2010
Chart 4.2: Number of mobile subscribers accessing Facebook and Twitter, Jan 2009 and Jan 2010
Chart 4.3: Activities performed on Facebook on Smartphones vs. computers, April - May 2010
4.1. Mobile 2.0 - Likely Locations
Chart 4.4: Location and Activity of Smartphone web browsing
Chart 4.5: Expected future media gateways
4.2. Growth of Mobile 2.0 Usage
Chart 4.6: Handset data traffic forecast, 2010-2015
Chart 4.7: Handset data traffic forecast, 2010-2015
4.3. Increased Wi-Fi Usage
Chart 4.8: Devices used to Access Wi-Fi 2010
Chart 4.9: Growth in Wi-Fi Capable Handset Devices, (RIM - Nokia), 2008-2009
4.4. Wi-Fi becoming vital for Mobile 2.0
Chart 4.10: Wi-Fi Capable handsets forecast
5. Mobile 2.0 vs. Web 2.0
5.1. Statistics and market share figures
5.2. By Operating System
Chart 5.1: Smartphone market share by OS, Q2 2010
5.3. By handset manufacturer
Chart 5.2: Smartphone market share by handset manufacturer, Q1 2010
5.4. Smartphones and OS for Mobile 2.0
Chart 5.3: Worldwide Smartphone Operating Systems most used for web browsing, April 2010
5.5. Surviving the Recession
Chart 5.4: Projected Global Smartphone Shipments 2010-2015 (based on +24% CAGR)
5.6. How Popular Will Smartphones Be?
Chart 5.5: Projected Global Mobile Subscribers (in millions)
5.7. Mobile 2.0 - popular browsers
Chart 5.6: Smartphone browser activity, June 2009-July 2010
Table 5.7: Top 10 UK Mobile Internet Sites - 2010
Table 5.8: Minutes spent on social network per day - 2010
Table 5.9: Most popular mobile destinations (US) - 2010
6. Microblogging
6.1. Jaiku
6.2. Twitter
Chart 6.1: Tweet contents
6.3. CellSpin
Table 6.2: CellSpin supported sites
7. Mobile 2.0 Initiatives
7.1. Telco 2.0
7.2. Telco's game plan
7.3. Identified Challenges
7.4. Two-sided Telecoms business model
Figure 7.1: Telco 2.0 Two-Sided telecoms business model
7.5. GSM Association
8. Opera mini use - Charting Mobile 2.0
8.1. 24 hour usage statistics
Table 8.1: Opera Mini use over a 24 hour period
8.2. Indonesia
Table 8.2: Opera mini use in Indonesia, May 2009 - May 2010
Table 8.3: Top sites accessed in Indonesia through Opera mini, May 2009 - May 2010
8.3. Russia
Table 8.4: Opera mini use in Russia, May 2009 - May 2010
Table 8.5: Top sites accessed in Russia through Opera mini, May 2009 - May 2010
8.4. India
Table 8.6: Opera mini use in India, May 2009 - May 2010
Table 8.7: Top sites accessed in India through Opera mini, May 2009 - May 2010
8.5. China
Table 8.8: Opera mini use in China, May 2009 - May 2010
Table 8.9: Top sites accessed in China through Opera mini, May 2009 - May 2010
8.6. Nigeria
Table 8.10: Opera mini use in Nigeria, May 2009 - May 2010
Table 8.11: Top sites accessed in Nigeria through Opera mini, May 2009 - May 2010
8.7. Ukraine
Table 8.12: Opera mini use in Ukraine, May 2009 - May 2010
Table 8.13: Top sites accessed In Ukraine through Opera mini, May 2009 - May 2010
8.8. South Africa
Table 8.14: Opera mini use in South Africa, May 2009 - May 2010
Table 8.15: Top sites accessed in South Africa through Opera mini, May 2009 - May 2010
8.9. United States
Table 8.16: Opera mini use in the US, May 2009 - May 2010
Table 8.17: Top sites accessed in the US through Opera mini, May 2009 - May 2010
8.10. Vietnam
Table 8.18: Opera mini use in Vietnam, May 2009 - May 2010
Table 8.19: Top sites accessed in Vietnam through Opera mini, May 2009 - May 2010
8.11. United Kingdom
Table 8.20: Opera mini use in the UK, May 2009 - May 2010
Table 8.21: Top sites accessed in the UK through Opera mini, May 2009 - May 2010
8.12. Case Study - Latin America
8.12.1. Mobile 2.0 use in depth
8.13. Brazil
Table 8.22: Opera mini use in Brazil, May 2009 - 2010
Table 8.23: Top sites accessed in Brazil through Opera mini, May 2009 - May 2010
8.14. Mexico
Table 8.24: Opera mini use in Mexico, May 2009 - May 2010
Table 8.25: Top sites accessed in Mexico through Opera mini, May 2009 - May 2010
8.15. Argentina
Table 8.26: Opera mini use in Argentina, May 2009 - May 2010
Table 8.27: Top sites accessed in Argentina through Opera mini, May 2009 - May 2010
8.16. Venezuela
Table 8.28: Opera mini use in Venezuela, May 2009 - May 2010
Table 8.29: Top sites accessed in Venezuela through Opera mini, May 2009 - May 2010
8.17. Chile
Table 8.30: Opera mini use in Chile, May 2009 - May 2010
Table 8.31: Top sites accessed in Chile through Opera mini, May 2009 - May 2010
8.18. Columbia
Table 8.32: Opera mini use in Columbia, May 2009 - May 2010
Table 8.33: Top sites accessed in Columbia through Opera mini, May 2009 - May 2010
8.19. Peru
Table 8.34: Opera mini use in Peru, May 2009 - May 2010
Table 8.35: Top sites accessed in Peru through Opera mini, May 2009 - May 2010
8.20. Costa Rica
Table 8.36: Opera mini use in Costa Rica, May 2009 - May 2010
Table 8.37: Top sites accessed in Costa Rica through Opera mini, May 2009 - May 2010
8.21. Ecuador
Table 8.38: Opera mini use in Ecuador, May 2009 - 2010
Table 8.39: Top sites accessed in Ecuador through Opera mini, May 2009 - May 2010
8.22. Honduras
Table 8.40: Opera mini use in Honduras, May 2009 - 2010
Table 8.41: Top sites accessed in Honduras through Opera mini, May 2009 - May 2010
8.23. Case study analysis
9. Industry players
9.1. Application Framework
9.2. Audio
9.3. Community and Social Software
9.4. Content
9.5. Vringo
9.6. Development Platforms
9.7. Education
9.8. Imaging
Table 9.1: ShoZu Compatible sites
9.9. Location-based
9.10. Marketing and Advertising
9.11. Media Sharing
9.12. Messaging
9.13. Mobile Banking
9.14. Mobile Web browsers
Table 9.2: Mobile Web Browsers
9.15. Office
9.16. QR-Codes
Figure 9.3: Sample QR Code
9.17. Search
9.18. Security
9.19. Shopping
9.20. Video
9.21. Voice and VoIP
9.22. Widgets
9.23. Social Media
9.24. Future of Mobile 2.0
9.24.1. Tech forecast
10. Monetising Mobile 2.0
10.1. Apps
Table 10.1: Subscriber activity on mobile phones, April-May 2010
10.2. Application Stores
10.3. How Can Apps Help?
10.4. Enterprise App Stores
10.5. Android Market
Table 10.2: Free Vs Paid Apps in Android Market, August 2010
10.6. Apple iTunes App Store
10.7. BlackBerry App World
10.8. LG Application Store
10.9. Nokia Ovi Store
10.10. Palm Software Store
10.11. Symbian Horizon
10.12. Windows Phone Marketplace
10.13. OS and Application Store Conclusions
11. Recommendations
11.1. For Manufacturers
11.2. For Operators
11.3. For Content Vendors
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