TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
LIST OF FIGURES 3
LIST OF TABLES 4
INTRODUCTION 5
Reasons to purchase 5
MOBILE MARKET ANALYSIS 9
Market overview to 2015 9
REVENUE FORECAST 11
Revenue forecast by service to 2015 11
Voice service revenue forecast to 2015 15
Data service revenue forecast to 2015 17
CONNECTIONS FORECAST 19
Connection overview to 2015 19
Connections by technology to 2015 21
3GPP technology forecast to 2015 22
GEOGRAPHICAL COMPARISON 24
Connections comparison by country to 2015 24
Revenue comparison by country to 2015 26
METHODOLOGY 28
Forecast process: mobile 28
Flowchart of forecast model: mobile 29
Global market scenario 30
APPENDIX 31
Further reading 31
Disclaimer 31
LIST OF FIGURES
Figure 1: Mobile market, Switzerland, connections (000s) and revenues ($m), 2009–15 9
Figure 2: Mobile market, Switzerland, revenue ($m) and ARPU ($), 2009–15 11
Figure 3: Mobile market, Switzerland, revenue by service ($m), 2009–15 13
Figure 4: Mobile voice service market, Switzerland, revenue ($m) and ARPU ($), 2009–15 15
Figure 5: Mobile data service market, Switzerland, revenue ($m), 2009–15 17
Figure 6: Mobile market, Switzerland, total connections and prepaid connections (000s), 2009–15 19
Figure 7: Mobile market, Switzerland, connections with 3GPP technology (000s), 2009–15 22
Figure 8: Mobile market, Western Europe, comparison by connections (%), 2009 24
Figure 9: Mobile market, Western Europe, comparison by revenue (%), 2009 26
Figure 10: Flowchart of forecast model for mobile market 29
LIST OF TABLES
Table 1: Definitions: totals 6
Table 2: Definitions: voice 7
Table 3: Definitions: data 7
Table 4: Definitions: technology split 8
Table 5: Mobile market, Switzerland, connections (000s) and revenue ($m), 2009–15 10
Table 6: Mobile market, Switzerland, revenue ($m) and ARPU ($), 2009–15 12
Table 7: Mobile market, Switzerland, revenue by service ($m), 2009–15 14
Table 8: Mobile voice service market, Switzerland, revenue ($m) and outgoing minutes of use (millions) , 2009–15 16
Table 9: Mobile data service market, Switzerland, revenue ($m) and ARPU ($) , 2009–15 18
Table 10: Mobile market, Switzerland, total connections (000s), penetration (%) and prepaid connections (000s), 2009–15 20
Table 11: Mobile market, Switzerland, connections by technology (000s), 2009–15 21
Table 12: Mobile market, Switzerland, connections with 3GPP technology (000s), 2009–15 23
Table 13: Mobile market, Western Europe, comparison by connections (000s), 2009–15 25
Table 14: Mobile market, Western Europe, comparison by revenue ($m), 2009–15 27
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