Opinions on adult content will continue to differ, from person to person, from country to country. Nevertheless there is no doubting that mobile adult content can reap rewards for mobile operators, content producers, aggregators and distributors. There are though a number of moral issues that must be taken in to account such as content filtering and age verification. Laws and regulations in different countries are also having an effect on what services can be offered.


This latest visiongain report will provide you with information on all of the latest mobile services, laws and regulations that you need to know when entering in to the mobile adult content market. Can you afford to be left behind in what is an enormous and ever expanding market? Do your countries laws and regulations prevent you from offering any noteworthy services to the consumer?


Reading this report will provide you with answers to the following:

What obstacles still remain for mobile adult content and can these be overcome in the future?

What adult content is available on mobile?

What types of content will be the most successful?

Who are the leading content providers and distributors?

Who will be the beneficiaries of new forms of mobile adult content?



The mobile adult content market will be a huge market, with those involved able to earn substantial revenues. It is therefore imperative that you take positive action if you have not already done so.



Who needs to read this report?

Mobile operators

Content providers

Distributors

Aggregators

Handset Manufacturers

Brands looking to offer their services on mobile


Mobile Adult Content Services have great potential due to the relationship between a mobile subscriber and their developing handset, where the mobile device is with the end-user for most of their waking time. With mobile penetration reaching 100 per cent in many developed markets, the mobile phone will soon be in virtually everyone’s pocket. Payments and banking are increasingly safe and imaging continues to improve. Do you understand this market? Do you know how it will develop? Is this an issue that you need to act on and find out about now?
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E. Executive Summary

E.1 Different Viewpoints

E.2 How is mobile adult content different?

E.3 Focus of the Report



1. Introduction

1.1 The Market for Pornography

1.2 Porn and the Internet

Table 1.1: Camera phone penetration (April 2007)

1.3 Challenges in Quantifying the Porn Industry

1.4 Has Porn Been Over-Valued?



2. Market Overview

2.1 Background

2.2 The Challenges Posed by Walled Gardens

2.2.1 Dumb bit-pipe vs. Walled Garden

2.3 Types of mobile adult content available

2.3.1 Voice Calls

2.3.2 SMS

Chart 2.1: SMS sent in UK (1999-2013)

2.3.3 MMS

2.3.4 Mobile Video

2.3.5 Location Based Services?

2.3.6 Mobile internet access

2.3.7 Mobile Gaming

2.3.8 Mobile Gambling

2.3.9 Video Calling

Chart 2.2: Number of Video phones in the World (2008-2013)

Chart 2.3: Popularity of Video Phones in Japan

2.4 The Mobile Porn value chain



3. Regulating adult content

3.1 Age Verification

Chart 3.1: Age parents bought child first phone (January 2008, UK)

Chart 3.2: When did child first own a mobile phone? (December 2007, Japan)

Chart 3.3: Types of phone Japanese children have?

3.2 Telefonica O2

3.3 Vodafone

3.4 Vodafone Italy

Figure 3.1: Primofonino

3.5 AT&T

3.6 Sprint

3.7 Methods of Age Verification

3.7.1 Handset-Based Age Verification

3.7.2 Oplayo

3.7.3 Leopard Labs

Table 3.1: Leopard Labs Partners

3.7.4 Network operators

3.7.5 Home users

3.7.6 Business users

3.7.7 Handset Manufacturers

3.7.8 ACE*COMM

3.7.9 RuleSpace

Table 3.2: RuleSpace Customers

3.8 National Markets

3.8.1 North America: Public Backlash

3.8.1.1 Lack of Awareness

3.8.2 Japan: Naivety

Chart 3.3: Japanese knowledge of mobile filtering (October 2007)

3.8.3 Europe

3.8.3.1 Switzerland

3.8.3.2 UK

3.8.3.3 Self Regulation

3.8.4 National Agreements

Table 3.2: Code of Conduct/Legislation in different countries

3.8.5 Germany

Table 3.3: German operators who signed Code of Conduct

3.8.5 France

3.8.6 Australia

3.8.7 Cambodia

3.8.8 Philippines

3.8.9 Pornography Banned?

Table 3.4: Countries where pornography is banned

3.8.10 China

3.9 Filtering

3.9.1 Internet Content Filtering

3.9.2 Content Filtering on Mobile Handsets

3.9.3 Japanese SFS Browsers

3.9.4 Child Porn

Table 3.5: Companies that have joined Mobile Alliance

3.9.5 Manga

Chart 3.4: Should Manga cartoons be subject to regulation? (October 2007)

3.10 Payment

3.10.1 Billing models

3.10.2 Paying for Porn by SMS

3.10.3 Payforit

Table 3.6: Payforit Payment Intermediaries

3.10.4 Third Party Billing Providers

3.10.5 Bango.net

Chart 3.5: Location of Bango customers

Table 3.7: Bango Services

Table 3.8: Bango Professional Features

Table 3.9: Bango Advanced Features

Table 3.10: Bango Advantage

Table 3.11: Bango Analytics

3.10.6 mBill

Table 3.12: Countries where mBill operate

Table 3.13: mBill Services

3.10.7 Third Party Billing Providers Overview

3.11 Handset/User Experience

3.12 Network speed and coverage

3.13 Memory Capacity

3.14 Screen Size

3.15 Battery Life

3.16 Pricing



4. Perspectives on adult content

4.1 European Commission's Framework on Child Safety

Table 4.1: Signatories of the European Framework on Safer Mobile Use by Younger Teenagers and Children

4.1.1 Recommendations on Safer Mobile Use

4.1.2 Access Control Mechanisms

4.1.3 Raising Awareness and Education

4.1.4 Classification of Commercial Content

4.1.5 Illegal Content on mobile community products or on the internet

4.1.6 Implementation, Stakeholder Consultation and Review

4.1.7 European Framework Overview

4.2 Private Media Group

4.3 Mobile Streams

4.4 Mobile only adult content

4.4.1 RatedPhone

Table 4.2: Brands provided by RatedPhone

4.4.2 Adult Mobile Solutions

Table 4.3: Adult Mobile Solutions services

4.4.3 Xobile

4.4.5 Mobile only Adult Content Overview

4.5 Moves by Big Brands

4.5.1 Playboy

Table 4.4: Playboy Revenue Q4 2007 and Year 2007

Chart 4.1: Playboy Revenue Generation Q4 2007

Chart 4.2: Playboy Revenue Generation Year 2007

4.5.1.1 Playboy and 3

4.5.1.2 Playboy and Quattro Wireless

4.5.1.3 Playboy in Asia

Table 4.5: Acme Mobile Partners

4.5.1.4 Playboy in Europe

4.5.1.5 Playboy and Minick

4.5.1.6 Playboy's wireless outlook

4.5.2 Penthouse

4.5.2.1 Penthouse and Various Inc.

4.5.2.2 Penthouse and Waat

4.5.2.3 Penthouse Overview

4.5.3 Hustler

4.5.3.1 Hustler and Giant Mobile

4.5.3.2 Hustler and Mobival

4.5.4 "Lads Mags"

4.5.4.1 Bauer Consumer Media and Emap

4.5.4.1.1 Emap and Yospace

4.5.4.1.2 FHM

4.5.4.1.3 Zoo

4.5.4.2 IPC Media

4.5.4.2.1 Loaded and Nuts

4.5.4.3 MaximToGo

4.5.5 Vivid

4.5.6 Moves by Big Brands Overview

4.5.7 “Lads Mags” v Pornography Providers

4.6 Aggregators/Distributors

4.6.1 Brickhouse Mobile

4.6.2 Jamba! (Jamster)

4.6.3 PhoneBox Entertainment

4.6.4 Aggregators/Distributors Overview



5. User generated content

5.2.1 SeeMeTV

5.2.2 LookAtMe!

5.2.3 Eyevibe

5.2.4 Peekabootv

5.2.4.1 Maxim Little Black Book

5.2.5 Threat to user generated content?

5.2.6 Entering the market?

5.2.7 User generated adult mobile content overview



6. Dating Services

6.1 Online Dating

6.2 Mobile Dating

Table 6.1: Mobile Dating Users 2008-2013

6.2.1 New dating services

6.2.1.1 Ice Brkr

6.2.1.2 Ice Breaker, Inc

6.2.1.3 New services overview

6.3 Mobile dating and video

6.3.1 3G Dating Agency

6.3.2 Mobestar

6.3.3 Mobile dating and video overview

6.4 Phonely

6.4.1 Phonely Success story

6.5 Dating services on web becoming mobile?

6.5.1 Match.com

6.5.2 BharatMatrimony

6.6 Mobile dating and Location Based Services

6.6.1 Meetmoi

Table 6.2: Meetmoi Operator Prices

6.6.2 Danger of Meetmoi?

6.7 Mobile Dating Overview





7. Future of Mobile adult content

7.1 What does the future hold for mobile adult content?

7.2 Mobile Video Chat

7.2.1 Cherrysauce.com and Babemobile.co.uk

7.2.2 3OOOH Mobile Entertainment

7.2.3 Video Chat overview

7.3 Marketing and Promotion

7.3.1 leapSCAN

7.4 iPhone

7.5 Accessory Market



8. Forecasts and Predictions

8.1 Challenges for Start-Up Content Providers

8.2 Which sectors will be most profitable?

Chart 8.1: Distribution Channel for Mobile Adult Content Services 2013

8.3 Market Value of Mobile Adult Content

Chart 8.2: Global Market Value of Mobile Adult Content

8.4 The importance of the US market

8.5 Who Will Derive Most Benefit From the Mobile Porn Value Chain?

8.6 Network Operators

8.7 Recommendations for Network Operators

8.8 Content Providers

8.9 Recommendations for Content Providers



Companies and Organisations mentioned in this report:



3

2ergo

3000H Mobile Entertainment

3G Dating Agency

Abandon Mobile

ABC

ACE*COMM

ACMA

Acme Mobile

Adult Cobile Solutions

AEBN

Airbourne Mobile

AirG

Alltel

American Express

AOL

Apple

Arphiola

AT&T

Babecast

Babestation

Bango.net

Barnados

Bauer Consumer Media

BharatMatrimony

Boost

Bouyges Telecom

Brickhouse Mobile

BskyB

BT

CBS

CellularOne

Cherry Media

Cherrysauce

Chikka

Childline

Children's Society

CHIS

CIMO Global Services

Clearchannel

Cocoasoft

ContentKeeper Technologies

Cosmote

Cricket

DCS Group

debitel

Dennis Publishing

Dialogue Communications

Digital Playground

dotMobi

Electronic Arts

Emap

E-Plus

Ericsson IPX

Eyevibe

Finesse Mobile

French Mobile Operators Association

Giant Mobile

Girls Gone Wild

GlamDNA

GlobalFun

Go Mobile

GSMA

Handy Games

Hustler

Hybyte Solutions and Services

IBM

Ice Breaker Inc

Ice Brkr

ICSTIS

Indiagames

InFusio

Inlogic

IPC Media

iplay

Jamba!

Jenna Jameson

Kiloo

Kitmaker

KolayARKADAS

Leopard Labs

LFP Broadcasting

LG

Live XXX TV

Mac & Bumble

Match.com

mBill

mBlox

McAfee

Meetmoi

Microforum International

Microsoft

Minick

Ministry Of Sound

Mobestar

mobilcom

Mobile Interactive Group

Mobile Streams

Mobility Zone

Mobilkom

Mobival

Mobiznet

Motorola

MTV

MX Telecom

N2H2

Nasdaq

NBC

NCH

NetBox Blue

Netcollex

Netsize

News Corporation

Nokia

Nostromo

NSPCC

NTT DoCoMo

O2

Ofcom

Opera

Oplayo

Orange

Overloaded

Ozura

Parkmead Group

Peekabootv

Penthouse

Phone House Telecom

PhoneBox Entertainment

Phonely

Pink Visual

Playboy

Player One

Player X

Playgirl

Popcap Games

PornoTube

Private Media Group

Quattro Wireless

RatedChix

RedTube

RIM

Royal KPN

RuleSpace

Sanyo

Sega

SFR

Siemens

Sprint

Suki

Sybase 365

Symbian

Talkline

Tanla Mobile

TelcoGames

Tele2

Telecom Italia

Telefonica

Telenor Group

TeliaSonera

Telus

THQ Wireless

Time Inc

T-Mobile

Uclick

United Fun Traders

Various Inc

Verizon

Virgin Mobile

Vivendi

Vivid

Vodafone

Waat Media

Warner Bros

Win

WIND

Xtube

Yahoo!

YouTube
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