The Mobile Enterprise Market Outlook: Trends in mobilizing the enterprise and vendor assessments

The Mobile Enterprise Market Outlook
Trends in mobilizing the enterprise and vendor assessments
Business Intelligence for the Technology Industry

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Key issues examined in this report...
• Increasing complexity and scope. This is driving the need for more centralized management of WLAN solutions and hence vendors need to develop strong product differentiation. Furthermore, while access points are starting to become commodities, WLAN switches still offer considerable margin potential for vendors due to the more nascent nature of this section of the market.
• Mobile device manufacturers and service providers should work to promote their phones as authentication devices in their own right to open up the potential for greater mPayment applications.
• Mobile Security is still perceived to be an issue despite vendors’ claims that it is not a problem. The cost of deploying mobility solutions and a lack of understanding of all the associated costs are also preventing enterprises from investing.
• Only 5% of the IT managers surveyed are investing in mobility as their biggest IT project in 2006, illustrating that mobility investment is not typically the number one priority for the majority of enterprises.

The Mobile Enterprise Market Outlook
Trends in mobilizing the enterprise and vendor assessments Enterprises have been waiting for technologies to reach high functional standards and want to understand how mobility c an impact their business processes before deploying them. Despite predicted growth in this market and interest in the technologies, so far it has mostly been early adopters that have been deploying mobility solutions with mobile email leading the way. However, this is set to change over the next few years with mobility growing from an interesting idea to an essential part of the IT infrastructure. The Mobile Enterprise Market Outlook is a new report published by Business Insights that analyses the trends in mobile enterprise technologies and suggests how they might shape the future of the mobile enterprise technology market. This report details the drivers and inhibitors to the uptake of mobile solutions and provides strategic advice on how to maximise sales and opportunities by consider ing the best options for vendors targeting the mobile enterprise. Identify the mobile enterprise trends and the opportunities th ey provide for infrastructure and hardware vendors, mobile operators, service providers and other third parties with this new report.

This new report will enable you to...
• Benchmark the leading mobile technology vendors with this report’s analysis of 11 major vendors end-user sentiment, market impact and technology and comparative ranking of each by technology assessment category.
• Create more effective competitive strategies using this reports analysis of the strengths and weaknesses of the leading players and actionable recommendations for each.
• Quantify and target future mobile technology opportunities using this report’s regional product revenue forecasts to 2012 for mobility expenditure, enterprise WLAN infrastructure and enterprise mobile email..
• Understand the key drivers and inhibitors of mobile enterprise technology deployments and the buying behaviour of organizations large and small.

Key findings from this report...
• Revenues in the enterprise mobility market in Europe are expected to reach $33.28 bn in 2012, growing rapidly over the next five years from around $27.85 bn in 2006 .
• North America will remain the largest market with regard to WLAN spending, with enterprises in the region investing over $500 million in related equipment in 2008. Global enterprise WLAN infrastructure revenues are expected to around $1.4 bn by the end of 2008, from $1.07 in 2006.
• After a slow start, VoWLAN handset revenues are set to reac h $1.2 bn across North America and EMEA by the end of 2008. At this stage, 73% of handset revenues are expected to come from dualmode devices.
• ‘In the cloud’ security solutions remove much of the burden from the customer of putting security on individual devices and offer the possibility of numerous additional revenue streams.

Your questions answered...
• Where will vendors find the largest mobile t echnology market opportunities over the next few years?
• Who are the key decision-markers in enterprises that buy mobile technology?
• How will vendor consolidation impact the uptake of enterprise mobile solutions?
• Why are mobile operators in a position to make the most of the upsurge in growth anticipated for mobile email?
• What priority is given to mobile technology in IT budgets?
• Which vendors are perceived as leaders in enterprise mobile technologies?
• Who will benefit most from future opportunities in the mobile email infrastructure market?

Report Highlights

[Studien Infos ausblenden]

The Mobile Enterprise Market Outlook
Executive summary 10
Enterprise mobility trends and market sizing 10
Enterprise wireless LANs 11
Mobile enterprise security 12
Enterprise mobile email 13
Enterprise mobility vendor analysis 14
Chapter 1 Enterprise mobility trends and market sizing 16
Summary 16
Introduction 17
Enterprise mobility in context 17
Market drivers 18
Devices and 3G 18
Business applications 20
Greater choice of solutions 21
Enterprise mobility is on the IT department agenda 22
Inhibitors 25
Security and integration 25
Cost and device lifetime 26
Unclear business case 26
Lack of regulations and proliferation of devices is confusing 26
Enterprise mobility markets 27
Vertical industries 27
Enterprise mobility by region 28
Investment plans 29
Mobile penetration 31
Enterprise mobility market sizing 33
Vendor landscape 35
Channel to market 36
MNOs 37
Recommendations 38
Chapter 2 Wireless LANs 42
Summary 42
Wireless LAN market development 43
Market drivers 44
Market inhibitors 45
Enterprise WLAN market evolution 46
WLAN market sizing 47
Enterprise WLAN infrastructure market 47
By region 47
By vertical 49
By sizeband 50
By device type 52
Chapter 3 Mobile enterprise security 56
Summary 56
Introduction 57
mSecurity 57
Ease of integration 60
‘In the cloud’ security solutions 61
Phones as authentication devices 63
Conclusions 64
Chapter 4 Enterprise mobile email 68
Summary 68
Introduction 69
Market trends and sizing 71
Mobile email global revenues 71
Mobile operators 73
Mobile email infrastructure providers 73
Recommendations 74
Pricing 74
Partnership 75
Attention to detail 75
Conclusions 76
Chapter 5 Enterprise mobility vendor analysis 78
Summary 78
Introduction 79
Enterprise mobility vendors 81
Market leaders: IBM, Nokia and RIM 82
Challengers: HP, Microsoft, Motorola, Oracle, Sybase iAnywhere 83
Market leaders: Technology 84
Market leaders: User sentiment 86
Market leaders: Impact 87
Vendor analysis 89
Cognito 89
Recommendations 90
Dexterra 91
Recommendations 92
HP 93
Recommendations 94
IBM 95
Recommendations 96
Microsoft 97
Recommendations 98
Motorola 99
Recommendations 100
Nokia 101
Recommendations 102
Oracle 103
Recommendations 104
RIM 105
Recommendations 106
SAP 108
Recommendations 109
Sybase iAnywhere 110
Recommendations 111
Conclusions 112
Index 113
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Table 1.1: What are the key benefits you expect from mobility? 23
Table 1.2: What are the issues that are preventing your organization from investing in mobility solutions? 25
Table 1.3: Enterprise mobility expenditure in Europe ($ bn), 2006-2012 33
Table 2.4: North American enterprise WLAN infrastructure revenues ($m) by vertical, 2006- 2008 49
Table 2.5: EMEA enterprise WLAN infrastructure revenues ($m) by vertical, 2006-2008 50
Table 4.6: Global revenues for operators and infrastructure providers from enterprise mobile
email ($m), 2006-2009 72

Figure 1.1: Cellular technology evolution 19
Figure 1.2: The penetration of enterprise mobility solutions 21
Figure 1.3: Improved business processes and better employee working conditions are key benefits
of enterprise mobility solutions 23
Figure 1.4: Top mobile inhibitors for enterprises 25
Figure 1.5: The Nordics are leading the way in terms of mobility deployments 29
Figure 1.6: Within two years mobility penetration will increase to over 50% 30
Figure 1.7: Penetration of mobility technologies by vertical industry 31
Figure 1.8: Penetration of mobility technologies by size 32
Figure 1.9: Enterprise mobility expenditure in Europe ($ bn), 2006-2012 34
Figure 1.10: Leading enterprise mobility vendors and solutions 35
Figure 2.11: Enterprise WLAN roadmap 47
Figure 2.12: Global enterprise WLAN infrastructure revenues by region ($m) 2006-2008 48
Figure 2.13: North American enterprise WLAN infrastructure revenues ($m) by sizeband, 2006-2008 51
Figure 2.14: EMEA enterprise WLAN infrastructure revenues ($m) by sizeband, 2006-2008 52
Figure 2.15: VoWLAN handset revenues by geography 53
Figure 3.16: Elements of the network where mobile security solutions can be placed 62
Figure 4.17: Global revenues for operators and infrastructure providers from enterprise mobile
email ($m), 2006-2009 72
Figure 5.18: Market leaders: Technology 85
Figure 5.19: Market leaders: End-user sentiment 87
Figure 5.20: Market leaders: Market impact 88
Figure 5.21: Cognito enterprise mobility analysis 89
Figure 5.22: Dexterra enterprise mobility analysis 91
Figure 5.23: HP enterprise mobility analysis 93
Figure 5.24: IBM enterprise mobility analysis 95
Figure 5.25: Microsoft enterprise mobility analysis 97
Figure 5.26: Motorola enterprise mobility analysis 99
Figure 5.27: Nokia enterprise mobility analysis 101
Figure 5.28: Oracle enterprise mobility analysis 104
Figure 5.29: RIM enterprise mobility analysis 106
Figure 5.30: The SAP enterprise mobility radars 108
Figure 5.31: Sybase iAnywhere enterprise mobility analysis 110
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