Mobile Connections and Revenue Forecast in Australia to 2015

Introduction

This databook provides forecasts of connection numbers and revenue in the Australian mobile market. It segments revenue by service (voice and data), and connections by technology (3GPP/3GPP2/Mobile WIMAX/Other). Details of mobile penetration and payment method (pre/post pay) are also provided, along with mobile connection and revenue comparisons by country within the Asia-Pacific region.

Scope

*Mobile telecoms market analysis

*Revenue forecast by service

*Connections forecast by technology

*Asia-Pacific mobile market revenue and connections comparison by country

Highlights

Mobile market revenues in Australia are expected to grow at a CAGR of 3.2% over the 2009-15 period.

The total number of connections are expected to grow at a CAGR of 4.9% over the 2009-15 period.

Reasons to Purchase

*Provides a comprehensive and granular view of the mobile communications market

*Identifies the key market trends and highlights areas of future growth

*Enables stakeholders in the market to make informed strategic and tactical decisions

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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
INTRODUCTION 5
Reasons to purchase 5
MOBILE MARKET ANALYSIS 9
Market overview to 2015 9
REVENUE FORECAST 11
Revenue forecast by service to 2015 11
Voice service revenue forecast to 2015 15
Data service revenue forecast to 2015 17
CONNECTIONS FORECAST 19
Connection overview to 2015 19
Connections by technology to 2015 21
3GPP technology forecast to 2015 23
GEOGRAPHICAL COMPARISON 25
Connections comparison by country to 2015 25
Revenue comparison by country to 2015 27
METHODOLOGY 29
Forecast process: mobile 29
Flowchart of forecast model: mobile communications 30
Global market scenario 31
APPENDIX 32
Further reading 32
Disclaimer 32

LIST OF FIGURES
Figure 1: Mobile market, Australia, connections (000s) and revenues ($m), 2009–15 9
Figure 2: Mobile market, Australia, revenue ($m) and ARPU ($), 2009–15 11
Figure 3: Mobile market, Australia, revenue by service ($m), 2009–15 13
Figure 4: Mobile voice service market, Australia, revenue ($m) and ARPU ($) 2009–15 15
Figure 5: Mobile data service market, Australia, revenue ($m) and ARPU ($), 2009–15 17
Figure 6: Mobile market, Australia, total connections and prepaid connections (000s), 2009–15 19
Figure 7: Mobile market, Australia, connections by technology (000s), 2009–15 21
Figure 8: Mobile market, Australia, connections with 3GPP technology (000s), 2009–15 23
Figure 9: Mobile market, Asia-Pacific, comparison by connections (%), 2009 25
Figure 10: Mobile market, Asia-Pacific, comparison by revenue (%),2009 27
Figure 11: Flowchart of forecast model for mobile communications market 30

LIST OF TABLES
Table 1: Definitions: totals 6
Table 2: Definitions: voice 7
Table 3: Definitions: data 7
Table 4: Definitions: technology split 8
Table 5: Mobile market, Australia, connections (000s) and revenue ($m), 2009–15 10
Table 6: Mobile market, Australia, revenue ($m) and ARPU ($), 2009–15 12
Table 7: Mobile market, Australia, revenue by service ($m), 2009–15 14
Table 8: Mobile voice service market, Australia, revenue ($m) and outgoing minutes of use (millions) forecast, 2009–15 16
Table 9: Mobile data service market, Australia, revenue ($m) and ARPU ($) forecast, 2009–15 18
Table 10: Mobile market, Australia, total connections (000s), penetration (%) and prepaid connections (000s), 2009–15 20
Table 11: Mobile market, Australia, connections by technology (000s), 2009–15 22
Table 12: Mobile market, Australia, connections with 3GPP technology (000s), 2009–15 24
Table 13: Mobile market, Asia-Pacific, comparison by connections (000s), 2009–15 26
Table 14: Mobile market, Asia-Pacific, comparison by revenue ($m), 2009–15 28



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