Mobile Application Download Volume and Revenue Forecast in Europe to 2015

Introduction

Ovum's Mobile Application Download Volume and Revenue Forecast in Europe to 2015 databook offers a comprehensive view of mobile applications downloads and revenues in the European mobile market. Forecasts of both total and paid-for mobile application download numbers by platform are provided to 2015, along with revenue forecasts by platform for the same period.

Scope

*Europe mobile applications download volume: overview and forecast

*Europe mobile applications download revenue: overview and forecast

Highlights

Mobile application download volume is forecast to grow at a CAGR of 33.7% over the 2010-15 period.

In Europe, total end-user mobile application download revenue is forecast to grow at a CAGR of 24.8% over the 2010-15 period.

Reasons to Purchase

*Provides a comprehensive and granular view of the mobile applications market

*Identifies the key market trends and highlights areas of future growth

*Enables stakeholders in the market to make informed strategic and tactical decisions

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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
LIST OF FIGURES 3
LIST OF TABLES 4
INTRODUCTION 5
Exchange rates 5
Reasons to purchase 5
Definitions 6
EUROPEAN MOBILE APPLICATIONS DOWNLOAD VOLUME 7
Total mobile applications download volume (000s) to 2015 7
Total mobile applications download volume (000s) by platform 10
Paid-for mobile applications download (000s) to 2015 13
Paid-for mobile applications download (000s) by platform 15
EUROPEAN MOBILE APPLICATIONS DOWNLOAD REVENUE 19
Mobile applications download revenue ($m) to 2015 19
Mobile applications download revenue ($m) by platform to 2015 21
METHODOLOGY 25
Forecast process: downloads 25
Flowchart of forecast model: mobile communications 26
Global market scenario 27
APPENDIX 30
Further reading 30
Disclaimer 30


LIST OF FIGURES
Figure 1: Mobile application download market, Europe, volume (000s), 2008–15 7
Figure 2: Mobile application download market, Europe, volume (000s), by platform, 2008 and 2009 9
Figure 3: Mobile application download market forecast, Europe, volume (000s) by platform, 2010–15 11
Figure 4: Paid-for mobile application download market, Europe, volume (000s), 2008–15 13
Figure 5: Paid-for mobile application download market, Europe, volume (000s) by platform, 2008 and 2009 15
Figure 6: Paid-for mobile application market forecast, Europe, volume (000s) by platform, 2010–15 17
Figure 7: Mobile application download market, Europe, revenue ($m), 2008–15 19
Figure 8: Mobile application download market, Europe, revenue ($m), by platform, 2008 and 2009 21
Figure 9: Mobile application download market forecast, Europe, revenue ($m) by platform, 2010–15 23
Figure 10: Flowchart of forecast model for mobile communications market 26


LIST OF TABLES
Table 1: Mobile application downloads and revenue: definitions 6
Table 2: Mobile download platform: definitions 6
Table 3: Mobile application download market, Europe, volume (000s), 2008–15 8
Table 4: Mobile application download market, Europe, volume (000s) by platform, 2008 and 2009 10
Table 5: Mobile application download market forecast, Europe, volume (000s) by platform, 2010–15 12
Table 6: Paid-for mobile application download market, Europe, volume (000s), 2008–15 14
Table 7: Paid-for mobile application market, Europe, volume (000s) by platform, 2008 and 2009 16
Table 8: Paid-for mobile application market forecast, Europe, volume (000s) by platform, 2010–15 18
Table 9: Mobile application download market, Europe, revenue ($m), 2008–15 20
Table 10: Mobile application download market, Europe, revenue ($m) by platform, 2008 and 2009 22
Table 11: Mobile application download market forecast, Europe, revenue ($m) by platform, 2010–15 24
Table 12: Mobile application downloads market: platforms 27
Table 13: Mobile application downloads market: consumer demand 28
Table 14: Mobile application downloads market: technology 28
Table 15: Mobile application downloads market: regional variations 29



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